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iQue's logo
Founded December 6, 2002[1]
First Super Mario game Super Mario 64 and Dr. Mario 64 localization (2003)
Latest Super Mario game Super Mario 3D Land and Mario Kart 7 localization (2012) (last iQue published)
Mario Strikers: Battle League localization (2022) (last iQue localized)

iQue Ltd. is a Chinese video game company founded in 2002 as a joint venture between Nintendo and Chinese–American scientist and entrepreneur Wei Yen.[2] It became a 100% Nintendo-owned subsidiary after Wei Yen left the company.[3] It localizes and distributes Nintendo consoles and games for the mainland Chinese market, under the iQue brand.


This section is under construction. Therefore, please excuse its informal appearance while it is being worked on. We hope to have it completed as soon as possible.

iQue Ltd. was founded with a registered capital of $30m in December 2002 and established its headquarter in Suzhou, China in May 2003. Investment from both parties (Nintendo and Wei Yen) include capital, technology, patents, software copyright and other intellectual properties.[2] According to some former employees, iQue stayed independent in its financial and marketing in the first few years,[4] and was a cooperation partner of Nintendo instead of a subordinate agency.[5] Prior to iQue, Nintendo had introduced the Game Boy Advance console to China via a Hong Kongese sales agent named Mani (万信)[6], but faced several challenges such as the rampant piracy among Chinese game retailers and the government's ban on video game consoles, which led to the partnership with Wei Yen to solve these issues via localization. (Mani remained as Nintendo's agent in Hong Kong and Taiwan up until the DS era.)[7]

On November 17, 2003, the highly-localized iQue Player (神游机), based on Nintendo 64 but with anti-piracy mechanisms, was released. The iQue Player was unique that all the components were inside the controller and that it loaded games from a single, 64MB flash memory card with digital signatures instead of tradeable cartridges. Games for the console must be digitally purchased and written to the flash memory cards, at first through "iQue Depots" (神游加油站) – interactive kiosks in big cities where the player could bring their flash memory cards and iQue Tickets (神游票) to download, buy, store, retrieve games – and since October 2004 through an online service called iQue@Home (神游在线), which provided the same services to players at home via client software and the Internet. There were also multiplayer accessories (共游盒 and 共游机) for family gaming. According to Shigeru Miyamoto, the design has to do with the low income, undeveloped logistics, and rampant piracy in mainland China.[8] 14 games were released.[9] iQue Players came with five games pre-installed, although four of them are time-limited demos, after which the full version had to be bought to continue playing. Of these five games, Dr. Mario 64 was the only full game included. On the iQue Player menu, Dr. Mario 64 and purchased games are indicated with a red square whilst timed demo games are indicated by a yellow square.[citation needed]

The iQue Player did not become a commercial success as expected, having only sold 8,000 to 12,000 units instead of the 1,000,000-unit goal Wei Yen claimed internally. Nor had the promise that "hundreds of games will be launched soon", printed on the back side of the packaging box, been fulfilled due to low speed of government approval (although the released titles had been praised for good localization).[10] The "神游盒子" console, which was going to be a localized version of the Nintendo GameCube, was also canceled.[11]

On June 8, 2004, the iQue Game Boy Advance (小神游[12]) was released. Unlike the iQue Player, it had no regional lockout or anti-piracy mechanism, featuring interoperability with Nintendo's version of the Game Boy Advance. Four months later, the similar iQue GBA SP was released, followed by several new designs and official contests.[13] The iQue GBA series sold well, reaching 200,000 units in 2005. At the same time, there were efforts to develop edutainment software, but failed. A total of 8 games were released during the console's lifespan.[9]

On July 23, 2005, the iQue DS was released. It can load iQue DS, Nintendo DS as well as GBA games, but iQue DS games could not be played on the Nintendo DS, which was otherwise region free. The deluxe version sold via large markets had Polarium and WarioWare, Inc.: Mega Microgame$!. The iQue DS Lite released in the June of 2006 followed by supporting flashcarts, and the DS series sold well, reaching 300,000+ units. Only 6 games were ever released.[9]

In 2007, iQue's version of Wii was approved and planned for sale in 2008, but later canceled. The iQue DSi was released in 2009.

Even since it became a full Nintendo subsidiary, iQue released the iQue 3DS XL in 2012, with two games pre-installed, Super Mario 3D Land and Mario Kart 7. No other titles have been released by iQue since. However, titles from Nintendo Hong Kong and Nintendo Taiwan that featured a Simplified Chinese interface could be played on iQue 3DS XL, including Mario Tennis Open, New Super Mario Bros. 2, Luigi's Mansion: Dark Moon, and Paper Mario: Sticker Star. iQue discontinued all services in mainland China in 2016, but remained doing Simplified Chinese localization for Nintendo Hong Kong.

Localized consoles[edit]

Super Mario games published under the 'iQue' brand[edit]

It has been requested that more images be uploaded for this section. Remove this notice only after the additional image(s) have been added. Reason: fill SMA4 placeholder

Boxart Console Game Simplified Chinese title Release date Official website
Official Chinese boxart render of Dr. Mario 64 iQue Player Dr. Mario 64 马力欧医生 Mǎlìōu Yīshēng
Literally "Dr. Mario"
November 17, 2003 in Chinese
Super Mario 64 Chinese boxart for iQue iQue Player Super Mario 64 神游马力欧 Shényóu Mǎlìōu
Literally "iQue Mario"
November 17, 2003 in Chinese
Boxart render of Mario Kart 64 for the iQue Player iQue Player Mario Kart 64 马力欧卡丁车 Mǎlìōu Kǎdīngchē
Literally "Mario Kart"
December 25, 2003 in Chinese
Packaging of Yoshi's Story for the iQue Player iQue Player Yoshi's Story 耀西故事 Yàoxī Gùshì
Literally "Yoshi Story"
March 25, 2004 in Chinese
Official Chinese boxart render of Paper Mario iQue Player Paper Mario 纸片马力欧 Zhǐpiàn Mǎlìōu
Literally "Paper Mario"
June 8, 2004 in Chinese
Official Chinese boxart render of Super Smash Bros iQue Player Super Smash Bros. 任天堂明星大乱斗 Rèntiāntáng Míngxīng Dàluàndòu
Literally "Nintendo' Stars: Great Melee"
November 15, 2005 in Chinese
Wario Land 4 iQue Boxart Thumbnail iQue GBA Wario Land 4 瓦力欧寻宝记 Wǎlìōu Xúnbǎo Jì
Literally "Wario's Treasure-seeking Journey"
June 30, 2004[16] in Chinese
Super Mario Advance iQue Boxart Thumbnail iQue GBA Super Mario Advance 超级马力欧2 Chāojí Mǎlìōu 2
Literally "Super Mario 2"
June 30, 2004[17] in Chinese
WarioWare, Inc.: Mega Microgame$! Chinese cover iQue GBA WarioWare, Inc.: Mega Microgame$! 瓦力欧制造 Wǎlìōu Zhìzào
Literally "Made by Wario"
July 4, 2005 in Chinese
iQue GBA cover of Yoshi's Island: Super Mario Advance 3 for the Game Boy Advance. iQue GBA Yoshi's Island: Super Mario Advance 3 耀西岛 Yàoxī Dǎo
Literally "Yoshi Island"
March 2, 2006 in Chinese
Chinese box art for Super Mario World: Super Mario Advance 2 iQue GBA Super Mario World: Super Mario Advance 2 超级马力欧世界 Chāojí Mǎlìōu Shìjiè
Literally "Super Mario World"
March 15, 2006 in Chinese
Mario Kart Super Circuit iQue Prototype Title Screen iQue GBA Mario Kart: Super Circuit 马力欧卡丁车--超级赛道 Mǎlìōu Kǎdīngchē--Chāojí Sàidào
Literally "Mario Kart: Super Circuit"
Title screen for Mario & Luigi: Superstar Saga's unreleased iQue version iQue GBA Mario & Luigi: Superstar Saga 马力欧与路易吉RPG Mǎlìōu yǔ Lùyìjī RPG
Literally "Mario & Luigi RPG"
Used in case of images missing from a section gallery, table, bestiary box, or certain infoboxes. iQue GBA Super Mario Advance 4: Super Mario Bros. 3 超级马力欧3 Chāojí Mǎlìōu 3
Literally "Super Mario 3"
DK: King of Swing iQue Prototype Title Screen iQue GBA DK: King of Swing 摇摆森喜刚 Yáobǎi Sēnxǐgāng
Literally "Swing Donkey Kong"
Chinese box art iQue DS WarioWare: Touched! 摸摸瓦力欧制造 Mōmō Wǎlìōu Zhìzào
Literally "Touch Wario Made"
July 23, 2005 in Chinese
Cover art of Yoshi Touch & Go for the iQue DS. iQue DS Yoshi Touch & Go 摸摸耀西-云中漫步 Mōmō Yàoxī: Yúnzhōng Mànbù
Literally "Touch Yoshi: Strolling in Clouds"
February 14, 2006 in Chinese
iQue (Chinese) boxart for Super Mario DS. iQue DS Super Mario 64 DS 神游马力欧DS Shényóu Mǎlìōu DS
Literally "iQue Mario DS"
June 21, 2007 in Chinese
Front box art for the Chinese (iQue) release of New Super Mario Bros. iQue DS New Super Mario Bros. New 超级马力欧兄弟 New Chāojí Mǎlìōu Xiōngdì
Literally "New Super Mario Bros."
July 2, 2009 in Chinese
MenuLogoPyoro.png iQue DSi Bird & Beans 鸟和豆 Niǎo hé Dòu
Literally "Bird and Beans"
December 15, 2009 in Chinese
MenuLogoPaperPlane.png iQue DSi Paper Airplane Chase 纸飞机挑战 Zhǐfēijī Tiǎozhàn
Literally "Paper Plane Challenge"
December 15, 2009 in Chinese
DSiMenuLogoMarioClock.png iQue DSi Mario Clock iQue DSi时钟 红白机马力欧款 iQue DSi Shízhōng Hóngbáijī Mǎlìōu Kuǎn
Literally "iQue DSi Clock Famicom Mario Edition"
January 21, 2010 in Chinese
MenuLogoMarioCalculator.png iQue DSi Mario Calculator iQue DSi计算器 红白机马力欧款 iQue DSi Jǐsuànqì Hóngbáijī Mǎlìōu Kuǎn
Literally "iQue DSi Calculator Famicom Mario Edition"
February 11, 2010 in Chinese
DSi Menu Logo of WarioWare Snapped (iQue) iQue DSi WarioWare: Snapped! 照照瓦力欧制造 Zhàozhào Wǎlìōu Zhìzào
Literally "Picture-taking Wario Made"
March 11, 2010 in Chinese
MenuLogoDrMario.png iQue DSi Dr. Mario Express 一下下马力欧医生 Yíxìaxìa Mǎlìōu Yīshēng
Literally "A little bit of Dr.Mario"
April 8, 2010 in Chinese
MCF DSiWare.png iQue DSi Game & Watch: Mario's Cement Factory GAME & WATCH 马力欧的水泥工场 GAME & WATCH Mǎlìōu de Shuǐní Gōngchǎng
Literally "GAME & WATCH Mario's Cement Factory"
February 17, 2011 in Chinese
DKJr DSiWare.png iQue DSi Game & Watch: Donkey Kong Jr. GAME & WATCH 森乐刚 GAME & WATCH Sēnlègāng
Literally "GAME & WATCH Donkey Kong Jr."
August 12, 2010 in Chinese
Super Mario 3D Land Home Menu large icon iQue 3DS XL Super Mario 3D Land 超级马力欧 3D乐园 Chāojí Mǎlìōu 3D Lèyuán
Literally "Super Mario 3D Wonderland"
December 7, 2012 in Chinese
Mario Kart 7, large Home Menu icon. iQue 3DS XL Mario Kart 7 马力欧卡丁车7 Mǎlìōu Kǎdīngchē 7
Literally "Mario Kart 7"
December 7, 2012 in Chinese

Other localized Super Mario games[edit]

These games are localized by iQue, but not distributed by iQue. iQue can be seen credited in these games' credits. The company was not credited for the localization of Mario Kart 8 Deluxe until the release of the final wave in the Booster Course Pass DLC.

Console Game Simplified Chinese title Simplified Chinese avaliability Game published by
Wii/Nvidia Shield Super Mario Galaxy 超级马力欧银河 Chāojí Mǎlì'ōu Yínhé
Literally "Super Mario Galaxy"
March 22, 2018 Nvidia Lightspeed Studios/iQiyi
Wii/Nvidia Shield New Super Mario Bros. Wii New 超级马力欧兄弟 Wii New Chāojí Mǎlì'ōu Xiōngdì Wii
Literally "New Super Mario Brothers Wii"
December 5, 2017 Nvidia Lightspeed Studios/iQiyi (China)
Nintendo (Hong Kong, Taiwan)
Wii Super Mario Galaxy 2 N/A N/A Nintendo (Hong Kong, Taiwan)
Nintendo 3DS Mario Tennis Open 马力欧网球 公开赛 Mǎlì'ōu Wǎngqiú Gōngkāisài
Literally "Mario Tennis Open"
April 12, 2013 Nintendo (Hong Kong, Taiwan)
Nintendo 3DS New Super Mario Bros. 2 New 超级马力欧兄弟 2 New Chāojí Mǎlì'ōu Xiōngdì 2
Literally "New Super Mario Brothers 2"
June 21, 2013 Nintendo (Hong Kong, Taiwan)
Nintendo 3DS Luigi's Mansion: Dark Moon 路易吉洋馆2 Lùyìjí Yángguǎn 2
Literally "Luigi Mansion 2"
July 26, 2013 Nintendo (Hong Kong, Taiwan)
Nintendo 3DS Paper Mario: Sticker Star 纸片马力欧 超级贴纸 Zhǐpiàn Mǎlì'ōu Chāojí Tiēzhǐ
Literally "Paper Mario: Super Sticker"
December 6, 2013 Nintendo (Hong Kong, Taiwan)
Nintendo Switch Mario + Rabbids Kingdom Battle 马力欧+疯狂兔子:王国之战 Mǎlì'ōu + Fēngkuángtùzi: Wángguó Zhīzhàn
Literally "Mario + Rabbids: Battle of the Kingdom"
August 29, 2017 Ubisoft (North America, Europe, Oceania)
Nintendo (Japan, South Korea, Hong Kong, Taiwan)
Nintendo Switch Super Mario Odyssey 超级马力欧 奥德赛 Chāojí Mǎlì'ōu Àodésài
Literally "Super Mario Odyssey"
October 27, 2017 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Mario Kart 8 Deluxe 马力欧卡丁车8豪华版 Mǎlì'ōu Kǎdīngchē 8 Háohuábǎn
Literally "Mario Kart 8 Deluxe Edition"
December 13, 2017 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Mario Tennis Aces 马力欧网球Ace Mǎlì'ōu Wǎngqiú Ace
Literally "Mario Tennis Ace"
June 22, 2018 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Super Mario Party 超级 马力欧派对 Chāojí Mǎlì'ōu Pàiduì
Literally "Super Mario Party"
October 5, 2018 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Super Smash Bros. Ultimate 任天堂明星大乱斗 特别版 Rèntiāntáng Míngxīng Dàluàndòu Tèbiébǎn
Literally "Nintendo Stars Great Melee: Special Edition"
December 7, 2018 Nintendo (Worldwide)
Nintendo Switch New Super Mario Bros. U Deluxe New 超级马力欧兄弟U 豪华版 New Chāojí Mǎlì'ōu Xiōngdì U Háohuábǎn
Literally "New Super Mario Brothers U Deluxe Edition"
January 11, 2019 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Yoshi's Crafted World 耀西的手工世界 Yàoxī de Shǒugōng Shìjiè
Literally "Yoshi's Handicraft World"
March 29, 2019 Nintendo (Worldwide)
Tencent (China)
Nintendo Switch Super Mario Maker 2 超级马力欧创作家2 Chāojí Mǎlì'ōu Chuàngzuòjiā 2
Literally "Super Mario Creator 2"
June 28, 2019 Nintendo (Worldwide)
Nintendo Switch Luigi's Mansion 3 路易吉洋馆3 Lùyìjí Yángguǎn 3
Literally "Luigi Mansion 3"
October 31, 2019 Nintendo (Worldwide)
Nintendo Switch Paper Mario: The Origami King 纸片马力欧:折纸国王 Zhǐpiàn Mǎlì'ōu: Zhézhǐ Guówáng
Literally "Paper Mario: Origami King"
July 17, 2020 Nintendo (Worldwide)
Nintendo Switch Mario Kart Live: Home Circuit 马力欧卡丁车实况:家庭赛车场 Mǎlì'ōu Kǎdīngchē Shíkuàng: Jiātíng Sàichē Chǎng
Literally "Mario Kart Live: Home Circuit"
October 16, 2020 Nintendo (Worldwide)
Nintendo Switch Super Mario 3D World + Bowser's Fury 超级马力欧 3D世界 + 狂怒世界 Chāojí Mǎlì'ōu 3D Shìjiè + Kuángnù Shìjiè
Literally "Super Mario 3D World + Fury World"
February 12, 2021 Nintendo (Worldwide)
Nintendo Switch Mario Golf: Super Rush 马力欧高尔夫 超级冲冲冲 Mǎlì'ōu Gāo'ěrfū Chāojí Chōngchōngchōng
Literally "Mario Golf Super Rush Rush Rush"
June 25, 2021 Nintendo (Worldwide)
Nintendo Switch WarioWare: Get It Together! 分享同乐!瓦力欧制造 Fēnxiǎng Tónglè! Wǎlì'ōu Zhìzào
Literally "Share the Joy! Made in Wario"
September 10, 2021 Nintendo (Worldwide)
Nintendo Switch Mario Party Superstars 马力欧派对 超级巨星 Mǎlì'ōu Pàiduì Chāojíjùxīng
Literally "Mario Party Superstars"
October 29, 2021 Nintendo (Worldwide)
Nintendo Switch Mario Strikers: Battle League 马力欧激战前锋 战斗联赛 Mǎlì'ōu Jīzhàn Qiánfēng Zhàndòu Liánsài
Literally "Mario Fierce Battle Strikers: Battle League Match"
June 10, 2022 Nintendo (Worldwide)

Names in other languages[edit]

Language Name Meaning
Japanese 神遊[22]
From the Chinese name

Chinese (simplified) 神游
Shényóu Kējì

"Mental journey" or "wonderful gaming".
The name "iQue" is also used in branding. According to Wei Yen, it means "beyond intelligence".[23]
iQue Technology

Chinese (traditional) 神遊[24]
Same as S. Chinese, "遊" is the Traditional Chinese equivalent of "游" under the definition "to play" or "to travel".


  • In the late 2010s, many iQue-related assets were leaked from a server hack of BroadOn, another electronics company led by Wei Yen. This included source code and prototype versions for games such as Super Mario World 2: Yoshi's Island and Super Mario Kart, alongside dozens of other Nintendo titles.


  1. ^
  2. ^ a b iQue. 关于 iQue. Retrieved December 16, 2016.
  3. ^ Nintendo (June 28, 2013). "関係会社の状況" (PDF). Retrieved 2014-07-20.
  4. ^ “‘颜老板在的时候,神游的财务、销售都是独立的,可以自己作主,不用管任天堂的规定。’神游前员工说。当时的神游,与任天堂只是商业合作伙伴的关系,不存在任何行政上的从属关系。” 大狗 (June 22, 2016). 《记录》第17期:神游中国(上). 触乐. Retrieved January 28, 2017.
  5. ^ From the opening of an interview conducted on the now-defunct Chinese forum between iQue staff and players on August 1, 2007: “iQue神游不是任何一家公司的代理商,iQue拥有各个软硬件的自主产权……” Text of the interview has been researched by 我是金属狂人 (April 15, 2013). 【考古汇总】iQue会客厅 神游访谈录问答精选. Baidu Tieba. Retrieved February 17, 2017.
  6. ^ The official English name of 万信 is seen from Aquariuslegend (January 23, 2017). 万信国行初代GB 任天堂 GAME BOY 开箱. Chiphell. Retrieved February 5, 2017.
  7. ^ 我是金属狂人 (June 24, 2013). 任天堂在中国摸爬滚打20年的光辉岁月. Baidu Tieba. Retrieved February 6, 2017.
  8. ^ “为何在中国大陆推出这样一台特殊的主机、采用如此特殊的游戏销售方式?任天堂社长岩田聪给出了三个理由:收入水平低,物流不发达,盗版泛滥。” 大狗 (June 22, 2016). 《记录》第17期:神游中国(上). 触乐. Retrieved February 22, 2017.
  9. ^ a b c
  10. ^ First section of 大狗 (June 23, 2016). 《记录》第17期:神游中国(下). 触乐. Retrieved January 28, 2017.
  11. ^ “神游盒子” section of 大狗 (June 22, 2016). 《记录》第17期:神游中国(上). 触乐. Retrieved February 28, 2017.
  12. ^ Chinese nickname seen on the packing box: 行货GBA“小神游”上市 (May 26, 2004). Sina Games. Retrieved March 4, 2017.
  13. ^ Aaron Kaluszka (January 14, 2007). New GBA SP Designs Released in China. Nintendo World Report. Retrieved March 9, 2017.
  14. ^ Chinese nickname seen on the packing box: 行货GBA“小神游”上市 (May 26, 2004). Sina Games. Retrieved March 4, 2017.
  15. ^ Record: iQue China (June 23, 2016). iQue Historia. Retrieved October 29, 2023.
  16. ^ Sina Games. 瓦力欧寻宝记_电视游戏_新浪游戏_新浪网. Sina Corp. Retrieved January 24, 2017.
  17. ^ Sina Games. 超级马力欧2_电视游戏_新浪游戏_新浪网. Sina Corp. Retrieved January 24, 2017.
  18. ^马力欧
  19. ^马力欧
  20. ^马力欧
  21. ^马力欧
  22. ^ From a presentation on the 2003 Tokyo Game Show: 「神遊機(iQue Player) 中国向けの新設計テレビゲーム機」. Dengeki Online (September 26, 2003). 【TGS】任天堂が中国向けに新ハード「神遊」を発売。ソフトはダウンロード方式!. Retrieved January 28, 2017.
  23. ^ From Wei Yen: “‘iQue’的意思是超越智慧。还有,体现了人在创造的过程中的一种欢愉感。在中国,大多数翻译是音译,不是意译。有很多人劝我用音译,因为即使是中国人自己的品牌,也喜欢用像英文音译的那种名字。可是我觉得音译没有什么意思,所以我决定用意译。” 大狗 (June 23, 2016). 《记录》第17期:神游中国(下). 触乐. Retrieved January 28, 2017.
  24. ^ From Hong Kong Wii game Boxart

External links[edit]