List of sponsors debuting in Mario Kart 8 and Mario Kart 8 Deluxe

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It has been requested that this article be rewritten and expanded to include more information. Reason: remove speculation and redundancy, add sponsors featured in Booster Course Pass courses, and sponsor appearances in Mario Kart Tour (like alternate logos featured in badges)

This a list of sponsors that debuted in Mario Kart 8 and Mario Kart 8 Deluxe.

1-Up Fuel[edit]

1-Up Fuel trackside banner.
A 1-Up Fuel trackside banner

1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Its logo consists of the company name in red Neue Aachen Pro Bold on either side of a 2D image of a blue and white capped mushroom that resembles a Mini Mushroom. The mushroom has a red outline and stalk and a flame effect on the top of its cap, and the whole logo has a white background. It is advertised by means of trackside banners, posters and is also included on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Wii Moo Moo Meadows Trackside banners
N64 Toad's Turnpike Sign
GBA Mario Circuit Trackside banners
GCN Yoshi Circuit Trackside banners
Super Bell Subway Posters, Local Information Map (Exit C, D3)
N64 Kalimari Desert Signs
Mario Kart Tour
Course Means of advertisement
N64 Kalimari Desert Signs
GCN Yoshi Circuit Trackside banners
Wii Mushroom Gorge Signs
Other Means of advertisement
Badge Logo
Menu Background Logo

Gallery[edit]

1-Up Mushroom Car Insurance Group[edit]

A 1-Up Mushroom Car Insurance Group poster

The 1-Up Mushroom Car Insurance Group is an insurance company that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The posters advertising the company feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them, on a green background, with the company's name written above over three lines in green Rockwell Bold with a yellow outline, and a larger white outline surrounding all of the text. It is advertised using posters, signs and is also included on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
N64 Toad's Turnpike Signs
Super Bell Subway Posters, Local Information Map (Exit A, A3, B2, B3, C4)
Tour New York Minute Signs
Tour Sydney Sprint Signs
Mario Kart Tour
Course Means of advertisement
New York Minute 1 and 2 Signs
Sydney Sprint 2 Signs
Vancouver Velocity Posters
Wii Mushroom Gorge Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

1 Up Racing[edit]

A 1 Up Racing logo from the green Sport Bike varnish.
A 1 Up Racing logo

1 Up Racing is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The logo for the company consists of the word "1 UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. One variant of the logo does not show the full circle, while another one uses gray instead of green and bring the circle to a point at the bottom. It is the only sponsor in the game to be only advertised on vehicle bodies and not in any courses.

Mario Kart 8 and Mario Kart 8 Deluxe
Kart body part Means of advertisement
Circuit Special Decals
Sport Bike Decals
Mario Kart Tour
Kart body part Means of advertisement
Green Circuit Decals
Other Means of advertisement
Badge Logo

Gallery[edit]

100% Organic Antifreeze[edit]

A 100% Organic Antifreeze poster

100% Organic Antifreeze is an antifreeze company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Another variant is simply a red version of the Ice Flower droplet, while a different one similar to the trackside banner also appears, which uses the same layout but with a plain blue background and white text. A different version of the logo has a large droplet in the idle on a plain white background, with "100%" on the left of it in a smaller font and "Organic Antifreeze" on the right, with antifreeze along the bottom. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mount Wario Trackside banners
GCN Sherbet Land Trackside banners
Ice Ice Outpost Trackside banners
Super Bell Subway Posters, Local Information Map (Exit A, B2)
Wii Coconut Mall Trackside banners
Tour Sydney Sprint Trackside banners
Kart body part Means of advertisement
Circuit Special Decals
Other media Means of advertisement
Loading screen Logo
Mario Kart Tour
Course Means of advertisement
DS DK Pass Trackside banners
Wii DK Summit Signs
Los Angeles Laps Trackside banners
Wii Koopa Cape Trackside banners
Kart body part Means of advertisement
Circuit Special Decals
Glider Means of advertisement
Droplet Glider Logos
Other Means of advertisement
Badge Logo

Gallery[edit]

Arrow[edit]

Sponsor in Mario Kart 8 Deluxe
An Arrow sticker used in advertisements

Arrow is a label within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The label refers to six pieces of Takoroka footwear and one piece of Toni Kensa footwear.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Screen displays, stickers

Gallery[edit]

BaNaNa Boy[edit]

"Let one Slip! BaNaNa Boy" sign.
The BaNaNa Boy trackside banners

BaNaNa Boy is a banana-based drink company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company has two different trackside banners which it uses to advertise, which only differ by the color of the background and speech bubble. One of the color schemes is red with a green speech bubble, while the other is green with a red speech bubble. They both feature a Banana saying the tagline "Let one slip!" alongside the company's name, which is in the same green, yellow and orange gradient as the Banana itself in a script font. It is advertised by means of trackside banners, cans in vending machines and is also mentioned on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
DS Cheep Cheep Beach Trackside banners
DS Wario Stadium Trackside banners
Super Bell Subway Cans, Local Information map (Exit A, C3, B3)
Wii Coconut Mall Trackside banners
Tour New York Minute Signs, trackside banners
N64 Kalimari Desert Signs
Tour Sydney Sprint Posters
Tour Berlin Byways Graffiti
Mario Kart Tour
Course Means of advertisement
Wii DK Summit Trackside banners
New York Minute 1, 2 and 3 Signs, trackside banners
Sydney Sprint 1 and 2 Posters
Wii Koopa Cape Trackside banners
N64 Kalimari Desert Signs
Wii Coconut Mall Trackside banners
Bangkok Rush 2 and 3 Signs
Glider Means of advertisement
BaNaNa Parafoil Logos
Banana Wingtip Logos
Other Means of advertisement
Badge Logo
Menu Background Logo

Gallery[edit]

Bob-omb Plugs[edit]

Bob-omb Plugs sponsor in Mario Kart Tour
A Bob-omb Plugs sign from Mario Kart Tour

Bob-omb Plugs are a type of spark plug which appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The plugs the company produces resemble Bob-ombs, but replace the fuse with the plug pin itself. Although the official logo is not seen within any of the courses, some graffiti can be seen in Super Bell Subway which shows what is presumably a stylised version of the logo. This graffiti depicts it with a plug on the right hand side, the word "Bob-omb" in all capitals and blue on the left with the word plugs, also stylized in all capitals, below the plug on the right in pink. A logo for the company appears in Mario Kart Tour, which features 2D artwork of a Bob-omb plug with a spark coming from it and a yellow key and feet above an oval which is white at the top and contains the word "Bob-omb" in red Neue Aachen Pro Bold with a black outline and black at the bottom with "Plugs" in yellow Gill Sans Bold. The whole logo is surrounded by a white outline and has a black background.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Super Bell Subway Graffiti
N64 Choco Mountain Signs
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
Los Angeles Laps Graffiti
3DS Neo Bowser City Graffiti
Glider Means of advertisement
Bob-omb Parafoil Logo
Other Means of advertisement
Badge Logo

Gallery[edit]

Boomerang Bros. International Airlines[edit]

A Boomerang Bros. International Airlines poster

Boomerang Bros. International Airlines (often abbreviated to BBIA) is an airline that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. It runs flights to some of the courses from the game. The logo consists of the name or initials in a navy blue sans-serif font, with the first "I" in "International" being replaced with a red-striped blue Boomerang. A different logo has the abbreviation "BBIA" on the left with a red shape on the left hand side, while another different logo is simply the abbreviation on a gray background. Another version has all of the text and the main part of the boomerang in white with a red stripe on a dark blue background with diagonal white stripes on either side. The version of the logo that appears exclusively on the buses only features the text in white on a dark blue background. It is advertised by means of posters, patches and trackside banners, appears on planes and departures boards, and is referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sunshine Airport Trackside banners, posters, planes, departures boards, intercom announcements
N64 Toad's Turnpike Buses, signs
GCN Yoshi Circuit Trackside banners
Super Bell Subway Local Information map, Exit A, B3, B4, C3
DS Shroom Ridge Signs
Tour Paris Promenade Posters
Wii Coconut Mall Trackside banners
Tour Tokyo Blur Signs
Tour New York Minute Signs
Kart body part Means of advertisement
Circuit Special Decals
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Mario Kart Tour
Course Means of advertisement
London Loop 1 and 2 Signs
New York Minute 1 and 2 Signs
Paris Promenade 1 and 2 Posters
Tokyo Blur 1 and 2 Signs
GCN Yoshi Circuit Trackside banners
Wii Coconut Mall Trackside banners
Kart body part Means of advertisement
Circuit Special Decals
Jumbo Jetter Decals
Glider Means of advertisement
BBIA Parafoil Logo
Other Means of advertisement
Badge Logo
Menu Background Logo
Morton Mii Racing Suit Logo

The announcer on the intercom in Sunshine Airport mentions a flight provided by Boomerang Bros. International Airlines, "This is the final boarding call for Boomerang Bros. International Airlines, Flight 117a to Sweet Sweet Canyon, departing from Gate 3", however this is inconsistent with the departures boards around the airport, which list the same flight as being number 4300.

12:20 15:00 Sweet Sweet Canyon BBIA 4300 Sweet Sweet Canyon 12:20 3
13:15 20:25 Sherbet Land BBIA 1924 Sherbet Land 13:15 3
14:00 16:00 Shy Guy Falls BBIA 1970 Shy Guy Falls 14:00 3
The Boomerang Bros. International Airlines flights from the Sunshine Airport departures board.

Gallery[edit]

Bowser Oil[edit]

Bowser Oil logo from Excitebike Arena.
The Bowser Oil logo from Mario Kart 8

Bowser Oil is an oil company which appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour and makes a cameo in Super Mario Odyssey. The company appears to be run by Bowser. The logo of the company uses the OnStage Serial Heavy typeface in black, with the "O" in "Oil" being replaced with a circle with Bowser's emblem. It appears on a yellow background, occasionally with a black and white checkered line underneath. A variant of this logo inverts the colors, with another one placing the word "Bowser" above the word "Oil". It is advertised by means of trackside banners, signs, flags and promotional tents, and is also referenced on a map and is the main sponsor on the black, purple and yellow varnish of the Circuit Special.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Signs, trackside banners, promotional tents
DS Wario Stadium Signs, trackside banners
Excitebike Arena Promotional tents, signs, trackside banners, flags
Super Bell Subway Local Information map, Exit A, B3, C3
Kart body part Means of advertisement
Circuit Special Decals
Other media Means of advertisement
Loading screen Logo
End of the credits Logo
Super Mario Odyssey
Outfit Means of advertisement
Mechanic Outfit Patches
Mario Kart Tour
Course Means of advertisement
N64 Royal Raceway Trackside banners
Kart body part Means of advertisement
Black Circuit Decals
Decal Streamliner Decals
Other Means of advertisement
Badge Logo
Menu Background Logo
Ludwig Mii Racing Suit Logo

Gallery[edit]

Bullet Bill Speed Trial[edit]

"Bullet Bill Speed Trial" sign.
A Bullet Bill Speed Trial poster from Mario Kart 8

Bullet Bill Speed Trial is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit. It also makes a cameo appearance in Super Mario Odyssey and some of the promotional material for Nintendo's collaboration with Kansai International Airport. The logo of the company consists of the company's name written in slanted, beige-colored DF超極太ゴシック体 (DF Extra Bold Gothic) for "Bullet Bill" and Informal 011 for "Speedtrial" on a red background, below a simplified image of a Bullet Bill on a navy blue background, in the same beige color. These rectangles are separated by a beige line. However, on the trackside banner variant, all of the writing and imagery appears in the blue rectangle, with just a thin red one underneath. The sticker variant retains the design from the trackside banners, but without the beige dividing line, and a smaller red line at the bottom. There are another two logo variants which appear on the Sport Bike's blue varnish, one which has "Bullet Bill" on the top and "Speed Trial" below in yellow, slanting to the let with another yellow line above it and a blue background. The other one is closer in design to the trackside banner variant, but now has yellow lines and writing, and removes the Bullet Bill and red strip beneath it. It is advertised by means of trackside banners, signs, cans, stickers, posters, patches, appears on a varnish and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Trackside banners, signs
Mount Wario Trackside banners, signs
N64 Toad's Turnpike Signs
DS Wario Stadium Signs
Wii Grumble Volcano Signs
Excitebike Arena Trackside banners, signs
Super Bell Subway Cans, Local Information map, Exit B, D3
DS Shroom Ridge Signs
Tour Tokyo Blur Signs
N64 Kalimari Desert Signs
Tour Berlin Byways Posters
Kart body part Means of advertisement
Sport Bike Decals
Other media Means of advertisement
Loading Screen Logo
Nintendo and Kansai International Airport collaboration
Artwork Means of advertisement
Mario and Toad with a suitcase Sticker
Super Mario Odyssey
Outfit Means of advertisement
Mechanic Outfit Patches
Racing Outfit Patches
Mario Kart Tour
Course Means of advertisement
Wii DK Summit Signs
N64 Kalimari Desert Signs
Los Angeles Laps 3 Baseball stadium wall banner
Tokyo Blur 1 and 2 Signs
Bangkok Rush 2 and 3 Signs
Wii Mushroom Gorge Signs
Kart body part Means of advertisement
Decal Streamliner Decals
Glider Means of advertisement
Bullet Bill Parachute Logos
Other Means of advertisement
Badge Logo

Gallery[edit]

Burning DK[edit]

"Burning DK Energy Drink" sign.
A Burning DK trackside banner from Mario Kart 8

Burning DK (also called Burning DK Sports Drink) is a sports drink that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. The drink appears to be endorsed by Donkey Kong, or the company that produces it is run by him. The company's logo features an edited version of his 2D artwork to show him holding the drink in orange, red and white on a yellow background with orange flames and bubbles. The name itself is written in black Belwe Std Medium, though appears red on the cans. A different logo variant simply features the company name in red on a white background. It is advertised by means of posters, trackside banners, cans, signs and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Circuit Trackside banners
Toad Harbor Posters, trackside banners
Mount Wario Trackside banners
DS Cheep Cheep Beach Trackside banners
N64 Toad's Turnpike Trucks, signs
DS Wario Stadium Signs, trackside banners
Super Bell Subway Cans, local information map, exit A, B4
3DS Wuhu Town Vending machine
Wii Coconut Mall Shops, trackside banners
Tour New York Minute Signs
Tour Berlin Byways Graffiti
Other media Means of advertisement
Loading screen Logo
Donkey Kong Mii Racing Suit Logos
Super Smash Bros. for Wii U
Stage Means of advertisement
Mario Circuit Trackside banners
Super Smash Bros. Ultimate
Location Means of advertisement
Mario Circuit Trackside banners
Race track area in World of Light Trackside banners
Mario Kart Tour
Course Means of advertisement
DS DK Pass Trackside banners
Wii DK Summit Signs, trackside banners
Los Angeles Laps 1 and 3 Trucks
New York Minute 1, 2 and 3 Signs, trucks
Wii Coconut Mall Shops, trackside banners
Other Means of advertisement
Badge Logo
Donkey Kong Mii Racing Suit Logo

Gallery[edit]

Chain Chomp Racing Chains[edit]

A Chain Chomp Racing Chains trackside banner from Mario Kart 8

Chain Chomp Racing Chains is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The trackside banners feature the Mario Party 8 artwork of a Chain Chomp, alongside the word "Chain Chomp" in red and "Racing Chains" underneath it in black. The chain at the top of the trackside banner is the same one from the Chain Chomp artwork, just rotated. A variation of this logo consists simply of the name in white on a dark blue background. The company is advertised by trackside banners, appears on a varnish and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
GBA Mario Circuit Trackside banners
Super Bell Subway Local Information map, Exit C, D2
Kart body part Means of advertisement
Sport Bike Decals
Mario Kart Tour
Course Means of advertisement
London Loop Signs
Other Means of advertisement
Badge Logo
Chain Chomp Mii Racing Suit Logo
Lemmy Mii Racing Suit Logo

Gallery[edit]

Custom[edit]

Sponsor in Mario Kart 8 Deluxe
Custom sponsor on a screen display

Custom is a weapon brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. Most of their weapons seem to consist of various forged items and tools that have been modified and turned into weapons.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Screen displays, billboards

Gallery[edit]

Daisy's Flower Market[edit]

Daisy's Flower Market is a flower shop that appears as a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. It is presumably run by Daisy. One badge showing the sponsor features a white cursive font surrounded by curves and stylized tulips, as well as Daisy's head above it. Another badge shows the same font, but above a white line and differently-colored tulips below the logo.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Tour Amsterdam Drift Signs
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Amsterdam Drift Signs

Gallery[edit]

Dino Dino Outdoor & Camping Goods[edit]

Dino Dino Outdoor & Camping Goods logo from Mario Kart 8 Deluxe
The Dino Dino Outdoor & Camping Goods logo from Mario Kart 8 Deluxe

Dino Dino Outdoor & Camping Goods is a gear store that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Squeaky Clean Sprint Bags
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Squeaky Clean Sprint Bags

Gallery[edit]

Dream Gliders[edit]

"Dream Gliders" sign.
A Dream Gliders trackside banner from Mario Kart 8

Dream Gliders is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. Presumably, the company creates the gliders for the vehicles to use during the races. The main logo of the company consists of its name in white using the Hobo typeface on top of a white line coming from a cloud, which leads to an image of Mario's Super Glider from above. The background has two variants, a daytime one with a light blue gradient, and an indigo gradient with yellow stars as a night time variant. It is advertised by means of trackside banners and signs, and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Circuit Signs
Mount Wario Trackside banners
N64 Royal Raceway Trackside banners
DS Wario Stadium Signs, trackside banners
GCN Sherbet Land Trackside banners
GCN Yoshi Circuit Trackside banners
Super Bell Subway Local Information map, Exit A, A4
N64 Choco Mountain Signs
Tour New York Minute Posters
Tour Berlin Byways Graffiti
Super Smash Bros. for Wii U and Super Smash Bros. Ultimate
Stage Means of advertisement
Mario Circuit Trackside banners
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
DS DK Pass Trackside Banners
Wii DK Summit Signs
Los Angeles Laps Signs
N64 Royal Raceway Trackside banners
Vancouver Velocity Signs
GCN Yoshi Circuit Trackside banners
Wii Mushroom Gorge Trackside Banners
Other Means of advertisement
Badge Logo
Menu Background Logo

Gallery[edit]

Express[edit]

Sponsor in Mario Kart 8 Deluxe
A Express logo

Express is a weapon brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company appears on vending machines. They provide items such as snacks, beverages, cash and Crust Bucket Tickets.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Vending machines, screen displays

Gallery[edit]

Fire Flower Curry House[edit]

Fire Flower Curry House is a restaurant that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. Its key visual is a black logo in the Arnold Böcklin typeface on a yellow field, with the "i" represented by a red chili pepper, and the eponymous flower engulfed in a red flame between the two words.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Bangkok Rush 2 and 3 Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Firefin[edit]

Firefin sponsor in Mario Kart 8 Deluxe
The Firefin mascot/logo in Mario Kart 8 Deluxe

Firefin is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. Firefin is responsable for produce street-style headgears, clothing and shoes. The company logo is their stylized blowfish mascot named FishFry.

Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Signs

Forge[edit]

Sponsor in Mario Kart 8 Deluxe
Forge sponsor in a sign

Forge is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company produces military-style clothing and professional headphones. The logo is a lettermark. It consists of circle, with an italicized F-shape inside, stylized to resemble a Splattershot. The F-shape is split into three parts - the bottom being the stem of the F, it is transparent and extends outside the edge of the circle, and has an attached shape that resembles the trigger guard of Splatoon's Splattershot. The middle and top portions are parallelograms that make up the middle bar and top arm of the F, with the middle being a transparent outline, with an attached shape to resemble the barrel, and the top representing the ink tank.

Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Signs

Fuzzy Battery[edit]

A Fuzzy Battery trackside banner

Fuzzy Battery is a type of battery that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit, and makes cameo appearances in Super Mario Odyssey and Yoshi's Crafted World. The logo consists of the company name in the Allegro typeface with a black and yellow gradient fill and a white outline surrounding a 2D image of a Fuzzy with the same color scheme. This appears on one of three backgrounds with a lightning bolt, one in which the bolt is yellow with a red outline on a black background, another in which the bolt is blue with a yellow outline and black background, and the other which is black with a yellow outline on a red background. It is advertised by means of trackside banners, promotional tents, signs, flags, patches and the batteries themselves.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Signs, promotional tents, trackside banners, batteries
Twisted Mansion Trackside banners
GBA Mario Circuit Trackside banners
GCN Yoshi Circuit Batteries
Excitebike Arena Promotional tents, flags, trackside banners, signs
N64 Choco Mountain Signs
Wii Coconut Mall Trackside banners
Tour New York Minute Signs
DS Waluigi Pinball Marquee signs
Other media Means of advertisement
Loading screen Logo
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Yoshi's Crafted World
Other media Means of advertisement
Courses Batteries
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
New York Minute 1 and 2 Signs
DS Waluigi Pinball Marquee signs
Wii Coconut Mall Trackside banners
Kart body part Means of advertisement
Lightning Streamliner Decals
Glider Means of advertisement
Fuzzy Kite Logos
Other Means of advertisement
Badge Logo
Iggy Mii Racing Suit Logo

Gallery[edit]

Galaxy Air[edit]

Galaxy Air/GXA logo from Excitebike Arena.
The Galaxy Air logo

Galaxy Air (often abbreviated to GXA) is an airline that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. It runs flights to some of the courses from the game. It is named after the Super Mario Galaxy and Super Mario Galaxy 2 games. The logo consists of a yellow Luma alongside three stripes, two being dark blue and the other being teal, somewhat resembling a comet tail. Beneath this is the company name in a geometric sans-serif dark blue font. There are many variations of the logo however. One variation puts the stripes behind the Luma and gives it an outline, and "Galaxy Air" appears on the right hand side instead. This variant has many different color schemes. The other main variant shortens the stripes and adds GXA above Galaxy Air on the right hand side, and also comes in two variations. Another version of this logo instead places the text on the left of the logo and extends the three stripes coming from the Luma. Another variation of the logo places the Luma on the left and the abbreviation over the full name on the right, while another simply has just the text in that arrangement. Another variant of this version of the logo has an orange background and white text, as well as removing the outline from the Luma and changing its eyes to orange, and the colors of the stripes to turquoise instead of dark blue and white instead of the original teal.

As well as the variations, Galaxy Air also advertises using posters which illustrate specific destinations. One of these is for Dry Dry Desert, and features an image of GCN Dry Dry Desert as the background with the Galaxy Air logo in the top left corner. In front of this is a green dune shape which says "Mysterious Sands." and "Dry Dry Desert" on it, and features Toad's Mario Party 8 artwork on it. There is also a rectangular version of it which shows a smaller section of the course and places Toad above the dune. Another one is for Sweet Sweet Canyon and is fairly similar in layout, but now has a pink ribbon with a magenta and white trim at the bottom instead of dunes. This now reads "The Sweetest Memories!" and "Sweet Sweet Canyon" instead, and features Princess Peach's New Super Mario Bros. Wii artwork behind the ribbon instead, whereas Toad is in front. The rectangular variant has the same changes as the Dry Dry Desert one. The other poster is for Water Park, and is completely different from the other two. It has the Galaxy Air logo in the top right hand corner in a yellow trapezium, which also says "Welcome to Water Park", with the "Welcome to" in orange and the rest in red. below this is an orange stripe which has "New attraction!" written on it in yellow, accompanied by another orange stripe at the bottom. In between these stripes is an image of Water Park, specifically focussed on the Sub Coaster ride, which is most likely the new attraction, and the New Super Mario Bros. artwork of Koopa Troopa.

Galaxy Air is advertised by means of posters, trackside banners, patches and signs, as well as appearing on planes, buses and departures boards, is mentioned by the airport intercom and appears on a varnish.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Toad Harbor Posters
Sunshine Airport Posters, trackside banners, rotating screen displays, planes, departure boards, intercom announcements
N64 Toad's Turnpike Buses, signs
GCN Yoshi Circuit Posters
Excitebike Arena Trackside banners, signs, commentator's towers
Super Bell Subway Posters
DS Shroom Ridge Buses, Signs
Tour Berlin Byways Buses
Kart body part Means of advertisement
Circuit Special Decals
Other media Means of advertisement
End of the credits Logo
Rosalina Mii Racing Suit Logo
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Mario Kart Tour
Course Means of advertisement
New York Minute 1, 2 and 3 Signs, buses
Tokyo Blur 1, 2 and 3 Signs, buses (Tokyo Blur 3 Coin Rush course)
London Loop Signs
N64 Royal Raceway Trackside banners
Kart body part Means of advertisement
Circuit Special Decals
Other Means of advertisement
Badge Logo
Rosalina Mii Racing Suit Logo

The announcer on the intercom in Sunshine Airport mentions two flights provided by Galaxy Air, "Passengers departing on Galaxy Airlines, Flight 2580, bound for Dolphin Shoals, should proceed to customs and immigration at this time." and "Paging Galaxy Airlines, Flight 2218, passenger Ms. Birdo, please proceed to the information counter on Floor 2.". The intercom does get the company's name wrong in both of these announcements. In an earlier build of the game at an E3 demo, the starting line for Toad Harbor featured a blue starting line with Galaxy Air logos, however this was replaced in the final game with a yellow and orange one with Flower Cup logos and different textures.

12:05 13:00 Dolphin Shoals GXA 2580 Dolphin Shoals 12:05 1
12:55 18:35 Bone Dry Dunes GXA 2218 Bone Dry Dunes 12:55 1
13:50 14:40 Dry Dry Desert GXA 7706 Dry Dry Desert 13:50 1
Galaxy Air flights from the Sunshine Airport departures board.

Gallery[edit]

Ghost Clock[edit]

"Ghost Clock" sign.
A Ghost Clock trackside banner

Ghost Clock is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo features the company name written in a crooked brown font, with the "L" in clock being made from two clock hands. It is advertised using trackside banners.

Course Means of advertisement
Twisted Mansion Trackside banners

Golden Wheel[edit]

Golden Wheel trackside banner from Mario Kart Stadium
A Golden Wheel trackside banner

Golden Wheel is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo of the company consists of an image of a golden Wii Wheel, next to the company's name in gold writing on a black background. It is advertised by means of trackside banners and signs.

Course Means of advertisement
Mario Kart Stadium Trackside banners, signs

Green Service[edit]

"Green Service" sign.
A Green Service trackside banner

Green Service is a gardening company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The logo consists of the company name in green Frankfurter above 2D artwork of several Munchers, on either a blue or white background. It is advertised by means of trackside banners and is also referenced on a map.

Course Means of advertisement
Wii Moo Moo Meadows Trackside banners
N64 Royal Raceway Trackside banners
Super Bell Subway Local Information map, Exit A, B4

Gallery[edit]

Green Shell Taxi[edit]

A Green Shell Taxi logo from the taxi.
A Green Shell Taxi logo

Green Shell Taxi is a taxi company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. The company logo consists of the name in simple white writing with "Taxi" in capital letters, on a navy blue stripe, edged with another yellow stripe followed by another blue one on either side. At the end of the line is a 2D image of a Green Shell in monochrome green with a yellow outline. The other variant is seen on the roofs of the cabs, and consists of the words "Green Shell" in black on either side of the 2D artwork of the shell, on a yellow background. The company directly advertises by means of patches, is indirectly advertised by their cabs and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
N64 Toad's Turnpike Taxis
Super Bell Subway Local Information map, Exit C, D3
DS Shroom Ridge Taxis
Tour New York Minute Taxis
N64 Kalimari Desert Signs
Tour Berlin Byways Taxis
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Mario Kart Tour
N64 Kalimari Desert Signs
New York Minute Taxis
Wii Koopa Cape Trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Ice Cream[edit]

The logo of Ice Cream in Mario Kart 8 Deluxe and Mario Kart Tour.
The Ice Cream logo

Ice Cream is a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. One variant of the logo features a white italicized font surrounded by a red outline written in a blue circle with a red and white outline surrounding it.

Mario Kart 8 Deluxe
Course Means of advertisement
Sky-High Sundae Logos
Mario Kart Tour
Course Means of advertisement
Sky-High Sundae Logos
Kart body part Means of advertisement
Ice-Cream Minibus Decals
Chocolate Banana Minibus Decals

Iggy's Glass[edit]

Logo of Iggy's Glass in Mario Kart 8.
The side of an Iggy's Glass truck

Iggy's Glass is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably the company, run by Iggy Koopa, creates windshields for the karts and bikes that use them. The logo is stylized to look like Iggy’s glasses, which appear in the middle, as the company name is written in white with a black outline, similar to the pupils, then have a line of white and then blue, followed by more white, like the rest of the eye and have a complete black outline, like the glasses frames. The slogan "Crystal Clear Windshields" appears underneath in purple writing with a white outline, and the background uses the same dark to light green gradient as his hair. It is advertised by means of trucks.

Course Means of advertisement
N64 Toad's Turnpike Trucks

Kamek Book Store[edit]

Sponsor in Mario Kart 8 Deluxe
A Kamek Book Store trackside banner

Kamek Book Store is a book store company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour, depicting Kamek on its advertisements. Its name is likely a pun on "comic book store".

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Krak-On[edit]

Sponsor in Mario Kart 8 Deluxe
Krak-On sponsor on a sign

Krak-On is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company produces natural-style shoes and retro tops, such as shirts and hoodies. The logo consists of a orange stylised squid or kraken silhouette with a bulbous body, four tentacles, and two arms reaching upwards, in an blue circle with a orange outline.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Signs

Kung Fu Lakitu[edit]

Kung Fu Lakitu poster from GBA Ribbon Road.
A Kung Fu Lakitu poster

Kung Fu Lakitu is a film that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The film is a reference to the 2008 DreamWorks film Kung Fu Panda, as the poster uses a similar name and font, and the Lakitu is in the same pose as Po on the original poster. The poster also says "Dragon Driftway the Movie", which is a course from the other DLC pack that has a similar theme, and also features multiple statues of Lakitus practicing kung fu, similar to the image on the poster. The poster also says "Coming Spring 2015" referencing the release date of the second DLC pack in which it appeared. The main image on the poster depicts a Lakitu standing on its cloud performing a side kick, surrounded by flames in front of some mountains. The title is written in capital letters, using a red font with a gold outline at an angle, while the rest is written in a white font. It is advertised by means of posters. Coincidentally, Jack Black, who voiced Kung Fu Panda's main character Po, would eventually go on to voice Bowser in The Super Mario Bros. Movie.

A poster for a sequel, Kung Fu Master Lakitu, appears in Mario Kart Tour and the Mario Kart 8 Deluxe – Booster Course Pass in Tour Bangkok Rush. It is subtitled as "Mario Kart the Movie", and its release date merely says it is "Coming Soon".

Course Means of advertisement
GBA Ribbon Road Poster

Larry Lights[edit]

Logo of Larry Lights in Mario Kart 8.
The Larry Lights logo

Larry Lights is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably the company, run by Larry Koopa, creates the lights for the race tracks as well as the headlights for the vehicles. The logo consists of the company name in a curved font either side of a white version of Larry's Emblem, with a star off to the left. The logo is in a white oval, though parts of Larry's emblem stick out, on a black background. It is advertised by means of signs and logos.

Course Means of advertisement
Electrodrome Signs
Other media Means of advertisement
End of the credits Logo

Lemmy's Tire Service[edit]

Lemmy's Tire Service sign from N64 Toad's Turnpike.
A Lemmy's Tire Service sign

Lemmy's Tire Service is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit. Presumably, the company, run by Lemmy Koopa, provides and puts tires on the vehicles in the game. The main logo consists of the word "Lemmy's" in a sans-serif font, with a more angular "Y", in black with a white outline, and "Tire Service" in a different all-capitals font below, also in white. The logo also features a 2D image of Lemmy bouncing on a Tire with a white overall outline, on a pink or green background. The image of Lemmy originates from an artwork of the Koopalings, Bowser and Bowser Jr. on an Airship, but this version does not have shading and the whole image can be seen.[1] As a consequence, this artwork depicts Lemmy with a lazy eye, a trait which he is missing in the game. The logo also has some variants, the main one being the bottom of the "Y"'s outline being extended to incorporate the rest of the sponsor's name on the same line. The rest is then rearranged to fit the trackside banner. The color also changes, with the rest of the writing being changed to green, or the word "Lemmy's" being changed to green. Another variant retains the main trackside banner text composition, but changes the color to red and puts it on a dark blue background. It is advertised by means of trackside banners and signs, appears on varnishes and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Signs, trackside banners
Mount Wario Signs, trackside banners
N64 Toad's Turnpike Signs
DS Wario Stadium Signs, trackside banners
GBA Ribbon Road Logos
Super Bell Subway Local Information map, Exit B, C2
Tour Berlin Byways Graffiti
Kart body part Means of advertisement
Circuit Special Decals
Sport Bike Decals
Cushion Stitched logo
Other media Means of advertisement
End of the credits Logo
Mario Kart Tour
Course Means of advertisement
N64 Royal Raceway Trackside banners
DS Waluigi Pinball Marquee signs
Vancouver Velocity 2 Ice rink wall banners
Kart body part Means of advertisement
Circuit Special Decals
Black Circuit Decals
Other Means of advertisement
Badge Logo

Gallery[edit]

Lord Bowser[edit]

Lord Bowser logo from Mario Kart Stadium
The Lord Bowser logo

Lord Bowser is Bowser's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of an orange version of Bowser's Kart emblem, with a yellow outline on a green shield with an orange outline with horns. The shield has a yellow banner running across it with an orange and brown, with the team name in all capitals in the same brown as the outermost trim. The logo also includes two brown and white checkered flags with an orange outline at the bottom. The team is represented using crowd banners, vans, logos and also appears on various standings boards.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Crowd banners, trucks, standings boards, pit area elements
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Standings boards
GCN Yoshi Circuit Standings chalkboards
Other media Means of advertisement
Battle and versus race team logos Logo
Bowser Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo
Bowser Mii Racing Suit Logo
Roy Mii Racing Suit Logo

Gallery[edit]

Ludwig Painting[edit]

Graffiti of Ludwig Painting in Mario Kart 8.
Ludwig Painting graffiti

Ludwig Painting is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company's official logo is not seen in any of the courses, although what appears to be a stylized version of the logo appears among the graffiti in Super Bell Subway. The stylized version shows the company name in a pale yellow green font with a black outline and shadow on a blue shape resembling Ludwig's hair. It is advertised by means of graffiti, and is also referenced on a map.

Course Means of advertisement
Super Bell Subway Graffiti, Local Information map, Exit A, A4
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Luigi Gusters[edit]

Luigi Gusters logo from Mario Kart Stadium
The Luigi Gusters logo

Luigi Gusters is Luigi's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of a white shield with Luigi's green "L" on it with a gold and blue border. On either side of the shield are blue hoses and nozzles with gold outlines, similar to the vacuum attachment of the Poltergust 5000 which the team is most likely partly named after. Underneath the shield is a blue and gold laurel wreath, and above it is a blue and gold banner with the team name written on it in white. The team is represented using crowd banners, trucks and hot air balloons, and also appears on various standings boards and in pit areas.

Course Means of advertisement
Mario Kart Stadium Crowd banners, trucks, standings boards, pit area elements
Mount Wario Hot Air Balloons
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Standings boards, standings chalkboards
Super Bell Subway Local Information map, Exit A, B3
DS Mario Circuit Standings board
Other media Means of advertisement
Luigi Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Mario Automobile Association[edit]

Mario Automobile Association trackside banners

The Mario Automobile Association (often abbreviated to MAA) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The logo features a pair of Fishin' Lakitus using artwork from Mario Kart: Super Circuit lifting a black car with yellow details, which says "Road Service" on it in yellow and "MAA" on it in white. Beneath the vehicle the company's full name is written in black. The logo appears mainly on a blue background, but also appears on green and yellow variants. The company's logos also appear on Dash panel ramp trucks, which feature two different versions of the logo, one of which features the abbreviation in larger white font and "Road Service" above it and slightly off to the left in yellow, and another which simply consist of the company's full name written in an all-capitals white font. The company is advertised using trackside banners, signs, logos and promotional tents.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Promotional tents
GBA Mario Circuit Trackside banners
DS Cheep Cheep Beach Trackside banners
N64 Toad's Turnpike Dash panel ramp trucks
Excitebike Arena Promotional tents, signs
GBA Cheese Land Trackside banners
Battle Stadium Promotional tents, signs
Other media Means of advertisement
Loading screen Logo
Mario Kart Tour
Course Means of advertisement
New York Minute 1 and 2 Signs
DS Waluigi Pinball Marquee signs
GCN Yoshi Circuit Trackside banners
Wii Mushroom Gorge Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Mario Super Motor Team[edit]

Mario Super Motor Team logo from Mario Kart Stadium
The Mario Super Motor Team logo

The Mario Super Motor Team is Mario's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for all of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Mario's "M" Emblem surrounded by gold and blue rings, with "Mario" written in gold with a red outline at the top. The rest of the team's name is written in a rectangular banner that goes across the bottom of the circle. On top of the rings are five blue Warp Pipes, two of which have blue shading, and the middle one with a Super Star above it. Two shapes that resemble checkered flags or finish lines appear on either side of the logo, and a blue star also appears in all four corners of it. It is represented by means of trucks, logos, crowd banners, hot air balloons, gasoline pumps, and also appears in pit areas, on standings boards and is referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Crowd banners, pit areas, standings boards, trucks
Mount Wario Hot Air Balloons
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Pit areas, standings boards
GCN Yoshi Circuit Standings chalkboards, gasoline pumps
Excitebike Arena Trucks
Super Bell Subway Local Information Map, Exit A, A2, A3
DS Mario Circuit Standings board
Other media Means of advertisement
Battle and versus race team logos Logo
Mario and Toads' artwork Logo
Mario Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo
Mario Mii Racing Suit Logo

Gallery[edit]

Mario Work Gear[edit]

"Mario Work Gear" sign.
A Mario Work Gear poster from Mario Kart 8

Mario Work Gear is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. Presumably, the company is run by Mario and sells work gear such as gloves and overalls. The logo consists of the company name in a sans-serif simple black font, with the "M" replaced with Mario's emblem, in a white circle with a black outline. Alongside the circle is a pair of gloves and overalls like Mario's, in the main 2D style, appearing to be presenting the rest of the logo, all on a white background. There are also two variants, the trackside banner variant, which uses a light blue background and removes the white circle except around the "M", and the other poster, which has a red background. It is advertised by means of posters, signs, shops and trackside banners.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Toad Harbor Posters
GBA Mario Circuit Trackside banners
N64 Toad's Turnpike Signs
DS Wario Stadium Trackside banners
GCN Yoshi Circuit Shops, trackside banners, signs
3DS Toad Circuit Trackside banners
N64 Choco Mountain Signs
DS Shroom Ridge Signs
Tour Berlin Byways Posters
Super Mario Odyssey
Outfit Means of advertisement
Mechanic Outfit Patches
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
N64 Kalimari Desert Signs
Los Angeles Laps 3 Signs
New York Minute 1 and 2 Signs
3DS Toad Circuit Trackside banners
Tokyo Blur 1 and 2 Signs
GCN Yoshi Circuit Shops, trackside banners, signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Mega Mushroom Super-Sized Clothing[edit]

Mega Mushroom Super-Sized Clothing is a clothing company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners

Gallery[edit]

Moo Moo Meadows Milk[edit]

Moo Moo Meadows Milk logo from Super Bell Subway.
A Moo Moo Meadows Milk logo from Mario Kart 8

Moo Moo Meadows Milk is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Yoshi's Crafted World. Presumably, the company milks the Moo Moos in Moo Moo Meadows and sells the milk, as well as other dairy products such as cream and yogurt, similar to Moo Moo Dairy and Mario Kart Milk from Mario Kart Wii. The main logo features a picture of a Moo Moo from the stamp unlocked after beating a staff ghost on Wii Moo Moo Meadows on a red background, with the company name on the right. "Moo Moo Meadows" is written in white, while "Milk" is written in the same red as the background with a white outline. The trackside banner variant is very similar, but uses larger text, and also has another Moo Moo on the right hand side. Another logo variant uses a blue and white Moo Moo on the right, with a blue background and white edges. The writing remains mostly the same, except the colors of "Milk" are reversed. The final variant appears on the cartons of milk themselves, and is a red and white Moo Moo on a white background with a red stripe, and the word "Milk" written in red underneath it. Two different variants of the logo appear on the cartons in Yoshi's Crafted World, both of which are similar to the other logos but have the text colored white with black and white outlines and a fully colored Moo Moo's head. One of the logos positions the head to the right of the text on a plain blue background, while the other positions the head over the text on a white stripe, with blue rectangles with white and black borders on either side. It is advertised by means of trackside banners, posters, cartons, menus, stickers, vending machines, logos and trucks.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Wii Moo Moo Meadows Trucks, trackside banners
N64 Toad's Turnpike Trucks
GCN Yoshi Circuit Posters
GCN Baby Park Trackside banners
GBA Cheese Land Trackside banners
Super Bell Subway Cartons, menus, stickers, vending machines
DS Shroom Ridge Signs
Sky-High Sundae Signs
Tour Bangkok Rush Truck
Yoshi's Crafted World
Level Means of advertisement
Rail-Yard Run (flip side) Cartons
Go-Go Yoshi Signs
Costume Means of advertisement
Blue coffee creamer Logo
Mario Kart Tour
Course Means of advertisement
Los Angeles Laps 3 Café signs, trucks (R variant)
New York Minute Trucks (T variant, Jump Boost Cup Challenge)
Tokyo Blur 3 Trucks (R variant)
Sky-High Sundae Signs
GCN Mushroom Bridge Trucks

Gallery[edit]

Morton Construction[edit]

Sign of Morton Construction in Mario Kart 8.
A Morton Construction poster

Morton Construction is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably the company, run by Morton Koopa Jr., builds the tracks for the racers. Their main logo consists of the company name in all-capital white sans-serif font and the first "O" in "Morton" replaced with a yellow Morton Emblem, on a black background with yellow danger stripes at the edges. On the right hand side of the logo is a 2D picture of Morton wearing a yellow builder's helmet. The main variant is the trackside banner one, with the only changes made is the placement of Morton in the middle and the rest of the logo either side. One of the other two variants simply consists of the text as usual on an orange background, while the other variant changes the color of the text and emblem to blue and puts it on a yellow background. It is advertised by means of signs, trackside banners, drills and containers, and is also referenced on a map. However, the map in Super Bell Subway incorrectly names the company, and is spelled as "Moton Construction".

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Wii Grumble Volcano Signs
Ice Ice Outpost Trackside banners, containers, drills
Super Bell Subway Local Information map, Exit B, D2
Other media Means of advertisement
End of the Credits Logo
Mario Kart Tour
Course Means of advertisement
Los Angeles Laps 3 Baseball stadium wall banner
Bangkok Rush 1 and 2 Signs
Other Means of advertisement
Menu Background Logo
Badge Logo
Morton Mii Racing Suit Logo

Gallery[edit]

Mushroom Piston[edit]

Mushroom Piston logo from Excitebike Arena.
A Mushroom Piston logo from Mario Kart 8

Mushroom Piston (also called Mushroom Piston Engines) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. Presumably, the company manufactures and distributes pistons and engines that are fitted in the Karts, Bikes and ATVs and resemble Mushrooms. The main logo consists of the company name in an all capitals sans-serif font, with "Mushroom" and "Engines" in solid black and "Piston" in red with a black outline. To the left of this is an angled piston in white and red stylized to look like a Mushroom. The entire logo appears in an orange and red striped gradient background, shaped around the logo. Most of the variants have a square or rectangular shape, one of which features Toad in his Tri-Speeder with Standard tires. The other significantly different variation is the trackside banner one, which uprights the piston and moves "Engines" to the right of the other text, but otherwise remains the same. Another set of variants has the company name written in a pale gray font either side of the engine parts of the Circuit Special, with a purple, orange, red or blue background depending on the varnish color. One variant simply has the piston upright on a green background, while a variation of the trackside banner logo uses a monochrome yellow logo on an orange background with no detailing. The other trackside banner variant resizes the word "Piston" and changes it to the same font as "Mushroom", and also moves the word "Engine" along towards it. It is advertised by means of stickers, posters, trackside banners, logos and signs, is referenced on a map and appears on varnishes.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Circuit Signs
Toad Harbor Posters
Sunshine Airport Stickers
Mount Wario Signs, trackside banners
GBA Mario Circuit Trackside banners
DS Wario Stadium Signs
GCN Yoshi Circuit Signs, trackside banners
Excitebike Arena Signs, trackside banners
Super Bell Subway Local Information map, Exit B, A3, C2
Kart body part Means of advertisement
Circuit Special Decals
Sport Bike Decals
Other media Means of advertisement
Loading Screen Logos
Super Smash Bros. for Wii U and Super Smash Bros. Ultimate
Stage Means of advertisement
Mario Circuit Signs
Mario Kart Tour
Course Means of advertisement
DS DK Pass Trackside Banners
London Loop Signs
Tokyo Blur 1 and 2 Signs
DS Waluigi Pinball Marquee signs
GCN Yoshi Circuit Signs, trackside banners
Wii Mushroom Gorge Trackside Banners
Bangkok Rush Signs
Kart body part Means of advertisement
Circuit Special Decals
Black Circuit Decals
Green Circuit Decals
Glider Means of advertisement
Piston Glider Logos
Other Means of advertisement
Badge Logo

Gallery[edit]

No Limits[edit]

No Limits is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
N64 Toad's Turnpike Signs
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Octopus Oil Company[edit]

Sponsor in Mario Kart 8 Deluxe
A Octopus Oil Company poster

Octopus Oil Company is a company within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company's name resembles the words たこ tako, Japanese for "octopus" and "oil". It has two logos; one featuring the company's name in an oval and one that combines the "octopus" logo and the company's name. Its logos resembles those of real-life ones, namely the "octopus" logo resembles that of Royal Air Force and the "oval" logo resembles that of Esso.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Posters, screen displays

Gallery[edit]

Paratroopa Airlines[edit]

A Paratroopa Airlines poster

Paratroopa Airlines (often abbreviated to PAL) is an airline company that appears as a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company is named after Koopa Paratroopas. The main logo consists of the abbreviated form of the name in a red serif font beneath a stylized Red Shell and a pair of wings. A curved red stripe appears beneath the logo, which all appears on a red background. A variant of the logo consists of the abbreviation on the right of the logo, all in black, on an orange background. Another different version of the logo from the buses instead places the abbreviation to the upper right of the logo in brown on a yellow background from the bus, while the other one has the full company name on the left of the logo in brown, with a red stripe that curves at the edges underneath it. It is advertised by means of posters and buses, as well as appearing on departures boards and being referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sunshine Airport Posters, departures boards
N64 Toad's Turnpike Buses
Super Bell Subway Local Information map, Exit A, A3
Mario Kart Tour
Course Means of advertisement
New York Minute 1 and 2 Signs
N64 Royal Raceway Trackside banners
Other Means of advertisement
Badge Logo
13:10 17:00 Yoshi Valley PAL 2310 Yoshi Valley 13:10 2
14:15 15:15 DK Jungle PAL 2040 DK Jungle 14:15 2
Paratroopa Airlines flights from the Sunshine Airport departures board.

Gallery[edit]

Peach & Daisy Royal Patisserie[edit]

A Peach & Daisy Royal Patisserie logo.

Peach & Daisy Royal Patisserie is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company is a patisserie run by Princess Peach and Princess Daisy. The main logo consists of the company name written in a gold serif font curved around the main logo in a gold circle on a burgundy background. The main logo itself consists of a stylized cream version of Peach and Daisy's crowns, but with an extra line at the bottom and five jewels shaped like Daisy's emblem visible, with two gold dots at the edge. The middle jewel is pink with a cream center, then a blue one with no center, and then a solid pink one. The logo also has two candles in between the peaks at the top of the crown. The logo has many variants, the main one being the trackside banner, version which removes the circle and places the name either side of the logo, while the other main trackside banner has a cream background and everything else in brown. Another variant retains the circle, but has a beige inner background and burgundy detailing, while one adds an extra rim in brown with the background, and beige detail. Two variants are partially circular, one with a burgundy background and gold detailing, while the other has a beige background and burgundy detailing. The patisserie also has a poster with the logo in burgundy at the top, in front of an image of Sweet Sweet Canyon with a gold and then pink border, which has rainbow colored spots on it. It is advertised by means of logos, cookies, cookie boxes, posters, stickers, trackside banners, bottles, menus and shops, and appears on varnishes.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sweet Sweet Canyon Cookies, cookie boxes, logos
Toad Harbor Posters, shops
Sunshine Airport Stickers, trackside banners
N64 Royal Raceway Trackside banners
GCN Yoshi Circuit Posters, shops
GCN Baby Park Trackside banners
Super Bell Subway Bottles, menus, posters
Kart body part Means of advertisement
Circuit Special Decals
Sport Bike Decals
Mario Kart Tour
Course Means of advertisement
3DS Daisy Hills Trackside banners
London Loop Double decker bus
New York Minute 1 and 2 Signs
N64 Royal Raceway Trackside banners
GCN Yoshi Circuit Posters, shops
GCN Baby Park Trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Princess Orange[edit]

Princess Orange sticker from Sweet Sweet Canyon
A Princess Orange logo from Mario Kart 8

Princess Orange is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Yoshi's Crafted World. The company seems to produce and sell a fizzy orangeade drink, and is mainly run by Princess Daisy. The main logo consists of an orange with a green leaf and Daisy's flower emblem on it, with the company name in a green serif font in front of it. The logo is surrounded by a mint green shape with white and turquoise outline. The logo has some variants, the main one being the trackside banner one which changes the text to white and moves it to the left of the orange and removes the background shapes. This variant has a green background and encircles the logo in mint green and turquoise. Another variant changes the background to green and text to white, removes the turquoise shape and changes the outline color from white to mint green. The other variant uses the white text and an orange background, while encircling the logo in the same yellow and turquoise as the flower. There is also a different logo variation, which puts the main green text to the right of the orange, and surrounds it with a green bubble, with a white outline around the entire logo. The company is advertised by means of bottles, posters, shops, stickers, menus, logos and trackside banners, appears on varnishes and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sweet Sweet Canyon Bottles
Toad Harbor Posters, shops, trackside banners
Sunshine Airport Stickers, trackside banners
N64 Toad's Turnpike Signs
GCN Yoshi Circuit Posters
GCN Baby Park Trackside banners
Super Bell Subway Bottles, menus, posters, trackside banners, Local Information map, Exit A, C4
3DS Wuhu Town Trackside banners
Tour Berlin Byways Posters
Kart body part Means of advertisement
Circuit Special Decals
Sport Bike Decals
Yoshi's Crafted World
Other media Means of advertisement
Courses Logos
Mario Kart Tour
Course Means of advertisement
Wii DK Summit Signs, trackside banners
London Loop Signs
Los Angeles Laps Shops
Tokyo Blur 1 and 2 Signs
Sydney Sprint 1 and 2 Trackside banners
DS Waluigi Pinball Marquee signs
Bangkok Rush 2 and 3 Posters, signs
Kart body part Means of advertisement
Circuit Special Decals
Orange Streamliner Decals
Other Means of advertisement
Badge Logo
Daisy Mii Racing Suit Logo

Gallery[edit]

Princess Peach[edit]

Princess Peach logo from Mario Kart Stadium
A Princess Peach logo

Princess Peach is Princess Peach's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. Their logo consists of an image of Princess Peach like the one from the stained glass window on Peach's Castle in a pink shield with gold edging. The shield feature's Princess Peach's crown on the top, and a white sash across the bottom with a pink lower edge and the team name on it. The logo also features two curled designs in the top two corners, and the entire logo is outlined in blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Crowd banners, trucks, standings boards, pit area elements
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Standings boards, pit areas
GCN Yoshi Circuit Standings chalkboards
DS Mario Circuit Standings boards
Other media Means of advertisement
Peach Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo
Peach Mii Racing Suit Logo

Gallery[edit]

Propeller Toad Transport[edit]

Propeller Toad Transport/PTT logo from Sunshine Airport
A Propeller Toad Transport logo

Propeller Toad Transport (often abbreviated to PTT) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company is an airline run by Propeller Toads which mainly specializes in cargo. The main logo consists of a blue stylized Propeller Toad's head, alongside the abbreviation in a sans-serif font, which has speed lines coming off of the "T". The logo also has a few variants, one of which uses blue for the background, yellow for the Toad and white for the text, while another is simply the Toad's head in blue on a yellow background. The other main variant is the logo all in black on an orange background. Another variant uses the main logo, but changes its color from blue to yellow and has a green background. There is also a logo which is mainly the blue Propeller Toad's head, with the full company name in blue in the top right corner on a white background. The writing from this logo also appears on its own as a logo. It is advertised by means of crates, planes, departures boards, trackside banners, signs, logos and trucks, and also appears on a varnish.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sunshine Airport Crates, planes, departures boards, trackside banners
N64 Toad's Turnpike Signs, trucks
Ice Ice Outpost Crates, trackside banners
3DS Toad Circuit Trackside banners
DS Shroom Ridge Trucks
Tour Berlin Byways Trucks
Kart body part Means of advertisement
Circuit Special Decals
Other media Means of advertisement
End of the credits Logo
Mario Kart Tour
Course Means of advertisement
Los Angeles Laps 3 Baseball stadium wall banner, trucks (R/T variant)
New York Minute 1 and 2 Signs, trucks (New York Minute 1 Jump Boost Challenge)
Sydney Sprint 1 and 2 Trackside banners
3DS Toad Circuit Trackside banners
Tokyo Blur 3 Trucks (T variant)
Kart body part Means of advertisement
Decal Streamliner Decals
Orange Streamliner Decals
Green Circuit Decals
Other Means of advertisement
Menu Background Logo
Badge Logo
12:45 13:15 Cheep Cheep Beach PTT 2206 Cheep Cheep Beach 12:45 4
13:35 14:10 Thwomp Ruins PTT 1948 Thwomp Ruins 13:35 4
Propeller Toad Transport flights from the Sunshine Airport departures board.

Gallery[edit]

Rainbow Exploration Agency[edit]

REXA/Rainbow Exploration Agency logo from Rainbow Road.
A Rainbow Exploration Agency trackside banner

The Rainbow Exploration Agency (often abbreviated to REXA) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. The name is a reference to JAXA, the Japan Aerospace Exploration Agency. Presumably, the company is a space agency run by Toads, which specifically explores Rainbow Roads. Their logo consists of a blue globe with red and yellow rings surrounding it, resembling Saturn. The abbreviation appears next to it in a navy blue serif font, and the entire logo is surrounded by a white outline. The full company name appears to the right of this, in a sans-serif font. This appears by itself on a white background in Super Mario Odyssey. The company also has a poster, which features the logo in the bottom right corner in front of the image of the Yellow and Blue Toads from the Online Menu in space in front of a planet, along with a Mario Kart TV satellite. The company is advertised by means of posters, logos, trackside banners, space station elements, patches, holograms, and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Rainbow Road Trackside banners, holograms, space station elements
Super Bell Subway Posters, Local Information map, Exit A, B4
Other media Means of advertisement
End of the Credits Logo
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Mario Kart Tour
Course Means of advertisement
New York Minute 1 and 2 Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Red Shell Strike Equipment[edit]

"Red Shell Strike Equipment" sign.
A Red Shell Strike Equipment logo

Red Shell Strike Equipment is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. Presumably, the company distributes items that are thrown in races, mainly Red Shells. Their logo consists of a 2D image of a Red Shell, with "Red Shell" written in red next to it, and "Strike Equipment" in a smaller black font underneath. The background is light blue, with a yellow flame behind the writing and Shell. There is also a trackside banner variant of the logo, which uses a smaller Shell, puts the words "Red" and "Shell" next to each other, as opposed to on top of each other, and also stretches out the background slightly to fit. It is advertised by means of trackside banners, signs, patches and stickers. A Green Shell counterpart of the sponsor, called Green Shell Strike Equipment, appears in Mario Kart Tour.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Sunshine Airport Stickers
GBA Mario Circuit Trackside banners
N64 Toad's Turnpike Stickers
GCN Dry Dry Desert Signs
GBA Cheese Land Trackside banners
Super Bell Subway Local Information map, Exit B, D2
Battle Stadium Stickers
DS Shroom Ridge Stickers
N64 Kalimari Desert Signs
Tour Berlin Byways Stickers
GCN Waluigi Stadium Signs
Super Mario Odyssey
Outfit Means of advertisement
Racing Outfit Patches
Mario Kart Tour
Course Means of advertisement
N64 Kalimari Desert Signs
Los Angeles Laps 3 Baseball stadium wall banner
Wii Koopa Cape Signs, trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Roy Smooth Sounds[edit]

Roy Smooth Sounds sign from N64 Toad's Turnpike.
A Roy Smooth Sounds logo

Roy Smooth Sounds is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo in Super Smash Bros. Ultimate. Presumably, the company produces sound equipment such as speakers and stereos, and is run by Roy Koopa. The logo consists of a pair of Roy's sunglasses and a pair of headphones, with "Roy" written in an all capital serif font, and "Smooth Sounds" written in pink underneath it, with the entire logo outlined in white and on a purple polka dot background. The logo also has a few variants, one of which has the only difference of having a yellow dotty background instead, and the other one has gray and white dot background and changes the pink to red. Another variant of the logo solely consists of the text in black on a white background. It is advertised by means of signs, bottles and logos.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Electrodrome Signs
N64 Toad's Turnpike Signs
DS Wario Stadium Signs
Excitebike Arena Signs
Super Bell Subway Bottles
N64 Choco Mountain Signs
GCN Waluigi Stadium Signs, trackside banners
Kart body part Means of advertisement
Sport Bike Decals
Badwagon Logos
Other media Means of advertisement
End of the Credits Logo
Pink Gold Peach's artwork Logo
Super Smash Bros. Ultimate
Other media Means of advertisement
Badwagon spirit Logo
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
Wii DK Summit Signs
London Loop 1 and 2 Signs
New York Minute 1 and 2 Signs
Vancouver Velocity 2 Ice rink wall banners
Kart body part Means of advertisement
Badwagon Logo
Blue Badwagon Logo
Glider Means of advertisement
Roy Oilpaper Logo
Other Means of advertisement
Badge Logo
Roy Mii Racing Suit Logo

Gallery[edit]

Shy Guy Metals[edit]

"Shy Guy Metals" sign.
A Shy Guy Metals poster

Shy Guy Metals is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is a mining business run by Shy Guys and is responsible for the mining in Shy Guy Falls and Wii Wario's Gold Mine. Their logo consists of a red Shy Guy holding a pickaxe and mining at a gemstone (similar to those seen in the aforementioned courses), alongside the company name, in an all capitals metal effect font. Beneath the company name is a line, and then "Since 1987", a reference to the release date of Yume Kōjō: Doki Doki Panic, the game in which Shy Guys first appeared. The entire logo appears on a gradient checkered background within a gray oval. It is advertised by means of posters.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Toad Harbor Posters
N64 Choco Mountain Signs
DS Shroom Ridge Signs
Mario Kart Tour
Course Means of advertisement
N64 Choco Mountain Signs
Los Angeles Laps 3 Baseball stadium wall banner
New York Minute 1 and 2 Signs
Wii Mushroom Gorge Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Shy Guy Records[edit]

Shy Guy Records is a record label company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, trackside banners

Gallery[edit]

SquidForce[edit]

SquidForce is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company is the biggest gear brand in the Splatoon universe, with 52 gears. It is the official brand of Turf War and produces simple and mobile clothing. The logo consists of two arrow-shaped squids resemble an X.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Banners, bumpers

Gallery[edit]

Super Marine World[edit]

"Super Marine World" sign.
A Super Marine World trackside banner

Super Marine World (also called Super Marine World Dive Shop) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is run by Dolphins and sells diving equipment, including the goggles that they wear. The company name is a reference to Super Mario World, the game that Dolphins first appeared in. Their main logo consists of "Super Marine World" written in the main Super Mario font in blue, pink, orange and green with a white outline, and "Dive Shop" in a different pink font. The background of the logo features an image of a Dolphin on a blue background. The logo has one variant, which changes all of the writing to pink, and adds a splash behind the Dolphin, which has been slightly re-angled. It is advertised by means of trackside banners.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
DS Cheep Cheep Beach Trackside banners
Toad Harbor Trackside banners
Sunshine Airport Trackside banners
N64 Toad's Turnpike Car decal
DS Shroom Ridge Car decal
Tour Berlin Byways Car decal
Mario Kart Tour
Other Means of advertisement
Badge Logo
Glider Means of advertisement
Dolphin Great Sail Logo

Gallery[edit]

Takoroka[edit]

Sponsor in Mario Kart 8 Deluxe
A Takoroka advertisement

Takoroka is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. Takoroka mainly produces many pairs of shoes, and also professional sportswear like rugby shirts and spiked shoes.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Screen displays

Tentatek[edit]

Sponsor in Mario Kart 8 Deluxe
A Tentatek advertisement

Tentatek is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. The company is the second biggest gear brand in the Splatoon universe, with 50 gears. However it has a single sponsor who advertises their Black Trainers accompanied by two Squid Slopes stickers. Tentatek's logo consists of a white oval with a hot pink horizontal figure 8 shape resembling the "eye mask" Inklings have on their face.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Screen displays

Toad City Sightseeing[edit]

Toad City Sightseeing poster from Mario Kart 8
The side of a Mario Kart 8 Toad City Sightseeing coach

Toad City Sightseeing is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is run by Toads and runs tours around the city in which the updated N64 Toad's Turnpike is situated, presumably Toad City. The company logo consists of the company name in orange writing with a yellow outline above a white skyline of the city on a red background, with a large tower extended upwards between "Toad City" and "Sightseeing". It is advertised by means of buses.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
N64 Toad's Turnpike Buses
Mario Kart Tour
Course Means of advertisement
Los Angeles Laps 3 Baseball stadium wall banner
Tokyo Blur 3 Buses (Coin Rush)
Other Means of advertisement
Badge Logo

Gallery[edit]

Toad Mushroom Powered[edit]

Toad Mushroom Powered logo from Mario Kart Stadium
A Toad Mushroom Powered logo

Toad Mushroom Powered is Toad's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Toad's emblem with a thick gold outlines, and a pair of gold laurel wreaths on either side. A red banner with a white outline covers the bottom of the emblem, and says "Mushroom Powered" in a curled yellow font. Four white circles appear across the top of the logo, each containing a single blue letter of the word "Toad", and the entire logo is outlined in dark blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Crowd banners, trucks, standings boards, pit area elements
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Standings boards
GCN Yoshi Circuit Standings chalkboards
Excitebike Arena Trucks
DS Mario Circuit Standings board
Other media Means of advertisement
Toad Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo
Toad Mii Racing Suit Logo

Gallery[edit]

Toad Polar Expedition 2014-2015[edit]

Toad Polar Expedition 2014-2015 logo from Ice Ice Outpost.
A Toad Polar Expedition 2014-2015 logo

Toad Polar Expedition 2014-2015 is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the expedition is run by Toads and the expedition is to Ice Ice Outpost, where various pieces of their equipment can be seen, while the dates of the expedition reference the release dates of Mario Kart 8 and its DLC packs. The logo consists of an iceberg in front of a blue globe with white lines and laurel wreaths on it, in a yellow circle. The circle has the expedition name around the top in an all capitals, sans-serif dark blue font with a lighter blue star between each word, and the dates at the bottom, all on a mid blue background. The logo has several variants, three of which just use a white version of the logo on a red, blue and orange background respectively. The other variant is the trackside banner one, which changes the yellow circle to light blue and the stars and writing to white. This part of the logo appears on the right of the banner, which has a yellow background, while the expedition name is written again in the dark blue font, with "Toad" and "2014-2015" bordered by stars above the line and "Polar Expedition" below it. It is advertised by means of boats, cans, tents, tracks, containers, trackside banners and logos.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Ice Ice Outpost Boats, cans, tents, tracks, containers, trackside banners, logos.
3DS Toad Circuit Trackside banners
DS Mario Circuit Trackside banners
Mario Kart Tour
Course Means of advertisement
Los Angeles Laps 3 Baseball stadium wall banner
3DS Toad Circuit Trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Toad Services[edit]

Toad Services is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The company appears to be a services chain run by Toads. The logo consists of the company name in an all capitals neon blue font, with "Toad" on the top line and "Services" on the bottom. It is advertised by means of services, signs and logos.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
N64 Toad's Turnpike Services, signs
Other media Means of advertisement
End of the Credits Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Toad Toy Store[edit]

"Toad Toy Store" sign.
A Toad Toy Store logo

Toad Toy Store is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company appears to be a toy store chain run by Toads, that both stocks toys and manufactures and sells their own. Their logo consists of the word "Toad" written in an all capitals white font, with sections of the letters overlaid with yellow shapes, and "Toy Store" written underneath in a yellow all capital font. The writing appears on a 3D effect blue dotted oval and red and green Empty Block-like shapes, which are seemingly bolted together. The logo's variant removes the shapes from the background, and replaces them with a plain mid blue background. It is advertised by means of logos, signs and shops.

Several large Toad Toy Store buildings appear in Toad Harbor, which collectively appear to be a superstore. The side walls of the building are mainly pink, with elements of blue and logos on it. The walls feature beige pillars, with red and gray circles, green tiling, as well as Anti-Gravity Panels and Ramps, with a green section with windows at the far end. The roofs are styled to look like 1-Up Mushrooms, green with white spots, and Super Mushrooms, red with white spots. In an earlier version of the game at the E3 demo, the green section with windows was absent, and in its place was another pink section with checkerboard windows.

Additionally, GBA Ribbon Road features Toad Toy Store logos, as well as its box, implying the course was manufactured by and bought from the store. The model Kart boxes also feature the logo, as well as some of the wrapping paper on various gifts around the room.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Toad Harbor Shops
GBA Ribbon Road Logos
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Undead Motors[edit]

"Undead Motors" sign.
An Undead Motors trackside banner

Undead Motors is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Their logo consists of the company name in white and the Arnold Böcklin typeface either side of a Dry Bowser emblem on a red background. The logo also has a variant, which instead uses a black font and emblem on a pale gray background with darker gray stripes at the sides. It is advertised by means of trackside banners, cans and logos, and is referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Twisted Mansion Trackside banners
Super Bell Subway Cans, Local Information map, Exit C, D2
Kart body part Means of advertisement
Bone Rattler Logos
Other media Means of advertisement
Loading Screen Logos
Mario Kart Tour
Glider Means of advertisement
Dry Bowser Umbrella Logo
Other Means of advertisement
Badge Logo
Dry Bowser Mii Racing Suit Logo

Gallery[edit]

Vanilla Lake Winter Sports Equipment[edit]

Vanilla Lake Winter Sports Equipment is a sports store that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. The billboards for the sponsor are a bright blue and white, and depict the namesake course's signature hills from its appearance in Mario Kart Tour.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Signs, billboards
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Signs, billboards
Rome Avanti Signs

Gallery[edit]

W Wheel[edit]

W Wheel logo from Water Park
A W Wheel logo

W Wheel is a ride that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The ride is the large ferris wheel that appears before the finish line, with its logos appearing in other places around the park. The ride appears to be owned by Wario, however the individual cars on the ride are both themed around Wario and Mario's shirts and dungarees. Their logo consists of Wario's signature W emblem in yellow with a blue outline in front of a matching blue version of his mustache. The entire logo is on a life ring, with "Wheel" curved around the bottom with the red stripes removed in a blue all capitals font, and the center of the life ring filled in with a paler blue. It is advertised by means of logos and the ride itself.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Water Park Ride, logos
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Waluigi Sea Bed[edit]

Waluigi Sea Bed logo from Water Park
A Waluigi Sea Bed logo

Waluigi Sea Bed is a ride that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The ride is the large white wooden rollercoaster which can be seen in the background of Water Park, to the left of the entrance to the Sub Coaster ride, and is named after Waluigi. Their logo consists of the name in a white and yellow gradient font with a dark blue outline next to Waluigi's upside down "L" emblem in the same font with a dark blue anchor around it. It is surrounded by two dark blue circles with a wave and light blue gradient background with contrasting blue bubbles. It is advertised by means of logos, stickers and the ride itself.

Course Means of advertisement
Water Park Ride, logos
Sunshine Airport Stickers
N64 Toad's Turnpike Car decal
DS Shroom Ridge Car decal

Wario Billionaires[edit]

Wario Billionaires logo from Mount Wario.
A Wario Billionaires logo

Wario Billionaires is Wario's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is the only team in the game which is not for a character that has appeared in every Mario Kart game, as Wario did not appear in the original Super Mario Kart, as well as the one of the only ones that does not appear in Mario Kart Stadium. Their logo consists of Wario's purple "W" emblem in a white circle with purple and yellow outlines with a yellow crown with the same outlines. "Wario" is written in a yellow outlined purple script font in front of the emblem, with "Billionaires" appearing in a blue all capital font in a purple and yellow outlined white oval underneath. A striped red version of Wario's mustache appears behind the logo with a thicker purple and yellow dotted outline and a thinner yellow one. A purple star appears behind the whole logo. It is advertised by means of hot air balloons, banners and crowd banners and is referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mount Wario Hot air balloons
DS Wario Stadium Banners, crowd banners
Super Bell Subway Local Information map, Exit A, C2, C4
Other media Means of advertisement
Wario Mii Racing Suit Logo
Mario Kart Tour
Other Means of advertisement
Badge Logo
Wario Mii Racing Suit Logo

Gallery[edit]

Wendy's Car Interiors[edit]

Wendy's Car Interiors sponsor in Mario Kart Tour
A Wendy's Car Interiors trackside banner from Mario Kart Tour

Wendy's Car Interiors is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company, run by Wendy O. Koopa, creates the interiors of the karts used in the game. This sponsor is the only one in Mario Kart 8 which does not have any logos, as it is only referenced on the map in Super Bell Subway. The logo first appeared in Mario Kart Tour, and consists of the company's name and Wendy's bow, in front of a pink background with orange and cyan polka dots. The logo later appeared in Mario Kart 8 Deluxe in the Booster Course Pass.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Super Bell Subway Local Information Map, Exit C, D3
Wii Coconut Mall Trackside banners
Mario Kart Tour
Course Means of advertisement
N64 Royal Raceway Trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Wendy's Homemade Donuts[edit]

Wendy's Homemade Donuts is a donut store that appears as one of the sponsors in the Booster Course Pass for Mario Kart 8 Deluxe. It returns in Mario Kart Tour.

Mario Kart 8 Deluxe
Course Means of advertisement
Wii Coconut Mall Trackside banners
Mario Kart Tour
Course Means of advertisement
Wii Coconut Mall Trackside banners

Wild Yoshi Sanctuary[edit]

Wild Yoshi Sanctuary sticker from Sunshine Airport.
A Wild Yoshi Sanctuary logo

The Wild Yoshi Sanctuary is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The sanctuary appears to be located in N64 Yoshi Valley, as a reserve for wild Yoshis. Their logo consists of Yoshi's Mario Party 9 artwork in an orange circle with gold edging and brown outlines, which says "Wild Yoshi" in an all capitals brown font. Another brown outlined gold banner appears at the bottom of the circle, which says "Sanctuary", and features four Yoshi Eggs around the banner. It is advertised by means of stickers, trackside banners and signs. In its Mario Kart Tour appearance, Yoshi's 3D artwork is replaced with a 2D artwork counterpart.

Course Means of advertisement
Sunshine Airport Stickers
N64 Yoshi Valley Signs, trackside banners
Mario Kart Tour
Course Means of advertisement
N64 Yoshi Valley Signs, trackside banners
Other Means of advertisement
Badge Logo

Gallery[edit]

Women of Racing Organization[edit]

"Women of Racing Organization" sign.
A Women of Racing Organization trackside banner

The Women of Racing Organization is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, it is an organization set up to support female racers (in a similar fashion to the Women in Motorsport programme of the FIA, the governing body of motorsport). Its members include Princess Peach, Princess Daisy, Wendy O. Koopa, Rosalina, Toadette and Birdo. The main text for the logos consists of the name written with each word on a separate line in a purple all capitals font with a peach outline and a golden glow effect. All of the logos have a two-tone peach checkered background as well. The main trackside banner features Birdo's Mario Party 8 artwork on the left of the logo, and Princess Peach and the Mario Party 8 artwork of Princess Daisy on the right. The other trackside banner consists of Rosalina's Mario Kart Wii and Toadette's Mario Party 7 artworks on the left and Wendy O. Koopa's New Super Mario Bros. Wii artwork on the right. There is also a poster variant, which puts the images of Princess Peach and Princess Daisy at the bottom with the logo above them. It is advertised by means of trackside banners and posters.

Course Means of advertisement
Toad Harbor Posters
N64 Royal Raceway Trackside banners

Gallery[edit]

Wuhu Island[edit]

Wuhu Island sponsor in Wuhu Town from Mario Kart 8 Deluxe
Wuhu Island trackside banner

Wuhu Island is a sponsor that appears in Mario Kart 8 Deluxe. Its logo features a stylized view of Wuhu Island surrounded by a palm tree and a wave, framed inside a circle. This logo is featured on trackside banners next to the sponsor name and another palm tree. The smaller variant of the banner puts the name of the sponsor below the logo on a five-pointed flag. It is advertised by means of trackside banners and lamp post flags.

Course Means of advertisement
3DS Wuhu Town Trackside banners, lamp post flags

Gallery[edit]

Yoshi's Egg Market[edit]

Yoshi's Egg Market sign from Toad Harbor
A Yoshi's Egg Market sign

Yoshi's Egg Market is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company appears to be a chain of stores run by Yoshi which sells Yoshi Eggs. The main logo consists a white and green image of two Yoshi Eggs in a nest with "Yoshi's Egg" above it in a green all capitals font. "Market" appears underneath the nest in six green egg outlines with a letter in each, and the whole logo has a yellow background. The logo also has a trackside banner variant, which moves all of the text to the left and the nest to the right, as well as a poster variant, which places nest next to the word "Egg", and additionally has a white background. It is advertised by means of shops, signs, trackside banners, posters, bottles and is also referenced on a map.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Toad Harbor Shops
N64 Toad's Turnpike Signs
GCN Yoshi Circuit Shops, signs, trackside banners
Super Bell Subway Posters, bottles, Local Information map, Exit A, A4
3DS Wuhu Town Trackside banners
3DS Toad Circuit Trackside banners
N64 Choco Mountain Signs
GCN Waluigi Stadium Trackside banners
Mario Kart Tour
Course Means of advertisement
3DS Toad Circuit Trackside banners
N64 Choco Mountain Signs
3DS Daisy Hills Trackside banners
Los Angeles Laps 3 Café sign
Sydney Sprint 1 and 2 Signs, trackside banners
GCN Yoshi Circuit Shops, signs, trackside banners
Bangkok Rush 2 and 3 Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Yoshi Ice Cream[edit]

The sign of Yoshi Ice Cream in Mario Kart 8 Deluxe
A Yoshi Ice Cream sign from Mario Kart 8 Deluxe

Yoshi Ice Cream is a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company sells ice cream and is run by Yoshis. The logo features a large font with each word in a different color, green for the "Yoshi", yellow for the "Ice", and teal for the "Cream". The logo is situated in a chocolate-colored splatter, with a Pink Yoshi next to it.

Mario Kart 8 Deluxe
Course Means of advertisement
Sky-High Sundae Signs
Mario Kart Tour
Course Means of advertisement
Sky-High Sundae Signs
Other Means of advertisement
Badge Logo

Gallery[edit]

Yoshi Runners[edit]

Yoshi Runners logo from Mario Kart Stadium
A Yoshi Runners logo

Yoshi Runners is Yoshi's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of monochrome green artwork of Yoshi running in a red shield with a gold outline and stars. The team name appears in a red all capitals font in a white banner with green edging at the bottom of the shield. A pair of green wings appear at the top of the shield, and the entire logo is outlined in green. The team is represented using crowd banners, vans, gasoline pumps and also appears on various standings boards.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Mario Kart Stadium Crowd banners, trucks, standings boards, pit area elements
GBA Mario Circuit Standings chalkboards
N64 Royal Raceway Standings boards
GCN Yoshi Circuit Standings chalkboards, gasoline pumps
SNES Battle Course 1 Blue team billboard, standings board
DS Mario Circuit Standings boards
Mario Kart Tour
Other Means of advertisement
Badge Logo

Gallery[edit]

Zekko[edit]

Sponsor in Mario Kart 8 Deluxe
A Zekko advertisement

Zekko is a gear brand within the Splatoon series and a sponsor that appears in Mario Kart 8 Deluxe. Zekko's clothing theme appears to be a mixture of streetwear and formal clothes, but mainly clothing that relates to skate-punk fans, such as a cap worn the opposite way, a hoodie and lo-top shoes. They also produce checkered shirts, letterman jackets and hawaiian shirts adorned with logos of the brand.

Mario Kart 8 and Mario Kart 8 Deluxe
Course Means of advertisement
Urchin Underpass Billboards

References[edit]