 
  Promotional banner for the shu uemura x 
Super Mario Bros. collection
shu uemura is a cosmetics company created by and named after Japanese makeup artist Shu Uemura. As of 2004, it is owned by L'Oréal.[1] In 2017, the company partnered with Nintendo to release a limited line of cosmetics featuring Super Mario Bros. motifs on the packaging and a distinct color scheme based on Princess Peach. The collection, labeled shu uemura x Super Mario Bros., comprised eyeliners, blushers, hair oils, lipsticks, primers, face mists, eyelash curlers, and palettes. Also part of this line was a designated "Adventure Makeup Box," which could be used to store and organize these products.[2][3]
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References[edit]
- ^ "The company, which has stores in New York, Paris, London and Hong Kong, was acquired by the French cosmetics maker L’Oreal in 2004." – Associated Press (January 11, 2008). Shu Uemura, 79, Makeup Artist, Dies.  The New York Times.    Retrieved March 18, 2023. (Archived June 19, 2018, 00:46:36 UTC  via Wayback Machine.)
- ^ October 10, 2017. Go on a beauty adventure with shu uemura x Super Mario Bros..  nintendo.com.     Archived October 25, 2018, 06:40:00 UTC from the original via Wayback Machine. Retrieved March 18, 2023.
- ^ MakeupByCheryl (October 1, 2017). NEW Shu Uemura X Super Mario Bros Collection Review + Swatches!.  YouTube.    Retrieved March 18, 2023.
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| Cosmetics companies | Lush • shu uemura | 
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