Super Nintendo World
Super Nintendo World is an upcoming theme park area scheduled to first open in Universal Studios Japan in Osaka in Spring 2021. It features attractions themed after several Nintendo franchises, including the Mario franchise. The area has also been announced to open in Universal Studios Hollywood, Universal Orlando, and Universal Studios Singapore.
While visiting the area, attendees can wear a magnetic wristband known as a "Power Up Band", which allows them to interact with various features in the area, compete with other attendees, and keep track of scores and items (such as coins and stamps) earned from such activities. The Power Up Band also connects with a dedicated Super Nintendo World smartphone application, which features a map of the area and can be used in conjunction with the Power Up Band to partake in challenges and "boss battles" with other attendees. Six different designs of the Power Up Band have been shown so far, all based on emblems of Mario characters: Mario, Luigi, Peach, Daisy, Toad, and Yoshi.
Of the Mario-themed elements in Super Nintendo World, both a Mario Kart-themed attraction and a Yoshi-themed attraction have been confirmed to appear. Peach's Castle, Bowser's Castle, and a red Toad House are also present. In terms of decorative features, many Mario objects can be seen throughout the area (some of which move, such as coins and Cloud Lifts), though much of the environmental aesthetic is based on that of Super Mario 3D World, including the colored, diamond-patterned platforms, Piranha Creeper vine, pyramids from World 2, and most prominently the grassy platforms, which make up a tall, mountain-like structure resembling Mount Beanpole, with a Goal Pole on the summit. Animatronics of various Mario characters and enemies are also present, including Yoshi and a Thwomp.
The song "We Are Born to Play", performed by Galantis and Charli XCX, was released as a music video to promote Super Nintendo World, which depicts numerous attendees exploring a CGI-animated version of the area with many Mario characters and enemies present.
A partnership between Nintendo and Universal Parks & Resorts to open a Nintendo theme park area in Universal Studios Japan, Universal Studios Hollywood, and Universal Orlando was first announced on November 29, 2016. On December 12, 2016, Super Nintendo World was officially announced by name, scheduled to open first in Japan in time for the 2020 Tokyo Olympics.
On June 8, 2017, construction on the first Super Nintendo World began when Universal Studios Japan held a groundbreaking ceremony, which was attended by Shigeru Miyamoto, Universal Studios Japan CEO J. L. Bonnier, and Universal Creative president Mark Woodbury. A Mario Kart-themed attraction was announced in the ceremony, while a teaser trailer for Super Nintendo World was released the same day.
During an interview with Universal Parks & Resorts CEO Tom Williams held on September 12, 2019, Williams announced that Super Nintendo World in Japan would open in Spring 2020, and that the Mario Kart ride and a Yoshi ride would be featured in the first phase. Williams also revealed information about a magnetic wristband that attendees would wear and would be used to track scores gained through rides and interactions in the area.
On January 14, 2020, Universal Studios Japan held a "global kick-off presentation event" where many details regarding Super Nintendo World were announced, including the opening now being scheduled for Summer 2020, more details on the function of the wristband (now named the "Power Up Band"), the wristband designs, and the smartphone application. The music video for "We Are Born to Play" was also released the same day.
During a Q4 earnings conference held on January 23, 2020, Comcast executives confirmed that Super Nintendo World in Universal Orlando would be part of the upcoming Epic Universe theme park scheduled to open in 2023. However, due to the COVID-19 pandemic, the project was delayed indefinitely. Also as a result of the pandemic, the opening date for Super Nintendo World in Japan was pushed back by a few months.
On October 7, 2020, Super Nintendo World in Japan was announced to open in Spring 2021. In addition, a Mario Café & Store was revealed and announced to open outside of the area on October 16, 2020, ahead of its opening.