Doug Bowser

From the Super Mario Wiki
Doug Bowser
Occupation at Nintendo President & Chief Operating Officer (COO) of Nintendo of America (2019-present)
Doug Bowser (right) with Reggie Fils-Aimé (left)

Doug Bowser is an American businessman and currently the president and Chief Operating Officer of Nintendo's North America branch. He joined Nintendo in May 2015 as vice president of sales and marketing, and became senior vice president in August 2016.[1] In February 2019, it was announced that he would be taking over the role of Reggie Fils-Aimé, and on April 15, 2019, Bowser succeeded Fils-Aimé as the fourth president of Nintendo of America following the latter's retirement. Coincidentally, his surname is the same as the first name of the Mario franchise antagonist Bowser. This was joked about during the E3 2019: Nintendo Direct presentation.


A confused Bowser (middle) questioning Yoshiaki Koizumi (left) how is Doug Bowser (right) the "right Bowser" to present the E3 2019: Nintendo Direct.
  • In the Japanese version of the E3 2019: Nintendo Direct presentation, Nintendo had to add a written explanation for "right Bowser" joke, as it could have went over some of their audience's heads, as Bowser is known as 大魔王クッパ (King Koopa) in Japan, and therefore they would have not gotten the irony with Doug Bowser's name. The Korean and Chinese versions of the presentation also added a written explanation for similar reasons.

External links[edit]


Mario head smaller.png This article is a stub. You can help the Super Mario Wiki by expanding it.