Shop owner

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Shop owner
Artwork of the shop owner from Wario Land 4
Artwork of the shop owner.
First appearance Wario Land 4 (2001)
“Here's a smile for you!”
Shop owner, Wario Land 4

The shop owner[1] is the keeper of the Item Shop in the game Wario Land 4. Their purpose is to sell Wario items which can be purchased using medals. These items can be used to assist Wario in defeating bosses by inflicting damage before the battle begins. The shop owner highly resembles Mr. Game & Watch and has been described as a "strange little dude".[2] Their true identity is Princess Shokora, who takes the form of a black cat due to a curse set on her by the Golden Diva.

Shop owner
In-game sprites of the shop owner.

When an item is purchased, the shop owner will follow Wario to the boss room. There, they will use the purchased item against the boss. For some items, the shop owner will even transform into various creatures to inflict damage.

The shop owner also appears in Super Mario-kun. Unlike in the game, they lack a nose. They use the Large Lips move to help Wario defeat Aerodent.


Names in other languages[edit]

Language Name Meaning
Japanese アイテム店長[3]
Aitemu Shoppu no tenchō
Item Shop's manager


  • When an item is used against the final boss Golden Diva, instead of the shop owner leaving the room after the item has been used, they will stay and transform into the black cat, which in turn will confront the Golden Diva. The black cat will still appear if Wario does not purchase an item, but will come in later after Wario.


  1. ^ Nintendo 3DS Ambassador Program digital manual bio: "You will be able to buy items from an Item Shop before facing a boss. You can buy these with the medals you won in the mini-games. Once you have purchased an item, you will automatically proceed to the boss chamber. The shop owner will then come and use your purchased item on the boss."
  2. ^ Screenshot from the Wario Land 4 official European websiteMedia:WL4 Little Dude.png
  3. ^ Super Mario-kun volume 28, page 162.