My Mario

Logo

My Mario is a line of products themed to the Super Mario franchise aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with select products releasing in other regions on February 19, 2026.^[1]^[2]^[3]

Products[edit]

Merchandise[edit]

Toys[edit]

Wood blocks[edit]

Packaging for the Mario Wood Block Set

Packaging for the Mario & Friends Wood Block Set

Japanese packaging for the three later sets

Two sets of Super Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,^[4] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)^[4] containing 30 pieces that costs ¥19,980. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for ¥2,980 apiece, released on November 18, 2025 in Japan.^[5]

The sets are targeted towards children aged approximately 1½. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The interior packaging of the Mario & Friends Wood Block Set resembles the grassland levels of New Super Mario Bros. Wii and can be used as a diorama.^[3]

Themed pieces

One of each piece listed is included in the Mario & Friends Wood Block Set.

Mario Wood Block Set

Luigi Wood Block Set

Peach Wood Block Set

Yoshi Wood Block Set

Yoshi
Fire Flower
? Block

Exclusive to Mario & Friends Wood Block Set

Warp Pipe lip and tube
Arrow Sign block
Red, orange, green, and blue Empty Blocks

Gallery

Japanese packaging for both initial sets
Mario
Mushroom
? Block
Brick Block
Artwork of the characters

Stuffed toys[edit]

ぬいぐるみ　マリオ^[6]
(Stuffed Toy: Mario)
August 26, 2025
ドゥドゥ　マリオ^[6]
(Comforter Toy: Mario)
August 26, 2025
ラトル　マリオ^[6]
(Rattle: Mario)
August 26, 2025
ラトル　スーパーキノコ^[6]
(Rattle: Super Mushroom)
August 26, 2025
ラトル　スーパースター^[6]
(Rattle: Super Star)
August 26, 2025
ぬいぐるみ　ヨッシー^[6]
(Stuffed Toy: Yoshi)
November 18, 2025
ラトル　ヨッシー^[6]
(Rattle: Yoshi)
November 18, 2025
ドゥドゥ　おすわりヨッシー^[6]
(Comforter Toy: Sitting Yoshi)
November 18, 2025

Toys[edit]

歯がため　スーパーキノコ^[6] (Teething Toy: Super Mushroom)
August 26, 2025
歯がため　1UPキノコ^[6] (Teething Toy: 1-Up Mushroom)
August 26, 2025
うたっておしゃべり！　パタゆらヨッシー^[6]
(Sing and Speak! Flapping-Swaying Yoshi)
November 18, 2025
かいてけしてエンジョイ♪　おえかきボード^[6]
(Draw, Erase, Enjoy ♪: Doodling Board)
November 18, 2025
プッシュアンドゴー　ヨッシー^[6]
(Push-and-Go: Yoshi)
First third of December 2025
あんよもおてても　2WAYラトル^[6]
(Both Feet and Hands: 2-Way Rattle)
April 25, 2026
ふんわりミニメリー　くるりんパラソル^[6]
(Fluffy Mini Mobile: Spinning Parasol)
April 25, 2026
ごきげんサウンド♪　プレイマットジム^[6]
(Cheery Sound ♪: Play Mat Gym)
April 25, 2026
ドライブだいすき！　パワーアップハンドル^[6]
(I Love Driving! Power-Up Steering Wheel)
April 10, 2026
つかむところいっぱい！　マリオのコロコロボール^[6]
(Loads of Places to Hold! Mario's Rolling Ball)
April 10, 2026
なにが出てくる？　指あそびハテナブロック^[6]
(What Will Come Out? Finger Play ? Block)
April 10, 2026

Fisher-Price Little People[edit]

On January 16, 2026, Fisher-Price revealed a collection of Little People toddler toys tying in with My Mario that launched in the West.^[7] The collection includes a pack of six Little People figures of Super Mario characters (Mario, Luigi, Bowser, Peach, Yoshi, and Toad) and two interactive play sets: Mario's Adventure Playset, based on an aboveground level which comes with the Mario figure; and Bowser's Airship, which comes with the Bowser figure.^[8]

The six Little People figures
Mario's Adventure Playset packaging
Bowser's Airship packaging

Tomy Toomies[edit]

On January 9, 2026, a collection of Tomy Toomies bath toys tying in with My Mario was announced. The first wave was released in March 2026, with the second arriving in August 2026.^[9] The first wave includes two sets of bath squirters (Mario & Goomba and Super Mushroom & Fire Flower, also sold in a single 4-pack); a set with the Mario squirter, Warp Pipe and ? Block nesting cups, and a Lakitu's Cloud pouring cup; and a playset with Warp Pipes and nesting cups shaped like blocks.

Bath Pipes Playset
Pour & Nest Bath Toy Set
Super Mushroom & Fire Flower Bath Squirters
Mario & Goomba Bath Squirters

Studio Alice[edit]

Main article: Super Mario Satsuei

On March 6, 2026, My Mario themes for the Super Mario Satsuei children's photo shoot by Studio Alice were announced in Japan. They were released on March 9, 2026, with Baby Mario, Baby Luigi, and Toad costumes available.^[10]

Baby Mario
Baby Luigi
Toad

Bandai Bikkura Tamago[edit]

On April 7, 2026, a My Mario-themed Bikkura Tamago bath bomb by Bandai was announced in Japan for April 10. Each bath bomb contains a Super Mushroom, Fire Flower, Super Star, or 1-Up Mushroom and also comes with a ? Block, Brick Block, POW Block, or Note Block base and cup.^[11]

Packaging for the My Mario Bikkura Tamago
All items and blocks found in the My Mario Bikkura Tamago

Books[edit]

The three My Mario books

Main article: My Mario (book series)

A board book titled Hello, Mario!, in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch in Japan. A second book titled It's Yoshi! was later announced to be released on November 20, 2025 in Japan.^[5] A third book titled Mitsukete Mario was released on April 10, 2026.^[11]