My Mario

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Logo for My Mario, without Mario
Logo

My Mario is a line of Super Mario-themed products aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with selected products planned for release overseas in 2026.[1]

Products[edit]

All products listed were released on the same day as My Mario's launch.

Merchandise[edit]

Wood blocks[edit]

Packaging of the Mario Wood Block Sets from My Mario
The packaging for both sets

Two sets of Super Mario-themed wooden building blocks, named 「つまきマリオ」 (Tsumaki Mario, "Wood Block Mario") in Japan,[2] were released: the Mario Wood Block Set containing three pieces that costs ¥2,980, and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)[2] containing 30 pieces that costs ¥19,980. The sets are targeted towards children aged approximately 1½. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The latter set's packaging, whose interior resembles the grassland levels of New Super Mario Bros. Wii, can be used as a diorama.[1]

Themed pieces

Only the pieces formatted in bold are present in the Mario Wood Block Set.

Gallery
  • Mario

    Mario

  • Mushroom

    Mushroom

  • ? Block

    ? Block

  • Brick Block

    Brick Block

  • Artwork of the characters

    Artwork of the characters

Books[edit]

The Hello, Mario! board book
The front cover of Hello, Mario!
Main article: Hello, Mario! (book)

One book, a board book titled Hello, Mario! in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch.

Stuffed toys[edit]

  • ぬいぐるみ　マリオ[3] (Stuffed Toy: Mario)

    ぬいぐるみ　マリオ[3]
    (Stuffed Toy: Mario)

  • ドゥドゥ　マリオ[3] (Comforter Toy: Mario)

    ドゥドゥ　マリオ[3]
    (Comforter Toy: Mario)

  • ラトル　マリオ[3] (Rattle: Mario)

    ラトル　マリオ[3]
    (Rattle: Mario)

  • ラトル　スーパーキノコ[3] (Rattle: Super Mushroom)

    ラトル　スーパーキノコ[3]
    (Rattle: Super Mushroom)

  • ラトル　スーパースター[3] (Rattle: Super Star)

    ラトル　スーパースター[3]
    (Rattle: Super Star)

Clothing[edit]

  • カバーオール[3] (Coveralls)

    カバーオール[3] (Coveralls)

  • なりきりロンパース　マリオ[3] (Role-Playing Romper: Mario)

    なりきりロンパース　マリオ[3] (Role-Playing Romper: Mario)

  • Tシャツ　マリオ[3] (T-Shirt: Mario)

    Tシャツ　マリオ[3] (T-Shirt: Mario)

  • Tシャツ　ボーダー[3] (T-Shirt: Stripes)

    Tシャツ　ボーダー[3] (T-Shirt: Stripes)

  • なりきりパーカー　マリオ[3] (Role-Playing Parka: Mario)

    なりきりパーカー　マリオ[3] (Role-Playing Parka: Mario)

  • パジャマ[3] (Pajamas)

    パジャマ[3] (Pajamas)

Sundries[edit]

  • リバーシブルスタイ　スーパーキノコ[3] (Reversible Bib: Super Mushroom)

    リバーシブルスタイ　スーパーキノコ[3] (Reversible Bib: Super Mushroom)

  • ガーゼハンカチ 3枚組[3] (Gauze Handkerchief, Set of 3)

    ガーゼハンカチ 3枚組[3] (Gauze Handkerchief, Set of 3)

  • ソックス　スーパーキノコ＆1UPキノコ[3] (Socks: Super Mushroom & 1-Up Mushroom)

    ソックス　スーパーキノコ＆1UPキノコ[3] (Socks: Super Mushroom & 1-Up Mushroom)

  • 5重ガーゼスリーパー[3] (5-Fold Gauze Wearable Blanket)

    5重ガーゼスリーパー[3] (5-Fold Gauze Wearable Blanket)

  • 母子手帳ケース[3] (Maternity Notebook Case)

    母子手帳ケース[3] (Maternity Notebook Case)

  • おむつポーチ　ハテナブロック[3] (Diaper Pouch: ? Block)

    おむつポーチ　ハテナブロック[3] (Diaper Pouch: ? Block)

  • おひるねブランケット[3] (Nap Blanket)

    おひるねブランケット[3] (Nap Blanket)

  • リュック　ハテナブロック[3] (Backpack: ? Block)

    リュック　ハテナブロック[3] (Backpack: ? Block)

  • 歯がため　スーパーキノコ[3] (Teething Toy: Super Mushroom)

    歯がため　スーパーキノコ[3] (Teething Toy: Super Mushroom)

  • 歯がため　1UPキノコ[3] (Teething Toy: 1-Up Mushroom)

    歯がため　1UPキノコ[3] (Teething Toy: 1-Up Mushroom)

Tableware[edit]

  • コップ[3] (Tumbler)

    コップ[3] (Tumbler)

  • スプーン・フォークセット[3] (Spoon/Fork Set)

    スプーン・フォークセット[3] (Spoon/Fork Set)

  • ランチ皿[3] (Lunch Plate)

    ランチ皿[3] (Lunch Plate)

  • 茶椀[3] (Rice Bowl)

    茶椀[3] (Rice Bowl)

  • 小皿[3] (Small Plate)

    小皿[3] (Small Plate)

  • スープ皿[3] (Soup Plate)

    スープ皿[3] (Soup Plate)

  • ベビーランチセット[3] (Baby Lunch Set)

    ベビーランチセット[3] (Baby Lunch Set)

  • ベビーエプロン[3] (Baby Apron)

    ベビーエプロン[3] (Baby Apron)

  • おやつカップ　ハテナブロック[3] (Snack Cup: ? Block)

    おやつカップ　ハテナブロック[3] (Snack Cup: ? Block)

  • ストローマグ[3] (Straw Mug)

    ストローマグ[3] (Straw Mug)

Software[edit]

Hello, Mario!
Hello, Mario! on a tablet and Nintendo Switch
Main article: Hello, Mario! (game)

Tying in with the book of the same name, My Mario also launched with Hello, Mario!, a software application for iOS and Android devices and Nintendo Switch where players can interact with Mario's face to a greater extent than in the book.

Visual content[edit]

Key artwork for the It's Me, Mario! stop motion series
The My Mario logo and Mario as he appears in the videos
Main article: It's Me, Mario! Stop Motion Shorts

A series of stop-motion videos starring Mario, titled It’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo's YouTube channel and Instagram account. Each video is one minute long.

Gallery[edit]

  • Artwork of Mario

    Artwork of Mario

  • Logo and artwork of Mario

    Logo and artwork of Mario

  • The Mario rattle

    The Mario rattle

References[edit]

  1. ^ a b August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)
  2. ^ a b マイマリオ（MY MARIO） : つみきマリオ. Nintendo. Retrieved August 10, 2025.
  3. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae マイマリオ（MY MARIO） : グッズ. Nintendo. Retrieved August 10, 2025.

External links[edit]

[Edit]
Merchandise
Toys Figurines amiibo • BYGGIS • Club Nintendo • ERTL • K'NEX • LEGO Super Mario • Link System • S.H. Figuarts • Super Mario Backpack Buddies • Super Mario Galaxy 2 Enemy Danglers • Super Nintendo World • Talking Flower • Video Game Super Stars • World of Nintendo
Plushies Banpresto • San-ei Co., Ltd. • Super Nintendo World • World of Nintendo
Miscellaneous toys Dot-S • Hot Wheels • Mattel
Collectibles Club Nintendo • Donkey Kong Card Game (trading cards) • First4Figures • Hallmark • Mario Kart Wii trading cards • New Super Mario Bros. Wii trading cards • Nintendo Game Pack • Nintendo Super Secrets • RareRacers • Super Mario Galaxy trading cards • Super Mario Bros. Trading Cards • Super Mario Trading Card Collection • Trading Card Treats
Cosmetics and hygiene AIM / Mentadent / Pepsodent / Prodent / Signal • Lush × The Super Mario Bros. Movie • shu uemura × Super Mario Bros.
Clothing Bioworld • BlackMilk Clothing • Club Nintendo • Gelato Pique • My Nintendo • Super Nintendo World
Food Donkey Kong (cereal) • Donkey Kong Junior (cereal) • Fit's • Go-Gurt • Hostess • Keebler • Kellogg's • Kinder • KRAFT Mac & Cheese Super Mario Power-Up Shapes • Kraft Macaroni & Cheese Dinner • Nagatanien • Nintendo Cereal System • Oreo • Pizzatainment • Pringles • Skoop • Sunshine Biscuits • Super Mario Cereal • Super Nintendo World
Fast food Burger King • Happy Meal • Sonic Drive-In • Taco Bell • Wendy's
Miscellaneous Club Nintendo • FunTats • G-Shock × Super Mario Bros. • Ikeike Yoshi • Kurogane Kosakusho • Mushroom Bank • My Mario • My Nintendo • Nintendo Sound Clock: Alarmo • Revlon • SanDisk microSDXC Card for Nintendo Switch • Super Mario Advance 4: Super Mario Bros. 3 e-Reader cards • Super Mario Bros. Stamps • Super Mario Challenge Coins • Super Mario Drive • Super Mario Seesaw • Super Nintendo World • Tobetobe Mario
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