Happy Meal

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Super Mario Happy Meal toys available from July 24, 2018 until August 20, 2018.
The Super Mario series Happy Meal toys that were available from July 24, 2018 until August 20, 2018

A Happy Meal is a kids' meal sold at the American fast food chain McDonald's. The Happy Meals usually have a tie-in promotion of a franchise with a toy relating to the promotion. The Happy Meal box is also designed after the thing it is promoting and sometimes includes activities themed after it. The Super Mario franchise has had tie-in releases as early as Super Mario Bros. 3.

Promotions[edit]

Game-specific[edit]

Super Mario Bros. 3 (August 1990)[edit]

The four tie-in Super Mario Bros. 3 toys included in Happy Meals of August 1990
The four tie-in Super Mario Bros. 3 Happy Meal toys, as shown in an official commercial

The Super Mario Bros. 3 promotion took place in August 1990, and it was Nintendo's first tie-in with a fast food restaurant.[1] One of four possible toys were included in a Happy Meal, each being specifically named and numbered:

  1. Mario - A figurine based on Raccoon Mario which bounces up if pushed down.
  2. Luigi - A figurine where Luigi sitting on a cloud and holding up a Starman. By pulling it back, the user can move the toy around.
  3. Little Goomba - A Goomba figurine that hops when it is pressed down. It could be a Microgoomba toy due to the word "little" in its title and because ordinary Goombas cannot jump.
  4. Koopa Paratroopa - A toy of Paratroopa which is also capable of hopping.

There is a fifth toy of a Raccoon Mario, which was specifically designed for children younger than three. They were not packaged inside Happy Meals, and one could only be provided if it was specifically requested for a child who was younger than three. Unlike the other toys, the Raccoon Mario toy is not numbered and is erroneously named "Super Mario" on the included paper slip.

Mario Kart 8 (July 2014)[edit]

The July 2014 collection of Happy Meal toys promoting Mario Kart 8
The July 2014 Mario Kart 8 Happy Meal toys

From July 4-31, 2014[2], eight toys based on Mario Kart 8 were included in Happy Meals. Seven of them are racing figurines and one is a plastic Mario Cap with the Mario Kart 8 logo on it. The figurines include sticker sheets for adding character logos and other details to the karts. The racing figurines include:

Mario Kart (March 2022)[edit]

Promotional image of the March 2022 Mario Kart Happy Meal toys.
The March 2022 Mario Kart Happy Meal toys

From March 8, 2022, the seven figurines included within the Mario Kart 8 collection were rereleased, but with a few changes. The toys are now branded with the standard Mario Kart logo rather than the Mario Kart 8 logo, and the plastic visor was replaced with an eighth figurine of Toadette in the Standard Kart in anti-gravity mode.

Super Mario franchise[edit]

Take the Mario Challenge (September 2006)[edit]

The six toys of the September 2006 Happy Meal promotion "Take the Mario Challenge", featuring Super Mario franchise characters
The September 2006 collection of McDonald's toys, as shown in the commercial

From September 1st through September 21st, 2006,[3] there was a Super Mario-themed promotion for Happy Meals and Mighty Kids Meals titled Take the Mario Challenge. The promotion encouraged kids to be active and play outdoors with their included toy, which included a paper slip with a "challenge" for them to complete. Six toys were released for the promotion, and two of them are each based on a certain Super Mario spinoff title.

The Take the Mario Challenge was promoted on the official Happy Meal website and on a television commercial. As a part of the promotion, the Happy Meal website hosted a contest where 100 random participants would win a Nintendo DS Lite included with two Super Mario games.[3]

  • "Donkey Kong Banana Chaser" – A figurine of Donkey Kong capable of launching two circular objects
  • "Yoshi Tag and Run Meter" – A figurine of Yoshi that plays an A-major version of "Alpina Blue" from Yoshi's Story if it comes in contact with another object, or if the saddle is pressed
  • "Yoshi Pop and Catch" – A figurine of Yoshi that includes a miniature baseball intended to be caught in its mouth
  • "Mario Throw and Catch" – A toy based on Mario Pinball Land that shows Mario winking in his pinball form
  • "Mario Swing and Hit" – A toy modeled after Mario's Iron Hammer move from Mario Power Tennis
  • "Donkey Kong Throw and Go Spinner" – A green frisbee with artwork of Donkey Kong centered on the spinning yellow plastic part

February–April 2014[edit]

Mario with a Warp Pipe Happy Meal toy
The figure of Mario in a Warp Pipe from the wave

A wave of eight Super Mario-themed toys were included in McDonald's Happy Meals in Europe between February and April 2014.

  • A basic Luigi figure
  • A basic Luigi figure in a different pose
  • A figure of Mario with a Brick Block and Coin
  • A figure of Mario in a Warp Pipe
  • A figure of a Super Mushroom
  • A figure of Princess Peach stood in front of an archway
  • A figure of Toad sat down
  • A basic Yoshi figure

December 2016[edit]

Promotional image for McDonald's China winter 2016 set of Super Mario Happy Meal toys
The December 2016 set of the Super Mario Happy Meal toys

A line of eight Super Mario figures were included in Happy Meals in China in December 2016.[4]

  • A Mario figure
  • A Mario figure that jumps up to hit a ? Block and makes a Super Star appear
  • A Princess Peach figure holding a parasol
  • A Bowser figure in a Koopa Clown Car
  • A Luigi figure on a cloud that spins around
  • A sitting Yoshi figure with a Yoshi's Egg pull string
  • A Toad figure that waves its arms up and down
  • A Boo figure that wags its tongue when pushed along

April–May 2017[edit]

Super Mario Happy Meal toys available from April 26, 2017 until May 22, 2017.
The April–May 2017 set of the Super Mario Happy Meal toys

A wave of eight Super Mario-branded toys were included in McDonald's Happy Meals in April through May 2017.

  • A basic Mario figurine (makes a jumping sound when a button is pressed)
  • Yoshi (able to extend and retract his tongue by pressing a button on his saddle)
  • Bowser (plastic fire can be inserted into his mouth and ejected by pressing a button on his back)
  • Peach with a background (Peach spins around as the toy moves)
  • A Red Shell (can be moved similarly to a toy car)
  • Luigi with a yellow Warp Pipe (Luigi can be inserted and ejected from the pipe)
  • Invincible Mario (flicking the switch on the toy's base lights the toy up in a number of colors)
  • A 1-Up Mushroom (makes the 1-Up sound from Super Mario 3D Land when a button is pressed)

July–August 2018[edit]

Nintendo released another wave of Super Mario-branded toys starting from July 30, 2018 through August 20, 2018.[5] One of eight toys were included in the Happy Meal:

  • A Yoshi (roulette toy)
  • A New Super Mario Bros. U-themed maze toy (has two sides)
  • Mario (toy slot machine)
  • Rubik's cube (with miniature cards, one is to rearrange the blocks to match up with the design, which includes a; brick block, a musical note block, a ? block, an empty block, and a purple, green, red, and blue block that features on each of their sides an icon based on Mario characters; purple having a Goomba, a Blooper, a Boo, a Bullet Bill, and Bowser; Blue having a POW Block; Red having Mario, a Toad, Luigi, Yoshi, Donkey Kong, and Peach; and Green having a Mushroom, a Fire Flower, a Yoshi's Egg, a Super Star, and a Koopa Shell)
  • Fire Luigi (comes with a cutout Goomba and Koopa Troopa, where the left arm acts as the firing mechanism to launch a disc representing the fireball)
  • Running Yoshi (Yoshi can be inserted into a launcher and ejected, with a pik representing an egg and fruit acting as stoppers)
  • Super Mario Bros.-themed pointer game (flicking the switch on the toy's base will have a Koopa shell being launched and fall into any of the designated points, with the leftmost bit awarding 10 points, the middle being 50, and the rightmost bit awarding 100 points)
  • A Mario and Cappy target game (twist Mario around to have him "throw" Cappy onto a target icon depicting Goombas and coins)

The Super Mario Bros. Movie[edit]

A promotion with toys based on The Super Mario Bros. Movie was launched during the holiday season of 2022, when the movie was originally set to release in theaters. The promotion saw two different lines of toys, each released in distinct countries.

One line consists of plastic figures that can perform various actions. These toys include:

Happy Meal toys in a The Super Mario Bros. Movie promotion at McDonald's
Lineup of toys from a McDonald's Japan commercial
  • "Jumping Mario": Mario in a pipe. He jumps up when he is pressed down.
  • "Mario Kart": Mario in a kart.
  • "Flashlight Luigi": Luigi holding a flashlight. He shifts around when a button is pressed.
  • "Toad Kart": Toad in a blue truck.
  • "Spinning Peach": A Princess Peach figure that can spin around.
  • "Barrel Donkey Kong": Donkey Kong holding a barrel. His arm is able to spin around by a gear on his back.
  • "Fire Breathing Bowser": Bowser, who comes with a plastic flame that can be inserted in his mouth. A knob on his back can be used to turn the fire once the fire is inserted into his mouth.
  • "Spinning Lumalee": A Lumalee that can spin around.

The following table shows countries in which this line of toys was released, along with the start and end dates of the promotion for each country (where known):

Country Start date End date Reference(s)
Argentina [6]
Bahrain [7][8]
Brazil [9]
Brunei January 5, 2023 February 1, 2023 [10][11]
Canada [12][13]
Chile December 7, 2022 January 11, 2023 [14][15][16]
Colombia December 13, 2022 January 10, 2023 [17]
Ecuador December 15, 2022 January 11, 2023 [18]
El Salvador [19]
Guatemala [20]
Honduras [21]
Hong Kong December 16, 2022 a [22][23]
Japan December 23, 2022 TBAb [24]
Jordan [25][26]
Kuwait [27][28]
Lebanon [29][30]
Macau December 16, 2022 a [31]
Malaysia December 15, 2022 January 18, 2023 [32]
Mexico December 13, 2022 January 10, 2023 [33]
Nicaragua [34]
Pakistan [35][36][37]
Paraguay [38][39][40]
Peru December 13, 2022 January 2, 2023 [41]
Philippines December 23, 2022 January 17, 2023 [42]
Qatar [43][44]
Saudi Arabia [45][46]
Singapore December 15, 2022 January 11, 2023d [47]
South Korea [48]
Thailand December 16, 2022 January 19, 2023 [49][50]
Trinidad and Tobago [51]
United Arab Emirates [52][53]
United States December 27, 2022 January 24, 2023 [54][55]
Vietnam December 15, 2022 [56]

The other line of toys consists of cardboard craft kits intended to be assembled into characters from the movie. These kits include:

Happy Meal toys in a The Super Mario Bros. Movie promotion at McDonald's
The Europe/Oceania toys as shown in a Portuguese The Super Mario Bros. Movie commercial[57]
  • "Mario Spinner": Mario jumping.
  • "Mario Kart": Mario in a kart.
  • "Toad Spinner": Toad posing, with his frying pan raised.
  • "Toad Kart": Toad in a truck.
  • "Princess Peach Spinner": Princess Peach posing with her arms crossed.
  • "Princess Peach Bike": Princess Peach in a bike.
  • "Donkey Kong Spinner": Donkey Kong posing.
  • "Donkey Kong Kart": Donkey Kong in a vehicle.
  • "Bowser Spinner": Bowser posing.
  • "Cranky Kong Kart" (also known in some countries as "Kranky Kart"[58]): Cranky Kong in a motorized tricycle.
  • "Luigi Spinner": Luigi posing.
  • "Mario & Luigi Van": Mario and Luigi's Super Mario Bros. Plumbing van. The kit comes with one-piece cut-outs of Mario and Luigi.

This line of toys was released in European and Oceanian countries. The following table shows these countries, along with the start and end dates of the promotion for each country (where known):

Country Start date End date Reference(s)
Australia [59]
Austria December 15, 2022 January 18, 2023 [60]
Belgium [61][62][63]
Bulgaria December 16, 2022 January 26, 2023 [64]
Czech Republic [65]
France [66]
Germany [58]
Greece December 24, 2022 [67]
Ireland [68]
Italy [69]
Moldova [70]
Netherlands December 8, 2022 January 18, 2023 [71]
New Zealand [72]
Poland January 13, 2023 [73]
Portugal [74]
Romania December 23, 2022 February 2, 2023 [75]
Slovakia [76]
Slovenia [77]
Sweden February 19, 2023 March 1, 2023 [78]
Switzerland [79][80][81]
United Kingdom January 4, 2023 February 7, 2023 [82][83][84]

Super Nintendo World (July 2024)[edit]

Happy Meal toys in a Super Nintendo World promotion at McDonald's
The Super Nintendo World wave of Universal Studios Japan Happy Set toys

A line of toys titled Universal Studios Japan All Stars (ユニバーサル・スタジオ・ジャパン オールスターズ, Yunibāsaru Sutajio Japan Ōrusutāzu) will be included in McDonald's Happy Set in Japan to promote the theme park in Osaka.[85] The first wave of six toys from July 12 to July 18, 2024 is themed around Super Nintendo World.[85] These toys include:

  • "Let's Fly! Mario Kart" (こうらをとばそう!マリオカート): A toy of Mario in a kart promoting Mario Kart: Bowser's Challenge. A button on the kart's side can be pressed to launch a green disk depicting a Green Shell.
  • "Collect Eggs! Yoshi Bracelet" (タマゴをあつめよう!ヨッシーのブレスレット): A Yoshi-themed watch-like bracelet promoting Yoshi's Adventure. It can be shaken to move Yoshi Eggs inside of it into their corresponding colored rings.
  • "Who will I meet? Peach Castle Roulette" (だれに会えるかな?ピーチ城のルーレット): A toy shaped like a tower of Peach's Castle. Pressing a button spins a cylinder with images of Super Mario characters and the castle's stained glass artwork of Peach.
  • "Let's Jump into the Jungle! Donkey Kong's Mine Cart" (ジャングルへ飛び出そう!ドンキーコングのトロッコ): A toy of Donkey Kong in a Mine Cart promoting Mine-Cart Madness. It can be attached to an Arrow Barrel to launch it.
  • "Peek into the Pipe and Go on an Adventure! Super Nintendo World" (土管をのぞいてぼうけん!スーパー・ニンテンドー・ワールド): A toy shaped like the entrance to Super Nintendo World featuring artwork of Luigi. Pictures of Super Nintendo World can be seen by looking into a lens and they can be cycled between them by pressing down the Super Nintendo World logo.
  • "Cheerful! Chef Toad Ring Toss Kendama" (陽気におりょうり!シェフキノピオのわなげけん玉): A ring and pin toy of Chef Toad with a Mushroom-shaped ring promoting Toadstool Cafe.

Gallery[edit]

For this subject's image gallery, see Gallery:Happy Meal.

Notes[edit]

a -
Flashlight Luigi and Toad Kart added on December 16, 2022;
Jumping Mario and Spinning Peach added on December 23, 2022;
Mario Kart and Fire Breathing Bowser added on December 30, 2022;
Spinning Lumalee and Barrel Donkey Kong added on January 6, 2023.

b -
December 23, 2022–December 29, 2022 for part one (Jumping Mario, Spinning Peach, Toad Kart, Barrel Donkey Kong);
December 30, 2022–January 5, 2023 for part two (Mario Kart, Flashlight Luigi, Fire Breathing Bowser, Spinning Lumalee);
January 6, 2023–TBA for part three (all the toys).

c -
Mario Kart and Spinning Lumalee added on December 15, 2022;
Barrel Donkey Kong and Toad Kart added on December 22, 2022;
Fire Breathing Bowser and Spinning Peach added on December 29, 2022;
Flashlight Luigi and Jumping Mario added on January 5, 2022.

d -
December 15, 2022–December 21, 2022 for Flashlight Luigi and Jumping Mario;
December 22, 2022–December 28, 2022 for Spinning Peach and Toad Kart;
December 29, 2022–January 4, 2023 for Mario Kart and Spinning Lumalee;
January 5, 2023–January 11, 2023 for Barrel Donkey Kong and Fire Breathing Bowser.

Names in other languages[edit]

Language Name Meaning
Japanese ハッピーセット
Happī Setto
Happy Set

Chinese (simplified) 开心乐园餐
Kāixīn Lèyuán Cān
Happy Paradise Meal

Chinese (traditional) 開心樂園餐
Kāixīn Lèyuán Cān
Happy Paradise Meal

Dutch Happy Meal
-
French Happy Meal
-
German Happy Meal
-
Italian Happy Meal
-
Korean 해피밀
Haepi Mil
Happy Meal

Portuguese (NOA) McLanche Feliz
Happy McSnack
Portuguese (NOE) Happy Meal
-
Spanish (NOA) Cajita Feliz
Happy Little Box
Spanish (NOE) Happy Meal
-

External links[edit]

References[edit]

  1. ^ Super Mario Bros. 3 Original McDonald’s Happy Meal Artwork - Nintendo Player
  2. ^ Look what's parked in your Happy Meal: Mario Kart 8 toys! - Nintendo.ca (Wayback Machine)
  3. ^ a b New Mario Toys at McDonald's - Nintendo World Report
  4. ^ Chinese webpage for the December 2016 promotion
  5. ^ Get a Super Mario Happy Meal toy with your McDonald's Happy Meal - Nintendo.com
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  31. ^ @McDMacau (December 15, 2022). 【開心樂園餐:送超級瑪利歐兄弟大電影玩具!】超級瑪利歐兄弟大電影入面一班主角嚟到啦🤩!快啲嚟買開心樂園餐🎁,帶晒佢哋返屋企,一齊展開奇幻冒險啦🏰!你仲可以轉揀《我可以成為勇敢的冒險家》圖書添📚。#麥當勞 #開心樂園餐 #超級瑪利歐兄弟大電影. Facebook. Retrieved January 5, 2023.
  32. ^ Treat your child to the happiest birthdays in town at McDonald’s®. mcdonalds.co.my (English). Retrieved December 30, 2022. (Archived December 31, 2022, 01:06:08 UTC via Wayback Machine.)
  33. ^ Cajita Feliz Juguete. mcdonalds.com.mx. Retrieved December 28, 2022. (Archived December 28, 2022, 20:29:16 UTC via Wayback Machine.)
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  36. ^ McDonaldsPK (December 25, 2022). Now let your little ones jump their way into a world full of fun & excitement with our all-new Super Mario Bros. toys.🤩 Grab the Super Mario Bros. toys with every Happy Meal via: #HappyMeal #SuperMarioBros #McDonaldsPakistan. Twitter. Retrieved December 30, 2022. (Archived December 31, 2022, 01:30:24 UTC via Wayback Machine.)
  37. ^ McDonaldsPK (December 28, 2022). Haven’t we all played Super Mario while growing up?🥰 So, collect all of the Super Mario Bros. toys and relive those childhood memories with your little ones.😍 Get Super Mario Bros. toys with every Happy Meal via: #HappyMeal #SuperMarioBros #McDonalds. Twitter. Retrieved December 31, 2022. (Archived December 31, 2022, 01:35:27 UTC via Wayback Machine.)
  38. ^ @McDonaldsParaguay (December 16, 2022). ¡Deslizá para conocer la diversión que traen los nuevos juguetes de #SuperMarioBrosLaPelicula para toda la familia en #CajitaFeliz! 🤩 ¡Son 8 diferentes! 😉🍄 Facebook. Retrieved January 5, 2023.
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  41. ^ ¡Los personajes de Super Mario llegan a la Cajita Feliz! mcdonalds.com.pe. Retrieved January 5, 2023.
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  43. ^ Happy Meal Toys. mcdonalds.com (Qatar, English). Retrieved January 5, 2023.
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  49. ^ McThai (December 19, 2022). สนุกกับของเล่นใหม่สัปดาห์ที่ 1 - 2กับ The SUPER MARIO BROS. MOVIE ในทุกชุด #แฮปปี้มีล สะสมให้ครบทั้ง 8 แบบ หรือเลือกเป็นหนังสือเสริมความรู้รอบตัว เริ่มต้นเพียงชุดละ 99 บาท เริ่ม16 ธ.ค 65 - 19 ม.ค 2566 *สินค้ามีจำนวนจำกัด #แมคโดนัลด์ #McDonalds #SuperMarioBrosMovie. Twitter. Retrieved December 30, 2022. (Archived December 31, 2022, 01:15:21 UTC via Wayback Machine.)
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  85. ^ a b July 5, 2024. ハッピーセット®のおもちゃで楽しく考えて遊ぼう!ユニバーサル・スタジオ・ジャパンのワクワクドキドキの世界が、おうちで楽しめる!?マリオやドンキーコング、おさるのジョージ™、イルミネーションのミニオンなど、人気キャラクターたちが大集合!!ハッピーセット「ユニバーサル・スタジオ・ジャパン オールスターズ」7月12日(金)から期間限定販売めくりしかけ絵本「ちびっこがくだん おまつりにいく」、ミニ図鑑「動物の赤ちゃん」も新登場. mcdonalds.co.jp (Japanese). Retrieved July 6, 2024. (Archived July 5, 2024, 18:07:34 UTC via Wayback Machine.)