The Snowmads are the main antagonists in the game Donkey Kong Country: Tropical Freeze and its Nintendo Switch port. They are an organization of arctic and antarctic animals based on the stereotypical Vikings; hence, they are sometimes simply referred to as such. The Snowmads are led by Lord Fredrik, a large Waldough with glowing blue eyes. The name "Snowmad" is a portmanteau of snow and nomad, as well as being a pun on "snowman". Snowmads are said to be "hailing from the North Sea", and are identifiable by their emblem, a snowflake, which is shown on their longships' sail rigs, flags, buckles, collars, streamers, suspenders, some Viking helmets, tents and Fredrik's throne.
The Snowmads set the events of the game in motion when their leader Lord Fredrik, using a giant enchanted horn, summons an ice dragon. The creature proceeds to blow the Kongs (Donkey Kong, Diddy Kong, Dixie Kong, Cranky Kong, and Funky Kong) away from the island, allowing Lord Fredrik's command ship to station itself on top of the island's Volcano. The Snowmads then seize the island and throw it into a state of perpetual winter, forcing the Kongs to take their island back from them.
Throughout the course of the game, their main base is Donkey Kong Island, though, they have invaded every island that the Kongs arrive on. When the Kongs finally make it back to their island, they make their way to the top, where the command ship is stationed. When they reach the top, they find the leader of the Snowmads, Lord Fredrik, standing in front of a icy throne as his underlings cheer for him. The Kongs challenge him, but they shatter the icy ground, causing them to fall into the volcano, where the final battle takes place. When Fredrik is defeated, he is blasted out of the volcano, destroying his command ship in the process, and crashes into the sea where the remaining Snowmad ships are stationed, ending their reign over the island.
Snowmads are found on every isle that the Kongs go to; with the five islands controlled by a high-ranked member, whereas Donkey Kong Island is commanded by Lord Fredrik himself. They also appear to have great access to technology, as they are seen with mechs and cranes in certain levels.
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