Super Mario Bros. 25th Anniversary
| Super Mario Bros. 25th Anniversary | |
|---|---|
| |
| Subject | Super Mario series debut (September 13, 1985) |
| Years celebrated | 25 years (as of 2010) |
| Start date | September 13, 2010[1] |
| End date | January 10, 2011[1] |
| Preceded by | Happy! Mario 20th |
| Succeeded by | The Year of Luigi |
The Super Mario Bros. 25th Anniversary was an event that took place in the last few months of 2010, celebrating the 25th anniversary of the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2, 2010, with a non-public announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan.[2] A logo for the anniversary event was trademarked a few days later, further indicating that an anniversary event was in the works.[3] On September 13, 2010, the 25th anniversary of Super Mario Bros. was officially announced when Nintendo revealed Super Mario All-Stars Limited Edition.[4] The anniversary was celebrated with promotional websites, merchandise, Club Nintendo rewards, and several new releases of hardware and software themed to the Super Mario franchise, one of which was the release of Super Mario All-Stars Limited Edition.
The anniversary celebration officially came to an end on January 10, 2011.[1]
Celebration[edit]
Games and accessories[edit]
Wii[edit]
- Super Mario All-Stars Limited Edition
- This came bundled with Super Mario History 1985-2010, which contained a booklet and soundtrack CD celebrating the Super Mario-franchise history.
- 25th Anniversary SUPER MARIO BROS. (Virtual Console)
Special console variations/bundles[edit]
Wii[edit]
- Wii 25th Anniversary Red Edition, which came bundled with the following Super Mario-franchise games depending on region:
- New Super Mario Bros. Wii - North America
- New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
- New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia[5]
- 25th Anniversary SUPER MARIO BROS. - Japan
- New Super Mario Bros. Wii - Korea[6]
- New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Taiwan[7]
- New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Hong Kong[8]
- Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wiis
- The Europe and Australia-exclusive 25th Anniversary Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
Nintendo DSi/DS[edit]
- Nintendo DSi XL 25th Anniversary Red Edition, which came bundled with the following Super Mario-franchise game depending on region:
- Mario Kart DS - North America
- New Super Mario Bros. - Europe
- Japan did not receive a Super Mario-themed game in it's bundle.
- The Japan-exclusive Nintendo DSi 25th Anniversary Red Edition, which was sold exclusively at 7-Eleven convenience stores.[10]
- The China-exclusive iQue DS Lite 25th Anniversary Red Edition.[11]
In-game events[edit]
Nintendo Channel[edit]
- On December 2010, the Nintendo Channel released two volumes of an anniversary-themed series called "Interview with Shigeru Miyamoto".[12] Each volume featured series creator Shigeru Miyamoto discussing his personal development experience on the Mario series and its history.[13][14]
- The November 8, 2010 episode of Nintendo Week featured a segment focusing on the Super Mario Bros. 25th Anniversary and the various hardware and software being released for the celebration.[15]
- During the segment, Gary and Alison unboxed the North American 25th Anniversary Red Edition Wii and DSi XL bundles. They also promoted Super Mario All-Stars Limited Edition and its contents.
- A special message from Shigeru Miyamoto was shown at the end of the segment where he discussed the 25th anniversary-themed hardware and software and thanked fans for playing Super Mario games.
Flipnote Studio[edit]
- A "Make Your Own Mario Flipnote" contest for Flipnote Studio was held to commemorate the anniversary. The contest required participants to create Super Mario-franchise themed flipnotes and chosen winners would have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi;[16] all of whom worked on and helped create the original Super Mario Bros.
- The Mario Drawing Song was created by Nintendo to promote the Super Mario Bros. 25th Anniversary-themed competition on the application. The song has since been referenced and used in other Super Mario-related media.
Nintendo World Store event[edit]
A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and then-Nintendo of America president Reggie Fils-Aime.[17]
- Shigeru Miyamoto created a 25th Anniversary-themed Super Mario drawing to be displayed at the event.[18]
- A Super Mario Bros.-themed cake was created for the event and was cut by Shigeru Miyamoto.[17]
- Gary from Nintendo Week was in attendance to interview various fans about the event and their personal experiences with the Mario-series.[19]
- Super Mario Bros. speedrunner Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.[17][20]
Shigeru Miyamoto cutting the Super Mario Bros.-themed cake at the 25th Anniversary event.
The Super Mario Bros.-themed cake celebrating Mario's 25th anniversary.
The 25th Anniversary Mario drawing Shigeru Miyamoto created for the event
Merchandise[edit]
- Japanese publisher Enterbrain released the Super Mario 25th Anniversary Commemorative Book which featured an interview with Shigeru Miyamoto and contained many other Super Mario-related articles and content.[21]
- The Commemorative Book also contained an exclusive anniversary-themed soundtrack known as SUPER MARIO BROS. 25th Anniversary Special Sound Track PRESS START Edition. It featured three arranged Mario-series songs performed at various Press Start concerts.[22]
- Japanese 7-Eleven convenience stores sold an exclusive Super Mario Bros. 25th Anniversary-themed Nintendo Points Card worth 1000 Nintendo Points.[10][23]
- Nintendo sponsored a special Super Mario Bros. 25th Anniversary edition of the MCV UK trade magazine.[24]
- Toys "R" Us sold Super Mario Bros. 25th Anniversary-themed Gift Cards.[25] They also acquired reprinted stock of hard-to-find Nintendo DS Mario-series games at the time, Mario & Luigi: Partners in Time, Super Princess Peach, and Mario Hoops 3-on-3.[26]
- Converse released Japanese-only Chuck Taylor All-Stars shoes; the SUPER MARIO BROS. SC HI and SUPER MARIO BROS. PS HI.[27][28] The shoes featured different colors, patterns, and sprites from Super Mario Bros., including sprites of Mario, Luigi, and scenes from a grasslands and castle level.[29]
- A Super Mario Bros. 25th Anniversary promotional drawstring bag and keychain were distributed through currently unknown means.[30][31]
- A Super Mario Bros. 25th Anniversary promotional sheet of stickers featuring sprites from Super Mario Bros. was distributed through currently unknown means.[32]
- Rubie's Costume Company released a Super Mario Bros. 25th Anniversary-brand Mario Moustache costume prop.
Enterbrain's 25th anniversary book
25th Anniversary-themed Nintendo Points Card
25th anniversary edition of the MCV UK trade magazine
25th anniversary-themed Toys "R" Us gift card
Super Mario Bros. 25th anniversary Drawstring Bag
Super Mario Bros. 25th anniversary Keychain
Super Mario Bros.-themed promotional sticker sheet
25th anniversary-brand Mario Moustache costume prop
Miscellaneous[edit]
- A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.[33][34]
- A special Iwata Asks interview between Shigesato Itoi and Shigeru Miyamoto was done for the 25th Anniversary discussing the Super Mario series.[35]
- Various Super Mario-themed wallpapers were created and made available for download on official Super Mario Bros. 25th Anniversary websites.[36][37]
- A "Super Mario Bros. 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a Wii 25th Anniversary Red Edition bundle.[38]
Club Nintendo Rewards[edit]
For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.
North America[edit]
- Super Mario Bros. Commemorative Pinsa[39]
- "Evolution of Mario" Screensaver[39]
Europe[edit]
- Super Mario Bros. 25th Anniversary Commemorative Coin and storage pouch[40]
Japan[edit]
- Super Mario Bros. 25th Anniversary Original Badge Collectionb[41]
- Super Mario Bros. 25th Anniversary Original Handkerchief Set[41]
Anniversary Campaign lottery[edit]
During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.[42]
- Super Mario Bros. 25th Anniversary Original Tote Bags (Super Mario and Luigi colors) - 2000 Winners[42]
- Super Mario Bros. 25th Anniversary Original T-Shirt - 3000 Winners[42]
- Super Mario Bros. 25th Anniversary Playing Cards - 5000 Winnersc[42]
Unknown Region[edit]
Notes[edit]
a - Originally released for Japan in 2008 and were instead known as "Super Mario Original Pin Badges".[44]
b - Later released for North America in 2011 as a Platinum Reward and rebranded to the "Super Mario & Friends Pin Badge Collection".[45]
c - Offered as an "extra chance" reward for entrants who lost the lottery for the other two prizes.[42]
d - There also exists a similar-looking Super Mario Bros. 25th Anniversary keychain that was created as a promo item. The Club Nintendo keychain is made of metal, has a longer chain, and has 'SUPER MARIO BROS. 25th Anniversary" printed in regular font on the back along with the Nintendo logo.
The four bronze Super Mario Bros. Commemorative Pins
Mario and Luigi Totebags
Super Mario Bros.-themed T-shirt
Super Mario Bros.-themed Playing cards
Super Mario Bros.-themed Handkerchiefs
Super Mario Bros.-themed Badges
Super Mario Bros. 25th Anniversary Coin
Super Mario Bros. 25th Anniversary Keychain
Gallery[edit]
The logo used for the 25th Anniversary
Promotional banner
Wii Super Mario Bros. 25th Anniversary Red Edition
Japanese Wii bundle preloaded with 25th Anniversary SUPER MARIO BROS.
Australian Wii Bundle preloaded with 25th Anniversary SUPER MARIO BROS.
25th Anniversary SUPER MARIO BROS. channel screen
Australia-only White Wii "Mario Kart Wii Pack" Bundle
Europe-only Black Wii "Mario Kart Wii Pack" Bundle
Nintendo DSi XL Super Mario Bros. 25th Anniversary Red Edition
Japan-only Nintendo DSi Super Mario Bros. 25th Anniversary Red Edition
Super Mario All-Stars Limited Edition game case
Super Mario Bros. 25th Anniversary promotional artwork
Pins[edit]
Super Mario Bros. Commemorative Pin (A)
Super Mario Bros. Commemorative Pin (B)
Super Mario Bros. Commemorative Pin (C)
Super Mario Bros. Commemorative Pin (D)
Wallpapers[edit]
Super Mario hitting a 25th Anniversary ? Block
Artworks and renders of Super Mario from each of the mainline series at the time
Various sprites from Super Mario Bros.
World 1-1 from Super Mario Bros.
The Famicom boxart of Super Mario Bros.
Photo of a Famicom used for the Super Mario History 1985-2010 bundle
Names in other languages[edit]
| Language | Name | Meaning |
|---|---|---|
| Japanese | スーパーマリオ25周年 Sūpā Mario 25-Shūnen |
Super Mario 25th Anniversary |
| Chinese (simplified) | 超级马里奥25周年 Chāojí Mǎlì'ōu 25 Zhōunián |
Super Mario 25th Anniversary |
| Chinese (traditional) | 超級瑪利歐25周年 Chāojí Mǎlì'ōu 25 Zhōunián |
Super Mario 25th Anniversary |
| Korean | 슈퍼 마리오 25주년 Syupeo Malio 25 Junyeon |
Super Mario 25th Anniversary |
See also[edit]
- Super Mario All-Stars Limited Edition
- Super Mario History 1985-2010
- SUPER MARIO BROS. 25th Anniversary Special Sound Track PRESS START Edition
- The Mario Drawing Song
- Happy! Mario 20th
- The Year of Luigi
External links[edit]
- Websites
- Official North American website (Internet Archive: Wayback Machine)
- Official Japanese website (Archived September 16, 2010, 04:09:53 UTC via Wayback Machine)
- Official Australian website (Archived September 16, 2010, 15:32:41 UTC via Wayback Machine)
- "Make Your Own Mario Flipnote" contest
- Official North American website (Archived March 12, 2011, 09:17:09 UTC via Wayback Machine)
- Official Japanese website
- Official Japanese application instructions (Internet Archive: Wayback Machine)
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