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Keebler is an American cookie manufacturer currently owned by Ferrero SpA. In 2022, Keebler partnered with Nintendo to release limited edition Fudge Stripes Rocky Road Cookies based on the Mario Kart series. The cookies are a variation of Keebler's Fudge Stripes cookies with marshmallow flavored fudge drizzle and feature designs in the shapes of Super Stars and Lightning. In the United States, they were available exclusively from Walmart beginning in mid-August and nationwide by mid-September.