Kellogg's

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Kellogg's is an American food manufacturing company. Their various products have hosted several promotions and giveaways involving the Mario franchise.

1993 giveaway[edit]

Mario & Wario boxart featured on the packaging

Starting in 1993, Kellogg's Canada was giving away six thousand copies of several Nintendo games. Customers would have to collect eight game letters (which spelled out "Nintendo" when completed) from Kellogg's cereal boxes and correctly answer a math equation in order to win. The giveaway's deadline was November 30, 1994.

Information about the giveaway on the packaging listed the games being offered, such as Super Mario Land 2: 6 Golden Coins, Yoshi, Yoshi's Cookie, and Yoshi's Safari. Another game listed on the packaging was Mario & Wario with the claim that it was going to be released in 1994, but Mario & Wario was never released outside of Japan.[1]

1996 giveaway[edit]

Nintendo Power advertisement

Starting in 1996, Kellogg's was offering customers various Nintendo 64 related prizes through specially marked cereal boxes, including over two thousand Nintendo 64 consoles. The offer ended on November 30, 1997. Kellogg's also distributed lenticular Super Mario 64 trading cards at the time.[2][3]

Trading cards[edit]

Apple Jacks[edit]

In 1993, Apple Jacks featured strategy maps for Super Mario World on the back of their cereal boxes. There were six maps in total.[4]

Cinnamon Mini Buns[edit]

Poster

In 1993, Cinnamon Mini Buns had a mail-in offer of a free Nintendo poster to customers with two proofs of purchase.[5] The poster featured various Mario characters and Power-Ups.

Cocoa Krispies[edit]

The Choco Island Challenge

In 1993 or 1994, Cocoa Krispies printed a board game based on Super Mario Kart on the back of their cereal boxes, calling it the "Choco Island Challenge". Players could either play as Donkey Kong Jr. or Coco the Monkey and would flip a coin to determine movement instead of dice. Most of the board spaces had references to Super Mario Kart, such as Lakitu at the finish line.[6]

A second promotion took place in 1995. Cocoa Krispies distributed thirty Nintendo and Coco the Monkey related stickers per box.[7]

Corn Flakes[edit]

Two of the board games

In 1992, Corn Flakes printed board games on the back of cereal boxes. They were centered around several Nintendo games, including Super Mario World and Yoshi. Players would glide three coins across the board and whoever had the highest score won.[8]

Watch commercial

Another Nintendo promotion from 1992 was when Corn Flakes had a mail-in offer of a Game Boy themed watch. It costed $1.80 and customers required proof of purchase. Mario is featured in a televised commercial for the watch, where he examines one and jumps into it, forming his face on the strap.[9]

Corn Pops[edit]

Ludwig von Koopa in a Kellogg's commercial.
Larry Koopa in a Kellogg's commercial.
Yoshi in a Kellogg's commercial.
Commercial

In 1993, specially marked Corn Pops boxes contained label stickers with different Mario characters on them.[10] A televised commercial featured clay animations of Larry Koopa, Ludwig von Koopa, and Yoshi showing off their own label stickers.[11]

Frosted Flakes[edit]

Commercial from the United Kingdom

In 1993, specially marked Frosted Flakes boxes (Known overseas as "Frosties") in the United Kingdom contained one out of 24 trading cards and one out of twelve stickers, the latter having a scratch card on the back. Customers with a winning card could receive a Game Boy and Mario merchandise.[12][13][14]

A similar promotion was done in Canada around the same time, albeit with significantly less cards and no stickers.[15]

Trading cards featuring Mario (Canada)[edit]

Trading cards and stickers featuring Mario (United Kingdom)[edit]

Nelsonic Game Watch[edit]

Main article: Donkey Kong (Nelsonic Game Watch)

Kellogg's was responsible for distributing the Donkey Kong Nelsonic Game Watch. Starting in 1995, customers could receive a watch by sending in an order form, $4.99, and a proof of purchase for any Kellogg's cereal. The offer ended on April 30, 1996.[16]

Super Mario Cereal[edit]

Main article: Super Mario Cereal

Super Mario Cereal was first released by Kellogg's on December 11, 2017.[17] It was created to promote Super Mario Odyssey and boxes initially featured an NFC tag compatable with the game.[18]

References[edit]

  1. ^ G, Evan (Last updated September 22, 2013). Mario & Wario. SNES Central. Retrieved July 28, 2022.
  2. ^ Advertisement from the Miami Herald (October 20, 1996). Retrieved on July 30, 2022.
  3. ^ Bounty13 (Uploaded on July 15, 2022) Super Mario 64 3D cards. Trading Card Database. Retrieved July 30, 2022.
  4. ^ Advertisement from The Montana Standard (February 28, 1993). Retrieved August 4, 2022.
  5. ^ Advertisement from the San Francisco Examiner (February 07, 1993). Retrieved July 26, 2022.
  6. ^ Kellogg's Cocoa Krispies with Nintendo Super Mario Kart Game. Google Arts & Culture. Retrieved August 4, 2022
  7. ^ Advertisement from The Modesto Bee (January 8, 1995). Retreived August 4, 2022.
  8. ^ Kellogg's Corn Flakes with Nintendo Board Games. Google Arts & Culture. Retrieved July 30, 2022
  9. ^ Corn Flakes commercial reuploaded to YouTube by Radio Free Galaxy (November 18, 2021). Retrieved July 26, 2022.
  10. ^ Advertisement from the Cincinnati Enquirer (February 14, 1993). Retrieved July 26, 2022.
  11. ^ Corn Pops commercial uploaded to YouTube by Commercial Collections (August 10, 2018). Retrieved July 26, 2022.
  12. ^ Frosties commercial reuploaded to YouTube by Cereal & Other Ads (March 27, 2017). Retrieved July 26, 2022.
  13. ^ Nintendo Collector Cards archived on Archive.org (July 14, 2021). Retrieved July 26, 2022.
  14. ^ Advertisement from the Heartland Evening News (July 15, 1993). Retrieved July 26, 2022.
  15. ^ Tassacafix (Uploaded on January 23, 2021).Kellogg's Tony's Tips trading cards. Trading Card Database. Retrieved August 4, 2022.
  16. ^ Advertisement from The Honolulu Advertiser] (August 20, 1995). Retrieved on August 4, 2022.
  17. ^ McWhertor, Michael (November 29, 2017). Nintendo’s new Super Mario breakfast cereal is also an amiibo. Polygon. Retrieved July 26, 2022.
  18. ^ McFerran, Damien (March 18, 2018). You Can Now Buy Super Mario Cereal Without The Amiibo Functionality. Nintendo Life. Retrieved July 26, 2022