My Mario
- This article is about the product line as a whole. For the series of board books, see My Mario (book series).
My Mario is a line of products themed to the Super Mario franchise aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with select products releasing in other regions on February 19, 2026.[1][2][3]
Products[edit]
Merchandise[edit]
Toys[edit]
Wood blocks[edit]
Two sets of Super Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,[4] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)[4] containing 30 pieces that costs ¥19,980. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for ¥2,980 apiece, released on November 18, 2025 in Japan.[5] A set named「のせかえメロディーカー つみきマリオ&キノピオ セット」(Nosekae Merodī Kā Tsumiki Mario & Kinopio Setto, "Swappable Melody Car: Wood Block Mario & Toad Set") released on October 20, 2026, containing blocks of Mario (in a new pose) and Toad and a toy car which, when pushed, plays different music depending on the character block on top.[6]
The sets are targeted towards children aged 18 months and older. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The interior packaging of the Mario & Friends Wood Block Set resembles the grassland levels of New Super Mario Bros. Wii and can be used as a diorama.[3]
- Themed pieces
One of each piece listed in the first four sets is included in the Mario & Friends Wood Block Set.
- Mario Wood Block Set
- Luigi Wood Block Set
- Peach Wood Block Set
- Yoshi Wood Block Set
- Yoshi
- Fire Flower
- ? Block
- Mario & Friends Wood Block Set
- Warp Pipe lip and tube
- Arrow Sign block
- Red, orange, green, and blue Empty Blocks
- Swappable Melody Car: Wood Block Mario & Toad Set
- Melody Car
- Mario
- Toad
- Gallery
Packaging for the Mario Wood Block Set
Japanese packaging for both initial sets
Japanese packaging for the three later sets
Japanese packaging for the Melody Car set
Mario
Mushroom
? Block
Brick Block
Artwork of the characters
Stuffed toys[edit]
![ぬいぐるみ マリオ[7] (Stuffed Toy: Mario) August 26, 2025](/File:My_Mario_Stuffed_Toy_Mario.webp)
![ドゥドゥ マリオ[7] (Comforter Toy: Mario) August 26, 2025](/File:My_Mario_Comforter_Toy_Mario.webp)
![ラトル マリオ[7] (Rattle: Mario) August 26, 2025](/File:My_Mario_Rattle_Mario.webp)
![ラトル スーパーキノコ[7] (Rattle: Super Mushroom) August 26, 2025](/File:My_Mario_Rattle_Super_Mushroom.webp)
![ラトル スーパースター[7] (Rattle: Super Star) August 26, 2025](/File:My_Mario_Rattle_Super_Star.webp)
![ぬいぐるみ ヨッシー[7] (Stuffed Toy: Yoshi) November 18, 2025](/File:My_Mario_Stuffed_Toy_Yoshi.webp)
![ラトル ヨッシー[7] (Rattle: Yoshi) November 18, 2025](/File:My_Mario_Rattle_Yoshi.webp)
![ドゥドゥ おすわりヨッシー[7] (Comforter Toy: Sitting Yoshi) November 18, 2025](/File:My_Mario_Comforter_Toy_Yoshi.webp)
Toys[edit]
![歯がため スーパーキノコ[7] (Teething Toy: Super Mushroom) August 26, 2025](/File:My_Mario_Teething_Toy_Super_Mushroom.webp)
![歯がため 1UPキノコ[7] (Teething Toy: 1-Up Mushroom) August 26, 2025](/File:My_Mario_Teething_Toy_1-Up_Mushroom.webp)
![うたっておしゃべり！ パタゆらヨッシー[7] (Sing and Speak! Flapping-Swaying Yoshi) November 18, 2025](/File:My_Mario_Patayura_Yoshi.webp)
![かいてけしてエンジョイ♪ おえかきボード[7] (Draw, Erase, Enjoy ♪: Doodling Board) November 18, 2025](/File:My_Mario_Doodling_Board.webp)
![プッシュアンドゴー ヨッシー[7] (Push-and-Go: Yoshi) First third of December 2025](/File:My_Mario_Push-and-Go_Yoshi.webp)
![あんよも おてても 2WAYラトル[7] (Both Feet and Hands: 2-Way Rattle) April 25, 2026](/File:My_Mario_Both_Feet_and_Hands_2-Way_Rattle.webp)
![ふんわりミニメリー くるりんパラソル[7] (Fluffy Mini Mobile: Spinning Parasol) April 25, 2026](/File:My_Mario_Fluffy_Mini_Mobile_Spinning_Parasol.webp)
![ごきげんサウンド♪ プレイマットジム[7] (Cheery Sound ♪: Play Mat Gym) April 25, 2026](/File:My_Mario_Cheery_Sound_Play_Mat_Gym.webp)
![ドライブだいすき！ パワーアップハンドル[7] (I Love Driving! Power-Up Steering Wheel) April 10, 2026](/File:My_Mario_I_Love_Driving_Power-Up_Steering_Wheel.webp)
![つかむところいっぱい！ マリオのコロコロボール[7] (Loads of Places to Hold! Mario's Rolling Ball) April 10, 2026](/File:My_Mario_Loads_of_Places_to_Hold_Mario%27s_Rolling_Ball.webp)
![なにが出てくる？ 指あそびハテナブロック[7] (What Will Come Out? Finger Play ? Block) April 10, 2026](/File:My_Mario_What_Will_Come_Out_Finger_Play_Question_Block.webp)
Fisher-Price Little People[edit]
On January 16, 2026, Fisher-Price revealed a collection of Little People toddler toys tying in with My Mario.[8] The collection includes a pack of six Little People figures of Super Mario characters (Mario, Luigi, Bowser, Peach, Yoshi, and Toad) and two interactive play sets: Mario's Adventure Playset, based on an aboveground level which comes with the Mario figure; and Bowser's Airship, which comes with the Bowser figure.[9] A Toad's House play set, which comes with the Toad figure, was released in October 2026.[10]
The six Little People figures
Mario's Adventure Playset packaging
Bowser's Airship packaging
Tomy Toomies[edit]
On January 9, 2026, a collection of Tomy Toomies bath toys tying in with My Mario was announced. The first wave was released in March 2026, with the second arriving in August 2026.[11] The first wave includes two sets of bath squirters (Mario & Goomba and Super Mushroom & Fire Flower, also sold in a single 4-pack); a set with the Mario squirter, Warp Pipe and ? Block nesting cups, and a Lakitu's Cloud pouring cup; and a playset with Warp Pipes and nesting cups shaped like blocks.
Bath Pipes Playset
Pour & Nest Bath Toy Set
Super Mushroom & Fire Flower Bath Squirters
Mario & Goomba Bath Squirters
Studio Alice[edit]
- Main article: Super Mario Satsuei
On March 6, 2026, My Mario themes for the Super Mario Satsuei children's photo shoot by Studio Alice were announced in Japan. They were released on March 9, 2026, with Baby Mario, Baby Luigi, and Toad costumes available.[12]
Baby Mario
Baby Luigi
Toad
Bandai Bikkura Tamago[edit]
On April 7, 2026, a My Mario-themed Bikkura Tamago bath bomb by Bandai was announced in Japan for April 10. Each bath bomb contains a Super Mushroom, Fire Flower, Super Star, or 1-Up Mushroom and also comes with a ? Block, Brick Block, POW Block, or Note Block base and cup.[13]
Packaging for the My Mario Bikkura Tamago
All items and blocks found in the My Mario Bikkura Tamago
Books[edit]
- Main article: My Mario (book series)
A board book titled Hello, Mario!, in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch in Japan. A second book titled It's Yoshi! was later announced to be released on November 20, 2025 in Japan.[5] A third book titled Mitsukete Mario was released on April 10, 2026.[13]
Clothing[edit]
Japan[edit]
![カバーオール[7] (Coveralls) August 26, 2025](/File:My_Mario_Coveralls.webp)
![なりきりロンパース マリオ[7] (Role-Playing Romper: Mario) August 26, 2025](/File:My_Mario_Role-Playing_Romper_Mario.webp)
![Tシャツ マリオ[7] (T-Shirt: Mario) August 26, 2025](/File:My_Mario_T-Shirt_Mario.webp)
![Tシャツ ボーダー[7] (T-Shirt: Stripes) August 26, 2025](/File:My_Mario_T-Shirt_Stripes.webp)
![なりきりパーカー マリオ[7] (Role-Playing Parka: Mario) August 26, 2025](/File:My_Mario_Role-Playing_Parka_Mario.webp)
![パジャマ[7] (Pajamas) August 26, 2025](/File:My_Mario_Pajamas.webp)
![なりきりロンパース ヨッシー[7] (Role-Playing Romper: Yoshi) March 14, 2026](/File:My_Mario_Role-Playing_Romper_Yoshi.png)
![なりきりパーカー ヨッシー[7] (Role-Playing Parka: Yoshi) March 14, 2026](/File:My_Mario_Role-Playing_Parka_Yoshi.png)
![Tシャツ ヨッシー[7] (T-Shirt: Yoshi) March 14, 2026](/File:My_Mario_T-Shirt_Yoshi.png)
![Tシャツ ドット ヨッシー[7] (T-Shirt, Dots: Yoshi) March 14, 2026](/File:My_Mario_T-Shirt_Dots_Yoshi.png)
![Tシャツ ドット クッパJr.[7] (T-Shirt, Bowser Jr.) June 18, 2026](/File:My_Mario_T-Shirt_Bowser_Jr.webp)
![大人向けTシャツ クッパ[7] (T-Shirt for Adults, Bowser) June 18, 2026](/File:My_Mario_T-Shirt_for_Adults_Bowser.webp)
![Tシャツ ドット ピーチ[7] (T-Shirt, Peach) June 18, 2026](/File:My_Mario_T-Shirt_Peach.webp)
![大人向けTシャツ ピーチ[7] (T-Shirt for Adults, Peach) June 18, 2026](/File:My_Mario_T-Shirt_for_Adults_Peach.webp)
![Tシャツ ドット ロゼッタ[7] (T-Shirt, Rosalina) June 18, 2026](/File:My_Mario_T-Shirt_Rosalina.webp)
![なりきりワンピース ピーチ[7] (Role-Playing Dress, Peach) June 18, 2026](/File:My_Mario_Role-Playing_Dress_Peach.webp)
![なりきりワンピース ロゼッタ[7] (Role-Playing Dress, Rosalina) June 18, 2026](/File:My_Mario_Role-Playing_Dress_Rosalina.webp)
North America[edit]
![My Mario Bodysuit & Beanie Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/8/8a/My_Mario_Bodysuit_%26_Beanie_Set.png/240px-My_Mario_Bodysuit_%26_Beanie_Set.png)
My Mario Bodysuit & Beanie Set[1]
February 19, 2026![My Mario & Luigi Hooded Cardigan & Pant Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/0/09/My_Mario_%26_Luigi_Hooded_Cardigan_%26_Pant_Set.png/240px-My_Mario_%26_Luigi_Hooded_Cardigan_%26_Pant_Set.png)
My Mario & Luigi Hooded Cardigan & Pant Set[1]
February 19, 2026![My Mario, Luigi & Toad Fleece Overall & Long Sleeve Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/5/58/My_Mario%2C_Luigi_%26_Toad_Fleece_Overall_%26_Long_Sleeve_Set.png/240px-My_Mario%2C_Luigi_%26_Toad_Fleece_Overall_%26_Long_Sleeve_Set.png)
My Mario, Luigi & Toad Fleece Overall & Long Sleeve Set[1]
February 19, 2026![My Mario & Friends Fleece Cardigan 3 Piece Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/f/f4/My_Mario_%26_Friends_Fleece_Cardigan_3_Piece_Set.png/240px-My_Mario_%26_Friends_Fleece_Cardigan_3_Piece_Set.png)
My Mario & Friends Fleece Cardigan 3 Piece Set[1]
February 19, 2026![My Mario Footie Coverall & Blanket Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/b/bb/My_Mario_Footie_Coverall_%26_Blanket_Set.png/240px-My_Mario_Footie_Coverall_%26_Blanket_Set.png)
My Mario Footie Coverall & Blanket Set[1]
February 19, 2026![Princess Peach Footie Coverall Set[1] February 19, 2026](https://mario.wiki.gallery/images/thumb/d/d7/Princess_Peach_Footie_Coverall_Set.png/240px-Princess_Peach_Footie_Coverall_Set.png)
Princess Peach Footie Coverall Set[1]
February 19, 2026
![My Mario Bodysuit & Beanie Set[1] February 19, 2026](/File:My_Mario_Bodysuit_%26_Beanie_Set.png)
![My Mario & Luigi Hooded Cardigan & Pant Set[1] February 19, 2026](/File:My_Mario_%26_Luigi_Hooded_Cardigan_%26_Pant_Set.png)
![My Mario, Luigi & Toad Fleece Overall & Long Sleeve Set[1] February 19, 2026](/File:My_Mario,_Luigi_%26_Toad_Fleece_Overall_%26_Long_Sleeve_Set.png)
![My Mario & Friends Fleece Cardigan 3 Piece Set[1] February 19, 2026](/File:My_Mario_%26_Friends_Fleece_Cardigan_3_Piece_Set.png)
![My Mario Footie Coverall & Blanket Set[1] February 19, 2026](/File:My_Mario_Footie_Coverall_%26_Blanket_Set.png)
![Princess Peach Footie Coverall Set[1] February 19, 2026](/File:Princess_Peach_Footie_Coverall_Set.png)
Sundries[edit]
![リバーシブルスタイ スーパーキノコ[7] (Reversible Bib: Super Mushroom) August 26, 2025](/File:My_Mario_Reversible_Bib_Super_Mushroom.webp)
![ガーゼハンカチ 3枚組[7] (Gauze Handkerchief, Set of 3) August 26, 2025](/File:My_Mario_Gauze_Handkerchief_Set_of_3.webp)
![ソックス スーパーキノコ＆1UPキノコ[7] (Socks: Super Mushroom & 1-Up Mushroom) August 26, 2025](/File:My_Mario_Socks_Super_Mushroom_and_1-Up_Mushroom.webp)
![5重ガーゼスリーパー[7] (5-Fold Gauze Wearable Blanket) August 26, 2025](/File:My_Mario_5-Fold_Gauze_Wearable_Blanket.webp)
![母子手帳ケース[7] (Maternity Notebook Case) August 26, 2025](/File:My_Mario_Maternity_Notebook_Case.webp)
![おむつポーチ ハテナブロック[7] (Diaper Pouch: ? Block) August 26, 2025](/File:My_Mario_Diaper_Pouch_Question_Block.webp)
![おひるねブランケット[7] (Nap Blanket) August 26, 2025](/File:My_Mario_Nap_Blanket.webp)
![リュック ハテナブロック[7] (Backpack: ? Block) August 26, 2025](/File:My_Mario_Backpack_Question_Block.webp)
![リバーシブルスタイ ヨッシーのたまご[7] (Reversible Bib: Yoshi's Egg) March 14, 2026](/File:My_Mario_Reversible_Bib_Yoshi%27s_Egg.png)
![ガーゼハンカチ3枚組 ヨッシー[7] (Gauze Handkerchief, Set of 3: Yoshi) March 14, 2026](/File:My_Mario_Gauze_Handkerchief_Set_of_3_Yoshi.png)
![シューズクリップ スーパーキノコ＆1UPキノコ[7] (Shoe Clips: Super Mushroom & 1-Up Mushroom) April 10, 2026](/File:My_Mario_Shoe_Clips_Super_Mushroom_and_1-Up_Mushroom.webp)
![リバーシブルスタイ クッパJr.[7] (Reversible Bib: Bowser Jr.) June 18, 2026](/File:My_Mario_Reversible_Bib_Bowser_Jr.webp)
Tableware[edit]
![コップ[7] (Tumbler) August 26, 2025](/File:My_Mario_Tumbler.webp)
![スプーン・フォークセット[7] (Spoon/Fork Set) August 26, 2025](/File:My_Mario_Spoon_Fork_Set.webp)
![ランチ皿[7] (Lunch Plate) August 26, 2025](/File:My_Mario_Lunch_Plate.webp)
![茶椀[7] (Rice Bowl) August 26, 2025](/File:My_Mario_Rice_Bowl.webp)
![小皿[7] (Small Plate) August 26, 2025](/File:My_Mario_Small_Plate.webp)
![スープ皿[7] (Soup Plate) August 26, 2025](/File:My_Mario_Soup_Plate.webp)
![ベビーランチセット[7] (Baby Lunch Set) August 26, 2025](/File:My_Mario_Baby_Lunch_Set.webp)
![ベビーエプロン[7] (Baby Apron) August 26, 2025](/File:My_Mario_Baby_Apron.webp)
![おやつカップ ハテナブロック[7] (Snack Cup: ? Block) August 26, 2025](/File:My_Mario_Snack_Cup_Question_Block.webp)
![ストローマグ[7] (Straw Mug) August 26, 2025](/File:My_Mario_Straw_Mug.webp)
Software[edit]
Tying in with the book of the same name, My Mario also launched with Hello, Mario!, a software application for iOS and Android devices and Nintendo Switch where players can interact with Mario's face to a greater extent than in the book. A similar application featuring Yoshi, titled Hello, Yoshi!, was later released on November 18, 2025 in Japan.[5] On October 5, 2026, Hello, Luigi! and Hello, Peach!, similar applications featuring Luigi and Princess Peach, respectively, were released.[6]
Visual content[edit]
- Main article: It's Me, Mario! Stop Motion Shorts
A series of stop-motion videos starring Mario, titled It’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo's YouTube channel and Instagram account. Each video is one minute long.
Gallery[edit]
Artwork of Mario
Logo and artwork of Mario
The Mario rattle
Promotional image for It's Yoshi!
Name sticker sheet given for purchasing a My Mario product
Smartphone wallpaper obtained by scanning a QR code on the back of the sticker sheet
Desktop wallpaper from My Nintendo
Smartphone wallpaper from My Nintendo
Multimedia[edit]
 Ground BGM (Super Mario Bros.) - Plays when pushing the Melody Car with no character block on top | File info |
| Athletic BGM (Super Mario Bros. 3) - Plays when pushing the Melody Car with its set's Mario block on top | File info |
| Underwater BGM (Super Mario Bros.) - Plays when pushing the Melody Car with the Toad block on top | File info |
| Slider (Super Mario 64) - Plays when pushing the Melody Car with the Mario Wood Block Set's Mario block on top | File info |
| Ground Theme (New Super Mario Bros.) - Plays when pushing the Melody Car with the Luigi block on top | File info |
| Peach's Castle (Super Mario 64) - Plays when pushing the Melody Car with the Peach block on top | File info |
| Ground BGM (Super Mario World) - Plays when pushing the Melody Car with the Yoshi block on top | File info |
References[edit]
- ^ a b c d e f g January 8, 2026. My Mario – Mario-Themed Fun for Young Kids and Families. nintendo.com (English). Retrieved January 8, 2026. (Archived January 8, 2026, 16:03:32 UTC via Wayback Machine.)
- ^ My Mario | Nintendo UK. Nintendo UK (British English). Retrieved February 18, 2026. (Archived February 18, 2026, 09:48:14 UTC via Wayback Machine.)
- ^ a b August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)
- ^ a b マイマリオ（MY MARIO） : つみきマリオ. Nintendo. Retrieved August 10, 2025.
- ^ a b c November 7, 2025. お子さま向けの商品シリーズ「マイマリオ」。11月18日より、ヨッシーのアイテムが登場。. nintendo.com (Japanese). Retrieved November 7, 2025.
- ^ a b October 6, 2026. 「マイマリオ」に「のせかえメロディーカー」が登場。「かおルイージ」「かおピーチ」の配信や、キャラクターのつみきを使った「かおあそび」、「コマどりマリオ」最新話もご紹介。. nintendo.com (Japanese). Retrieved October 8, 2026.
- ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb bc bd be bf マイマリオ（MY MARIO） : グッズ. Nintendo. Retrieved August 10, 2025.
- ^ Lada, Jenni (January 16, 2026). Fisher-Price My Mario Little People Figures and Playsets Appear. Siliconera. Retrieved January 17, 2026.
- ^ Little People Super Mario Collection. Mattel. Retrieved January 17, 2026.
- ^ toynewman (October 9, 2026). Pre-Order Alert: Fisher Price Super Mario Bros. My Mario Toad's House Little People Playset. ToyNewsI.com. Retrieved October 23, 2026. (Archived October 9, 2026, 23:50:40 UTC via Wayback Machine.)
- ^ January 9, 2026. Tomy and Nintendo to launch Tomy Toomies My Mario bath toys. Toy World Magazine. Retrieved February 19, 2026. (Archived February 19, 2026, 14:15:05 UTC via Wayback Machine.)
- ^ March 6, 2026. スタジオアリスで「マイマリオ」の赤ちゃん撮影サービスが開始。任天堂直営オフィシャルストアには新たにヨッシーの服飾品シリーズも。. nintendo.com (Japanese). Retrieved March 8, 2026. (Archived March 8, 2026, 13:19:14 UTC via Megalodon.)
- ^ a b April 7, 2026. マリオをテーマにした商品シリーズ「マイマリオ」に新しいアイテムが登場。取り扱い店舗拡大とオリジナル特典のご紹介も。. nintendo.com (Japanese). Retrieved April 7, 2026. (Archived April 7, 2026, 12:01:43 UTC via Wayback Machine.)
External links[edit]
| Hello, Mario! / Hello, Yoshi! / Hello, Luigi! / Hello, Peach! | ||
|---|---|---|
| Main characters | Mario • Yoshi • Yellow Yoshi • White Yoshi • Pink Yoshi • Light Blue Yoshi • Luigi • Princess Peach | |
| Forms | Super Mario • Small Mario • Invincible Mario | |
| Non-playable characters | Blooper • Blooper Nanny • Blooper Baby • Cheep Cheep • Bob-omb • Koopa Troopa • Toad • Boo • Goomba • Piranha Plant | |
| Items and power-ups | Super Mushroom • Coin • Comb • Fruit • Mario's cap • Sunglasses • Super Star • Yoshi's Egg • Koopa Shell • Luigi's cap • Peach's Crown • Peach's earrings • Brush | |
| Objects | ? Block • Bubble • Empty Block | |
| Music | "Ground BGM" • "The Toad Brigade" • "Title BGM" • "Toad's Message" • "Star Catch Fanfare" • "Underwater BGM" • "Piranha Plant's Lullaby" • "It's-a Me, Mario!" • "Yoshi ni noru toki" • "Super Star" • "Title Theme (Humming)" | |
| Further info | Hello, Mario! (book) • It's Yoshi! • My Mario • My Mario (book series) | |
