Mario Day
Mario Day[1] (also written as Mar10 Day,[2] MAR10 Day, and Mario day[3]), or National Mario Day,[4] is an annual celebration of the entire Super Mario franchise. It takes place on March 10 each year because the date, written as "MAR10," resembles "MARIO."[5][6] The holiday could be celebrated by dressing up as Mario, having a Super Mario-themed party, or simply playing Super Mario games,[7] among others. Although the holiday was not created or declared by Nintendo, the day was unofficially celebrated by most Super Mario fans.[8] Since 2015, Nintendo has officially embraced the holiday and started celebrating annually by promoting Super Mario games and holding Super Mario-themed events.[9][10] On an ABC newscast on March 10, 2017, the headline "National Mario Day" was played to celebrate Mario Day, where the reporter talked about Mario Day, its name, and Mario.[11]
History[edit]
2015[edit]
In 2015, Nintendo of America posted a tweet on its Twitter account where the company wished the YouTube channel Smosh Games a happy Mario Day and asked the channel what was its favorite moment in a Super Mario game.[12] Another tweet celebrating the holiday was posted by Nintendo UK, where the company asked players which Super Mario game they were playing on that day.[9]
2016[edit]
In 2016, Nintendo celebrated the holiday by releasing a video on its official YouTube channel titled Celebrate Mar. 10 - Mario Day! The video is about a person in a Mario costume walking around Nintendo's office, turning things into Super Mario-related objects such as turning notepads into Nintendo 3DS systems. The person also adds Super Mario-related objects to the office such as several Super Mario plushies to a person's desk.[2]
2017[edit]
In 2017, Nintendo celebrated the holiday by adding a free Super Mario-themed frame to Facebook and the Messenger Camera that could be used from March 10 at 5 a.m. PT until March 12 at 11:59 p.m. PT.,[10] by putting several Super Mario games on sale on Amazon, and by having several My Nintendo rewards for Super Mario titles such as a 30% off discount on Mario Kart 8. Nintendo also worked with the Starlight Children's Foundation by providing new designs for its gowns while making a donation to create 2,000 gowns.[10] A quiz was published that year on the Play Nintendo website in celebration of Mario Day.
2018[edit]
In 2018, Nintendo partnered with Google adding Mario in Google Maps, where the user can have Mario drive around in a Pipe Frame. Users had to look for a ? Block next to the start button when the start and destination fields were filled.[13][14] Nintendo also held an in-game event in Super Mario Run, called "It's All About Mario Event," where all Mario-related items are in fixed appearance rates in Super Bonus Game. At the same time, Nintendo offered a special 50% discount for the full game. Several rewards for My Nintendo include the "Mario's Mighty Mustache" 3DS theme.[14]
Special events for Mario Day were held in other Nintendo games. In Animal Crossing: Pocket Camp, items from the Super Mario franchise were available to craft for a limited time.[15][16]
2019[edit]
In 2019, Nintendo released a promotion in Europe where buyers who purchased Super Mario Odyssey, New Super Mario Bros. U Deluxe, Mario Kart 8 Deluxe, Super Mario Party, or Mario Tennis Aces between the 8th and 10th of March would receive double Gold Points.[17] In North America, Nintendo released several My Nintendo discounts on Super Mario games,[18] discounted download codes for the games that where included in the My Nintendo promotion in Europe to cost $39.99 from participating retailers,[19] and discounted Nintendo Switch systems with one of five select Super Mario games to cost $329.98.[19]
Nintendo also released an episode of Nintendo Minute on its official YouTube channel titled "Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute." In this video, series' hosts Kit and Krysta rank several Super Mario enemies based on several categories, such as which would be the most annoying pet.[20] Nintendo of America made a celebratory tweet for the holiday asking how fans will celebrate Mar10 Day.[21] There were also several Super Mario-related activities that took place at Nintendo New York, which were sponsored by Frito-Lay Variety Packs.[1]
The event "It's All About Mario Event" returned in Super Mario Run, and the player was given 10 Rally Tickets as a log-in bonus. In Animal Crossing: Pocket Camp, Mario's hat and outfit were gifted for all players,[22] and several Super Mario-themed wallpaper and flooring were available for crafting.[23] Several of the furniture from the prior Mario-related event returned, and the Fishing Tourney 12 for the game featured Cheep Cheeps, Eep Cheeps, Cheep Chomps, and Bloopers as catchable fish.[24]
2020[edit]
The Mario Bros. Tour in Mario Kart Tour featured Mario and Luigi wearing their Donkey Kong and Super Mario Bros.: The Lost Levels outfits, respectively, and ran until the actual Mario Day. Select Super Mario games had a $20 discount in the US eShop resulting in $39.99 from March 8, 2020 (9:00 a.m. PT) to March 14, 2020 (11:59 p.m. PT), them being Super Mario Maker 2, Super Mario Party, Mario & Sonic at the Olympic Games Tokyo 2020, and Yoshi's Crafted World.[25] LEGO and Nintendo released short videos on their Twitter accounts, teasing a LEGO and Super Mario crossover, which was eventually announced as LEGO Super Mario.[26] Unlike in 2017 and 2018, there was no Super Mario crossover event with Animal Crossing: Pocket Camp, likely due to them doing an event focusing on the then-impending release of Animal Crossing: New Horizons.
2021[edit]
Aside from various events relating to the Super Mario Bros. 35th Anniversary event such as those included in Animal Crossing: Pocket Camp and Animal Crossing: New Horizons, a 35% off sale was held for Super Mario Maker 2, Mario Tennis Aces, Luigi's Mansion 3, and Super Mario Party. The Mario Tour's starting date in Mario Kart Tour also coincides with Mario Day. A special Know Your Nintendo video was also released that day on the official YouTube channel with five questions (three standard questions and two bonus questions) focusing on the Super Mario series.[27]
2022[edit]
Super Nintendo World in Universal Studios Hollywood was announced to open in 2023.[28] Three new LEGO Super Mario sets and a LEGO Princess Peach were also announced.[29] Various games such as Mario Kart 8 Deluxe, Super Mario 3D World + Bowser's Fury, New Super Mario Bros. U Deluxe, Luigi's Mansion 3 and its DLC packs, Yoshi's Crafted World, Mario + Rabbids Kingdom Battle, and Mario & Sonic at the Olympic Games Tokyo 2020 also received discounts.[30]
2023[edit]
In 2023, Nintendo issued an official motto for the event, "Every Day Is a Mario Day," used in some promotional material,[31] including a song themed around Mario Day.[3] On March 1, a Super Mario-themed party was held at Nintendo New York, featuring special guests Mario, Luigi, and Ryan Kaji from the YouTube channel Ryan's World. Visitors could meet Ryan and play Nintendo Switch games with him.[32] In Mario Kart Tour, the Mario Tour began on March 7 and ended on March 21, and it ran at the same time as an in-game celebration titled the "Mario event." The final trailer of The Super Mario Bros. Movie premiered in a dedicated Nintendo Direct presentation on March 9, 14:00 PT[33]—in other words, on Mario Day in most countries in the Eastern Hemisphere. Several other movie-related publicity was released during this time, such as a cast interview with Fandango[34] and a theme song singalong on The Tonight Show Starring Jimmy Fallon.[35] An event promoting the film in Super Mario Run began on March 10 and ended on May 31.[36] Wave 4 of the Mario Kart 8 Deluxe – Booster Course Pass DLC pack was released on March 10;[37] both Wave 4 of the Booster Course Pass and the aforementioned Mario Tour of Mario Kart Tour introduced Mario Circuit from Mario Kart DS to their respective games. The "Dry Bowser Castle Battle" LEGO Super Mario expansion set and LEGO Donkey Kong were also announced.[38] On March 11, select GameStop stores offered visitors free Super Mario-themed items.[32]
A Nintendo Switch bundle labeled the "Nintendo Switch Mario Choose One Bundle,"[39] which includes a The Super Mario Bros. Movie sticker sheet and a full game download for either Mario Kart 8 Deluxe, New Super Mario Bros. U Deluxe, or Super Mario Odyssey, was released on Mario Day.[32][40] Select Nintendo Switch games and DLC featuring characters from the Super Mario franchise received digital discounts: The first wave of discounts ran from March 10, 00:00 PT to March 23, 23:59 PT and involved Mario Party Superstars, Donkey Kong Country: Tropical Freeze, and Yoshi's Crafted World; the second wave lasted from March 24, 00:00 PT to April 7, 23:59 PT and involved Mario Kart 8 Deluxe, Super Mario Odyssey, New Super Mario Bros. U Deluxe, Super Mario Maker 2, and Super Mario 3D World + Bowser's Fury.[32] Similarly, at select retailers between March 5 and March 11, physical editions of certain Super Mario games were discounted by up to $20, while Mario Kart Live: Home Circuit sets were discounted by $40.[32]
Gallery[edit]
Promotional artwork (2017)
My Nintendo desktop wallpaper (2017)
My Nintendo smartphone wallpaper (2017)
My Nintendo desktop wallpaper (2017)
My Nintendo smartphone wallpaper (2017)
My Nintendo desktop wallpaper (2018)
My Nintendo smartphone wallpaper (2018)
My Nintendo desktop calendar (2018)
My Nintendo smartphone calendar (2018)
Promotional artwork for the Nintendo and Google Maps collaboration in Mario Day 2018 from Nintendo Co., Ltd.'s LINE account
Drawing of Mario by Yoshiaki Koizumi to celebrate Mario Day 2018
A graphic from Nintendo's social media accounts on Mario Day 2018 to promote a 50% discount on Super Mario Run
A graphic posted by @SuperMario_UK on Twitter on Mario Day 2018 to promote the aforementioned discount
Artwork of Mario jumping next to a "Happy Mar10 Day" text
My Nintendo desktop wallpaper (2019)
My Nintendo smartphone wallpaper (2019)
My Nintendo desktop wallpaper (2019)
My Nintendo smartphone wallpaper (2019)
Artwork to celebrate Mario Day 2019
My Nintendo desktop wallpaper (2020)
My Nintendo smartphone wallpaper (2020)
My Nintendo desktop calendar (2020)
My Nintendo smartphone calendar (2020)
Photo to celebrate Mario Day 2020 from Nintendo of America's Instagram account
Photograph of various Super Mario amiibo figures posted by Nintendo Australia and New Zealand on social media to celebrate Mario Day 2020
Artwork for Mario Day from the Mario Kart Tour team
Play Nintendo (2021)
My Nintendo Store promotion (2022)
Banner for a selection of Mario Day sales and deals on the Nintendo website (2022)
Banner (2023)
Promotional image for a 2023 Mario Day event at Nintendo New York
"Mar10 Day" in the style of the logo for The Super Mario Bros. Movie
Graphic showing fun facts about games in the Super Mario series
Promotional image for a Super Mario-themed Nintendo Switch bundle
Names in other languages[edit]
Mario Day[edit]
| Language | Name | Meaning |
|---|---|---|
| Japanese | マリオの日[41] Mario no Hi |
Mario's Day |
| Chinese (Simplified) | 马力欧日[42][43] Mǎlì'ōu Rì |
Mario Day |
| Chinese (Traditional) | 瑪利歐之日[44] Mǎlì'ōu zhī Rì |
Mario's Day |
| Czech | Den Super Maria[45] | |
| Danish | Mario-dag[46] | |
| Dutch | Mario-dag[47] | Mario-day |
| Estonian | Mario päev[48] | |
| Finnish | Mario-päivä[49] | |
| French | Jour de Mario | Mario's Day |
| German | Marios Tag | Mario's Day |
| Hebrew | יום מריו[citation needed] Yom Mario |
Mario Day |
| Hungarian | Mario-nap[50] | |
| Italian | Giornata di Mario | Mario's Day |
| Latvian | Mario diena[51] | |
| Lithuanian | Mario diena[52] | |
| Norwegian | Mario-dagen[53] | |
| Polish | Dzień Mario[54] | |
| Portuguese | Dia do Mario | Mario's Day |
| Romanian | Ziua Mario[55] | Mario Day |
| Slovak | Deň Maria[56] Deň Super Maria[57] |
|
| Spanish | Día de Mario | Mario's Day |
| Swedish | Mario-dagen[58] | |
| Turkish | Mario Günü[59] |
MAR10 Day[edit]
| Language | Name | Meaning |
|---|---|---|
| Danish | MAR10-dag[60] | |
| Dutch | MAR10 Dag[61] | MAR10 Day |
| Finnish | MAR10-päivä[62][63] | |
| French | Journée MAR10[64] | |
| German | SUPER-MARIO-TAG[65] | |
| Hungarian | MAR10 nap[66][67] | |
| Italian | MAR10 Day[68] | - |
| Latvian | MAR10 diena[51] | |
| Norwegian | MAR10-dagen[53] | |
| Polish | Dzień MAR10[69] | |
| Portuguese (NOA) | MAR10 Day[70] | - |
| Portuguese (NOE) | Dia do MAR10[71] | |
| Romanian | Ziua MAR10[72] | MAR10 Day |
| Slovak | Deň MAR10[56][57] | |
| Swedish | MAR10-dagen[58] | |
| Turkish | MAR10 Günü[59] |
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