Doug Bowser
| Doug Bowser | |
|---|---|
| |
| Full name | Doug Spencer Bowser |
| Born | August 11, 1965 (age 60)[?] |
| Super Mario–related role | President & Chief Operating Officer (COO) of Nintendo of America (2019–present) |
Doug Spencer Bowser is an American businessman and the current president and Chief Operating Officer of Nintendo's North America branch. He joined Nintendo in May 2015 as vice president of sales and marketing, and became senior vice president in August 2016.[1] In February 2019, it was announced that he would be taking over the role of Reggie Fils-Aimé, and on April 15, 2019, Bowser succeeded Fils-Aimé as the fourth president of Nintendo of America following the latter's retirement. Coincidentally, he shares his surname with Bowser, the main antagonist of the Super Mario franchise. This was joked about during the E3 2019: Nintendo Direct presentation.
On September 25, 2025, Doug announced that he was retiring from his role as president of Nintendo, effective December 31, 2025. Devon Pritchard will take over as president of Nintendo of America on January 1, 2026.[2]
Doug can speak Spanish, and had previously lived in Mexico City for four years.[3]
Gallery[edit]
Doug Bowser with Charles Martinet, Scott Moffitt, and Rick Lessley at Nintendo New York's grand opening
Doug Bowser (right) with Reggie Fils-Aimé (left)
Doug Bowser with two Bowser Jr. T-shirts prior to E3 2019
Signature wall from the Nintendo booth at E3 2019, featuring a doodle of Bowser by Doug Bowser
Notes[edit]
- In the Japanese version of the E3 2019: Nintendo Direct presentation, Nintendo had to add a written explanation for the "right/wrong Bowser" joke, as it would have went over some of their audience's heads, due to Bowser being known as「クッパ」("Koopa") in Japan, and therefore they would have not gotten the irony with Doug Bowser's name. Text above Bowser reads「バウザー（クッパの英語名）」("Bowser (Koopa's English name)"), and text above Doug Bowser reads「ダグ・バウザー（米国任天堂社長）」("Doug Bowser (President of Nintendo of America)"). The Korean and Chinese versions of the presentation also added a written explanation for similar reasons.
References[edit]
- ^ Doug Bowser's LinkedIn
- ^ Doug Bowser (September 25, 2025). Today, I announced my plan to retire from Nintendo, effective December 31, 2025. Nintendo has been an integral part of my life for 44 years, starting with Donkey Kong Arcade as a kid in college. It has been an honor to contribute to this incredible company and bring our beloved characters and worlds to fans through our video games, theme parks, and movie experiences. I extend my best wishes to Devon Pritchard as she leads Nintendo of America forward, and I thank all of you for your passion and support of Nintendo and you can count on me to remain a Nintendo fan!. X (American English). Retrieved September 25, 2025.
- ^ Doug Bowser's Twitter
