Unbeaten spokesman

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The title of this article is conjectural; an official name for the article's subject has not been found, so it has been given a fitting title by the editors.
If an acceptable name is found, then the article should be moved to the new title.

Unbeaten spokesman
The ending scene of Nintendo's infamous "You Cannot Beat Us" commercial
Clockwise: Bowser, Smick, Lakitu, and Duck Hunt. The spokesman is in the middle.
Appears in Australian Nintendo Entertainment System commercial (1986)

The unbeaten spokesman is a character who appears alongside Bowser, Lakitu, the dog from Duck Hunt, and Smick in a series of Australian commercials for the Nintendo Entertainment System, cross promoting Super Mario Bros., Gyromite, and Duck Hunt. He resembles Max Headroom.

In his appearance, he and the other characters appear as CGI characters. They mock the viewer in distorted voices, challenging them to complete the games featured with the repeated taunt of "You cannot beat us".[1] It's mentioned that in Super Mario Bros, a player can "score one million" and "discover new worlds".

Nintendo torments a child with a tornado in an NES commerical.
The spokesman torments a child after he defeats Bowser by blasting his chair into space.

In a later live-action commercial, a child can be seen playing Super Mario Bros. while imitating the voices from the computer-animated commercial. When he defeats Bowser and proudly shouts "beatcha!", the spokesman sends a gust of wind into his room that leaves him spinning, before blasting him into space.

References[edit]

  1. ^ Rebekah McPherson (October 8, 2020). 10 Crazy Nintendo Commercials For Classic Games. TheGamer. Retrieved December 26, 2025.