Cowboy Jed: Difference between revisions

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[[File:CowboyJed.png|frame|Cowboy Jed showing off [[Bowser]]'s "[[Blooper|squidded]]" [[Flame Flyer]]]]
[[File:CowboyJed.png|frame|Cowboy Jed showing off [[Bowser]]'s "[[Blooper|squidded]]" [[Flame Flyer]]]]
{{quote2|Get behind the wheel!|Cowboy Jed|Second [[Mario Kart Wii]] TV Spot}}
{{quote2|Get behind the wheel!|Cowboy Jed|Second [[Mario Kart Wii]] TV Spot}}
'''Cowboy Jed''' can be described as an advertising mascot for ''[[Mario Kart Wii]]''. Despite never appearing in-game, he appears in all three of the game's American [[List of Mario advertisements|commercials]].
'''Cowboy Jed''' was a fictional advertising mascot created for the United States release for ''[[Mario Kart Wii]]''. He appears in three American [[List of Mario advertisements|commercials]] to promote ''Mario Kart Wii''.


Jed is constantly found at "[[List of implied locations#Mario Kart Emporium|the Mario Kart Emporium]]," apparently a sort of [[kart]] rental or sales store that he owns; the commercials themselves are intended as parodies of those for car dealerships.<ref>Caoili, E. (April 22, 2008). ''Engadget''. "[http://www.engadget.com/2008/04/22/mario-kart-ditches-wii-would-like-to-play-for-cowboy-jed/ Mario Kart ditches 'Wii would like to play' for Cowboy Jed]". Retrieved May 14, 2008.</ref> He always introduces himself with "Yee-haw! Howdy! It's me, Cowboy Jed! Come on down to the Mario Kart Emporium!" before moving on to promoting the game. In one commercial, he simply describes gameplay, using his son '''Jed Junior''' to prove its enjoyability. In another, he talks of the game's multi-player modes, showing a love of footage. He demonstrates karts in a third ([http://www.mariokart.com online]-only), telling status ailments along the way. [[Nintendo]] themselves have released some unused clips for the commercial, perhaps as another way to advertise the game; in these unreleased commercials, Jed Junior would have made continued appearances, and Cowboy Jed himself would be portrayed as more of a cowboy or farmer.
Jed is constantly found at "[[List of implied locations#Mario Kart Emporium|the Mario Kart Emporium]]," apparently a sort of [[kart]] rental or sales store that he owns; the commercials themselves are intended as parodies of those for car dealerships.<ref>Caoili, E. (April 22, 2008). ''Engadget''. "[http://www.engadget.com/2008/04/22/mario-kart-ditches-wii-would-like-to-play-for-cowboy-jed/ Mario Kart ditches 'Wii would like to play' for Cowboy Jed]". Retrieved May 14, 2008.</ref> He always introduces himself with "Yee-haw! Howdy! It's me, Cowboy Jed! Come on down to the Mario Kart Emporium!" before moving on to promoting the game. In one commercial, he simply describes gameplay, using his son '''Jed Junior''' to prove its enjoyability. In another, he talks of the game's multi-player modes, showing a love of footage. He demonstrates karts in a third ([http://www.mariokart.com online]-only), telling status ailments along the way. [[Nintendo]] themselves have released some unused clips for the commercial, perhaps as another way to advertise the game; in these unreleased commercials, Jed Junior would have made continued appearances, and Cowboy Jed himself would be portrayed as more of a cowboy or farmer.

Revision as of 02:47, June 30, 2022

Cowboy Jed
Cowboy Jed showing off Bowser's "squidded" Flame Flyer
“Get behind the wheel!”
Cowboy Jed, Second Mario Kart Wii TV Spot

Cowboy Jed was a fictional advertising mascot created for the United States release for Mario Kart Wii. He appears in three American commercials to promote Mario Kart Wii.

Jed is constantly found at "the Mario Kart Emporium," apparently a sort of kart rental or sales store that he owns; the commercials themselves are intended as parodies of those for car dealerships.[1] He always introduces himself with "Yee-haw! Howdy! It's me, Cowboy Jed! Come on down to the Mario Kart Emporium!" before moving on to promoting the game. In one commercial, he simply describes gameplay, using his son Jed Junior to prove its enjoyability. In another, he talks of the game's multi-player modes, showing a love of footage. He demonstrates karts in a third (online-only), telling status ailments along the way. Nintendo themselves have released some unused clips for the commercial, perhaps as another way to advertise the game; in these unreleased commercials, Jed Junior would have made continued appearances, and Cowboy Jed himself would be portrayed as more of a cowboy or farmer.

References

  1. ^ Caoili, E. (April 22, 2008). Engadget. "Mario Kart ditches 'Wii would like to play' for Cowboy Jed". Retrieved May 14, 2008.