Rowf and Rhuff
Rowf and Rhuff are a Doogan father and son who run Toad Town's only badge shop in Paper Mario. They constantly supply Badges for Mario's shopping needs, though at one point Mario must retrieve Rowf's Calculator from the Shy Guy's Toy Box. Their shop opens after the end of Chapter One.
A Toad from the docks in Toad Town mentions that Rowf had set up a shop in a different town a long time ago while selling rare foods before moving to Toad Town to sell badges. The Toad also mentions that Rowf's wife used to work with him a long time ago in the business but ended up with no profit. The Toad muses what happened in that time.
Mario eventually gets a letter from Rowf stating that Mario is a great customer and that he should come back to their store, and also that their badge prices are 0% off.
If Mario buys all the badges they have by the end of Chapter 5 and visits them again, Rowf will tell Mario he'd bought him dry and will thank him for being such a frequent customer. At the end of the game, if Mario stops by the closed badge shop on the way to Peach's Castle, Rowf says he plans on taking his profits (a total of 1,650 coins if Mario purchased every badge) and moving on to another town. He claims he's only staying for the moment because Rhuff is excited about the festivities going on.
After Rowf and Rhuff open their badge shop, the badges available for purchase to the player will be three random badges selected from the range of all the possible badges the shop can sell. The badges on offer will not change until at least one of those badges is purchased by the player, at which point a new random badge from the shop's inventory will take that badge's place on the shop's display. In the event that the shop's inventory has not a single badge left as a result of the player purchasing all badges the shop can possibly sell to the player, an empty space on the shop's display will exist and the amount of badges available for purchase is reduced. Each time the shop is returned to, the three badges available for purchase will be displayed in a new random order from left to right.
|Name of Badge||Icon||BP Needed||Available after||Price||Description|
|Speedy Spin||1||Chapter 1||50 coins||Increases the distance Mario can Spin Dash.|
|Multibounce||1||Chapter 1||75 coins||Jumps on all enemies in a row if action command is timed right.|
|D-Down Pound||2||Chapter 1||75 coins||Disables an enemy's defense power and injures it.|
|First Attack||1||Chapter 1||100 coins||Lets Mario destroy a weaker enemy with a First Strike.|
|Sleep Stomp||1||Chapter 2||75 coins||If it works the enemy Mario jumps on falls asleep for a bit.|
|Double Dip||1||Chapter 2||100 coins||During battle, lets you use two items during one turn.|
|Dodge Master||2||Chapter 2||100 coins||Makes the action command work more frequently.|
|Jump Charge||1||Chapter 3||50 coins||When charged, Mario's Jump power goes up by 2.|
|Spin Smash||3||Chapter 3||75 coins||If Mario hits an enemy, it smashes into the ones behind it.|
|Group Focus||2||Chapter 3||100 coins||Lets Mario's partners use the Focus command, as well.|
|All or Nothing||4||Chapter 4||100 coins||If the action command works, attack power +1. If not, it's 0.|
|FP Plus||3||Chapter 4||150 coins||Increases maximum FP by 5.|
|HP Plus||3||Chapter 4||150 coins||Increases maximum HP by 5.|
|S. Smash Charge||2||Chapter 5||100 coins||When supercharged, Mario's Hammer power goes up by 3.|
|Damage Dodge||3||Chapter 5||150 coins||If you do the action command, decreases Mario's damage by 1.|
|Mega Quake||3||Chapter 5||200 coins||Severely damages all enemies on the ground or ceiling.|
In addition, Rowf awards Mario with the I Spy badge for returning his Calculator.
- "This guy's pretty funky. His name's Rowf. He sells Badges. He travels all over the world, buying and selling things. I'm a little jealous."
- "This is Rhuff. He's Rowf's kid. He looks just like Rowf, right? He's supposed to be helping, but it looks like he's a pain... Hmmm, well, it's Rowf's problem."
Hey, big guy! How're you doing? Rowf of the Badge Shop here.
Thanks a bunch for shopping at my place. You're a cool customer!
To show you my gratitude, I'll be waiting for you with all my stock 0% off!
Names in other languages
|From「露店」(roten, street stand); this is also the name for Doogans in Paper Mario: The Thousand-Year Door and Flimm from Super Paper Mario|
|From the Japanese name|
|German||Blöff (German pronunciation of "Bluff")||-|
|From「小」(ko-, little) and「ロテン」(Roten, Rowf/Doogan)|
|From the Japanese name|
- Rhuff's name is a pun on the onomatopoeic word "ruff", while Rowf's name is a combination of "woof" and "ruff", both of which are sounds commonly made by dogs. Both may be references to or otherwise inspired by Rowlf of The Muppets.
- "Paper Mario: From Japanese to English". (June 17, 2013). The Mushroom Kingdom. Retrieved June 10, 2016.
- Goombario's tattle:
ファンキーな オッサンだね It's a funky old dude. ロテンって いうんだ He's called Roten. バッジを うってるみたいだよ He seems to be selling badges. 世界中を たびしながら He travels in the world, しょうばいしてるんだって and does business at the same time. なんか ちょっと うらやましいね I'm a little bit jealous. ロテンの こどもの コロテンだって This is Roten's child, Koroten. ロテンに そっくりだね He is exactly like Roten. オッサンを てつだってるような He seems to be helping じゃましているような or troubling that old dude. ま あれでいいんだろうけどさ Well, they may be good in it.
- "Blöff", the German MarioWiki article on Rowf.
- "Blaff", the German MarioWiki article on Rhuff.
- "Blöffs Orden-Shop", the German MarioWiki article on the badge shop.