Baskin-Robbins
Baskin-Robbins is a brand of ice cream created in 1945. It is currently owned by Inspire Brands. Baskin-Robbins has held multiple promotions with Nintendo that have been themed after the Super Mario franchise.
Promotions[edit]
The first known Super Mario-themed promotion held by Baskin-Robbins took place from September 1, 2023 to October 2, 2023.[1] During this promotion, multiple unique products themed after the Super Mario franchise were released. These products are listed below.
- Super Mushroom Cola Float, a flavor of ice cream containing cola sorbet and vanilla ice cream, in addition to popping candy.
- 1 Up Mushroom – Melon Soda, a flavor of ice cream containing vanilla ice cream, melon soda sorbet, and popping candy.
- Super Mario Double Cup, a themed cup that can hold up to two scoops of ice cream. Three designs are available for the cup, in addition to special Super Mushroom and 1-Up Mushroom-themed cookies. The cookies were distributed randomly to the first 310,000 customers.[1]
- Super Star Sundae, an ice cream sundae served in a Warp Pipe topped with a Brick Block chocolate, a Super Star chocolate, and a topper of Mario punching a ? Block.
- Ice Flower Soda, a jelly soda served in a cup decorated with Ice Flowers. The soda contains yogurt-flavored jelly and coconut jell, and can be purchased with a scoop of ice cream. A themed sticker is attached to a spoon provided with the soda.
- Yoshi's Eggs Set, a set of eight scoops of ice cream chosen by the customer placed in containers themed after Yoshi's Eggs. Additionally, Yoshi's Eggs Set comes with a bag featuring artwork of Yoshi, which resembles Yoshi's Egg when zipped up.
- Super Mario Variety Box, a series of four themed ice cream boxes that can contain between four and twelve scoops of ice cream.
- Super Mario Palette 6, an ice cream cake cut into six slices. Each slice features a chocolate piece representing a power-up or object from the Super Mario franchise, while some slices also feature a topper of a character. Limited-edition boxes shaped like a ? Block were used to package the cake.[1]
If customers purchased one of the themed products and used the GPS check-in function in the My Nintendo app, they received a sticker themed after the promotion.
This promotion was run a second time in 2024 with new menu items. Some of the items were themed after Luigi's Mansion 2 HD, while others were themed after Super Mario Bros. Wonder. The new items, as well as items with modifications, are listed below.
- New items
- Super Star-Double Grape Ice Cream, an ice cream flavor which combines vanilla ice cream, grape ice cream, and Muscat grape ice cream.
- Super Mario Double Sundae, an ice cream sundae served in a Warp Pipe. This ice cream sundae contains two scoops of ice cream, in addition to artwork of Mario riding Yoshi, a Super Mushroom chocolate, and a Yoshi's Egg chocolate.
- Wonder Flower Crush Soda, a jelly soda containing grape-flavored syrup, crushed ice, a scoop of ice cream of the customer's choice, and soda.
- Question Block Ice Cream Set, a set of eight ice cream flavors of the customer's choice served in themed cups, which are then packaged inside a ? Block box. The box also comes with a picnic tarp themed after a ? Block.
- Luigi's Mansion 31 Deco Cake, an ice cream cake served with a background themed after Luigi's Mansion 2 HD, in addition to toppers of characters appearing in the game. Customers were able to add six ice cream flavors of their choice to the cake. The cake also came with chocolates shaped like Boos.
- Modified items
- Super Mario Double Cup now featured new designs, and also allowed customers to obtain a Luigi's Mansion 2 HD clear file, with one file being given per order. Customers were able to choose which cup they wanted upon ordering a double scoop of any ice cream flavor.
- 'Super Star Sundae was renamed to Super Mario Single Sundae, and featured artwork of Invincible Mario instead of artwork of Mario hitting a ? Block.
- Super Mario Variety Box was re-released with different designs.
- Super Mario Palette 6 was re-released with additional toppers of Princess Peach and Daisy.
As with the previous year's promotion, customers were able to receive a sticker by using the GPS check-in feature in the My Nintendo app. This year, four total stickers were available, which depicted a Wonder Flower, a ? Block, a Super Star, and a Super Mushroom.
One year later, Baskin-Robbins announced a new promotion themed after the broader Super Mario franchise. The promotion was held from July 1, 2025 to July 31, 2025,[2] and featured multiple new products. Said products are listed below.
- New items
- Super Mario - Fruit Summer Sorbet, an ice cream flavor containing apple sorbet, grape sorbet, and a yellow popping candy.
- ? Block Single Sundae, an ice cream sundae served in a ? Block. The sundae is topped with one of three themed chocolates, in addition to a topper of Mario. The customer can get either a Fire Flower chocolate, a Super Mushroom chocolate, or a Super Star chocolate.
- Yoshi Feast Double Sundae, an ice cream sundae containing two scoops of two ice cream flavors of the customer's choice themed after Yoshi. The sundae comes with a Yoshi-themed rubber cup marker, in addition to cookies of Yoshi's Eggs and a Fruit, as well as a chocolate Yoshi's Egg and a topper of Yoshi.
- Luigi Chilled Crushed Soda, a drink containing muscat grape-flavored syrup, apple flavored syrup, and coconut gel themed after Luigi. The customer is also able to add a scoop of ice cream of their choice. Additionally, the spoon provided with the drink features a sticker depicting a Boo.
- Toad "At-Home Ice Cream Set, a box depicting a Toad House containing eight scoops of ice cream stored in cups with a unique design. Upon purchasing the product, customers also receive a towel featuring artwork of various Toads, in addition to a carabiner case depicting Toad to carry the towel.
- Yoshi Colorful 31 Deco Cake, an ice cream cake themed after Yoshi. The cake's base features multiple trees growing Fruits, in addition to multiple toppers of various Yoshis. Customers are able to choose six flavors of ice cream to decorate the cake. The cake also comes with chocolates of Yoshi's Eggs and stars, respectively.
- Returning items
- Super Mario Double Cup now features new designs. One of these designs, which is based on Mario's overalls, also features a metal spoon with Mario's face on the handle. Additionally, with each purchase of a qualifying Double Cup, the customer received a sticker themed after the promotion. Four stickers were available in total.
- Super Mario Variety Box now features new designs.
- Super Mario Palette 6 now features entirely new toppers and a new chocolate shaped like a Boo. All of the toppers now use different artwork. Additionally, the chocolates depicting a Super Mushroom and a 1-Up Mushroom have been replaced with what appear to be cookies depicting the same items.
As with the previous promotions, if the customer uses the GPS check-in feature in the My Nintendo app, they will receive a sticker themed after the collaboration. Four designs are available in total.
One year later, Baskin-Robbins announced a new promotion themed after Super Mario Galaxy. The promotion is set to begin on April 1, 2026 and to end on May 7, 2026.[3] As with the previous two promotions, new flavors will be released for this promotion. These flavors are listed below.
- Cotton Fruit Galaxy, an ice cream flavor containing cotton candy-flavored ice cream, lychee, and pear sorbet, in addition to candies shaped like Power Stars.
- Super Mario Galaxy Double Cup, a series of ice cream cups themed after both games. Four ice cream cups ae available in total.[4] Two cups feature artwork themed after Super Mario Galaxy, and the other two cups feature artwork themed after Super Mario Galaxy 2.
- Rosalina Special Double Cup, an ice cream cup themed after Rosalia. The ice cream scoops that the customer chooses will be topped with her crown, and a Luma charm will be provided with the spoon.
- Single Sundae, an ice cream sundae featuring the key artwork from both Super Mario Galaxy and Super Mario Galaxy 2 on the ice cream cup, a chocolate featuring artwork of a Luma, and a topper of Mario. Six total toppers are available,[5] these being Boo Mario, Mario spinning, Mario riding Yoshi, Bee Mario, Mario riding Blimp Yoshi, and Cloud Mario. This sundae also contains the candies shaped like Power Stars. Additionally, a sleeve is provided with the sundae that depicts various characters from Super Mario Galaxy and Super Mario Galaxy 2. The characters can be removed from the sleeve and used as stickers.[5]
- Double Sundae, an ice cream sundae featuring a plush Luma cup holder, a topper of Mario riding Yoshi, and a topper of Rosalina. The sundae also contains a chocolate featuring artwork of a blue Luma.
- Sweets Galaxy Set, a package themed after Super Mario Galaxy and Super Mario Galaxy 2 featuring eight scoops of ice cream flavors of the customer's choice. Each cup contained within the box features artwork from both games. The Sweets Galaxy Set also comes with a reusable bag that depicts Rosalina as shown in her Storybook.
As with the previous promotions, if the customer uses the GPS check-in feature in the My Nintendo app, they will receive one of three stickers themed after Super Mario Galaxy or Super Mario Galaxy 2. Three designs are available in total. Additionally, the first 310,000 customers who purchase either the Super Mario Galaxy Double Cup or the Rosalina Special Double Cup will receive a sticker shaped like a Grand Star that depicts Mario, Rosalina, and a yellow Luma.