My Mario
My Mario is a line of Super Mario-themed products aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with selected products planned for release overseas in 2026.[1]
Products[edit]
Merchandise[edit]
Toys[edit]
Wood blocks[edit]
Two sets of Super Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,[2] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)[2] containing 30 pieces that costs ¥19,980. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for ¥2,980 apiece, to be released on November 18, 2025.[3]
The sets are targeted towards children aged approximately 1½. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The latter set's packaging, whose interior resembles the grassland levels of New Super Mario Bros. Wii, can be used as a diorama.[1]
- Themed pieces
One of each piece listed is included in the Mario & Friends Wood Block Set.
- Mario Wood Block Set
- Luigi Wood Block Set
- Peach Wood Block Set
- Yoshi Wood Block Set
- Yoshi
- Fire Flower
- ? Block
- Exclusive to Mario & Friends Wood Block Set
- Warp Pipe lip and tube
- Arrow Sign block
- Red, orange, green, and blue Empty Blocks
- Gallery
Mario
Mushroom
? Block
Brick Block
Artwork of the characters
Stuffed toys[edit]
![ドゥドゥ マリオ[4] (Comforter Toy: Mario) August 26, 2025](https://mario.wiki.gallery/images/thumb/5/53/My_Mario_Comforter_Toy_Mario.webp/120px-My_Mario_Comforter_Toy_Mario.webp.png)
ドゥドゥ マリオ[4]
(Comforter Toy: Mario)
August 26, 2025![ラトル マリオ[4] (Rattle: Mario) August 26, 2025](https://mario.wiki.gallery/images/thumb/3/3d/My_Mario_Rattle_Mario.webp/120px-My_Mario_Rattle_Mario.webp.png)
ラトル マリオ[4]
(Rattle: Mario)
August 26, 2025![ラトル スーパーキノコ[4] (Rattle: Super Mushroom) August 26, 2025](https://mario.wiki.gallery/images/thumb/8/89/My_Mario_Rattle_Super_Mushroom.webp/120px-My_Mario_Rattle_Super_Mushroom.webp.png)
ラトル スーパーキノコ[4]
(Rattle: Super Mushroom)
August 26, 2025![ラトル スーパースター[4] (Rattle: Super Star) August 26, 2025](https://mario.wiki.gallery/images/thumb/7/7f/My_Mario_Rattle_Super_Star.webp/120px-My_Mario_Rattle_Super_Star.webp.png)
ラトル スーパースター[4]
(Rattle: Super Star)
August 26, 2025![ラトル ヨッシー[4] (Rattle: Yoshi) November 18, 2025](https://mario.wiki.gallery/images/thumb/e/e8/My_Mario_Rattle_Yoshi.webp/120px-My_Mario_Rattle_Yoshi.webp.png)
ラトル ヨッシー[4]
(Rattle: Yoshi)
November 18, 2025![ドゥドゥ おすわりヨッシー[4] (Comforter Toy: Sitting Yoshi) November 18, 2025](https://mario.wiki.gallery/images/thumb/e/e6/My_Mario_Comforter_Toy_Yoshi.webp/120px-My_Mario_Comforter_Toy_Yoshi.webp.png)
ドゥドゥ おすわりヨッシー[4]
(Comforter Toy: Sitting Yoshi)
November 18, 2025
![ぬいぐるみ マリオ[4] (Stuffed Toy: Mario) August 26, 2025](/File:My_Mario_Stuffed_Toy_Mario.webp)
![ドゥドゥ マリオ[4] (Comforter Toy: Mario) August 26, 2025](/File:My_Mario_Comforter_Toy_Mario.webp)
![ラトル マリオ[4] (Rattle: Mario) August 26, 2025](/File:My_Mario_Rattle_Mario.webp)
![ラトル スーパーキノコ[4] (Rattle: Super Mushroom) August 26, 2025](/File:My_Mario_Rattle_Super_Mushroom.webp)
![ラトル スーパースター[4] (Rattle: Super Star) August 26, 2025](/File:My_Mario_Rattle_Super_Star.webp)
![ぬいぐるみ ヨッシー[4] (Stuffed Toy: Yoshi) November 18, 2025](/File:My_Mario_Stuffed_Toy_Yoshi.webp)
![ラトル ヨッシー[4] (Rattle: Yoshi) November 18, 2025](/File:My_Mario_Rattle_Yoshi.webp)
![ドゥドゥ おすわりヨッシー[4] (Comforter Toy: Sitting Yoshi) November 18, 2025](/File:My_Mario_Comforter_Toy_Yoshi.webp)
Toys[edit]
![歯がため スーパーキノコ[4] (Teething Toy: Super Mushroom) August 26, 2025](https://mario.wiki.gallery/images/thumb/8/84/My_Mario_Teething_Toy_Super_Mushroom.webp/120px-My_Mario_Teething_Toy_Super_Mushroom.webp.png)
歯がため スーパーキノコ[4] (Teething Toy: Super Mushroom)
August 26, 2025![歯がため 1UPキノコ[4] (Teething Toy: 1-Up Mushroom) August 26, 2025](https://mario.wiki.gallery/images/thumb/9/9c/My_Mario_Teething_Toy_1-Up_Mushroom.webp/120px-My_Mario_Teething_Toy_1-Up_Mushroom.webp.png)
歯がため 1UPキノコ[4] (Teething Toy: 1-Up Mushroom)
August 26, 2025![うたっておしゃべり！ パタゆらヨッシー[4] (Sing and Speak! Flapping-Swaying Yoshi) November 18, 2025](https://mario.wiki.gallery/images/thumb/1/16/My_Mario_Patayura_Yoshi.webp/120px-My_Mario_Patayura_Yoshi.webp.png)
うたっておしゃべり！ パタゆらヨッシー[4]
(Sing and Speak! Flapping-Swaying Yoshi)
November 18, 2025![かいてけしてエンジョイ♪ おえかきボード[4] (Draw, Erase, Enjoy ♪: Doodling Board) November 18, 2025](https://mario.wiki.gallery/images/thumb/a/af/My_Mario_Doodling_Board.webp/120px-My_Mario_Doodling_Board.webp.png)
かいてけしてエンジョイ♪ おえかきボード[4]
(Draw, Erase, Enjoy ♪: Doodling Board)
November 18, 2025![プッシュアンドゴー ヨッシー[4] (Push-and-Go: Yoshi) First third of December 2025](https://mario.wiki.gallery/images/thumb/0/07/My_Mario_Push-and-Go_Yoshi.webp/120px-My_Mario_Push-and-Go_Yoshi.webp.png)
プッシュアンドゴー ヨッシー[4]
(Push-and-Go: Yoshi)
First third of December 2025
![歯がため スーパーキノコ[4] (Teething Toy: Super Mushroom) August 26, 2025](/File:My_Mario_Teething_Toy_Super_Mushroom.webp)
![歯がため 1UPキノコ[4] (Teething Toy: 1-Up Mushroom) August 26, 2025](/File:My_Mario_Teething_Toy_1-Up_Mushroom.webp)
![うたっておしゃべり！ パタゆらヨッシー[4] (Sing and Speak! Flapping-Swaying Yoshi) November 18, 2025](/File:My_Mario_Patayura_Yoshi.webp)
![かいてけしてエンジョイ♪ おえかきボード[4] (Draw, Erase, Enjoy ♪: Doodling Board) November 18, 2025](/File:My_Mario_Doodling_Board.webp)
![プッシュアンドゴー ヨッシー[4] (Push-and-Go: Yoshi) First third of December 2025](/File:My_Mario_Push-and-Go_Yoshi.webp)
Books[edit]
- Main article: My Mario no Ehon
A board book titled Hello, Mario!, in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch. A second book titled Peropero Yoshi was later announced to be released on November 20, 2025.[3]
Clothing[edit]
![カバーオール[4] (Coveralls) August 26, 2025](https://mario.wiki.gallery/images/thumb/2/2d/My_Mario_Coveralls.webp/120px-My_Mario_Coveralls.webp.png)
カバーオール[4] (Coveralls)
August 26, 2025![なりきりロンパース マリオ[4] (Role-Playing Romper: Mario) August 26, 2025](https://mario.wiki.gallery/images/thumb/6/67/My_Mario_Role-Playing_Romper_Mario.webp/120px-My_Mario_Role-Playing_Romper_Mario.webp.png)
なりきりロンパース マリオ[4] (Role-Playing Romper: Mario)
August 26, 2025![Tシャツ マリオ[4] (T-Shirt: Mario) August 26, 2025](https://mario.wiki.gallery/images/thumb/2/23/My_Mario_T-Shirt_Mario.webp/120px-My_Mario_T-Shirt_Mario.webp.png)
Tシャツ マリオ[4] (T-Shirt: Mario)
August 26, 2025![Tシャツ ボーダー[4] (T-Shirt: Stripes) August 26, 2025](https://mario.wiki.gallery/images/thumb/e/e6/My_Mario_T-Shirt_Stripes.webp/120px-My_Mario_T-Shirt_Stripes.webp.png)
Tシャツ ボーダー[4] (T-Shirt: Stripes)
August 26, 2025![なりきりパーカー マリオ[4] (Role-Playing Parka: Mario) August 26, 2025](https://mario.wiki.gallery/images/thumb/3/3f/My_Mario_Role-Playing_Parka_Mario.webp/120px-My_Mario_Role-Playing_Parka_Mario.webp.png)
なりきりパーカー マリオ[4] (Role-Playing Parka: Mario)
August 26, 2025![パジャマ[4] (Pajamas) August 26, 2025](https://mario.wiki.gallery/images/thumb/a/a8/My_Mario_Pajamas.webp/120px-My_Mario_Pajamas.webp.png)
パジャマ[4] (Pajamas)
August 26, 2025
![カバーオール[4] (Coveralls) August 26, 2025](/File:My_Mario_Coveralls.webp)
![なりきりロンパース マリオ[4] (Role-Playing Romper: Mario) August 26, 2025](/File:My_Mario_Role-Playing_Romper_Mario.webp)
![Tシャツ マリオ[4] (T-Shirt: Mario) August 26, 2025](/File:My_Mario_T-Shirt_Mario.webp)
![Tシャツ ボーダー[4] (T-Shirt: Stripes) August 26, 2025](/File:My_Mario_T-Shirt_Stripes.webp)
![なりきりパーカー マリオ[4] (Role-Playing Parka: Mario) August 26, 2025](/File:My_Mario_Role-Playing_Parka_Mario.webp)
![パジャマ[4] (Pajamas) August 26, 2025](/File:My_Mario_Pajamas.webp)
Sundries[edit]
![リバーシブルスタイ スーパーキノコ[4] (Reversible Bib: Super Mushroom) August 26, 2025](https://mario.wiki.gallery/images/thumb/4/4c/My_Mario_Reversible_Bib_Super_Mushroom.webp/120px-My_Mario_Reversible_Bib_Super_Mushroom.webp.png)
リバーシブルスタイ スーパーキノコ[4] (Reversible Bib: Super Mushroom)
August 26, 2025![ガーゼハンカチ 3枚組[4] (Gauze Handkerchief, Set of 3) August 26, 2025](https://mario.wiki.gallery/images/thumb/9/98/My_Mario_Gauze_Handkerchief_Set_of_3.webp/120px-My_Mario_Gauze_Handkerchief_Set_of_3.webp.png)
ガーゼハンカチ 3枚組[4] (Gauze Handkerchief, Set of 3)
August 26, 2025![ソックス スーパーキノコ＆1UPキノコ[4] (Socks: Super Mushroom & 1-Up Mushroom) August 26, 2025](https://mario.wiki.gallery/images/thumb/3/37/My_Mario_Socks_Super_Mushroom_and_1-Up_Mushroom.webp/120px-My_Mario_Socks_Super_Mushroom_and_1-Up_Mushroom.webp.png)
ソックス スーパーキノコ＆1UPキノコ[4] (Socks: Super Mushroom & 1-Up Mushroom)
August 26, 2025![5重ガーゼスリーパー[4] (5-Fold Gauze Wearable Blanket) August 26, 2025](https://mario.wiki.gallery/images/thumb/0/0e/My_Mario_5-Fold_Gauze_Wearable_Blanket.webp/120px-My_Mario_5-Fold_Gauze_Wearable_Blanket.webp.png)
5重ガーゼスリーパー[4] (5-Fold Gauze Wearable Blanket)
August 26, 2025![母子手帳ケース[4] (Maternity Notebook Case) August 26, 2025](https://mario.wiki.gallery/images/thumb/8/8a/My_Mario_Maternity_Notebook_Case.webp/120px-My_Mario_Maternity_Notebook_Case.webp.png)
母子手帳ケース[4] (Maternity Notebook Case)
August 26, 2025![おひるねブランケット[4] (Nap Blanket) August 26, 2025](https://mario.wiki.gallery/images/thumb/9/94/My_Mario_Nap_Blanket.webp/120px-My_Mario_Nap_Blanket.webp.png)
おひるねブランケット[4] (Nap Blanket)
August 26, 2025![リュック ハテナブロック[4] (Backpack: ? Block) August 26, 2025](https://mario.wiki.gallery/images/thumb/7/70/My_Mario_Backpack_Question_Block.webp/120px-My_Mario_Backpack_Question_Block.webp.png)
リュック ハテナブロック[4] (Backpack: ? Block)
August 26, 2025
![リバーシブルスタイ スーパーキノコ[4] (Reversible Bib: Super Mushroom) August 26, 2025](/File:My_Mario_Reversible_Bib_Super_Mushroom.webp)
![ガーゼハンカチ 3枚組[4] (Gauze Handkerchief, Set of 3) August 26, 2025](/File:My_Mario_Gauze_Handkerchief_Set_of_3.webp)
![ソックス スーパーキノコ＆1UPキノコ[4] (Socks: Super Mushroom & 1-Up Mushroom) August 26, 2025](/File:My_Mario_Socks_Super_Mushroom_and_1-Up_Mushroom.webp)
![5重ガーゼスリーパー[4] (5-Fold Gauze Wearable Blanket) August 26, 2025](/File:My_Mario_5-Fold_Gauze_Wearable_Blanket.webp)
![母子手帳ケース[4] (Maternity Notebook Case) August 26, 2025](/File:My_Mario_Maternity_Notebook_Case.webp)
![おむつポーチ ハテナブロック[4] (Diaper Pouch: ? Block) August 26, 2025](/File:My_Mario_Diaper_Pouch_Question_Block.webp)
![おひるねブランケット[4] (Nap Blanket) August 26, 2025](/File:My_Mario_Nap_Blanket.webp)
![リュック ハテナブロック[4] (Backpack: ? Block) August 26, 2025](/File:My_Mario_Backpack_Question_Block.webp)
Tableware[edit]
![コップ[4] (Tumbler) August 26, 2025](https://mario.wiki.gallery/images/thumb/7/72/My_Mario_Tumbler.webp/120px-My_Mario_Tumbler.webp.png)
コップ[4] (Tumbler)
August 26, 2025![スプーン・フォークセット[4] (Spoon/Fork Set) August 26, 2025](https://mario.wiki.gallery/images/thumb/3/3e/My_Mario_Spoon_Fork_Set.webp/120px-My_Mario_Spoon_Fork_Set.webp.png)
スプーン・フォークセット[4] (Spoon/Fork Set)
August 26, 2025![ランチ皿[4] (Lunch Plate) August 26, 2025](https://mario.wiki.gallery/images/thumb/3/31/My_Mario_Lunch_Plate.webp/120px-My_Mario_Lunch_Plate.webp.png)
ランチ皿[4] (Lunch Plate)
August 26, 2025![茶椀[4] (Rice Bowl) August 26, 2025](https://mario.wiki.gallery/images/thumb/0/0b/My_Mario_Rice_Bowl.webp/120px-My_Mario_Rice_Bowl.webp.png)
茶椀[4] (Rice Bowl)
August 26, 2025![小皿[4] (Small Plate) August 26, 2025](https://mario.wiki.gallery/images/thumb/0/09/My_Mario_Small_Plate.webp/120px-My_Mario_Small_Plate.webp.png)
小皿[4] (Small Plate)
August 26, 2025![スープ皿[4] (Soup Plate) August 26, 2025](https://mario.wiki.gallery/images/thumb/6/6f/My_Mario_Soup_Plate.webp/120px-My_Mario_Soup_Plate.webp.png)
スープ皿[4] (Soup Plate)
August 26, 2025![ベビーランチセット[4] (Baby Lunch Set) August 26, 2025](https://mario.wiki.gallery/images/thumb/6/60/My_Mario_Baby_Lunch_Set.webp/120px-My_Mario_Baby_Lunch_Set.webp.png)
ベビーランチセット[4] (Baby Lunch Set)
August 26, 2025![ベビーエプロン[4] (Baby Apron) August 26, 2025](https://mario.wiki.gallery/images/thumb/4/48/My_Mario_Baby_Apron.webp/120px-My_Mario_Baby_Apron.webp.png)
ベビーエプロン[4] (Baby Apron)
August 26, 2025![おやつカップ ハテナブロック[4] (Snack Cup: ? Block) August 26, 2025](https://mario.wiki.gallery/images/thumb/1/18/My_Mario_Snack_Cup_Question_Block.webp/120px-My_Mario_Snack_Cup_Question_Block.webp.png)
おやつカップ ハテナブロック[4] (Snack Cup: ? Block)
August 26, 2025![ストローマグ[4] (Straw Mug) August 26, 2025](https://mario.wiki.gallery/images/thumb/6/66/My_Mario_Straw_Mug.webp/120px-My_Mario_Straw_Mug.webp.png)
ストローマグ[4] (Straw Mug)
August 26, 2025
![コップ[4] (Tumbler) August 26, 2025](/File:My_Mario_Tumbler.webp)
![スプーン・フォークセット[4] (Spoon/Fork Set) August 26, 2025](/File:My_Mario_Spoon_Fork_Set.webp)
![ランチ皿[4] (Lunch Plate) August 26, 2025](/File:My_Mario_Lunch_Plate.webp)
![茶椀[4] (Rice Bowl) August 26, 2025](/File:My_Mario_Rice_Bowl.webp)
![小皿[4] (Small Plate) August 26, 2025](/File:My_Mario_Small_Plate.webp)
![スープ皿[4] (Soup Plate) August 26, 2025](/File:My_Mario_Soup_Plate.webp)
![ベビーランチセット[4] (Baby Lunch Set) August 26, 2025](/File:My_Mario_Baby_Lunch_Set.webp)
![ベビーエプロン[4] (Baby Apron) August 26, 2025](/File:My_Mario_Baby_Apron.webp)
![おやつカップ ハテナブロック[4] (Snack Cup: ? Block) August 26, 2025](/File:My_Mario_Snack_Cup_Question_Block.webp)
![ストローマグ[4] (Straw Mug) August 26, 2025](/File:My_Mario_Straw_Mug.webp)
Software[edit]
Tying in with the book of the same name, My Mario also launched with Hello, Mario!, a software application for iOS and Android devices and Nintendo Switch where players can interact with Mario's face to a greater extent than in the book. A similar application featuring Yoshi, titled Kao Yoshi, was later announced to be released on November 18, 2025 in Japan.[3]
Visual content[edit]
- Main article: It's Me, Mario! Stop Motion Shorts
A series of stop-motion videos starring Mario, titled It’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo's YouTube channel and Instagram account. Each video is one minute long.
Gallery[edit]
Artwork of Mario
Logo and artwork of Mario
The Mario rattle
Promotional image for Peropero Yoshi
References[edit]
- ^ a b August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)
- ^ a b マイマリオ（MY MARIO） : つみきマリオ. Nintendo. Retrieved August 10, 2025.
- ^ a b c November 7, 2025. お子さま向けの商品シリーズ「マイマリオ」。11月18日より、ヨッシーのアイテムが登場。. nintendo.com (Japanese). Retrieved November 7, 2025.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak マイマリオ（MY MARIO） : グッズ. Nintendo. Retrieved August 10, 2025.
