From the Super Mario Wiki
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Cloud Lifts are a type of Lift which first appeared in Super Mario 3D World. They are moving platforms which can be jumped through. Some Cloud Lifts are invisible, and can only be seen by Ground Pounding near them or shaking the Wii U GamePad.
Cloud Lifts reappear in Super Mario Maker 2, where they can be used exclusively in the Super Mario 3D World game style. They replace Lifts and Flimsy Lifts from the other game styles. Like Lifts and Flimsy Lifts, their length can be changed. They can move vertically or horizontally in all four cardinal directions.