Aeon
| Aeon | |
|---|---|
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| Founded | September 1926[1] |
Aeon Co., Ltd., also stylized as AEON or ÆON, is a Japanese retail company. Since 2023, Nintendo has collaborated with Aeon to create events promoting games in the Super Mario franchise.
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Quiz ralliesEdit
Super Mario Bros. Wonder (October 2023)Edit
Starting October 21, 2023, a quiz rally took place at the video game sections of Japanese Aeon stores to promote Super Mario Bros. Wonder.[2] Participants had to wear reversible Mario/Luigi visor caps and answer three questions related to the game on posters around the store.[2] Each participant received a sticker at the end.[2]
- Questions
Correct answers are marked in green.
| # | Question | Answers | Source | |||
|---|---|---|---|---|---|---|
| 1 | 『スーパーマリオブラザーズ ワンダー』に Which "talking flower" appears in Super Mario Bros. Wonder? |
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[3] | |
| 2 | あたら『スーパーマリオブラザーズ ワンダー』で Which new character will appear in Super Mario Bros. Wonder? |
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[3] | |
| 3 | このアイテムの 「○○○○フラワー」 ○○○○には The name of this item is "____ Flower". What goes into ____? |
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The answer is「ワンダーフラワー」("Wonder Flower"). | [3] | ||
Mario & Luigi Quiz Rally (November–December 2024)Edit
Another quiz rally was held at the video game sections of Japanese Aeon stores starting November 30, 2024, titled Mario & Luigi Quiz Rally (マリオ＆ルイージ クイズラリー, Mario ando Ruīji Kuizu Rarī).[4] It used the same format as the previous quiz rally, with participants having to wear visor caps and answer four questions related to games featuring Mario and Luigi (Mario Kart 8 Deluxe, Super Mario Bros. Wonder, Super Mario Party Jamboree, and Mario & Luigi: Brothership).[4] Participants received two Christmas-themed Mario and Luigi stickers for answering all questions correctly.[4] In addition, customers who purchased one of the games featured in the quiz received a clear file depicting Mario and Luigi.[4]
- Questions
Correct answers are marked in green.
| # | Game | Question | Answers | Source | |||
|---|---|---|---|---|---|---|---|
| 1 | Mario Kart 8 Deluxe | トップのカートを 『○○○○こうら』 What is the name of the item that chases the first kart and knocks over the karts it hits? "____ Shell" |
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[5] | ||
| 2 | Super Mario Bros. Wonder | フラワー Which one is "Prince Florian", the prince of the Flower Kingdom who acts with Mario and friends? |
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| 3 | Super Mario Party Jamboree | Which board in this game is the new board "Goomba Lagoon"? |
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[7] | |
| 4 | Mario & Luigi: Brothership | マリオとルイージがバトルで 『○○○○アタック』 What is the name of the powerful moves that Mario and Luigi use in battle? "____ Attacks" |
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[8] | ||
Donkey Kong Bananza (August 2025)Edit
From August 8 to August 31, 2025, a quiz rally took place at Japanese Aeon stores to promote Donkey Kong Bananza.[9] Participants had to wear Donkey Kong Bananza-branded visor caps and answer three questions related to the game on posters around the store.[9] Each participant received a sticker at the end.[9] A promotion was also active at the same time where customers would receive a notepad by purchasing the game or an acrylic board by purchasing both a Nintendo Switch 2 and the game.[9]
Nintendo Switch de Asoberu Mario no Game o Taiken Shiyō!Edit
- Main article: Nintendo Switch de Asoberu Mario no Game o Taiken Shiyō!
The event Nintendo Switch de Asoberu Mario no Game o Taiken Shiyō! was also hosted in malls managed by Aeon in May 2023, specifically the Kyoto Katsuragawa and Makuhari New City malls. The event was rerun in July and November 2024 exclusively in the Kashihara and Kyoto Katsuragawa malls, respectively.
GalleryEdit
The stickers and visor caps given for the Mario & Luigi Quiz Rally
Clear file given for the Mario & Luigi Quiz Rally
Visor given for the Donkey Kong Bananza quiz rally
Sticker given for the Donkey Kong Bananza quiz rally
Notepad given for the Donkey Kong Bananza quiz rally
Acrylic board given for the Donkey Kong Bananza quiz rally
ReferencesEdit
- ^ History. AEON. Retrieved December 15, 2024. (Archived November 26, 2024, 02:28:30 UTC via Wayback Machine.)
- ^ a b c イオン株式会社 (October 19, 2023). 【イオン限定】Nintendo Switchソフト「スーパーマリオブラザーズ ワンダー」クイズラリーを１０月２１日（土）に開催！※１）. PR TIMES (Japanese). Retrieved December 15, 2024. (Archived October 26, 2023, 18:43:35 UTC via Wayback Machine.)
- ^ a b c @viper_yakisoba (October 28, 2023). これは実家近くのイオンでやってたマリオのクイズラリーですステッカー欲しかったけど、大の大人が買い物もせずにステッカーだけ貰うのは……って葛藤して諦めました(マリオワンダーは予約購入済). X (Japanese). Retrieved December 15, 2024. (Archived December 15, 2024, 20:14:33 UTC via archive.today.)
- ^ a b c d November 22, 2024. 全国のイオン店舗で「マリオ＆ルイージ クイズラリー」開催決定。. nintendo.com (Japanese). Retrieved December 15, 2024. (Archived November 22, 2024, 01:06:30 UTC via Wayback Machine.)
- ^ Poster of the first question
- ^ Poster of the second question
- ^ Poster of the third question
- ^ Poster of the fourth question
- ^ a b c d August 1, 2025. ヨドバシカメラ店舗や全国のイオン店舗で「ドンキーコング バナンザ ラリーイベント」を開催。. nintendo.com. Retrieved August 1, 2025. (Archived August 1, 2025, 17:41:53 UTC via Wayback Machine.)
