A Happy Meal is a kids' meal sold at the American fast food chain McDonald's. The Happy Meals usually have a tie-in promotion of a franchise with a toy relating to the promotion. The Happy Meal box is also designed after the thing it is promoting and sometimes includes activities on it. The Mario franchise has had tie-in releases as early as Super Mario Bros. 3.
Super Mario Bros. 3 (August 1990)
The Super Mario Bros. 3 promotion took place in August 1990, and it was the Nintendo's first tie-in with a fast food restaurant. One of four possible toys were included in a Happy Meal, each being specifically named and numbered:
There is a fifth toy of a Raccoon Mario, which was specifically designed for children younger than three. They were not packaged inside Happy Meals, and one could only be provided if it was specifically requested for a child who was younger than three. Unlike the other toys, the Raccoon Mario toy is not numbered and is erroneously named "Super Mario" on the included paper slip.
Mario Kart 8 (July 2014)
From July 4-31, 2014, eight toys based on Mario Kart 8 were included in Happy Meals. Seven of them are racing figurines and one is a plastic Mario Cap with the Mario Kart 8 logo on it. The figurines include sticker sheets for adding character logos and other details to the karts. The racing figurines include:
Take the Mario Challenge (September 2006)
From September 1st through September 21st, 2006, there was a Mario-themed promotion for Happy Meals and Mighty Kids Meals titled Take the Mario Challenge. The promotion encouraged kids to be active and play outdoors with their included toy, which included a paper slip with a "challenge" for them to complete. Six toys were released for the promotion, and two of them are each based on a certain Mario spinoff title.
The Take the Mario Challenge was promoted on the official Happy Meal website and on a television commercial. As a part of the promotion, the Happy Meal website hosted a contest where 100 random participants would win a Nintendo DS Lite included with two Mario games.
A wave of eight Mario-themed toys were included in McDonald's Happy Meals in Europe between February and April 2014.
A line of eight Mario figures were included in Happy Meals in China in December 2016.
A wave of eight Super Mario-branded toys were included in McDonald's Happy Meals in April through May 2017.
Nintendo released another wave of Super Mario-branded toys starting from July 30, 2018 through August 20, 2018. One of eight toys were included in the Happy Meal: