List of sponsors in Mario Kart 8 and Mario Kart 8 Deluxe
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This a list of sponsors that have only appeared in Mario Kart 8 and Mario Kart 8 Deluxe. For other sponsors that have appeared in these games, as well as at least one other title, see List of recurring sponsors in the Mario Kart series.
1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces fuel for the Karts, Bikes and ATVs in the game from or using 1-Up Mushrooms. Despite being named 1-Up Fuel, the Mushroom depicted in its logo more closely resembles the color scheme of a Mini Mushroom, as it is a mid-blue with white spots. It is advertised by means of trackside banners, posters and is also included on a map.
1-Up Mushroom Car Insurance Group
The 1-Up Mushroom Car Insurance Group is one of the sponsors that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably acts as an insurer for the Karts, Bikes and ATVs in the game, and probably uses 1-Up Mushrooms to regenerate any damaged or broken vehicles. The posters advertising the group feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them. It is advertised using posters, signs and is also included on a map.
1-Up Racing is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo for the company, which appears to be simply a racing sponsor, consists of the word "1-UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. It is the only sponsor in the game to be only advertised on a vehicle bodies and not in any courses.
100% Organic Antifreeze
100% Organic Antifreeze is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe that produces antifreeze for the various Karts, Bikes and ATVs in the game. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Presumably the company produces the antifreeze using or from Ice Flowers. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.
BaNaNa Boy is a banana-based drink company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company has two different trackside banners which it uses to advertise, which only differ by the color of the background and speech bubble. One of the color schemes is red with a green speech bubble, while the other is green with a red speech bubble. They both feature a Banana saying the tagline "Let one slip!" alongside the company's name, which is in the same green, yellow and orange gradient as the Banana itself in a script font. It is advertised by means of trackside banners, cans in vending machines and is also mentioned on a map.
Bob-omb Plugs are a type of plug which appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company produces plugs which resemble Bob-ombs, but replace the fuse with the plug pin itself. Although the official logo is not seen within any of the courses, some graffiti can be seen in Super Bell Subway which shows what is presumably a stylised version of the logo. This graffiti depicts it with a plug on the right hand side, the word "Bob-omb" in all capitals and blue on the left with the word plugs, also stylised in all capitals, below the plug on the right in pink.
Boomerang Bros. International Airlines
Boomerang Bros. International Airlines (Often abbreviated to BBIA) is an airline that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It runs flights to some of the courses from the game, so presumably transports the racers to these locations for the races. It appears to be run by Boomerang Bros. The logo consists of the name or initials in a navy blue sans-serif font, with the first "I" in "International" being replaced with a red-striped blue Boomerang. It is advertised by means of posters and trackside banners, appears on planes and departures boards, and is referenced on a map.
The announcer on the intercom in Sunshine Airport mentions a flight provided by Boomerang Bros. International Airlines, "This is the final boarding call for Boomerang Bros. International Airlines, Flight 117a to Sweet Sweet Canyon, departing from Gate 3", however this is inconsistent with the departures boards around the airport, which list the same flight as being number 4300.