Super Mario Bros. 25th Anniversary

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Super Mario Bros. 25th Anniversary
Super Mario All-Stars Limited Edition logo
Subject Super Mario series debut
(September 13, 1985)
Years celebrated 25 years (as of 2010)
Start date September 13, 2010
End date Early 2011
Preceded by Happy! Mario 20th Super Mario Bros.
Succeeded by Year of Luigi

The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating twenty-five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2nd, 2010 with an unofficial announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan.[1] A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event.[2] On September 13th, 2010, the Super Mario Bros. 25th Anniversary celebration was officially announced when Nintendo officially revealed Super Mario All-Stars Limited Edition.[3] The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition.

Celebration[edit]

Games and accessories[edit]

Wii[edit]

Special console variations/bundles[edit]

Wii[edit]
  • Nintendo Wii 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
    • New Super Mario Bros. Wii - North America
    • New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
    • New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia[4]
    • 25th Anniversary SUPER MARIO BROS. - Japan
    • New Super Mario Bros. Wii - Korea[5]
    • New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Hong Kong[6]
  • Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wii's
  • The Europe and Australia-exclusive 25th Anniversary Nintendo Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
    • White Nintendo Wii, White Wii Remote Plus, Mario Kart Wii, White Wii Wheel, and 25th Anniversary SUPER MARIO BROS. - Australia[4]
    • Black Nintendo Wii, Black Wii Remote Plus, Mario Kart Wii, Black Wii Wheel, and Donkey Kong - Europe[7]
Nintendo DSi/DS[edit]

In-game events[edit]

  • A "Make Your Own Mario Flipnote" contest for Flipnote Studio which required participants to create Mario-series themed flipnotes. Chosen winners would then have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi[10]; all of whom worked on and helped create the original Super Mario Bros.
    • The Mario Drawing Song was created by Nintendo to promote the Super Mario Bros. 25th Anniversary-themed competition on the application. The song has since been referenced and used in other Mario-related media.

Nintendo World Store event[edit]

A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aime.[11].

  • Shigeru Miyamoto created a 25th Anniversary-themed Mario drawing to be displayed at the event.[12]
  • A Super Mario Bros.-themed cake was created for the event and was cut by Shigeru Miyamoto.[11]
  • Super Mario Bros. speedrunner Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.[11][13]

Miscellaneous[edit]

  • A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.[14][15]
  • A special Iwata Asks interview between Shigesato Itoi and Shigeru Miyamoto was done for the 25th Anniversary discussing the Super Mario series.[16]
  • Various Mario-themed wallpapers were created and made available for download on official Super Mario Bros. 25th Anniversary websites.
  • A "Super Mario Bros. 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a Nintendo Wii 25th Anniversary Red Edition bundle.[17]
  • Nintendo sponsored a special Super Mario Bros. 25th Anniversary edition of the MCV UK trade magazine.[18]
  • Japanese publisher Enterbrain released the "Super Mario 25th Anniversary Commemorative Book" which featured an interview with Shigeru Miyamoto and contained many other Mario-series related articles and content.[19]
  • Japanese 7-Eleven convenience stores sold exclusive Super Mario Bros. 25th Anniversary-themed Nintendo Points cards.[8][20]
  • Toys "R" Us acquired reprinted stock of hard-to-find Nintendo DS Mario-series games at the time, Mario & Luigi: Partners in Time, Super Princess Peach, and Mario Hoops 3-on-3.[21] They also sold Super Mario Bros. 25th Anniversary-themed Gift Cards.
  • A Super Mario Bros. 25th Anniversary promotional Drawstring Bag[22] and Keychain[23] were distributed through currently unknown means.
  • Rubie's Costume Company released a Super Mario Bros. 25th Anniversary-brand Mario Moustache costume prop.

Club Nintendo Rewards[edit]

For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.

North America[edit]

Europe[edit]

  • Super Mario Bros. 25th Anniversary Commemorative Coin and storage pouch[25]

Japan[edit]

  • Super Mario Bros. 25th Anniversary Original Badge Collection2[26].
  • Super Mario Bros. 25th Anniversary Original Handkerchief Set[26]

Anniversary Campaign lottery[edit]

During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.[27]

  • Super Mario Bros. 25th Anniversary Original Tote Bags (Mario and Luigi colors) - 2000 Winners[27]
  • Super Mario Bros. 25th Anniversary Original T-Shirt - 3000 Winners[27]
  • Super Mario Bros. 25th Anniversary Playing Cards - 5000 Winners3[27]

Region Unknown[edit]

  • Super Mario Bros. 25th Anniversary Keychain4[28]

Notes[edit]

1 - Originally released for Japan in 2008 and were instead known as "Mario Original Pin Badges".[29]
2 - Later released for North America in 2011 as a Platinum Reward and rebranded to the "Mario & Friends Pin Badge Collection".[30]
3 - Offered as an "extra chance" reward for entrants who lost the lottery for the other two prizes.[27]
4 - There also exists a similar-looking Super Mario Bros. 25th Anniversary keychain that was created as a promo item. The Club Nintendo keychain is made of metal, has a longer chain, and has 'SUPER MARIO BROS. 25th Anniversary" printed in regular font on the back along with the Nintendo logo.

Gallery[edit]

Pins[edit]

Wallpapers[edit]

Names in other languages[edit]

Language Name Meaning
Japanese スーパーマリオ25周年
Sūpā Mario 25-Shūnen
Super Mario 25th Anniversary
Chinese (Simplified) 超级马力欧 25周年
Chāojí Mǎlì'ōu 25 Zhōunián
Super Mario 25th Anniversary
Chinese (Traditional) 超級瑪利歐 25週年
Chāojí Mǎlì'ōu 25 Zhōunián
Super Mario 25th Anniversary
Korean 슈퍼 마리오 25주년
Syupeo Malio 25 Junyeon
Super Mario 25th Anniversary

External links[edit]

Websites
"Make Your Own Mario Flipnote" contest

References[edit]

  1. ^ Newton, James (September 2, 2010). Rumour: Nintendo Japan Celebrating Mario's Birthday with Super Mario Collection. Nintendo Life. Retrieved September 19, 2021.
  2. ^ Ashcraft, Brian (September 7, 2010). Super Mario Bros. Gets 25th Anniversary Logo. Kotaku. Retrieved September 19, 2021.
  3. ^ Kaplan, Zach (September 13, 2010). Super Mario Collection Special Pack Revealed. Nintendo Life. Retrieved September 20, 2021.
  4. ^ a b Nicholson, Troy (October 26, 2010). AU: Mario's 25th Anniversary Wii Bundles!. IGN. Retrieved September 19, 2021.
  5. ^ Consolevariations Nintendo Wii Red Mario 25th Anniversary Bundle [KOR]. Consolevariations. Retrieved September 19, 2021.
  6. ^ Consolevariations Nintendo Wii New Super Mario Bros. Bundle [HK]. Consolevariations. Retrieved October 1, 2021.
  7. ^ Newton, James (November 12, 2010). Limited Edition Mario Kart Wii Bundle Under Starter's Orders. Nintendo Life. Retrieved September 19, 2021.
  8. ^ a b IGN Staff (September 30, 2010). Super Mario Bros. Anniversary DSi Set for Japan. IGN. Retrieved September 20, 2021.
  9. ^ Consolevariations iQue DS Lite Mario 25th Anniversary Console. Consolevariations. Retrieved September 19, 2021.
  10. ^ Nintendo (2011). Make Your Own Mario Flipnote. Nintendo. Retrieved September 19, 2021. (Internet Archive: Wayback Machine)
  11. ^ a b c Newton, James (November 8, 2010). Miyamoto and Reggie Honour Mario's 25th with Amazing Cake. Nintendo Life. Retrieved September 19, 2021.
  12. ^ Yoon, Andrew (November 7, 2010). Happy birthday, Mario! We share cake with Mario and Miyamoto at NYC's Nintendo World Store. engadget. Retrieved September 19, 2021.
  13. ^ superjerjer1 (November 10, 2010). Andrew Gardikis Speedrun Super Mario Bros with Miyamoto Watching. YouTube. Retrieved September 26, 2021.
  14. ^ Nintendo (2010). スーパーマリオ25周年キャンペーン: CM. Nintendo JP. Retrieved September 19, 2021. (Internet Archive: Wayback Machine)
  15. ^ TheMarioBros.net (September 26, 2014). Super Mario Bros 25th Anniversary TV Commercial (Japanese). YouTube. Retrieved September 19, 2021.
  16. ^ Nintendo (September 13, 2010). Iwata Asks: Super Mario Bros. 25th Anniversary: Expressing the Inexpressible. Nintendo. Retrieved September 19, 2021.
  17. ^ Nintendo, (October 10, 2010). Celebrate 25 years of Super Mario with two new bundles!. Nintendo UK. Retrieved September 20, 2021.
  18. ^ Walker, Matt and Yeung, Karlie (September 13, 2010). Super Mario's 25th Anniversary Around the World. NintendoWorldReport. Retrieved September 27, 2021.
  19. ^ Amazon スーパーマリオ25周年記念ブック (エンターブレインムック). Amazon JP. Retrieved September 27, 2021.
  20. ^ Atpress (October 7, 2010). 「スーパーマリオ25周年ニンテンドーポイントプリペイドカード」 セブン-イレブンにて数量限定発売. Atpress. Retrieved September 20, 2021.
  21. ^ Newton, James (September 26, 2010). Classic Mario DS Games Get Reprints at Toys 'R' Us. Nintendo Life. Retrieved September 26, 2021.
  22. ^ liquidmetalslime Mario 25th Drawstring Bag with bonus item.. eBay. Retrieved September 27, 2021. (Internet Archive: Wayback Machine)
  23. ^ garylynnstoys Super Mario Bros. 25th Anniversary Limited Edition Keychain 2010 PROMO RARE. eBay. Retrieved September 27, 2021. (Internet Archive: Wayback Machine)
  24. ^ a b Cork, Jeff (October 20, 2010). Mario Celebrates Anniversary By Sticking It To Club Nintendo Members. gameinformer. Retrieved September 19, 2021.
  25. ^ gamememo (February 3, 2011). 欧州のクラブニンテンドーに「スーパーマリオ25周年記念コイン」が登場. gamememo. Retrieved September 26, 2021.
  26. ^ a b gamememo (November 9, 2010) 2010年のクラブニンテンドーの会員特典. gamememo. Retrieved September 26, 2021
  27. ^ a b c d e kikai (September 13, 2010). 「スーパーマリオ25周年キャンペーン」特設サイトがオープン、プレゼントキャンペーンも実施. INSIDE. Retrieved September 26, 2021.
  28. ^ MyAnimeShelf Mario 25th Anniversary Keychain. MyAnimeShelf. Retrieved September 26, 2021.
  29. ^ Dengeki Online (September 5, 2008). クラブニンテンドー、新作ゲームソフトなど新アイテム追加!. Dengeki Online. Retrieved September 26, 2021.
  30. ^ Brian(@NE_Brian) (July 1, 2011). Photos and details of this year’s Platinum/Gold Club Nintendo rewards. Nintendo Everything. Retrieved September 26, 2021.

See also[edit]