Nestlé

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Nestlé
The Nestlé company logo.
Founded 1866[1]
Current president Philipp Navratil

Nestlé is a global food and drink company founded in 1866. Nestlé and the brands that it owns have done multiple cross-promotions with Nintendo that were themed after the Super Mario franchise.

Promotions[edit]

The first known promotion Nestlé ran involving the Super Mario franchise took place in Spain in 2019. The promotion involved the company's Extrafino brand of chocolate. If customers purchased a six-pack of this chocolate, they would receive a drawstring bag with a Super Mario design. There were six total designs available. Said designs featured Mario, Princess Peach, Luigi, Daisy, Yoshi, and Toad. Additionally, participants could register their purchase on the promotion's official website to be entered into a drawing for a Nintendo Switch and a copy of Super Mario Party. Ten winners were chosen.[2]

Four years later, Nestlé released a themed hot chocolate mug. The mug included a candy cane stirring stick, in addition to Nestlé-brand hot chocolate mix. A second mug was released the next year and featured a holiday-themed package, depicting Mario in a Santa Claus costume from Super Mario Odyssey. Both mugs feature artwork of various characters from the Super Mario franchise.

Three years later, Nestlé held two promotions to promote The Super Mario Galaxy Movie. One of these, which is called Bono + Negresco: Biscoitos de outra galáxia, consists of unique designs on the Bono and Negresco cookies. Said promotion is currently ongoing in Brazil. Additionally, Nestlé released themed packages of their Snow Flakes cereal themed after the film. In addition to the cereal, each package of the themed Snow Flakes comes with a cereal bowl themed after the film. Said bowl features promotional artwork for the movie frequently used in merchandise.[3]

Gallery[edit]

  • Artwork for the Extrafino promotion

    Artwork for the Extrafino promotion

  • The first themed mug

    The first themed mug

  • The second themed mug

    The second themed mug

  • Artwork for the Snow Flakes promotion

    Artwork for the Snow Flakes promotion

References[edit]

  1. ^ The timeline of Nestlé's company history. Nestlé. Retrieved March 14, 2026.
  2. ^ NintendoSoup article
  3. ^ gkpb article

External links[edit]

The English Wikipedia logo, for use on the Wikipedia template. Wikipedia has an article on Nestlé.
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Companies
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Food companies Bimbo • Burger King • Feastables • Freiberger • Keebler • Kellogg's • The Kraft Heinz Company • McDonald's • Nagatanien • Nestlé • Sonic Drive-In • †Sunshine Biscuits • Suntory • Taco Bell • Wendy's • Yoplait
Cosmetics companies Lush • shu uemura
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† Defunct
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Merchandise
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Plushies 7-Eleven • Banpresto • San-ei Co., Ltd. • Super Nintendo World • World of Nintendo
Miscellaneous toys Dot-S • Hot Wheels • Mattel • Suntory
Collectibles Club Nintendo • Donkey Kong Card Game (trading cards) • First4Figures • Hallmark • Mario Kart Wii trading cards • New Super Mario Bros. Wii trading cards • Nintendo Game Pack • Nintendo Super Secrets • RareRacers • Super Mario Galaxy trading cards • Super Mario Bros. Trading Cards • Super Mario Trading Card Collection • Super Paper Mario trading cards • Trading Card Treats
Cosmetics and hygiene AIM / Mentadent / Pepsodent / Prodent / Signal • Lush × The Super Mario Bros. Movie • Old Spice × The Super Mario Galaxy Movie • shu uemura × Super Mario Bros. • The Super Mario Galaxy Movie × Lush
Clothing Bimbo • Bioworld • BlackMilk Clothing • Club Nintendo • eBay • Gelato Pique • My Nintendo • Suntory • Super Nintendo World • UNIQLO
Food and drinks 7-Eleven • Actimel • Bimbo • bubly • Dippin' Dots • Donkey Kong (cereal) • Donkey Kong Junior (cereal) • Feastables • Fit's • Go-Gurt • Hostess • Keebler • Kellogg's • Icee • Kinder • KRAFT Mac & Cheese Super Mario Power-Up Shapes • Kraft Macaroni & Cheese Dinner • Nagatanien • Nestlé (Bono + Negresco: Biscoitos de outra galáxia) • Nintendo Cereal System • Oreo • Pizzatainment • Pringles • Skoop • Sunshine Biscuits • Suntory • Super Mario Cereal • Super Nintendo World • Yoplait
Fast food Burger King • McDonald's (Happy Meal) • Sonic Drive-In • Taco Bell • Wendy's
Miscellaneous 28 Super Mario Bros. Valentines • 30 Dr. Mario Valentines • 39 Super Mario Bros. 3 Valentines • 7-Eleven • 7net Shopping • Club Nintendo • eBay • FunTats • G-Shock × Super Mario Bros. • Ichibankuji • Ikeike Yoshi • Kurogane Kosakusho • Lexibook • Mushroom Bank • My Mario • My Nintendo • Nintendo Sound Clock: Alarmo • Power-Up Band • Revlon • SanDisk microSDXC Card for Nintendo Switch • Suntory • Super Mario 32 Valentines • Super Mario 32 Valentines (Hallmark) • Super Mario Advance 4: Super Mario Bros. 3 e-Reader cards • Super Mario Bros. 2 Gift Set • Super Mario Bros. Stamps • Super Mario Challenge Coins • Super Mario Drive • Super Mario Satsuei • Super Mario Seesaw • Super Mario World: Mario no Pukapuka Ofuro Land • Super Nintendo World • Tobetobe Mario
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Super Mario Party
Playable characters Mario • Luigi • Princess Peach • Princess Daisy • Wario • Waluigi • Yoshi • Rosalina • Bowser • Goomba • Shy Guy • Koopa Troopa • Monty Mole • Bowser Jr. • Boo • Hammer Bro • Donkey Kong • Diddy Kong • Dry Bones • Pom Pom
Other characters Amps • Baby Penguin • Big Cheep Cheep • Big Fuzzy • Big Thwomp • Birdo • Blooper • Bob-omb • Broozer • Bullet Bill • Chain Chomp • Chargin' Chuck • Cheep Cheep • Cheep Chomp • Conkdor • Dragoneel • Fly Guy • Flutter • Fuzzy • Galoomba • Gold Cheep Cheep • Grrrol • Huckit Crab • King Bob-omb • Koopa Paratroopa • Lakitu • Magikoopa • Mega Blooper • Mega Grrrol • Peepa • Penguin • Piranha Plant • Pokey • Porcupuffer • Spike • Sumo Bro • Swoop • Thwomp • Toad • Toady • Torpedo Ted • Walleye • Whomp • Wiggler
Hosts Toad • Toadette • Kamek
Boards Whomp's Domino Ruins • King Bob-omb's Powderkeg Mine • Megafruit Paradise • Kamek's Tantalizing Tower
River Survival routes First route Gentle Beginning
Second route Waterfall Plunge • Cheep Cheep Schools
Third route Rugged Ramps • High-Flying Balloons • Rapids Run
Fourth route Breakneck Pace • Rocky Sailing • Blooper Pools • Eye of the Needle
Fifth route Jumping Jeopardy • Monster Attack! • Kamek's Curse • Cheep Cheep Swarms • Beyond the Jungle
Worlds Shell Street • Chestnut Forest • Mushroom Beach • Ghostly Hollow • Salty Sea • End of the Road
Items Ally Phone • Coin • Coinado • Custom Dice Block • Dash Mushroom • Dice Block • Double Star Card • Dueling Glove • Fly Guy Ticket • Golden Dash Mushroom • Golden Drink • Golden Pipe • Hidden Block Card • Peepa Bell • Poison Mushroom • Red Coin • Silver Pick • Star • Super Coinado • Warp Box
Spaces Ally Space • Bad Luck Space • Blue Space • Event Space • Extra Bad Luck Space • Item Space • Lucky Space • Red Space • Star Space • Start Space • VS Space
Music "Going for the Coins"
Miscellaneous Ally • Gallery • Gems • Go-Gurt • Homestretch • Multimedia • Minigames • Nestlé • Party Pad • Quotes • Stickers • Staff
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The Super Mario Galaxy Movie
Characters Baby Luma • Birdo • Bowser • Bowser Jr. • Chef Toad • Clawgrip • Honey Queen • Kamek • Luigi (Baby Luigi) • Mario (Baby Mario) • Megaleg • Mouser • Princess Peach • Rosalina • Toad • Wart • Yoshi
Species Bat • Biddybud • Blooper • Bob-omb • Butterfly • Buzzy Beetle • Chain Chomp • Cheep Cheep (Big Cheep Cheep) • Coin Coffer • Human • Lakitu • Luma • Moe-Eye • Monty Mole • Ninji • Octoomba • Octoguy • Shy Guy • Sledge Bro • Snifit • Spike • T. Rex • Toad • Tostarenan
Forms Fire Mario • Frog Mario • Penguin Mario • Mini Mario • Wonder Bowser Jr.
Locations Comet Observatory (Library) • Desert Area • Honeyhive Galaxy • Gateway Galaxy • Mushroom Kingdom • Peach's Castle
Promotional material Brands Bimbo • bubly (bublygalacticmission.com) • Dippin' Dots • Feastables • Go-Gurt • Icee • Lush • McDonald's (Happy Meal) • Nestlé (Bono + Negresco: Biscoitos de outra galáxia) • Old Spice • Suntory • UNIQLO • Yoplait
Web/digital media 7net Shopping • gatewaygalaxy.com • ItsGalaxyTime.com (Discover Your Out-of-This-World Snack · Make the Mario Galaxy Movie Matches) • The Super Mario Galaxy Movie Activity Kit • The Super Mario Galaxy Movie Collectible Cards
Physical games Galactic adventures! • Neue Abenteuer von Super Mario • Super Mario Power! • The Super Mario Galaxy Movie Balancing Game • The Super Mario Galaxy Movie: Battle Pinball Galaxy • The Super Mario Galaxy Movie Memory • The Super Mario Galaxy Movie Spin 'n Match Game
Publications The Super Mario Galaxy Movie: Mario Takes Off! • The Super Mario Galaxy Movie: Peach's Birthday Surprise • The Super Mario Galaxy Movie Official Activity Book
Miscellaneous Gallery
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