Super Mario Bros. 25th Anniversary
The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating twenty-five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2nd, 2010 with an unofficial announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan. A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event. On September 13th, 2010, the Super Mario Bros. 25th Anniversary celebration was officially announced when Nintendo officially revealed Super Mario All-Stars Limited Edition. The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition.
Games and accessories
Special console variations/bundles
Nintendo World Store event
A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aime..
Club Nintendo Rewards
For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.
Anniversary Campaign lottery
During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.
1 - Originally released for Japan in 2008 and were instead known as "Mario Original Pin Badges".
Names in other languages