Play Nintendo is a division of Nintendo's official North American website. It promotes contemporary Nintendo systems and games, while maintaining a focus on appealing to a younger audience. It was established on October 1, 2014. The icon used for the website appears to be a Power Star. Nintendo of Europe has a similar division titled the Nintendo Kids Club.
The website's content is split into five sections: Friends, Activities, Media, Printables, and News & Tips (formerly there were only three sections: Friends, Explore, and News & Tips). A clickable ? Block appears throughout these sections, which causes random events to occur when clicked, such as 8-bit Super Mario walking across the webpage, or coins appearing on the screen, which can be collected with the mouse cursor. A web-comic series surfaced on the site to promote the Wii U release of Captain Toad: Treasure Tracker called Track That Treasure, Captain Toad!
"Friends" consists of profile artworks and descriptions of various main Mario and other Nintendo characters. The following Mario characters are listed on the website, along with their respective descriptions.
The Activities section features games, quizzes, utilities and other. They are divided into seven categories: "Play" activities, Personality Quizzes, Skill Quizzes, Opinion Polls, Puzzles, Memory Match-up and Paint-by-number. The following table summarizes each category.
This section has game-relevant videos, pictures and downloadable extras, divided into separate categories shown in the following table.
This section hosts a collection of printable PDF files. The printables are divided into three categories, namely "Cards", "Crafts", and "Print and Play", summarized below.
News & Tips
This section contains articles regarding new game releases, as well as tips for various games, promotional comic strips, and others.
The Play Nintendo Show
Play Nintendo also extends to YouTube audiences using an official channel containing gameplay videos of contemporary games, and other Nintendo-related videos. The Play Nintendo Show is a current series of YouTube videos featuring a Piranha Plant named Izzy as a co-host. The second host, named Andrew Trego, begins the show by exiting a Warp Pipe. The show is set in a Mario-themed room with plush toys and pictures of Coins and other Mario-related pictures on the walls. Andrew calls the room "Casa de Nintendo", Spanish for "House of Nintendo".
List of Mario related Play Nintendo episodes