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Founded January 1945
Current president Richard L. Dickson

Mattel is a United States-based toy company founded in 1945. They have made products in several of their toy lines based on the Mario franchise since 1997.


The first Matchbox vehicle based on the Mario franchise was a semi truck in the Super Rigs line with artwork from Super Mario 64, released in 1997.

In 2005, two sets of five cars were released. One was based on Mario Kart 64, including a Limousine with artwork of Mario, Luigi, an Ambulance with artwork of Wario, a Dodge Ram with artwork of Donkey Kong, and a Billboard Truck with group artwork from the game. The other set had a Chevrolet SSR and Sport SUV with artwork from Mario Party, a Billboard Truck with Mario and the Nintendo logo, a Ford Falcon with artwork from WarioWare: Twisted!, and a fifth car with artwork from Donkey Kong Country 2: Diddy's Kong Quest. A Tractor Cab with artwork from Mario Kart: Double Dash!! was released the same year in the Convoy line.

In 2007, a set of five cars featuring artwork from New Super Mario Bros. was released.

Hot Wheels[edit]

Main article: Hot Wheels

Several cars based on the Mario franchise have been released under the Hot Wheels product line, including a series of diecast karts and drivers from Mario Kart 8 beginning in July 2019.


Main article: UNO Super Mario

Mattel has produced two versions of the card game Uno based on the Mario franchise, one being a generic Super Mario set in 2016 and one based on the Mario Kart series in 2020.[1]

Magic 8 Ball[edit]


In 2017, Mattel released a Magic 8 Ball shaped like a ? Block. It has unique phrases not seen on typical Magic 8 Balls, including:[2]

  • "It's-a certain"
  • "No way, amateur!"
  • "Oh yeah!"
  • "Okie dokie!"
  • "Signs say ya-haaa!"
  • "Wowzer-outlook good."
  • "Yeah! Yeah! Of course!"

External links[edit]