Unilever

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Unilever is a company that manufactures and distributes a variety of consumer goods, including products for food, personal care, home care, and hygiene. Among these, the company markets dental care products under various brands across different countries, including AIM, Mentadent, Pepsodent, Prodent, and Signal. Each brand has two distinct lines of children's toothbrushes and toothpaste: the Kids line, aimed at children aged 0 to 6, and the Junior line, intended for children aged 6 to 13.

In the mid-2020s, Unilever partnered with Nintendo to display Super Mario characters on the packaging of their children's dental care offerings.

Super Mario–related products[edit]

Hero image from Unilever's Signal website used to promote the line of children's toothpaste and toothbrushes featuring Super Mario characters. Pictured from left to right are the Super Mario logo, Luigi, Mario, and the Signal logo.
Hero image from Unilever's website used to promote the Signal products featuring Super Mario characters

As part of a Super Mario promotion, both the Kids and Junior dental care product lines were distributed in special packaging featuring Super Mario characters; namely, the Kids line displayed Baby Mario, Baby Peach, Toad, and Yoshi, while the Junior line displayed Mario, Luigi, Princess Peach, and Daisy. Additionally, the toothbrushes in both lines were designed with color schemes reminiscent of the characters featured on their packaging.

Below are some of the products included in this promotion from across different brands. For a full list, see Gallery:Unilever.

Product page links
Website Toothpaste
Kids 		Toothpaste
Junior 		Toothbrushes
Kids 		Toothbrushes
Junior
AIM
Greece 		[1] [2] [3] [4]
Mentadent
Austria 		[5] [6] [7] [8]
Mentadent
Italy 		[9] [10] [11] [12]
Pepsodent
Finland 		– – [13] [14]
Pepsodent
Sweden 		– – [15] [16]
Prodent
Netherlands 		[17] [18] [19] [20]
Signal
Belgium 		[21] [22] [23] [24]
Signal
France 		[25][26] [27][28] [29][30] [31][32]
Signal
Germany 		[33] [34][35] [36][37] [38][39]
Signal
Hungary 		[40][41] [42] [43][44] –
Signal
Switzerland 		[45] [46][47] [48][49] [50][51]

Toothpaste (Kids)[edit]

  • Mentadent toothpaste (fruity flavor) with Baby Mario

    Mentadent toothpaste (fruity flavor) with Baby Mario

  • AIM toothpaste (fruity flavor) with Baby Peach

    AIM toothpaste (fruity flavor) with Baby Peach

  • Prodent toothpaste (strawberry flavor) with Toad

    Prodent toothpaste (strawberry flavor) with Toad

  • Signal toothpaste (fruity flavor) with Yoshi

    Signal toothpaste (fruity flavor) with Yoshi

  • Back side of a Super Mario–themed Prodent toothpaste package

    Back side of a Super Mario–themed Prodent toothpaste package

Toothpaste (Junior)[edit]

  • Mentadent toothpaste (mild mint flavor) with Mario

    Mentadent toothpaste (mild mint flavor) with Mario

  • AIM toothpaste (mild mint flavor) with Luigi

    AIM toothpaste (mild mint flavor) with Luigi

  • Prodent toothpaste (mild mint flavor) with Peach

    Prodent toothpaste (mild mint flavor) with Peach

  • Signal toothpaste (red fruit flavor) with Daisy

    Signal toothpaste (red fruit flavor) with Daisy

  • Back side of a Super Mario–themed Prodent toothpaste package

    Back side of a Super Mario–themed Prodent toothpaste package

Toothbrushes (Kids)[edit]

  • Mentadent toothbrush with a color scheme inspired by Baby Mario

    Mentadent toothbrush with a color scheme inspired by Baby Mario

  • AIM toothbrush with a color scheme inspired by Baby Peach

    AIM toothbrush with a color scheme inspired by Baby Peach

  • Prodent toothbrush with a color scheme inspired by Toad

    Prodent toothbrush with a color scheme inspired by Toad

  • Signal toothbrush with a color scheme inspired by Yoshi

    Signal toothbrush with a color scheme inspired by Yoshi

  • Back side of a Super Mario–themed Pepsodent toothbrush package

    Back side of a Super Mario–themed Pepsodent toothbrush package

Toothbrushes (Junior)[edit]

  • Mentadent toothbrush with a color scheme inspired by Mario

    Mentadent toothbrush with a color scheme inspired by Mario

  • Pepsodent toothbrush with a color scheme inspired by Luigi

    Pepsodent toothbrush with a color scheme inspired by Luigi

  • AIM toothbrush with a color scheme inspired by Peach

    AIM toothbrush with a color scheme inspired by Peach

  • Signal toothbrush with a color scheme inspired by Daisy

    Signal toothbrush with a color scheme inspired by Daisy

  • Back side of a Super Mario–themed Pepsodent toothbrush package

    Back side of a Super Mario–themed Pepsodent toothbrush package

Printable Super Mario materials[edit]

Printable Super Mario materials from Unilever's Italian website for Mentadent

The German, Greek, and Italian websites for Unilever's dental care products contain printable materials featuring elements from the Super Mario franchise.[52][53][54] Intended to encourage good oral hygiene in children, these materials consist of the following:

  • A three-week calendar where each day is divided into two squares, one for the morning and one for the evening, allowing users to track the amount of times they brushed their teeth in three weeks. Users should fill in a square if they brush their teeth at the corresponding time of day. Children are encouraged to use this calendar alongside their parents in order to track who follows their tooth-brushing habits the best.[55][56][57]
  • A certificate for the person in a family who is most committed to brushing their teeth.
  • Three coloring sheets, each featuring Mario, Luigi, or Princess Peach.

Notes[edit]

Mentadent backpack with a design based on Luigi's overalls
The Mentadent backpack
  • In Italy, Mentadent products are also sold by Miromed S.r.l. These include the items in the Super Mario line presented above.[58][59] Under the Mentadent brand, the company additionally sells a school backpack with a design based on Luigi's overalls, which is explicitly tied to the Super Mario franchise.[60]

References[edit]

The English Wikipedia logo, for use on the Wikipedia template. Wikipedia has an article on Unilever.
The English Wikipedia logo, for use on the Wikipedia template. Wikipedia has an article on Mentadent.
The English Wikipedia logo, for use on the Wikipedia template. Wikipedia has an article on Pepsodent.
  1. ^ Kids 0-6 Ετών Παιδική. Unilever (Greek). Archived August 31, 2025, 17:39:06 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  2. ^ Junior 6-13 Ετών Παιδική. Unilever (Greek). Archived August 31, 2025, 17:43:16 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  3. ^ Kids 0-6 Ετών Παιδική. Unilever (Greek). Archived September 1, 2025, 20:40:25 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  4. ^ Junior 6-13 Ετών Παιδική. Unilever (Greek). Archived September 1, 2025, 20:39:04 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  5. ^ Mentadent Kids Zahnpasta 0-6 Jahre mit Fruchtgeschmack. Unilever (German, Austria). Archived August 18, 2025, 21:25:17 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  6. ^ Mentadent Kids Zahnbürste 0-6 Jahre Extra Soft. Unilever (German, Austria). Archived August 15, 2025, 17:33:02 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  7. ^ Mentadent Junior Zahnpasta 6-13 Jahre Milde Minze. Unilever (German, Austria). Archived August 15, 2025, 17:33:06 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  8. ^ Mentadent Junior Zahnbürste 6-13 Jahre Extra Soft. Unilever (German, Austria). Archived August 15, 2025, 17:33:12 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  9. ^ MENTADENT Dentifricio Kids 0-6 Anni Gusto Frutta. Unilever (Italian). Archived August 18, 2025, 21:44:18 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  10. ^ MENTADENT Spazzolino Kids 0-6 Anni Extra Soft. Unilever (Italian). Archived August 18, 2025, 21:44:44 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  11. ^ MENTADENT Dentifricio Junior 6-13 Anni Menta Delicata. Unilever (Italian). Archived August 18, 2025, 21:44:27 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  12. ^ MENTADENT Spazzolino Junior 6-13 Anni Extra Soft. Unilever (Italian). Archived August 18, 2025, 21:47:04 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  13. ^ Pepsodent hammasharja Kids 1-6v. Unilever (Finnish). Archived August 15, 2025, 17:49:12 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  14. ^ Pepsodent hammasharja Junior 7-13v. Unilever (Finnish). Archived August 18, 2025, 19:27:25 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  15. ^ Pepsodent Kids tandborste. Unilever (Swedish). Archived September 2, 2025, 20:57:06 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  16. ^ Pepsodent Junior Tandborste. Unilever (Swedish). Archived September 2, 2025, 21:00:37 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  17. ^ Prodent Tandpasta Kids 0-6 Jaar. Unilever (Dutch, Netherlands). Archived June 21, 2025, 22:22:43 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  18. ^ Prodent Tandpasta Junior 6-13 Jaar. Unilever (Dutch, Netherlands). Archived August 15, 2025, 14:48:00 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  19. ^ Prodent Tandenborstel Kids 0-6 Jaar. Unilever (Dutch, Netherlands). Archived August 15, 2025, 14:50:12 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  20. ^ Prodent Tandenborstel Junior 6-13 Jaar. Unilever (Dutch, Netherlands). Archived June 22, 2025, 00:11:26 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  21. ^ Signal Kids Tandpasta Multivruchten 75 ml. Unilever (Dutch, Belgium). Archived September 4, 2025, 21:15:47 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  22. ^ Signal Junior Tandpasta Munt 75 ml. Unilever (Dutch, Belgium). Archived September 7, 2025, 19:57:19 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  23. ^ Signal Tandenborstel Kids x1 Extra Zacht. Unilever (Dutch, Belgium). Archived September 14, 2025, 10:02:50 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  24. ^ Signal Tandenborstel Junior 1 x Extra Zacht. Unilever (Dutch, Belgium). Archived August 4, 2025, 22:35:44 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  25. ^ Kids Dentifrice 0-6 ans Arôme Fruité. Unilever (French, France). Archived September 4, 2025, 21:19:46 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  26. ^ Kids Dentifrice 0-6 ans Fraise. Unilever (French, France). Archived September 15, 2025, 16:26:43 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  27. ^ Junior Dentifrice 6-13 ans Menthe Douce. Unilever (French, France). Archived September 7, 2025, 20:09:12 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  28. ^ Junior Dentifrice 6-13 ans Fruits Rouges. Unilever (French, France). Archived September 15, 2025, 17:04:34 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  29. ^ Signal Brosse à Dents Mario Kids 0-6 ans Extra-Souple x1. Unilever (French, France). Archived September 8, 2025, 12:55:58 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  30. ^ Signal Brosse à Dents Mario Kids 0-6 ans Extra-Souple x3. Unilever (French, France). Archived September 14, 2025, 22:00:35 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  31. ^ Signal Brosse à Dents Mario Junior 6-13 ans Extra-Souple x1. Unilever (French, France). Archived September 7, 2025, 21:08:17 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  32. ^ Signal Brosse à Dents Mario Junior 6-13 ans Extra-Souple x3. Unilever (French, France). Archived June 15, 2025, 18:54:59 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  33. ^ Signal Kids Zahnpasta 0-6 Jahre mit Fruchtgeschmack. Unilever (German, Germany). Archived September 4, 2025, 20:57:59 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  34. ^ Signal Junior Zahnpasta 6-13 Jahre Milde Minze. Unilever (German, Germany). Archived September 7, 2025, 19:58:29 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  35. ^ Signal Junior Zahnpasta 6-13 Jahre Rote Früchte. Unilever (German, Germany). Archived September 15, 2025, 17:07:15 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  36. ^ Signal Kids Zahnbürste 0-6 Jahre Extra Soft. Unilever (German, Germany). Archived September 14, 2025, 09:50:40 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  37. ^ Signal Kids Zahnbürste 0-6 Jahre Extra Soft Trio. Unilever (German, Germany). Archived September 14, 2025, 22:04:22 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  38. ^ Signal Junior Zahnbürste 6-13 Jahre Extra Soft. Unilever (German, Germany). Archived July 19, 2025, 23:20:55 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  39. ^ Signal Junior Zahnbürste 6-13 Jahre Extra Soft Trio. Unilever (German, Germany). Archived August 10, 2025, 22:37:19 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  40. ^ Signal Kids Gyümölcsös 0-6 Éves Korig, Gyermek fogkrém - 75 ml. Unilever (Hungarian). Archived September 4, 2025, 21:16:01 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  41. ^ Signal Kids Epres 0-6 Éves Korig, Gyermek fogkrém - 75 ml. Unilever (Hungarian). Archived September 15, 2025, 16:28:12 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  42. ^ Signal Junior Mentás 6-13 Éves Korig, Gyermek fogkrém - 75 ml. Unilever (Hungarian). Archived September 7, 2025, 19:58:54 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  43. ^ Signal Kids lágy sörtéjű gyermek fogkefe - 1 db. Unilever (Hungarian). Archived September 14, 2025, 09:58:27 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  44. ^ Signal Kids lágy sörtéjű gyermek fogkefe - 3 db. Unilever (Hungarian). Archived September 14, 2025, 22:05:31 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  45. ^ Signal Kids Zahnpasta 0-6 Jahre mit Fruchtgeschmack. Unilever (German, Switzerland). Archived September 4, 2025, 21:15:08 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  46. ^ Signal Junior Zahnpasta 6-13 Jahre Milde Minze. Unilever (German, Switzerland). Archived September 7, 2025, 19:58:37 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  47. ^ Signal Junior Zahnpasta 6-13 Jahre Rote Früchte. Unilever (German, Switzerland). Archived September 15, 2025, 17:08:41 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  48. ^ Signal Kids Zahnbürste 0-6 Jahre Extra Soft. Unilever (German, Switzerland). Archived August 18, 2025, 18:50:31 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  49. ^ Signal Kids Zahnbürste 0-6 Jahre Extra Soft Trio. Unilever (German, Switzerland). Archived August 25, 2025, 13:21:18 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  50. ^ Signal Junior Zahnbürste 6-13 Jahre Extra Soft. Unilever (German, Switzerland). Archived September 7, 2025, 21:22:06 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  51. ^ Signal Junior Zahnbürste 6-13 Jahre Extra Soft Trio. Unilever (German, Switzerland). Archived August 22, 2025, 12:29:49 UTC from the original via Wayback Machine. Retrieved September 15, 2025.
  52. ^ Lehrmaterial. Unilever (German, Germany). Retrieved September 15, 2025. (Archived June 17, 2025, 09:56:07 UTC via Wayback Machine.)
  53. ^ educationmaterial. Unilever (Greek). Retrieved September 15, 2025. (Archived July 12, 2025, 18:30:19 UTC via Wayback Machine.)
  54. ^ materialieducativi. Unilever (Italian). Retrieved September 15, 2025. (Archived August 31, 2025, 18:02:47 UTC via Wayback Machine.)
  55. ^ „Nach dem Zähneputzen wird das Quadrat ausgemalt. Wer am fleißigsten ist, gewinnt das Spiel.“ – instructions for the tooth-brushing calendar at signal-zahnpflege.de/lehrmaterial.html. Unilever (German).
  56. ^ «Θα είναι ένα διασκεδαστικό παιχνίδι μεταξύ γονιών και παιδιών για να δείτε ποιος είναι καλύτερος στο να ακολουθεί τους κανόνες της καλής στοματικής υγιεινής.» – instructions for the tooth-brushing calendar at aim.gr/educationmaterial.html. Unilever (Greek).
  57. ^ «Dopo aver lavato I denti colora con un pennarello il quadratino, il più diligente vincerà la sfida.» – instructions for the tooth-brushing calendar at mentadent.it/materialieducativi.html. Unilever (Italian).
  58. ^ Kit Kids Super Mario 0-6 anni. Mentadent Professional (Italian). Archived September 15, 2025, 18:28:22 UTC from the original via archive.today. Retrieved September 15, 2025.
  59. ^ Kit Kids Super Mario 6-13 anni. Mentadent Professional (Italian). Archived September 15, 2025, 18:25:14 UTC from the original via archive.today. Retrieved September 15, 2025.
  60. ^ ZAINETTO JUNIOR 6-13 anni SUPER MARIO. Mentadent Professional (Italian). Archived September 15, 2025, 18:11:25 UTC from the original via archive.today. Retrieved September 15, 2025.
[Edit]
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[Edit]
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