These are toys that can be assembled, built, and crafted from smaller pieces.
Gallery of games
These are toys with interactive games or activities that can often be played with multiple people.
Other Mario-themed games
Super Mario Land finger puppets
Water toys are small containers that need water to be filled in order to play a game. The objective is to make all the objects in the container go into the U-shaped holders, or rods. To do it, the player presses a button to blow air in order to lift the objects up.
Plushies are toys that contain some type of stuffing inside, most likely from synthetic materials. For a gallery of plushies from San-ei, see here.
Super Mario Kart plushies
Super Mario Galaxy plushies
This is a set of four San-ei Mario plushies based on Super Mario Galaxy.
Luigi's Mansion: Dark Moon plushies
These are San-ei-manufactured plushies based on Luigi's Mansion: Dark Moon.
These toys were included in some type of promotional event and are not typically sold.
Happy Meal toys
Burger King promotional items
KFC promotional items
Mario Kart Wii
In 2008, KFC (Kentucky Fried Chicken) promoted Mario Kart Wii in Mexico by creating four kart figurines that can launch forward. They come with decorative stickers, necessary to make the appearance of the kart figurine complete.
In 2020, a Mario Kart Kinder Surprise promotion was launched in Hungary and Romania. Each Kinder Surprise Maxi egg wrapped in a Mario Kart package featured a Mario, Luigi, or Donkey Kong figurine with their respective karts and gliders from Mario Kart 7.
The following are presentation foldouts that are packaged with the toys.
Pepsi Twist promotional figurines
Taco Bell promotional items
Toys modeled after real life vehicles and vehicles from the Mario franchise
K'NEX Mario Kart building sets
Mario Kart toys