Rowf and Rhuff

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Rowf and Rhuff
Rowf and Rhuff showing their badges
PM Rowf.png

Rowf and Rhuff are a Doogan father and son who run Toad Town's only badge shop in Paper Mario. They constantly supply Badges for Mario's shopping needs, though at one point Mario must retrieve Rowf's Calculator from the Shy Guy's Toy Box. Their shop opens after the end of Chapter One.

A Toad from the docks in Toad Town mentions that Rowf had set up a shop in a different town a long time ago while selling rare foods before moving to Toad Town to sell badges. The Toad also mentions that Rowf's wife used to work with him a long time ago in the business but ended up with no profit. The Toad muses what happened in that time.

Mario eventually gets a letter from Rowf stating that Mario is a great customer and that he should come back to their store, and also that their badge prices are 0% off.

If Mario buys all the badges they have by the end of Chapter 5 and visits them again, Rowf will tell Mario he'd bought him dry and will thank him for being such a frequent customer. At the end of the game, if Mario stops by the closed badge shop on the way to Peach's Castle, Rowf says he plans on taking his profits (a total of 1,650 coins if Mario purchased every badge) and moving on to another town. He claims he's only staying for the moment because Rhuff is excited about the festivities going on.

After Rowf and Rhuff open their badge shop, the badges available for purchase to the player will be three random badges selected from the range of all the possible badges the shop can sell. The badges on offer will not change until at least one of those badges is purchased by the player, at which point a new random badge from the shop's inventory will take that badge's place on the shop's display. In the event that the shop's inventory has not a single badge left as a result of the player purchasing all badges the shop can possibly sell to the player, an empty space on the shop's display will exist and the amount of badges available for purchase is reduced. Each time the shop is returned to, the three badges available for purchase will be displayed in a new random order from left to right.

Shop inventory[edit]

Name of Badge Icon BP Needed Available after Price Description
Speedy Spin Speedy Spin Badge.png 1 Chapter 1 50 coins Increases the distance Mario can Spin Dash.
Multibounce Multibounce Badge.png 1 Chapter 1 75 coins Jumps on all enemies in a row if action command is timed right.­
D-Down Pound D-Down Pound Badge.png 2 Chapter 1 75 coins Disables an enemy's defense power and injures it.
First Attack First Attack Badge.png 1 Chapter 1 100 coins Lets Mario destroy a weaker enemy with a First Strike.­
Sleep Stomp Sleep Stomp Badge.png 1 Chapter 2 75 coins If it works the enemy Mario jumps on falls asleep for a bit.­
Double Dip Double Dip Badge.png 1 Chapter 2 100 coins During battle, lets you use two items during one turn.
Dodge Master Dodge Master Badge.png 2 Chapter 2 100 coins Makes the action command work more frequently.
Jump Charge Jump Charge Badge.png 1 Chapter 3 50 coins When charged, Mario's Jump power goes up by 2.
Spin Smash Spin Smash Badge.png 3 Chapter 3 75 coins If Mario hits an enemy, it smashes into the ones behind it.
Group Focus Group Focus Badge.png 2 Chapter 3 100 coins Lets Mario's partners use the Focus command, as well.
All or Nothing PM All or Nothing Badge.png 4 Chapter 4 100 coins If the action command works, attack power +1. If not, it's 0.
FP Plus FP Plus Badge.png 3 Chapter 4 150 coins Increases maximum FP by 5.­
HP Plus Badge 3 Chapter 4 150 coins Increases maximum HP by 5.­
S. Smash Charge S-Smash Charge Badge.png 2 Chapter 5 100 coins When supercharged, Mario's Hammer power goes up by 3.
Damage Dodge Damage Dodge Badge.png 3 Chapter 5 150 coins If you do the action command, decreases Mario's damage by 1.­
Mega Quake Mega Quake Badge.png 3 Chapter 5 200 coins Severely damages all enemies on the ground or ceiling.
I Spy

In addition, Rowf awards Mario with the I Spy badge for returning his Calculator.


  • "This guy's pretty funky. His name's Rowf. He sells Badges. He travels all over the world, buying and selling things. I'm a little jealous."
  • "This is Rhuff. He's Rowf's kid. He looks just like Rowf, right? He's supposed to be helping, but it looks like he's a pain... Hmmm, well, it's Rowf's problem."


Rowf's Letter from Paper Mario.
Rowf's letter to Mario.

Hey, big guy! How're you doing? Rowf of the Badge Shop here.

Thanks a bunch for shopping at my place. You're a cool customer!
To show you my gratitude, I'll be waiting for you with all my stock 0% off!


Names in other languages[edit]


Language Name Meaning
Japanese ロテン[1][2]
From「露店」(roten, street stand); this is also the name for Doogans in Paper Mario: The Thousand-Year Door and Flimm from Super Paper Mario
Chinese 罗特
From the Japanese name
French Rolf -
German Blöff (German pronunciation of "Bluff") -


Language Name Meaning
Japanese コロテン[1][2]
Ko Roten
From「小」(ko-, little) and「ロテン」(Roten, Rowf/Doogan)
Chinese 小罗特
Xiǎo Luótè
From the Japanese name
French Rudolf -
German Blaff -


  • Rhuff's name is a pun on the onomatopoeic word "ruff", while Rowf's name is a combination of "woof" and "ruff", both of which are sounds commonly made by dogs. Both may be references to or otherwise inspired by Rowlf of The Muppets.


  1. ^ a b "Paper Mario: From Japanese to English". (June 17, 2013). The Mushroom Kingdom. Retrieved June 10, 2016.
  2. ^ a b Goombario's tattle:
    ファンキーな オッサンだね It's a funky old dude.
    ロテンって いうんだ He's called Roten.
    バッジを うってるみたいだよ He seems to be selling badges.
    世界中を たびしながら He travels in the world,
    しょうばいしてるんだって and does business at the same time.
    なんか ちょっと うらやましいね I'm a little bit jealous.
    ロテンの こどもの コロテンだって This is Roten's child, Koroten.
    ロテンに そっくりだね He is exactly like Roten.
    オッサンを てつだってるような He seems to be helping
    じゃましているような or troubling that old dude.
    ま あれでいいんだろうけどさ Well, they may be good in it.

Interwiki links[edit]

  • "Blöff", the German MarioWiki article on Rowf.
  • "Blaff", the German MarioWiki article on Rhuff.
  • "Blöffs Orden-Shop", the German MarioWiki article on the badge shop.