Doug Bowser

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Doug Bowser
Doug Bowser
Born August 1965
Super Mario–related role(s) President & Chief Operating Officer (COO) of Nintendo of America (2019-present)
Reggie Fils-Aimé and Doug Bowser
Doug Bowser (right) with Reggie Fils-Aimé (left)

Doug Bowser is an American businessman and the current president and Chief Operating Officer of Nintendo's North America branch. He joined Nintendo in May 2015 as vice president of sales and marketing, and became senior vice president in August 2016.[1] In February 2019, it was announced that he would be taking over the role of Reggie Fils-Aimé, and on April 15, 2019, Bowser succeeded Fils-Aimé as the fourth president of Nintendo of America following the latter's retirement. Coincidentally, he shares a name with Bowser, the main antagonist of the Super Mario franchise. This was joked about during the E3 2019: Nintendo Direct presentation.



A screenshot from the E3 2019: Nintendo Direct presentation, depicting a confused Bowser questioning Yoshiaki Koizumi how Nintendo of America president, Doug Bowser, is the "right Bowser".
A confused Bowser (middle) questioning Yoshiaki Koizumi (left) how Doug Bowser (right) is the "right Bowser" to present the E3 2019: Nintendo Direct.
  • In the Japanese version of the E3 2019: Nintendo Direct presentation, Nintendo had to add a written explanation for the "right/wrong Bowser" joke, as it would have went over some of their audience's heads, due to Bowser being known as 大魔王クッパ (King Koopa) in Japan, and therefore they would have not gotten the irony with Doug Bowser's name. Text above Bowser reads "バウザー (クッパの英語名)" (Bowser (Koopa's English name)), and text above Doug Bowser reads "ダグ・バウザー (米国任天堂社長)" (Doug Bowser (President of Nintendo of America)). The Korean and Chinese versions of the presentation also added a written explanation for similar reasons.

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