From the Super Mario Wiki
First4Figures is a United Kingdom and Hong Kong-based toy company established in 2003 that creates expensive high-quality statues based on popular licenses. They started creating licensed statues based on the Mario franchise in 2011. Statues can have Exclusive, Definitive, and Collector's Editions, which include more accessories a larger statue, or other additional items. These are usually more expensive than the regular versions of the statues.