Super Mario Bros. 25th Anniversary

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Super Mario Bros. 25th Anniversary
Super Mario All-Stars Limited Edition logo
Subject Super Mario series debut
(September 13, 1985)
Years celebrated 25 years (as of 2010)
Start date September 13, 2010[1]
End date January 10, 2011[1]
Preceded by Happy! Mario 20th
Succeeded by The Year of Luigi

The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating 25 years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2, 2010, with an unofficial announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan.[2] A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event.[3] On September 13, 2010, the Super Mario Bros. 25th Anniversary celebration was officially announced when Nintendo revealed Super Mario All-Stars Limited Edition.[4] The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, and several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition.

The anniversary celebration was officially concluded on January 10, 2011.[1]

Celebration[edit]

Games and accessories[edit]

Wii[edit]

Special console variations/bundles[edit]

Wii[edit]
  • Wii 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
    • New Super Mario Bros. Wii - North America
    • New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
    • New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia[5]
    • 25th Anniversary SUPER MARIO BROS. - Japan
    • New Super Mario Bros. Wii - Korea[6]
    • New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Taiwan[7]
    • New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Hong Kong[8]
  • Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wiis
  • The Europe and Australia-exclusive 25th Anniversary Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
    • White Wii, White Wii Remote Plus, Mario Kart Wii, White Wii Wheel, and 25th Anniversary SUPER MARIO BROS. - Australia[5]
    • Black Wii, Black Wii Remote Plus, Mario Kart Wii, Black Wii Wheel, and Donkey Kong - Europe[9]
Nintendo DSi/DS[edit]

In-game events[edit]

Nintendo Channel[edit]

  • On December 2010, the Nintendo Channel released two volumes of an anniversary-themed series called "Interview with Shigeru Miyamoto".[12] Each volume featured series creator Shigeru Miyamoto discussing his personal development experience on the Mario series and its history.[13][14]
  • The November 8, 2010 episode of Nintendo Week featured a segment focusing on the Super Mario Bros. 25th Anniversary and the various hardware and software being released for the celebration.[15]
    • During the segment, Gary and Alison unboxed the North American 25th Anniversary Red Edition Wii and DSi XL bundles. They also promoted Super Mario All-Stars Limited Edition and its contents.
    • A special message from Shigeru Miyamoto was shown at the end of the segment where he discussed the 25th anniversary-themed hardware and software and thanked fans for playing Mario-series games.

Flipnote Studio[edit]

  • A "Make Your Own Mario Flipnote" contest for Flipnote Studio was held to commemorate the anniversary. The contest required participants to create Mario-series themed flipnotes and chosen winners would have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi;[16] all of whom worked on and helped create the original Super Mario Bros.
  • The Mario Drawing Song was created by Nintendo to promote the Super Mario Bros. 25th Anniversary-themed competition on the application. The song has since been referenced and used in other Mario-related media.

Nintendo World Store event[edit]

A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and then-Nintendo of America president Reggie Fils-Aime.[17]

  • Shigeru Miyamoto created a 25th Anniversary-themed Mario drawing to be displayed at the event.[18]
  • A Super Mario Bros.-themed cake was created for the event and was cut by Shigeru Miyamoto.[17]
  • Gary from Nintendo Week was in attendance to interview various fans about the event and their personal experiences with the Mario-series.[19]
  • Super Mario Bros. speedrunner Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.[17][20]

Merchandise[edit]

Miscellaneous[edit]

Iwata Asks 25th anniversary interview
  • A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.[30][31]
  • A special Iwata Asks interview between Shigesato Itoi and Shigeru Miyamoto was done for the 25th Anniversary discussing the Super Mario series.[32]
  • Various Mario-themed wallpapers were created and made available for download on official Super Mario Bros. 25th Anniversary websites.[33][34]
  • A "Super Mario Bros. 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a Wii 25th Anniversary Red Edition bundle.[35]

Club Nintendo Rewards[edit]

For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.

North America[edit]

Europe[edit]

  • Super Mario Bros. 25th Anniversary Commemorative Coin and storage pouch[37]

Japan[edit]

  • Super Mario Bros. 25th Anniversary Original Badge Collection[b][38]
  • Super Mario Bros. 25th Anniversary Original Handkerchief Set[38]

Anniversary Campaign lottery[edit]

During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.[39]

  • Super Mario Bros. 25th Anniversary Original Tote Bags (Mario and Luigi colors) - 2000 Winners[39]
  • Super Mario Bros. 25th Anniversary Original T-Shirt - 3000 Winners[39]
  • Super Mario Bros. 25th Anniversary Playing Cards - 5000 Winners[c][39]

Unknown Region[edit]

  • Super Mario Bros. 25th Anniversary Keychain[d][40]

Notes[edit]

a - Originally released for Japan in 2008 and were instead known as "Mario Original Pin Badges".[41]
b - Later released for North America in 2011 as a Platinum Reward and rebranded to the "Mario & Friends Pin Badge Collection".[42]
c - Offered as an "extra chance" reward for entrants who lost the lottery for the other two prizes.[39]
d - There also exists a similar-looking Super Mario Bros. 25th Anniversary keychain that was created as a promo item. The Club Nintendo keychain is made of metal, has a longer chain, and has 'SUPER MARIO BROS. 25th Anniversary" printed in regular font on the back along with the Nintendo logo.

Gallery[edit]

Pins[edit]

Wallpapers[edit]

Names in other languages[edit]

Language Name Meaning
Japanese スーパーマリオ25周年
Sūpā Mario 25-Shūnen
Super Mario 25th Anniversary
Chinese (Simplified) 超级马里奥25周年
Chāojí Mǎlì'ōu 25 Zhōunián
Super Mario 25th Anniversary
Chinese (Traditional) 超級瑪利歐25周年
Chāojí Mǎlì'ōu 25 Zhōunián
Super Mario 25th Anniversary
Korean 슈퍼 마리오 25주년
Syupeo Malio 25 Junyeon
Super Mario 25th Anniversary

See also[edit]

External links[edit]

Websites
"Make Your Own Mario Flipnote" contest

References[edit]

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