Dayvv Brooks

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Dayvv E. Brooks (formerly spelled "Dayv Brooks"[1]) is a former employee of Nintendo of America.[2] His most notable contribution to the Mario franchise was naming the Koopalings as part of his job of smoothing out rough Japanese-to-English translations during the localization of Super Mario Bros. 3.[3] He currently lives in Missouri where he works as an internet marketing specialist for Bass Pro Shops.[2]


Dayvv Brooks was a fan of Nintendo long before becoming an employee. After seeing an ad in a newspaper, Brooks applied for a job as a game play counselor, himself having previously called the tip line for assistance with a difficult NES game. He enjoyed and excelled at the game, dropping out of college and advancing in the company, first as a game play counselor manager and then participating in some marketing projects. He eventually joined the R&D department as a product analyst, with one of his early tasks being to help localize games by improving the writing quality of basic Japanese-to-English translations.[3] Two such games were Super Mario Bros. 3 and Super Mario World, with Brooks providing the English names for all of the characters, among other things.[1] Before coming to Nintendo, Brooks worked at Tower Records and had experience DJing, and drawing on this love of music, he named most of the Koopalings[3][4] and Reznor[5] after musicians. Brooks worked at Nintendo from 1988 to 1993,[1] and has been an internet marketing specialist at Bass Pro Shops since 1999.[2][3]

Games credited[edit]

Credited as "Dayv Brooks" in all cases.


  1. ^ a b c "I worked at NOA from 1988 to 1993 and, among other things, named all of the characters in SMW and SMB3. [...] and yes...I had one less 'v' in my name back then." ~ Dayvv Brooks. July 18, 2012.
  2. ^ a b c As confirmed by Dayvv Brooks via email. July 20, 2012.
  3. ^ a b c d Klepek, Patrick. (December 29, 2015). How A Mario Character Was Named After Motorhead's Lemmy. Kotaku. Retrieved January 1, 2016.
  4. ^ "Larry Koopa was named after Larry Mullen Jr." ~ Dayvv Brooks, July 18, 2012.
  5. ^ "Reznors were named after Trent Reznor. Source: Me. I named the characters for US SMB3." ~ Dayvv Brooks, July 18, 2012.