My Mario

Logo

My Mario is a line of products themed to the Super Mario franchise aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with selected products releasing overseas on February 19, 2026.^[1]^[2]^[3]

Products[edit]

Merchandise[edit]

Toys[edit]

Wood blocks[edit]

Packaging for the Mario Wood Block Set

Packaging for the Mario & Friends Wood Block Set

Japanese packaging for the three later sets

Two sets of Super Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,^[4] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)^[4] containing 30 pieces that costs ¥19,980. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for ¥2,980 apiece, released on November 18, 2025 in Japan.^[5]

The sets are targeted towards children aged approximately 1½. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The interior packaging of the Mario & Friends Wood Block Set resembles the grassland levels of New Super Mario Bros. Wii and can be used as a diorama.^[3]

Themed pieces

One of each piece listed is included in the Mario & Friends Wood Block Set.

Mario Wood Block Set

Luigi Wood Block Set

Peach Wood Block Set

Yoshi Wood Block Set

Yoshi
Fire Flower
? Block

Exclusive to Mario & Friends Wood Block Set

Warp Pipe lip and tube
Arrow Sign block
Red, orange, green, and blue Empty Blocks

Gallery

Japanese packaging for both initial sets
Mario
Mushroom
? Block
Brick Block
Artwork of the characters

Stuffed toys[edit]

ぬいぐるみ　マリオ^[6]
(Stuffed Toy: Mario)
August 26, 2025
ドゥドゥ　マリオ^[6]
(Comforter Toy: Mario)
August 26, 2025
ラトル　マリオ^[6]
(Rattle: Mario)
August 26, 2025
ラトル　スーパーキノコ^[6]
(Rattle: Super Mushroom)
August 26, 2025
ラトル　スーパースター^[6]
(Rattle: Super Star)
August 26, 2025
ぬいぐるみ　ヨッシー^[6]
(Stuffed Toy: Yoshi)
November 18, 2025
ラトル　ヨッシー^[6]
(Rattle: Yoshi)
November 18, 2025
ドゥドゥ　おすわりヨッシー^[6]
(Comforter Toy: Sitting Yoshi)
November 18, 2025

Toys[edit]

歯がため　スーパーキノコ^[6] (Teething Toy: Super Mushroom)
August 26, 2025
歯がため　1UPキノコ^[6] (Teething Toy: 1-Up Mushroom)
August 26, 2025
うたっておしゃべり！　パタゆらヨッシー^[6]
(Sing and Speak! Flapping-Swaying Yoshi)
November 18, 2025
かいてけしてエンジョイ♪　おえかきボード^[6]
(Draw, Erase, Enjoy ♪: Doodling Board)
November 18, 2025
プッシュアンドゴー　ヨッシー^[6]
(Push-and-Go: Yoshi)
First third of December 2025

Fisher-Price Little People[edit]

On January 16, 2026, Fisher-Price revealed a collection of Little People toddler toys tying in with My Mario that launched in the West.^[7] The collection includes a pack of six Little People figures of Super Mario characters (Mario, Luigi, Bowser, Peach, Yoshi, and Toad) and two interactive play sets: Mario's Adventure Playset, based on an aboveground level which comes with the Mario figure; and Bowser's Airship, which comes with the Bowser figure.^[8]

The six Little People figures
Mario's Adventure Playset packaging
Bowser's Airship packaging

Tomy Toomies[edit]

On January 9, 2026, a collection of Tomy Toomies bath toys tying in with My Mario was announced. The first wave will be released in March 2026, with the second arriving in August 2026.^[9] The first wave includes two sets of bath squirters (Mario & Goomba and Super Mushroom & Fire Flower, also sold in a single 4-pack); a set with the Mario squirter, Warp Pipe and ? Block nesting cups, and a Lakitu's Cloud pouring cup; and a playset with Warp Pipes and nesting cups shaped like blocks.

Bath Pipes Playset
Pour & Nest Bath Toy Set
Super Mushroom & Fire Flower Bath Squirters
Mario & Goomba Bath Squirters

Studio Alice[edit]

Main article: Super Mario Satsuei

On March 6, 2026, My Mario themes for the Super Mario Satsuei children's photo shoot by Studio Alice were announced in Japan. They were released on March 9, 2026, with Baby Mario, Baby Luigi, and Toad costumes available.^[10]

Baby Mario
Baby Luigi
Toad

Books[edit]

The front covers for Hello, Mario! and Peropero Yoshi

Main article: My Mario no Ehon

A board book titled Hello, Mario!, in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch in Japan. A second book titled Peropero Yoshi was later announced to be released on November 20, 2025.^[5]

Clothing[edit]

Japan[edit]

カバーオール^[6] (Coveralls)
August 26, 2025
なりきりロンパース　マリオ^[6] (Role-Playing Romper: Mario)
August 26, 2025
Tシャツ　マリオ^[6] (T-Shirt: Mario)
August 26, 2025
Tシャツ　ボーダー^[6] (T-Shirt: Stripes)
August 26, 2025
なりきりパーカー　マリオ^[6] (Role-Playing Parka: Mario)
August 26, 2025
パジャマ^[6] (Pajamas)
August 26, 2025
なりきりロンパース　ヨッシー^[6] (Role-Playing Romper: Yoshi)
March 14, 2026
なりきりパーカー　ヨッシー^[6] (Role-Playing Parka: Yoshi)
March 14, 2026
Tシャツ　ヨッシー^[6] (T-Shirt: Yoshi)
March 14, 2026
Tシャツドット　ヨッシー^[6] (T-Shirt, Dots: Yoshi)
March 14, 2026

North America[edit]

My Mario Bodysuit & Beanie Set^[1]
February 19, 2026
My Mario & Luigi Hooded Cardigan & Pant Set^[1]
February 19, 2026
My Mario, Luigi & Toad Fleece Overall & Long Sleeve Set^[1]
February 19, 2026
My Mario & Friends Fleece Cardigan 3 Piece Set^[1]
February 19, 2026
My Mario Footie Coverall & Blanket Set^[1]
February 19, 2026
Princess Peach Footie Coverall Set^[1]
February 19, 2026

Sundries[edit]

リバーシブルスタイ　スーパーキノコ^[6] (Reversible Bib: Super Mushroom)
August 26, 2025
ガーゼハンカチ 3枚組^[6] (Gauze Handkerchief, Set of 3)
August 26, 2025
ソックス　スーパーキノコ＆1UPキノコ^[6] (Socks: Super Mushroom & 1-Up Mushroom)
August 26, 2025
5重ガーゼスリーパー^[6] (5-Fold Gauze Wearable Blanket)
August 26, 2025
母子手帳ケース^[6] (Maternity Notebook Case)
August 26, 2025
おむつポーチ　ハテナブロック^[6] (Diaper Pouch: ? Block)
August 26, 2025
おひるねブランケット^[6] (Nap Blanket)
August 26, 2025
リュック　ハテナブロック^[6] (Backpack: ? Block)
August 26, 2025
リバーシブルスタイ　ヨッシーのたまご^[6] (Reversible Bib: Yoshi's Egg)
March 14, 2026
ガーゼハンカチ3枚組　ヨッシー^[6] (Gauze Handkerchief, Set of 3: Yoshi)
March 14, 2026

Tableware[edit]

コップ^[6] (Tumbler)
August 26, 2025
スプーン・フォークセット^[6] (Spoon/Fork Set)
August 26, 2025
ランチ皿^[6] (Lunch Plate)
August 26, 2025
茶椀^[6] (Rice Bowl)
August 26, 2025
小皿^[6] (Small Plate)
August 26, 2025
スープ皿^[6] (Soup Plate)
August 26, 2025
ベビーランチセット^[6] (Baby Lunch Set)
August 26, 2025
ベビーエプロン^[6] (Baby Apron)
August 26, 2025
おやつカップ　ハテナブロック^[6] (Snack Cup: ? Block)
August 26, 2025
ストローマグ^[6] (Straw Mug)
August 26, 2025

Software[edit]

Hello, Mario! on a tablet and Nintendo Switch

Tying in with the book of the same name, My Mario also launched with Hello, Mario!, a software application for iOS and Android devices and Nintendo Switch where players can interact with Mario's face to a greater extent than in the book. A similar application featuring Yoshi, titled Hello, Yoshi!, was later released on November 18, 2025 in Japan.^[5]

Visual content[edit]

The My Mario logo and Mario as he appears in the videos

Main article: It's Me, Mario! Stop Motion Shorts

A series of stop-motion videos starring Mario, titled It’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo's YouTube channel and Instagram account. Each video is one minute long.

Gallery[edit]

Artwork of Mario
Logo and artwork of Mario
The Mario rattle
Promotional image for Peropero Yoshi
Desktop wallpaper from My Nintendo
Smartphone wallpaper from My Nintendo

References[edit]

^ ^a ^b ^c ^d ^e ^f ^g January 8, 2026. My Mario – Mario-Themed Fun for Young Kids and Families. nintendo.com (English). Retrieved January 8, 2026. (Archived January 8, 2026, 16:03:32 UTC via Wayback Machine.)
^ My Mario | Nintendo UK. Nintendo UK (British English). Retrieved February 18, 2026. (Archived February 18, 2026, 09:48:14 UTC via Wayback Machine.)
^ ^a ^b August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)
^ ^a ^b マイマリオ（MY MARIO） : つみきマリオ. Nintendo. Retrieved August 10, 2025.
^ ^a ^b ^c November 7, 2025. お子さま向けの商品シリーズ「マイマリオ」。11月18日より、ヨッシーのアイテムが登場。. nintendo.com (Japanese). Retrieved November 7, 2025.
^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x ^y ^z ^aa ^ab ^ac ^ad ^ae ^af ^ag ^ah ^ai ^aj ^ak ^al ^am ^an ^ao ^ap ^aq マイマリオ（MY MARIO） : グッズ. Nintendo. Retrieved August 10, 2025.
^ Lada, Jenni (January 16, 2026). Fisher-Price My Mario Little People Figures and Playsets Appear. Siliconera. Retrieved January 17, 2026.
^ Little People Super Mario Collection. Mattel. Retrieved January 17, 2026.
^ January 9, 2026. Tomy and Nintendo to launch Tomy Toomies My Mario bath toys. Toy World Magazine. Retrieved February 19, 2026. (Archived February 19, 2026, 14:15:05 UTC via Wayback Machine.)
^ March 6, 2026. スタジオアリスで「マイマリオ」の赤ちゃん撮影サービスが開始。任天堂直営オフィシャルストアには新たにヨッシーの服飾品シリーズも。. nintendo.com (Japanese). Retrieved March 8, 2026. (Archived March 8, 2026, 13:19:14 UTC via Megalodon.)

External links[edit]

[AmericanWebsite-1] ^ ^a ^b ^c ^d ^e ^f ^g January 8, 2026. My Mario – Mario-Themed Fun for Young Kids and Families. nintendo.com (English). Retrieved January 8, 2026. (Archived January 8, 2026, 16:03:32 UTC via Wayback Machine.)

[2] My Mario | Nintendo UK. Nintendo UK (British English). Retrieved February 18, 2026. (Archived February 18, 2026, 09:48:14 UTC via Wayback Machine.)

[PressRelease-3] August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)

[Blocks-4] マイマリオ（MY MARIO） : つみきマリオ. Nintendo. Retrieved August 10, 2025.

[yoshi-5] November 7, 2025. お子さま向けの商品シリーズ「マイマリオ」。11月18日より、ヨッシーのアイテムが登場。. nintendo.com (Japanese). Retrieved November 7, 2025.

[Goods-6] ^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m ⁿ ^o ^p ^q ^r ^s ^t ^u ^v ^w ^x ^y ^z ^aa ^ab ^ac ^ad ^ae ^af ^ag ^ah ^ai ^aj ^ak ^al ^am ^an ^ao ^ap ^aq マイマリオ（MY MARIO） : グッズ. Nintendo. Retrieved August 10, 2025.

[7] Lada, Jenni (January 16, 2026). Fisher-Price My Mario Little People Figures and Playsets Appear. Siliconera. Retrieved January 17, 2026.

[8] Little People Super Mario Collection. Mattel. Retrieved January 17, 2026.

[9] January 9, 2026. Tomy and Nintendo to launch Tomy Toomies My Mario bath toys. Toy World Magazine. Retrieved February 19, 2026. (Archived February 19, 2026, 14:15:05 UTC via Wayback Machine.)

[10] March 6, 2026. スタジオアリスで「マイマリオ」の赤ちゃん撮影サービスが開始。任天堂直営オフィシャルストアには新たにヨッシーの服飾品シリーズも。. nintendo.com (Japanese). Retrieved March 8, 2026. (Archived March 8, 2026, 13:19:14 UTC via Megalodon.)

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[Edit] Merchandise
Toys	Figurines	amiibo • BYGGIS • Club Nintendo • ERTL • K'NEX • LEGO Super Mario • Link System • S.H. Figuarts • Super Mario Backpack Buddies • Super Mario Galaxy 2 Enemy Danglers • Super Nintendo World • Talking Flower • Video Game Super Stars • World of Nintendo
	Plushies	7-Eleven • Banpresto • San-ei Co., Ltd. • Super Nintendo World • World of Nintendo
	Miscellaneous toys	Dot-S • Hot Wheels • Mattel • Suntory
Collectibles		Club Nintendo • Donkey Kong Card Game (trading cards) • First4Figures • Hallmark • Mario Kart Wii trading cards • New Super Mario Bros. Wii trading cards • Nintendo Game Pack • Nintendo Super Secrets • RareRacers • Super Mario Galaxy trading cards • Super Mario Bros. Trading Cards • Super Mario Trading Card Collection • Super Paper Mario trading cards • Trading Card Treats
Cosmetics and hygiene		AIM / Mentadent / Pepsodent / Prodent / Signal • Lush × The Super Mario Bros. Movie • Old Spice × The Super Mario Galaxy Movie • shu uemura × Super Mario Bros. • The Super Mario Galaxy Movie × Lush
Clothing		Bimbo • Bioworld • BlackMilk Clothing • Club Nintendo • eBay • Gelato Pique • My Nintendo • Suntory • Super Nintendo World • UNIQLO
Food and drinks		7-Eleven • Actimel • Bimbo • bubly • Dippin' Dots • Donkey Kong (cereal) • Donkey Kong Junior (cereal) • Feastables • Fit's • Go-Gurt • Hostess • Keebler • Kellogg's • Icee • Kinder • KRAFT Mac & Cheese Super Mario Power-Up Shapes • Kraft Macaroni & Cheese Dinner • Nagatanien • Nestlé (Bono + Negresco: Biscoitos de outra galáxia) • Nintendo Cereal System • Oreo • Pizzatainment • Pringles • Skoop • Sunshine Biscuits • Suntory • Super Mario Cereal • Super Nintendo World • Yoplait
Fast food		Burger King • McDonald's (Happy Meal) • Sonic Drive-In • Taco Bell • Wendy's
Miscellaneous		28 Super Mario Bros. Valentines • 30 Dr. Mario Valentines • 39 Super Mario Bros. 3 Valentines • 7-Eleven • 7net Shopping • Club Nintendo • eBay • FunTats • G-Shock × Super Mario Bros. • Ichibankuji • Ikeike Yoshi • Kurogane Kosakusho • Lexibook • Mushroom Bank • My Mario • My Nintendo • Nintendo Sound Clock: Alarmo • Power-Up Band • Revlon • SanDisk microSDXC Card for Nintendo Switch • Suntory • Super Mario 32 Valentines • Super Mario 32 Valentines (Hallmark) • Super Mario Advance 4: Super Mario Bros. 3 e-Reader cards • Super Mario Bros. 2 Gift Set • Super Mario Bros. Stamps • Super Mario Challenge Coins • Super Mario Drive • Super Mario Satsuei • Super Mario Seesaw • Super Mario World: Mario no Pukapuka Ofuro Land • Super Nintendo World • Tobetobe Mario

My Mario

Contents

Products[edit]

Merchandise[edit]

Toys[edit]

Wood blocks[edit]

Stuffed toys[edit]

Toys[edit]

Fisher-Price Little People[edit]

Tomy Toomies[edit]

Studio Alice[edit]

Books[edit]

Clothing[edit]

Japan[edit]

North America[edit]

Sundries[edit]

Tableware[edit]

Software[edit]

Visual content[edit]

Gallery[edit]

References[edit]

External links[edit]

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