Devon Pritchard

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Devon Pritchard
A photograph of Nintendo of America president Devon Pritchard holding a Pikmin plush.
Super Mario–related role President & Chief Operating Officer (COO) of Nintendo of America (2026-present)

Devon Pritchard is the current president of Nintendo of America, succeeding Doug Bowser, who held the role from 2019 to 2025. She initially joined Nintendo in 2006 as the head of the legal department, and became the Executive Vice President of Revenue, Marketing and Consumer Experience in 2021. Pritchard received her bachelor's degree in biological sciences at Kansas State University, and later became a Doctor of Law at Gonzaga University School of Law in 2001.[1] She is the first female president in Nintendo of America's history.

Pritchard made her first public appearance as president at the 15th Annual New York Game Awards on January 18, 2026, for which former Nintendo of America president Reggie Fils-Aimé served as host.[2]

References[edit]

  1. ^ Jim Norman (December 31, 2025). Feature: Who Is Devon Pritchard? - Meet The Next NOA President Stepping Into Bowser's Boots. Nintendo Life. Retrieved March 16, 2026.
  2. ^ NYVGCC (January 18, 2026). The 15th Annual New York Game Awards. YouTube. Retrieved February 8, 2026.