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Doug Bowser is an American businessman and currently the president and Chief Operating Officer of Nintendo's North America branch. He joined Nintendo in May 2015 as vice president of sales and marketing, and became senior vice president in August 2016. In February 2019, it was announced that he would be taking over the role of Reggie Fils-Aimé, and on April 15, 2019, Bowser succeeded Fils-Aimé as the fourth president of Nintendo of America following the latter's retirement. Coincidentally, his surname is the same as the first name of the Mario franchise antagonist Bowser. This was joked about during the E3 2019: Nintendo Direct presentation.