shu uemura

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Promotional banner for the shu uemura x Super Mario Bros. collection
Promotional banner for the shu uemura x Super Mario Bros. collection

shu uemura is a cosmetics company created by and named after Japanese makeup artist Shu Uemura. As of 2004, it is owned by L'Oréal.[1] In 2017, the company partnered with Nintendo to release a limited line of cosmetics featuring Super Mario Bros. motifs on the packaging and a distinct color scheme based on Princess Peach. The collection, labeled shu uemura x Super Mario Bros., comprised eyeliners, blushers, hair oils, lipsticks, primers, face mists, eyelash curlers, and palettes. Also part of this line was a designated "Adventure Makeup Box," which could be used to store and organize these products.[2][3]



  1. ^ Associated Press (January 11, 2008). Shu Uemura, 79, Makeup Artist, Dies. The New York Times. Retrieved March 18, 2023. (Archived June 19, 2018, 00:46:36 UTC via Wayback Machine.) "The company, which has stores in New York, Paris, London and Hong Kong, was acquired by the French cosmetics maker L’Oreal in 2004."
  2. ^ October 10, 2017. Go on a beauty adventure with shu uemura x Super Mario Bros. Archived October 25, 2018, 06:40:00 UTC from the original via Wayback Machine. Retrieved March 18, 2023.
  3. ^ MakeupByCheryl (October 1, 2017). NEW Shu Uemura X Super Mario Bros Collection Review + Swatches! YouTube. Retrieved March 18, 2023.