Super Mario Bros. 30th Anniversary

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The Super Mario Bros. 30th Anniversary is a celebration throughout 2015 of thirty years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. The celebration was originally announced during the April 1, 2015 Nintendo Direct[1], and was being commemorated with events, tie-ins, and merchandise, culminating with the release of Super Mario Maker for Wii U in September, near the original release date of Super Mario Bros. The official celebration ended in December 2015.

Celebration[edit]

Games / accessories[edit]

  • Super Mario Maker
  • Two special edition 8-bit Mario amiibo to be released alongside Super Mario Maker, in "Classic" and "Modern" color schemes.
  • Super Mario Maker-themed cover plates were released as part of a New Nintendo 3DS bundle in Japan for the holiday season.[2]

Events[edit]

  • "Let's Super Mario", a video campaign in which fans submitted videos to the website to celebrate; any ad revenue generated by these videos was donated by Nintendo to Operation Smile.
  • "Super Mario Bros. 30th Anniversary Live", a concert series performed by the Super Mario Big Band in Osaka on September 20, 2015, and Tokyo on September 21.[3]
  • Between June 22 and July 21, 2015, Tower Records teamed up with Nintendo for a special summer sale and a Super Mario-themed cafe menu.[4]
  • Nintendo hosted a 30th anniversary festival in Shibuya on September 13, 2015, featuring a number of artists performing Mario music.[5]

Merchandise[edit]

  • A set of Mario-themed Hot Wheels cars were released in October as part of their "Pop Culture" line of products. The line featured six cars, each based upon a different game, including: Super Mario Bros., Super Mario Bros. 2, Super Mario Bros. 3, Super Mario World, Super Mario Kart, and Dr. Mario; only the cars themed after the platforming games, however, are branded with the Super Mario Bros. 30th Anniversary logo.[6]
  • The 30th Anniversary Super Mario Bros. Music, a Japan-exclusive 2-disc soundtrack containing music from eighteen Mario games released over the series' history, including music from Super Mario Maker.[7]
  • Three new decks of Mario Trump cards.
  • Mario Hanafuda, similar to Club Nintendo Hanafuda.
  • Super Mario Memorial Book, a Japanese 100-page book containing information about Super Mario Bros.' history, a list of characters in the games, a section about amiibo related to the Mario universe, interviews and other information.[8]
  • Encyclopedia Super Mario Bros., a 256-page encyclopedia covering seventeen Mario games released over the series' history and features characters, enemies, power-ups, items, stages, techniques and graphics throughout the franchise.[9]
  • Nintendo UK offered a free Super Mario Bros. 30th Anniversary t-shirt to anyone who purchased select Mario products from the Nintendo Official UK Store.[10]
  • Furuta have released special Super Mario Bros. 30th Anniversary Choco Eggs containing one of fourteen Mario-themed figures.[11]
  • Luxary watchmaker Romain Jerome have teamed up with Nintendo to release a Super Mario Bros.-themed watch as part of their "Generational Icons" collection in honor of the 30th anniversary.[12] The watch features 3D metallic renditions of Mario's sprite (using his modern colors), a bush, a cloud, and a Super Mushroom. The watch is limited to 85 pieces (referencing the 1985 release year of the game) and retails at $18,950.[13]
  • "Super Moschino", a line of clothes and accessories based on the Super Mario series produced as a collaboration between Nintendo and Italian fashion brand Moschino, and will be released on December 5.[14]
  • A 45cm tall plush toy made by Taito and Nintendo in Japan, which features enemies and items patrons all over Mario's overalls and shirt.

Other[edit]

  • A mural of an 8-bit Mario made up of other assets from the original Super Mario Bros. was painted in Shoreditch, London.[15]
  • A section of the Hyper Japan Festival 2015 convention hall in London was dedicated to the Super Mario Bros. 30th Anniversary.[16]
  • A folding screen in the Rimpa school of Japanese based upon Fujin Raijin-zu Byobu was created featuring Mario and Luigi taking the roles of Fujin and Raijin (the Japanese thunder and wind gods), done not only to celebrate the Super Mario Bros. 30th Anniversary but also the 400th anniversary of the Rimpa school's founding.[17]
  • Mario Myths with Mr Miyamoto, a promotional video by Nintendo of Europe in which Shigeru Miyamoto answers various questions, rumors, and myths regarding the franchise.[18]

Gallery[edit]

External links[edit]

References[edit]

  1. ^ Nintendo (Nintendo of America). (April 1, 2015.) Nintendo Direct 4.1.2015. YouTube. Retrieved July 9, 2015.
  2. ^ Seedhouse, Alex (October 25, 2015). Super Mario Maker Cover Plates lead New Nintendo 3DS bundles in Japan. Nintendo Insider. Retrieved December 3, 2015.
  3. ^ Seedhouse, Alex (July 1, 2015). Super Mario 30th Anniversary Live concerts announced for Japan. Nintendo Insider. Retrieved July 28, 2015.
  4. ^ Koide, Jamie. (June 11, 2015.) Tower Records celebrates Super Mario Bros.’ 30th anniversary with cafe and sale. RocketNews24. Retrieved July 28, 2015.
  5. ^ Super Mario Bros. 30th Anniversary Festival to be held in September, in Japan. Perfectly Nintendo (July 21, 2015). Retrieved September 9, 2015.
  6. ^ Super Mario-Themed Hot Wheels Cars Are Coming In October. My Nintendo News (July 28, 2015). Retrieved July 28, 2015.
  7. ^ Chapman, Paul (August 7, 2015). Nintendo Releases 30th Anniversary "Super Mario Bros." Music CD. Crunchyroll. Retrieved September 5, 2015.
  8. ^ Super Mario’s memorial book commemorates his 30th birthday. Newlaunches. Retrieved September 17, 2015.
  9. ^ Nintendo releasing Super Mario encyclopedia in Japan. GoNintendo (September 9, 2015). Retrieved September 10, 2015.
  10. ^ Nintendo UK Store – Buy a Select Mario Product, Get a Free T-Shirt! Nintendo Enthusiast (September 20, 2015). Retrieved December 3, 2015.
  11. ^ Baseel, Casey (October 13, 2015). Nintendo’s Super Mario becomes Super Jerk thanks to figure defect. RocketNews24. Retrieved December 3, 2015.
  12. ^ RJ X SUPER MARIO BROS.: GAME ON!. Romain Jerome (November 30, 2015). Retrieved December 3, 2015.
  13. ^ Mamiit, Aaron (November 30, 2015). Romain Jerome reveals $19,000 Watch For The Hardcore Mario Fan. Tech Times. Retrieved December 3, 2015.
  14. ^ Alvarez, Edgar (December 3, 2015). [www.engadget.com/2015/12/03/nintendo-super-moschino-collection/ Fashion brand Moschino is making a 'Super Mario' collection]. Engadget. Retrieved December 3, 2015.
  15. ^ Nintendo UK (July 8, 2015.) https://twitter.com/NintendoUK/status/618736367535804416
  16. ^ Orry, James. (June 26, 2015.) Play Star Fox Zero & Super Mario Maker at Hyper Japan next month. VideoGamer.com. Retrieved July 9, 2015.
  17. ^ Mario Bros. morph into deities to celebrate 400th anniversary of Rimpa painting school. The Asahi Shimbun (September 9, 2015). Retrieved August 26, 2015.
  18. ^ Nintendo UK (September 10, 2015). Mario Myths with Mr Miyamoto. YouTube. Retrieved September 10, 2015.