From the Super Mario Wiki
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Club 64 is a club situated on the port of Toad Town in Paper Mario. The "64" part in its name is for the fact that the game is played on the Nintendo 64. It doubles as both a café and a restaurant. The pop diva Chanterelle performs here on a daily basis. This is also the hangout for Master Poet, who is in love with Chanterelle. Club 64 has no role in the main plot of the game, however it does involve a sidequest, in which the Master Poet needs music to go along with his Lyrics in order for Chanterelle to be able to sing again, and Mario will get the Attack FX D badge for completing it. Some time after the Whale shows up at the port, it turns out that the whale is good for the club's business, as one of its employees says, "That whale has been really good for the biz. People come for the whale and stay for the food! This joint's been jumping!".