Nintendo New York

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The Nintendo New York store.

Nintendo New York (previously known as Nintendo World and The Pokémon Center) is an official store of Nintendo located in New York City at the Rockefeller Center. The store was opened on November 16, 2001 as The Pokémon Center and on May 14, 2005 as Nintendo World. Visitors can purchase Mario and Nintendo merchandise. Additionally, visitors can play Mario games on the Nintendo New York's Nintendo 3DSs, Wii Us, and Nintendo Switches. On February 19, 2016, the store was reopened after a one month renovation and had its name changed to "Nintendo New York".

Upstairs, there is a museum section, though the items on show often change. The second floor also contains a Pokémon section, where a lot of Pokémon plush toys are sold.

Nintendo New York often sells exclusive or rare Nintendo items, as it is the only official Nintendo store in the United States. They also give out special Nintendo shopping bags at checkout, with various character illustrations on them. The store often changes its décor, based on what games have recently been released.

In June 2019, Nintendo opened their second ever retail store in Tel Aviv-Jaffa, Israel.


For some time around January 2010, visitors could go to the store from 12:00 PM to 2:00 PM and talk to the voice actor of Mario, Luigi, and many other characters from the Mario series. On November 7, 2010, on the 25th Anniversary of Super Mario Bros., Shigeru Miyamoto was among the guest visitors.

Visitors can frequently take part in tournaments and can chat with a screen with Mario or Luigi on it.


Nintendo World[edit]

Nintendo New York[edit]