My Nintendo is a loyalty rewards program that launched in Japan on March 17, 2016; in North America, Oceania, and Europe on March 31, 2016; in Hong Kong and Taiwan on December 1, 2016; and in South Korea on January 1, 2017. Similar to the defunct Club Nintendo, to which it is the successor, players receive points to purchase items such as game discount vouchers, Nintendo 3DS themes, desktop and mobile wallpapers, and printables. Gold Points are earned if they buy games from the Nintendo eShop or register Nintendo Switch games, while Platinum Points are earned for doing various missions.
Certain smartphone apps developed by Nintendo use My Nintendo, including Miitomo, which launched alongside the service for Android and iOS, and Super Mario Run. In them, players can complete certain missions to earn Platinum Points specific to those games, which can be redeemed for in-game rewards. They can also be used in combination with Platinum Points earned through non-gaming means (e.g. logging into My Nintendo every week) to earn regular rewards.
As of March 15, 2019, the service is officially available in 167 territories, with the majority of them to solely support Super Mario Run gameplay.
On January 23, 2017, Nintendo of Japan rebranded its online store to the My Nintendo Store, which offers physical rewards that can be redeemed with points in addition to physical rewards that can be purchased with real money. Nintendo of Europe later rebranded its online stores (not counting the Nintendo Official UK Store) to the My Nintendo Store on August 6, 2018. In North America, the Nintendo Store features various physical rewards that can be redeemed via My Nintendo. On January 13, 2021, the My Nintendo Store was launched for Australia and New Zealand.
Mario-related store-exclusive rewards
Japan (My Nintendo Store)
North America (Nintendo Store)
Europe (My Nintendo Store)
Australia and New Zealand (My Nintendo Store)
Mario-related in-game rewards
Due to Miitomo's discontinuation, the following rewards are no longer available.
Names in other languages