Kellogg's: Difference between revisions

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'''{{wp|Kellogg's}}''' is an American food manufacturing company. Their various products have hosted several promotions and giveaways involving the ''[[Mario (franchise)|Mario]]'' franchise.
'''{{wp|Kellogg's}}''' is an American food manufacturing company. Their various products have hosted several promotions and giveaways involving the ''[[Super Mario (franchise)|Super Mario]]'' franchise.


==1993 giveaway==
==1993 giveaway==
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Information about the giveaway on the packaging listed the games being offered, such as ''[[Super Mario Land 2: 6 Golden Coins]]'', ''[[Yoshi (game)|Yoshi]]'', ''[[Yoshi's Cookie]]'', and ''[[Yoshi's Safari]]''. Another game listed on the packaging was ''[[Mario & Wario]]'' with the claim that it was going to be released in 1994, but ''Mario & Wario'' was never released outside of Japan.<ref>G, Evan (Last updated September 22, 2013). ''[http://snescentral.com/article.php?id=0921 Mario & Wario.]'' SNES Central. Retrieved July 28, 2022.</ref>
Information about the giveaway on the packaging listed the games being offered, such as ''[[Super Mario Land 2: 6 Golden Coins]]'', ''[[Yoshi (game)|Yoshi]]'', ''[[Yoshi's Cookie]]'', and ''[[Yoshi's Safari]]''. Another game listed on the packaging was ''[[Mario & Wario]]'' with the claim that it was going to be released in 1994, but ''Mario & Wario'' was never released outside of Japan.<ref>G, Evan (Last updated September 22, 2013). ''[http://snescentral.com/article.php?id=0921 Mario & Wario.]'' SNES Central. Retrieved July 28, 2022.</ref>
{{br}}


==1995 giveaway==
==1995 giveaways==
Between February and March of 1995, Kellogg's and several groceries stores (including {{wp|Food 4 Less}}, {{wp|Harris Teeter}}, and {{wp|Piggly Wiggly}} across the United States were hosting giveaways. The prizes mostly consisted of [[Super Nintendo Entertainment System]] consoles, [[Game Boy|Game Boys]], and several [[Donkey Kong (franchise)|Donkey Kong]] games. Each location offered a different amount of products and had separate submission deadlines. Customers could submit as many entrees as they wanted, as long as each submission was individually mailed and not mechanically reproduced.<ref>''[https://www.newspapers.com/clip/107781948/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Charlotte Observer]'' (February 15, 1995). Retrieved August 17, 2022.</ref><ref>''[https://www.newspapers.com/clip/107782003/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Kansas City Star]'' (February 8, 1995). Retrieved August 17, 1995.</ref><ref>''[https://www.newspapers.com/clip/107782067/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Kansas City Star]'' (February 15, 1995). Retrieved August 17, 2022.</ref><ref>''[https://youtu.be/19z-ByjHAjY Kellogg's giveaway commercial reuploaded to YouTube by Commercial Collections]'' (May 31, 2021). Retrieved August 17, 2022.</ref>
Between February and March of 1995, Kellogg's and several groceries stores (including {{wp|Food 4 Less}}, {{wp|Harris Teeter}}, and {{wp|Piggly Wiggly}}) across the United States were hosting giveaways. The prizes mostly consisted of [[Super Nintendo Entertainment System]] consoles, [[Game Boy|Game Boys]], and several [[Donkey Kong (franchise)|Donkey Kong]] games. Each location offered a different amount of products and had separate submission deadlines. Customers could submit as many entrees as they wanted, as long as each submission was individually mailed and not mechanically reproduced.<ref>''[https://www.newspapers.com/clip/107781948/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Charlotte Observer]'' (February 15, 1995). Retrieved August 17, 2022.</ref><ref>''[https://www.newspapers.com/clip/107782003/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Kansas City Star]'' (February 8, 1995). Retrieved August 17, 2022.</ref><ref>''[https://www.newspapers.com/clip/107782067/kelloggs-donkey-kong-related-giveaway/ Advertisement from the Kansas City Star]'' (February 15, 1995). Retrieved August 17, 2022.</ref><ref>''[https://youtu.be/19z-ByjHAjY Kellogg's giveaway commercial reuploaded to YouTube by Commercial Collections]'' (May 31, 2021). Retrieved August 17, 2022.</ref>
 
{{multiple image
|align=right
|direction=horizontal
|footer=Shirt
|image1=Kellogg's DKC shirt 01.jpg
|alt1=
|width1=100
|caption1=
|image2=Kellogg's DKC shirt 02.jpg
|alt2=
|width2=107
|caption2=
}}
[[File:DKC Kellogg's giveaway box.jpg|thumb|left|100px|Frosted Mini-Wheats box art]]
Another giveaway in 1995 was hosted by Corn Flakes, Raisin Bran, Cocoa Krispies, Rice Krispies Treats, and Cinnamon Mini-Buns. Prizes included 250 {{wp|Zenith Electronics|Zenith}} televisions; 750 Super Nintendo Entertainment System consoles with ''[[Donkey Kong Country]]''; 4,000 Game Boys with ''[[Donkey Kong (Game Boy)|Donkey Kong '94]]''; and 5,000 ''Donkey Kong Country'' themed baseball caps. Customers could also purchase a shirt for $4.99 with two proofs of purchase from {{wp|Frosted Mini-Wheats}}.<ref>[http://www.nintendoplayer.com/art/kelloggs/ ''Kellogg’s Original Super Nintendo Cereal Artwork'']. Nintendo Player. Retrieved February 25, 2023.</ref> Nintendo also included a sixteen second long message about the giveaway on their video game hotline, which received 100,000 weekly phone calls at the time.<ref>Corcoran, Judy (February 25, 1995). [https://www.supermarketnews.com/archive/kellogg-and-nintendo-join-video-game-promotion ''Kellogg and Nintendo join for video game promotion'']. Supermarket News. Retrieved February 25, 2023.</ref>
{{br}}


==1996 giveaway==
==1996 giveaway==
[[File:Nintendo Power Kellogg's ad.jpg|thumb|right|135px|[[Nintendo Power]] advertisement]]
[[File:Nintendo Power Kellogg's ad.jpg|thumb|135px|[[Nintendo Power]] advertisement]]


Starting in 1996, Kellogg's was offering customers various [[Nintendo 64]] related prizes through specially marked cereal boxes, including over two thousand Nintendo 64 consoles. The offer ended on November 30, 1997. Kellogg's also distributed lenticular ''[[Super Mario 64]]'' trading cards at the time.<ref>''[https://www.newspapers.com/clip/106263487/kelloggs-n64-giveaway/ Advertisement from the Miami Herald]'' (October 20, 1996). Retrieved on July 30, 2022.</ref><ref>Bounty13 (Uploaded on July 15, 2022) ''[https://www.tcdb.com/Checklist.cfm/sid/317862 Super Mario 64 3D cards.]'' Trading Card Database. Retrieved July 30, 2022.</ref>
Starting in 1996, Kellogg's was offering customers various [[Nintendo 64]] related prizes through specially marked cereal boxes. The offer ended on November 30, 1997. Kellogg's also distributed lenticular ''[[Super Mario 64]]'' trading cards at the time.<ref>''[https://www.newspapers.com/clip/106263487/kelloggs-n64-giveaway/ Advertisement from the Miami Herald]'' (October 20, 1996). Retrieved on July 30, 2022.</ref><ref>Bounty13 (Uploaded on July 15, 2022) ''[https://www.tcdb.com/Checklist.cfm/sid/317862 Super Mario 64 3D cards.]'' Trading Card Database. Retrieved July 30, 2022.</ref>


{| class="wikitable"
!Prize
!Chance of winning
!Number of items available
|-
|Nintendo 64 block party
|1:23,247,777
|4
|-
|Nintendo 64 with a copy of ''Super Mario 64''
|1:42,972
|2,164
|-
|''Nintendo Power'' Super Power Club membership
|1:14,530
|6,400
|-
|Nintendo 64 hologram watch
|1:3,875
|24,000
|-
|Nintendo 64 phone card
|1:64
|1,463,907
|}
===Trading cards===
===Trading cards===
<gallery>
<gallery>
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File:SM64 Kellogg's Penguins.jpg|[[Penguin|Penguins]]
File:SM64 Kellogg's Penguins.jpg|[[Penguin|Penguins]]
File:SM64 Kelloggs Thwomp.jpg|[[Thwomp|Thwomps]]
File:SM64 Kelloggs Thwomp.jpg|[[Thwomp|Thwomps]]
</gallery>
==1999 figurines==
In France, Kellogg's included one figurine of Mario in specially marked boxes of {{wp|Chocos}} and {{wp|Honey Smacks}} (known in France as Smacks). Chocos had four figurines that could hang from an object while Honey Smacks had four figurines with suction cups.<ref>[https://www.bibelotmania.com/visite.php?pag=cid508_alb&idf=3&idm=1347 ''Super Mario - Nintendo - Figurines accroche verre kellogg's'']. Bibelotmania. Retrieved February 19, 2023.</ref><ref>[https://www.bibelotmania.com/visite.php?pag=cid508_alb&idf=3&idm=1596 ''Super Mario - Nintendo - Figurines kellogg's - Ventouse'']. Bibelotmania. Retrieved February 19, 2023.</ref>
===Chocos figurines===
<gallery>
Kellogg's Mario figure 01.jpg
Kellogg's Mario figure 02.jpg
Kellogg's Mario figure 03.jpg
Kellogg's Mario figure 04.jpg
</gallery>
===Honey Smacks figurines===
<gallery>
Kellogg's Mario figure 05.jpg
Kellogg's Mario figure 06.jpg
Kellogg's Mario figure 07.jpg
Kellogg's Mario figure 08.jpg
</gallery>
</gallery>


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==Cinnamon Mini Buns==
==Cinnamon Mini Buns==
[[File:Kellogg's Nintendo poster.png|thumb|left|100px|Poster]]
[[File:Kellogg's Nintendo poster.png|thumb|left|100px|Poster]]
[[File:The World of Nintendo poster commercial.gif|thumb|right|160px|Commercial]]
[[File:The World of Nintendo poster commercial.gif|thumb|160px|Commercial]]


In 1993, {{wp|Mini Swirlz|Cinnamon Mini Buns}} had a mail-in offer of two free Nintendo posters to customers with two proofs of purchase. One poster featured various ''Mario'' characters and Power-Ups.<ref>''[https://www.newspapers.com/clip/106170900/nintendo-kelloggs-poster/ Advertisement from the San Francisco Examiner]'' (February 07, 1993). Retrieved July 26, 2022.</ref><ref>''[https://www.dailymotion.com/video/x48b26b Cinnamon Mini Buns commercial reuploaded to Dailymotion by Steven Rosero]''. Retrieved September 10, 2022.</ref>
In 1993, {{wp|Mini Swirlz|Cinnamon Mini Buns}} had a mail-in offer of two free Nintendo posters to customers with two proofs of purchase. One poster featured various ''Super Mario'' characters and Power-Ups.<ref>''[https://www.newspapers.com/clip/106170900/nintendo-kelloggs-poster/ Advertisement from the San Francisco Examiner]'' (February 07, 1993). Retrieved July 26, 2022.</ref><ref>''[https://www.dailymotion.com/video/x48b26b Cinnamon Mini Buns commercial reuploaded to Dailymotion by Steven Rosero]''. Retrieved September 10, 2022.</ref>


{{br}}
{{br}}


==Cocoa Krispies==
==Cocoa Krispies==
[[File:Donkey Kong Cocoa Krispies promotion.png|thumb|right|100px|The Choco Island Challenge]]
 
===North America===
{{multiple image
|align=left
|direction=horizontal
|footer=The Choco Island Challenge and the stickers and dispenser
|image1=Donkey Kong Cocoa Krispies promotion.png
|alt1=
|width1=85
|caption1=
|image2=Kellogg's sticker and dispenser.jpg
|alt2=
|width2=54
|caption2=
}}


In 1993 or 1994, {{wp|Cocoa Krispies}} printed a board game based on ''[[Super Mario Kart]]'' on the back of their cereal boxes, calling it the "Choco Island Challenge". Players could either play as [[Donkey Kong Jr.]] or Coco the Monkey and would flip a coin to determine movement instead of dice. Most of the board spaces had references to ''Super Mario Kart'', such as [[Lakitu]] at the finish line.<ref>''[https://artsandculture.google.com/asset/box-game-kellogg-s-cocoa-krispies-with-nintendo-super-mario-kart-game/qAEKl9POXcKBMA Kellogg's Cocoa Krispies with Nintendo Super Mario Kart Game].'' Google Arts & Culture. Retrieved August 4, 2022</ref>
In 1993 or 1994, {{wp|Cocoa Krispies}} printed a board game based on ''[[Super Mario Kart]]'' on the back of their cereal boxes, calling it the "Choco Island Challenge". Players could either play as [[Donkey Kong Jr.]] or Coco the Monkey and would flip a coin to determine movement instead of dice. Most of the board spaces had references to ''Super Mario Kart'', such as [[Lakitu]] at the finish line.<ref>''[https://artsandculture.google.com/asset/box-game-kellogg-s-cocoa-krispies-with-nintendo-super-mario-kart-game/qAEKl9POXcKBMA Kellogg's Cocoa Krispies with Nintendo Super Mario Kart Game].'' Google Arts & Culture. Retrieved August 4, 2022</ref>


A second promotion took place in 1995. Cocoa Krispies distributed thirty Nintendo and Coco the Monkey related stickers per box.<ref>''[https://www.newspapers.com/clip/106196035/nintendo-cocoa-krispies/ Advertisement from The Modesto Bee]'' (January 8, 1995). Retrieved August 4, 2022.</ref>
A second promotion took place in 1995, when Cocoa Krispies distributed thirty Nintendo and Coco the Monkey related stickers per box with a cardboard dispenser resembling a Game Boy.<ref>''[https://www.newspapers.com/clip/106196035/nintendo-cocoa-krispies/ Advertisement from The Modesto Bee]'' (January 8, 1995). Retrieved August 4, 2022.</ref>
 
===France===
[[File:Donkey Kong Choco Pops commercial.jpg|thumb|125px|French commercial for the figurines]]
Kellogg's has hosted two France exclusive promotions involving Cocoa Krispies (known in France as Choco Pops) and the ''[[Donkey Kong Country (series)|Donkey Kong Country]]'' series.
 
In 1997, Cocoa Krispies included figurines of [[Cranky Kong]], [[Diddy Kong]], [[Dixie Kong]], [[Donkey Kong]], [[Kiddy Kong]], and [[King K. Rool]] in their cereal boxes.<ref>Ryan (August 14, 2017). ''[https://theforgottenstarship.com/2017/08/14/cereal-box-freebies-french-donkey-kong-figures-from-kelloggs-choco-pops-1997/ Cereal Box Freebies! French Donkey Kong figures from Kellogg’s Choco Pops, 1997!]''. The Forgotten Starship. Retrieved on January 7, 2023.</ref>
 
Another promotion included ''Donkey Kong Country'' themed pogs being distributed in their cereal boxes. The pogs were numbered and every third pog featured Coco the Monkey.<ref>Administrator and Vincent. ''[https://www.milkcapmania.co.uk/Kelloggs/763-Nintendo-Donkey-Kong.html Kelloggs > Nintendo Donkey Kong]''. Milkcapmania. Retrieved on January 7, 2023.</ref>
 
====Figurines====
<gallery>
Kellogg's Cranky Kong figurine.jpg
Kellogg's Diddy Kong figurine.jpg
Kellogg's Dixie Kong figurine.jpg
Kellogg's Donkey Kong figurine.jpg
Kellogg's Kiddy Kong figurine.jpg
Kellogg's King K. Rool figurine.jpg
</gallery>
 
====Pogs featuring ''Donkey Kong Country'' characters====
<gallery>
DKC pog 01.png|Donkey Kong (#1)
DKC pog 02.png|Diddy Kong (#2)
DKC pog 03.png|Dixie Kong (#4)
DKC pog 04.png|Diddy Kong and Donkey Kong (#5)
DKC pog 05.png|Diddy Kong and Dixie Kong (#7)
DKC pog 06.png|[[Winky]], Donkey Kong, [[Rambi]], Diddy Kong, and [[Expresso]] (#8)
DKC pog 07.png|[[Kritter]] (#10)
DKC pog 08.png|[[Krusha]] (#11)
DKC pog 09.png|Donkey Kong and Rambi (#13)
DKC pog 10.png|Diddy Kong and Expresso (#14)
</gallery>


{{br}}
{{br}}


==Corn Flakes==
==Corn Flakes==
[[File:Kellogg's Nintendo Board Games 01.png|thumb|right|85px|Two of the board games]]
{{multiple image
 
|align=left
In 1992, {{wp|Corn flakes|Corn Flakes}} printed board games on the back of cereal boxes. They were centered around several Nintendo games, including ''[[Super Mario World]]'' and ''[[Yoshi (game)|Yoshi]]''. Players would glide three coins across the board and whoever had the highest score won.<ref>''[https://artsandculture.google.com/asset/qgH88JJKSERvEA?childassetid=gwHeoG-GLt49qQ Kellogg's Corn Flakes with Nintendo Board Games].'' Google Arts & Culture. Retrieved July 30, 2022</ref>
|direction=horizontal
 
|footer=Board games
[[File:Mario 1992 Kelloggs commercial.png|thumb|left|135px|Watch commercial]]
|image1=Kellogg's Nintendo Board Games 01.png
|alt1=
|width1=85
|caption1=
|image2=Kellogg's Nintendo board games 02.jpg
|alt2=
|width2=41
|caption2=
}}
{{multiple image
|align=right
|direction=horizontal
|footer=Box art and watch commercial
|image1=Corn Flakes box 02.jpg
|alt1=
|width1=85
|caption1=
|image2=Corn Flakes box 01.jpg
|alt2=
|width2=79
|caption2=
|image3=Mario 1992 Kelloggs commercial.png
|width3=149
|caption3=
}}
In 1992, {{wp|Corn flakes|Corn Flakes}} printed board games on the back of cereal boxes. They were centered around several Nintendo games, including ''[[Super Mario World]]'', ''[[Yoshi (game)|Yoshi]]'', and ''[[Super Mario Bros. 3]]''. Players would glide three coins across the board and whoever had the highest score won.<ref>''[https://artsandculture.google.com/asset/qgH88JJKSERvEA?childassetid=gwHeoG-GLt49qQ Kellogg's Corn Flakes with Nintendo Board Games].'' Google Arts & Culture. Retrieved July 30, 2022</ref>


Another Nintendo promotion from 1992 was when Corn Flakes had a mail-in offer of a [[Game Boy]] themed watch. It costed $1.80 and customers required proof of purchase. Mario is featured in a televised commercial for the watch, where he examines one and jumps into it, forming his face on the strap.<ref>''[https://youtu.be/rAs3kRIJqUA Corn Flakes commercial reuploaded to YouTube by Radio Free Galaxy]'' (November 18, 2021). Retrieved July 26, 2022.</ref>
Another Nintendo promotion from 1992 was when Corn Flakes had a mail-in offer of a [[Game Boy]] themed watch. It costed $1.80 and customers required proof of purchase. Mario is featured in a televised commercial for the watch, where he examines one and jumps into it, forming his face on the strap.<ref>''[https://youtu.be/rAs3kRIJqUA Corn Flakes commercial reuploaded to YouTube by Radio Free Galaxy]'' (November 18, 2021). Retrieved July 26, 2022.</ref>
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|caption3=
|caption3=
}}
}}
[[File:Corn Pops stickers.jpg|150px|thumb|label stickers]]


In 1993, specially marked {{wp|Corn Pops}} boxes contained label stickers with different ''Mario'' characters on them.<ref>''[https://www.newspapers.com/clip/106188035/nintendo-corn-pops/ Advertisement from the Cincinnati Enquirer]'' (February 14, 1993). Retrieved July 26, 2022.</ref> A televised commercial featured clay animations of [[Larry Koopa]], [[Ludwig von Koopa]], and [[Yoshi]] showing off their own label stickers.<ref>''[https://youtu.be/Yj62T7uNN0I Corn Pops commercial reuploaded to YouTube by Commercial Collections]'' (August 10, 2018). Retrieved July 26, 2022.</ref>
In 1993, specially marked {{wp|Corn Pops}} boxes contained label stickers with different ''Super Mario'' characters on them.<ref>''[https://www.newspapers.com/clip/106188035/nintendo-corn-pops/ Advertisement from the Cincinnati Enquirer]'' (February 14, 1993). Retrieved July 26, 2022.</ref> A televised commercial featured clay animations of [[Larry Koopa]], [[Ludwig von Koopa]], and [[Yoshi]] showing off their own label stickers.<ref>''[https://youtu.be/Yj62T7uNN0I Corn Pops commercial reuploaded to YouTube by Commercial Collections]'' (August 10, 2018). Retrieved July 26, 2022.</ref>


{{br}}
{{br}}
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==Frosted Flakes==
==Frosted Flakes==
{{multiple image
|align=left
|direction=horizontal
|footer=Box art
|image1=Frosties box 01.jpg
|alt1=
|width1=120
|caption1=
|image2=Frosties box 02.jpg
|alt2=
|width2=113
|caption2=
}}
[[File:Mario Frosties commercial.jpg|thumb|Commercial from the United Kingdom]]
[[File:Mario Frosties commercial.jpg|thumb|Commercial from the United Kingdom]]


In 1993, specially marked {{wp|Frosted Flakes}} boxes (known overseas as "Frosties") in the United Kingdom contained one out of 24 trading cards and one out of twelve stickers, the latter having a scratch card on the back. Customers with a winning card could receive a Game Boy and Mario merchandise.<ref>''[https://youtu.be/uMLGFtLusBE Frosties commercial reuploaded to YouTube by Cereal & Other Ads]'' (March 27, 2017). Retrieved July 26, 2022.</ref><ref>''[https://archive.org/details/kelloggs-nintendo-collector-cards-1993/ Nintendo Collector Cards archived on Archive.org]'' (July 14, 2021). Retrieved July 26, 2022.</ref><ref>''[https://www.newspapers.com/clip/106188758/mario-frosties/ Advertisement from the Heartland Evening News]'' (July 15, 1993). Retrieved July 26, 2022.</ref>
In 1993, specially marked {{wp|Frosted Flakes}} boxes (known overseas as "Frosties") in the United Kingdom contained one out of 24 trading cards and one out of twelve stickers, the latter having a scratch card on the back. Customers with a winning card could receive a prize. Kellogg's was giving away 1,000 Game Boys; 10,000 shirts; 15,000 sets of five pins; and 20,000 posters.<ref>''[https://youtu.be/uMLGFtLusBE Frosties commercial reuploaded to YouTube by Cereal & Other Ads]'' (March 27, 2017). Retrieved July 26, 2022.</ref><ref>''[https://archive.org/details/kelloggs-nintendo-collector-cards-1993/ Nintendo Collector Cards archived on Archive.org]'' (July 14, 2021). Retrieved July 26, 2022.</ref><ref>''[https://www.newspapers.com/clip/106188758/mario-frosties/ Advertisement from the Heartland Evening News]'' (July 15, 1993). Retrieved July 26, 2022.</ref>


A similar promotion was done in Canada around the same time, albeit with significantly less cards and no stickers.<ref>Tassacafix (Uploaded on January 23, 2021).''[https://www.tcdb.com/ViewSet.cfm/sid/257972/1993-Kellogg's-Tony's-Tips Kellogg's Tony's Tips trading cards.]'' Trading Card Database. Retrieved August 4, 2022.</ref>
A similar promotion was done in Canada around the same time, albeit with significantly less cards and no stickers.<ref>Tassacafix (Uploaded on January 23, 2021).''[https://www.tcdb.com/ViewSet.cfm/sid/257972/1993-Kellogg's-Tony's-Tips Kellogg's Tony's Tips trading cards.]'' Trading Card Database. Retrieved August 4, 2022.</ref>
 
{{br}}
===Trading cards featuring Mario (Canada)===
===Trading cards featuring Mario (Canada)===
<gallery>
<gallery>
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File:Kellogg's Nintendo Collector sticker 03.jpg|Sticker
File:Kellogg's Nintendo Collector sticker 03.jpg|Sticker
File:Kellogg's Nintendo Collector sticker 04.jpg|Sticker
File:Kellogg's Nintendo Collector sticker 04.jpg|Sticker
</gallery>
===Miscellaneous merchandise===
<gallery>
File:Frosties poster 01.jpg|Poster
File:Frosties poster 02.jpg|Poster
File:Frosties pins.jpg|Set of five pins
File:Frosties shirt.jpg|Shirt
</gallery>
</gallery>
{{br}}
==Frosted Mini-Wheats==
{{multiple image
|align=right
|direction=horizontal
|footer=Box art from 1993
|image1=Nintendo Frosted Mini-Wheats box 01.jpg
|alt1=
|width1=110
|caption1=
|image2=Nintendo Frosted Mini-Wheats box 02.jpg
|alt2=
|width2=129
|caption2=
}}
Starting in February 1993,<ref>''[https://www.newspapers.com/clip/115930114/nintendo-frosted-mini-wheats-ad/ Advertisement from the Macon Telegraph]'' (February 28, 1993). Retrieved on January 6, 2023.</ref> customers could collect Power Points from the back of Frosted Mini-Wheats boxes and get a discount of up to fifteen dollars for certain Nintendo games, including ''[[Yoshi (game)|Yoshi]]'' and ''[[Dr. Mario (game)|Dr. Mario]]'' for the [[Nintendo Entertainment System]]. The offer expired on April 30, 1994.


{{br}}
{{br}}
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{{main|Donkey Kong (Nelsonic Game Watch)}}
{{main|Donkey Kong (Nelsonic Game Watch)}}


Kellogg's was responsible for distributing the [[Donkey Kong (Nelsonic Game Watch)|Donkey Kong]] [[Nelsonic Game Watch]]. Starting in 1995, customers could receive a watch by sending in an order form, $4.99, and a proof of purchase for any Kellogg's cereal. The offer ended on April 30, 1996.<ref>''[https://www.newspapers.com/clip/106971551/donkey-kong-kelloggs-watch/ Advertisement from The Honolulu Advertiser]]'' (August 20, 1995). Retrieved on August 4, 2022.</ref>
Kellogg's was responsible for distributing the [[Donkey Kong (Nelsonic Game Watch)|Donkey Kong]] [[Nelsonic Game Watch]]. Starting in 1995, customers could receive a watch by sending in an order form, $4.99, and a proof of purchase for any Kellogg's cereal. The offer ended on April 30, 1996.<ref>''[https://www.newspapers.com/clip/106971551/donkey-kong-kelloggs-watch/ Advertisement from The Honolulu Advertiser]'' (August 20, 1995). Retrieved on August 4, 2022.</ref>


==''Super Mario'' fruit snacks==
==''Super Mario'' fruit snacks==
[[File:SuperMarioFruitSnacks.jpg|thumb|The original boxart from 2010.]]
[[File:SuperMarioFruitSnacks.jpg|150px|thumb|The original boxart from 2010.]]
In 2010, Kellogg's began to produce ''Super Mario'' fruit snacks. The fruit snacks come in the shapes of [[Mario]], [[Luigi]], a [[Super Star]], [[Yoshi]], [[Toad]], and a [[Koopa Troopa]] shell. The fruit snacks have been re-released with different boxart, including a ''[[Mario Kart 8]]'' themed box in 2014.
In 2010, Kellogg's began to produce ''Super Mario'' fruit snacks. The fruit snacks come in the shapes of [[Mario]], [[Luigi]], a [[Super Star]], [[Yoshi]], [[Toad]], and a [[Koopa Troopa]] shell. The fruit snacks have been re-released with different boxart, including a ''[[Mario Kart 8]]'' themed box in 2014.


Line 152: Line 327:
Kelloggs Super Mario Fruit Snacks 5.jpg
Kelloggs Super Mario Fruit Snacks 5.jpg
</gallery>
</gallery>
 
{{br}}
==Super Mario Cereal==
==Super Mario Cereal==
{{main|Super Mario Cereal}}
{{main|Super Mario Cereal}}
Line 160: Line 335:
==References==
==References==
<references/>
<references/>
{{wikipedia}}
{{wikipedia}}
{{Companies}}
{{Companies}}
{{Merchandise}}
{{Merchandise}}
[[category:Merchandise]]
[[Category:Merchandise]]
[[category:Companies]]
[[Category:Companies]]

Latest revision as of 12:35, February 29, 2024

Kellogg's is an American food manufacturing company. Their various products have hosted several promotions and giveaways involving the Super Mario franchise.

1993 giveaway[edit]

Mockup of a western boxart of Mario & Wario, from a Kellogg's ad.
Mario & Wario boxart featured on the packaging

Starting in 1993, Kellogg's Canada was giving away six thousand copies of several Nintendo games. Customers would have to collect eight game letters (which spelled out "Nintendo" when completed) from Kellogg's cereal boxes and correctly answer a math equation in order to win. The giveaway's deadline was November 30, 1994.

Information about the giveaway on the packaging listed the games being offered, such as Super Mario Land 2: 6 Golden Coins, Yoshi, Yoshi's Cookie, and Yoshi's Safari. Another game listed on the packaging was Mario & Wario with the claim that it was going to be released in 1994, but Mario & Wario was never released outside of Japan.[1]

1995 giveaways[edit]

Between February and March of 1995, Kellogg's and several groceries stores (including Food 4 Less, Harris Teeter, and Piggly Wiggly) across the United States were hosting giveaways. The prizes mostly consisted of Super Nintendo Entertainment System consoles, Game Boys, and several Donkey Kong games. Each location offered a different amount of products and had separate submission deadlines. Customers could submit as many entrees as they wanted, as long as each submission was individually mailed and not mechanically reproduced.[2][3][4][5]

Front of a Donkey Kong Country themed shirt from Kellogg's.
Back of a Donkey Kong Country themed shirt from Kellogg's.
Shirt
Donkey Kong on the back of a Kellogg's Frosted Mini-Wheats cereal box.
Frosted Mini-Wheats box art

Another giveaway in 1995 was hosted by Corn Flakes, Raisin Bran, Cocoa Krispies, Rice Krispies Treats, and Cinnamon Mini-Buns. Prizes included 250 Zenith televisions; 750 Super Nintendo Entertainment System consoles with Donkey Kong Country; 4,000 Game Boys with Donkey Kong '94; and 5,000 Donkey Kong Country themed baseball caps. Customers could also purchase a shirt for $4.99 with two proofs of purchase from Frosted Mini-Wheats.[6] Nintendo also included a sixteen second long message about the giveaway on their video game hotline, which received 100,000 weekly phone calls at the time.[7]

1996 giveaway[edit]

A Nintendo Power advertisement for Kellogg's Nintendo 64 giveaway.
Nintendo Power advertisement

Starting in 1996, Kellogg's was offering customers various Nintendo 64 related prizes through specially marked cereal boxes. The offer ended on November 30, 1997. Kellogg's also distributed lenticular Super Mario 64 trading cards at the time.[8][9]

Prize Chance of winning Number of items available
Nintendo 64 block party 1:23,247,777 4
Nintendo 64 with a copy of Super Mario 64 1:42,972 2,164
Nintendo Power Super Power Club membership 1:14,530 6,400
Nintendo 64 hologram watch 1:3,875 24,000
Nintendo 64 phone card 1:64 1,463,907

Trading cards[edit]

1999 figurines[edit]

In France, Kellogg's included one figurine of Mario in specially marked boxes of Chocos and Honey Smacks (known in France as Smacks). Chocos had four figurines that could hang from an object while Honey Smacks had four figurines with suction cups.[10][11]

Chocos figurines[edit]

  • Kellogg's Mario figure 01.jpg
  • Kellogg's Mario figure 02.jpg
  • Kellogg's Mario figure 03.jpg
  • Kellogg's Mario figure 04.jpg

Honey Smacks figurines[edit]

  • Kellogg's Mario figure 05.jpg
  • Kellogg's Mario figure 06.jpg
  • Kellogg's Mario figure 07.jpg
  • Kellogg's Mario figure 08.jpg

Apple Jacks[edit]

In 1993, Apple Jacks featured strategy maps for Super Mario World on the back of their cereal boxes. There were six maps in total.[12][13]

Cinnamon Mini Buns[edit]

Bowser, a Bullet Bill, Donkey Kong, a Fire Flower, a Fishin' Lakitu with a Mushroom, Link, Mario, Roy Koopa, Samus Aran, two Super Stars, a Wiggler, and Yoshi on a Kellogg's Cinnamon Mini Buns poster from 1993.
Poster
Mario and Yoshi avoiding a Bullet Bill in a 1992 Kellogg's Cinnamon Mini Buns commercial.
Commercial

In 1993, Cinnamon Mini Buns had a mail-in offer of two free Nintendo posters to customers with two proofs of purchase. One poster featured various Super Mario characters and Power-Ups.[14][15]

Cocoa Krispies[edit]

North America[edit]

Donkey Kong Jr. and Coco the Monkey on the back of a Cocoa Krispies cereal box.
A Game Boy themed sticker dispenser with stickers of Mario, Coco the Monkey, Donkey Kong, Samus Aran, Wario, Enguarde, and Diddy Kong.
The Choco Island Challenge and the stickers and dispenser

In 1993 or 1994, Cocoa Krispies printed a board game based on Super Mario Kart on the back of their cereal boxes, calling it the "Choco Island Challenge". Players could either play as Donkey Kong Jr. or Coco the Monkey and would flip a coin to determine movement instead of dice. Most of the board spaces had references to Super Mario Kart, such as Lakitu at the finish line.[16]

A second promotion took place in 1995, when Cocoa Krispies distributed thirty Nintendo and Coco the Monkey related stickers per box with a cardboard dispenser resembling a Game Boy.[17]

France[edit]

Donkey Kong and Diddy Kong in a French commercial from 1997 for Kellogg's Choco Pops.
French commercial for the figurines

Kellogg's has hosted two France exclusive promotions involving Cocoa Krispies (known in France as Choco Pops) and the Donkey Kong Country series.

In 1997, Cocoa Krispies included figurines of Cranky Kong, Diddy Kong, Dixie Kong, Donkey Kong, Kiddy Kong, and King K. Rool in their cereal boxes.[18]

Another promotion included Donkey Kong Country themed pogs being distributed in their cereal boxes. The pogs were numbered and every third pog featured Coco the Monkey.[19]

Figurines[edit]

  • Kellogg's Cranky Kong figurine.jpg
  • Kellogg's Diddy Kong figurine.jpg
  • Kellogg's Dixie Kong figurine.jpg
  • Kellogg's Donkey Kong figurine.jpg
  • Kellogg's Kiddy Kong figurine.jpg
  • Kellogg's King K. Rool figurine.jpg

Pogs featuring Donkey Kong Country characters[edit]

  • Donkey Kong (#1)

    Donkey Kong (#1)

  • Diddy Kong (#2)

    Diddy Kong (#2)

  • Dixie Kong (#4)

    Dixie Kong (#4)

  • Diddy Kong and Donkey Kong (#5)

    Diddy Kong and Donkey Kong (#5)

  • Diddy Kong and Dixie Kong (#7)

    Diddy Kong and Dixie Kong (#7)

  • Winky, Donkey Kong, Rambi, Diddy Kong, and Expresso (#8)

    Winky, Donkey Kong, Rambi, Diddy Kong, and Expresso (#8)

  • Kritter (#10)

    Kritter (#10)

  • Krusha (#11)

    Krusha (#11)

  • Donkey Kong and Rambi (#13)

    Donkey Kong and Rambi (#13)

  • Diddy Kong and Expresso (#14)

    Diddy Kong and Expresso (#14)

Corn Flakes[edit]

Various Super Mario World and Yoshi characters on the back of a Kellogg's Corn Flakes cereal box.
Various Super Mario Bros. 3 characters on the back of a Kellogg's corn flakes box.
Board games
The front of a Kellogg's corn flakes box advertising Game Boy themed watches.
The back of a Kellogg's corn flakes box advertising Game Boy themed watches.
Box art and watch commercial
Box art and watch commercial

In 1992, Corn Flakes printed board games on the back of cereal boxes. They were centered around several Nintendo games, including Super Mario World, Yoshi, and Super Mario Bros. 3. Players would glide three coins across the board and whoever had the highest score won.[20]

Another Nintendo promotion from 1992 was when Corn Flakes had a mail-in offer of a Game Boy themed watch. It costed $1.80 and customers required proof of purchase. Mario is featured in a televised commercial for the watch, where he examines one and jumps into it, forming his face on the strap.[21]

Corn Pops[edit]

Ludwig von Koopa in a Kellogg's commercial.
Larry Koopa in a Kellogg's commercial.
Yoshi in a Kellogg's commercial.
Commercial
Label stickers from Kellogg's featuring Larry Koopa, Ludwig von Koopa, Mario, Super Koopas, and Yoshi.
label stickers

In 1993, specially marked Corn Pops boxes contained label stickers with different Super Mario characters on them.[22] A televised commercial featured clay animations of Larry Koopa, Ludwig von Koopa, and Yoshi showing off their own label stickers.[23]

Froot Loops[edit]

Mario and Toucan Sam in a Kellogg's Froot Loops commercial.
Commercial
A Froot Loops box promoting Mario Paint, circa 1994
Mario Paint Art Class, part of a Froot Loops promotion from 1994
Offer for a Mario Paint Squeezable Paint Brush, part of a Froot Loops promotion in 1994
Cereal box

In 1994, Froot Loops ran a promotion based on Mario Paint. Customers could order a free Squeezable Paint Brush produced by Mattel through the mail, which came in three different colors and featured either Mario or Toucan Sam.[24]

Frosted Flakes[edit]

Mario on the box art for Kellogg's Frosties.
The back of the Kellogg's Frosties box featuring Mario.
Box art
Mario in a Frosties commercial from 1993.
Commercial from the United Kingdom

In 1993, specially marked Frosted Flakes boxes (known overseas as "Frosties") in the United Kingdom contained one out of 24 trading cards and one out of twelve stickers, the latter having a scratch card on the back. Customers with a winning card could receive a prize. Kellogg's was giving away 1,000 Game Boys; 10,000 shirts; 15,000 sets of five pins; and 20,000 posters.[25][26][27]

A similar promotion was done in Canada around the same time, albeit with significantly less cards and no stickers.[28]

Trading cards featuring Mario (Canada)[edit]

  • Mario Canadian Frosted Flakes card.jpg
  • Yoshi Canadian Frosted Flakes card.jpg

Trading cards and stickers featuring Mario (United Kingdom)[edit]

  • Card 1

    Card 1

  • Card 2

    Card 2

  • Card 3

    Card 3

  • Card 4

    Card 4

  • Card 11

    Card 11

  • Card 12

    Card 12

  • Card 15

    Card 15

  • Card 16

    Card 16

  • Card 21

    Card 21

  • Card 22

    Card 22

  • Sticker

    Sticker

  • Sticker

    Sticker

  • Sticker

    Sticker

  • Sticker

    Sticker

Miscellaneous merchandise[edit]

  • Poster

    Poster

  • Poster

    Poster

  • Set of five pins

    Set of five pins

  • Shirt

    Shirt

Frosted Mini-Wheats[edit]

The front of a Kellogg's Frosted Mini-Wheats box advertising coupons for Nintendo game cartridges.
The back of a Kellogg's Frosted Mini-Wheats box advertising coupons for Nintendo game cartridges.
Box art from 1993

Starting in February 1993,[29] customers could collect Power Points from the back of Frosted Mini-Wheats boxes and get a discount of up to fifteen dollars for certain Nintendo games, including Yoshi and Dr. Mario for the Nintendo Entertainment System. The offer expired on April 30, 1994.

Nelsonic Game Watch[edit]

Main article: Donkey Kong (Nelsonic Game Watch)

Kellogg's was responsible for distributing the Donkey Kong Nelsonic Game Watch. Starting in 1995, customers could receive a watch by sending in an order form, $4.99, and a proof of purchase for any Kellogg's cereal. The offer ended on April 30, 1996.[30]

Super Mario fruit snacks[edit]

Super Mario fruit snacks. Fruit snacks are shaped like Mario, Luigi, Yoshi, Toad, a Star, and a Koopa Troopa Shell.
The original boxart from 2010.

In 2010, Kellogg's began to produce Super Mario fruit snacks. The fruit snacks come in the shapes of Mario, Luigi, a Super Star, Yoshi, Toad, and a Koopa Troopa shell. The fruit snacks have been re-released with different boxart, including a Mario Kart 8 themed box in 2014.

  • Kelloggs Super Mario Fruit Snacks 1.jpg
  • Kelloggs Super Mario Fruit Snacks 2.jpg
  • Kelloggs Super Mario Fruit Snacks 3.jpg
  • Kelloggs Super Mario Fruit Snacks 4.jpg
  • Kelloggs Super Mario Fruit Snacks 5.jpg

Super Mario Cereal[edit]

Main article: Super Mario Cereal

Super Mario Cereal was first released by Kellogg's on December 11, 2017.[31] It was created to promote Super Mario Odyssey and boxes initially featured an NFC tag compatable with the game.[32]

References[edit]

  1. ^ G, Evan (Last updated September 22, 2013). Mario & Wario. SNES Central. Retrieved July 28, 2022.
  2. ^ Advertisement from the Charlotte Observer (February 15, 1995). Retrieved August 17, 2022.
  3. ^ Advertisement from the Kansas City Star (February 8, 1995). Retrieved August 17, 2022.
  4. ^ Advertisement from the Kansas City Star (February 15, 1995). Retrieved August 17, 2022.
  5. ^ Kellogg's giveaway commercial reuploaded to YouTube by Commercial Collections (May 31, 2021). Retrieved August 17, 2022.
  6. ^ Kellogg’s Original Super Nintendo Cereal Artwork. Nintendo Player. Retrieved February 25, 2023.
  7. ^ Corcoran, Judy (February 25, 1995). Kellogg and Nintendo join for video game promotion. Supermarket News. Retrieved February 25, 2023.
  8. ^ Advertisement from the Miami Herald (October 20, 1996). Retrieved on July 30, 2022.
  9. ^ Bounty13 (Uploaded on July 15, 2022) Super Mario 64 3D cards. Trading Card Database. Retrieved July 30, 2022.
  10. ^ Super Mario - Nintendo - Figurines accroche verre kellogg's. Bibelotmania. Retrieved February 19, 2023.
  11. ^ Super Mario - Nintendo - Figurines kellogg's - Ventouse. Bibelotmania. Retrieved February 19, 2023.
  12. ^ Advertisement from The Montana Standard (February 28, 1993). Retrieved August 4, 2022.
  13. ^ Apple Jacks commercial reuploaded to YouTube by Jon E Commercials For Kids (November 19, 2021). Retrieved August 17, 2022.
  14. ^ Advertisement from the San Francisco Examiner (February 07, 1993). Retrieved July 26, 2022.
  15. ^ Cinnamon Mini Buns commercial reuploaded to Dailymotion by Steven Rosero. Retrieved September 10, 2022.
  16. ^ Kellogg's Cocoa Krispies with Nintendo Super Mario Kart Game. Google Arts & Culture. Retrieved August 4, 2022
  17. ^ Advertisement from The Modesto Bee (January 8, 1995). Retrieved August 4, 2022.
  18. ^ Ryan (August 14, 2017). Cereal Box Freebies! French Donkey Kong figures from Kellogg’s Choco Pops, 1997!. The Forgotten Starship. Retrieved on January 7, 2023.
  19. ^ Administrator and Vincent. Kelloggs > Nintendo Donkey Kong. Milkcapmania. Retrieved on January 7, 2023.
  20. ^ Kellogg's Corn Flakes with Nintendo Board Games. Google Arts & Culture. Retrieved July 30, 2022
  21. ^ Corn Flakes commercial reuploaded to YouTube by Radio Free Galaxy (November 18, 2021). Retrieved July 26, 2022.
  22. ^ Advertisement from the Cincinnati Enquirer (February 14, 1993). Retrieved July 26, 2022.
  23. ^ Corn Pops commercial reuploaded to YouTube by Commercial Collections (August 10, 2018). Retrieved July 26, 2022.
  24. ^ Froot Loops commercial reuploaded to YouTube by Hakki Bulut (January 3, 2019). Retrieved September 10, 2022.
  25. ^ Frosties commercial reuploaded to YouTube by Cereal & Other Ads (March 27, 2017). Retrieved July 26, 2022.
  26. ^ Nintendo Collector Cards archived on Archive.org (July 14, 2021). Retrieved July 26, 2022.
  27. ^ Advertisement from the Heartland Evening News (July 15, 1993). Retrieved July 26, 2022.
  28. ^ Tassacafix (Uploaded on January 23, 2021).Kellogg's Tony's Tips trading cards. Trading Card Database. Retrieved August 4, 2022.
  29. ^ Advertisement from the Macon Telegraph (February 28, 1993). Retrieved on January 6, 2023.
  30. ^ Advertisement from The Honolulu Advertiser (August 20, 1995). Retrieved on August 4, 2022.
  31. ^ McWhertor, Michael (November 29, 2017). Nintendo’s new Super Mario breakfast cereal is also an amiibo. Polygon. Retrieved July 26, 2022.
  32. ^ McFerran, Damien (March 18, 2018). You Can Now Buy Super Mario Cereal Without The Amiibo Functionality. Nintendo Life. Retrieved July 26, 2022
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