Club Nintendo (Mexican magazine)

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Club Nintendo
Logo for Mexico's Club Nintendo magazine (Year 26, Issue no. 6 → Year 27, Issue no. 6)
Publisher Editorial Televisa[1]
Original language Spanish (Latin America)
Issues Mexico 276
Argentina 326
Chile 326
Colombia 326
Ecuador 326
Peru 326
Release dates Mexico December 8, 1991–December 2014[1]
Argentina January 1991–February 2019[?]
Chile January 1991–February 2019[?]
Colombia January 1991–February 2019[?]
Ecuador December 8, 1991–February 2019[?]
Peru January 1991–February 2019[?]
Shigeru Miyamoto holding a copy of Club Nintendo (Mexican magazine), issue no. 1, signed by himself.
Shigeru Miyamoto holding a copy, signed by himself, of the very first issue

Club Nintendo, shortened to CN or ClubNin and stylized as "C◆L◆U◆B Nintendo" or "CLUB◆◆◆ NINTENDO", was the official magazine of Nintendo for Mexico and the rest of Latin America. It was created by Gustavo "Gus" Rodríguez and José "Pepe" Sierra Monroy. Editorial Televisa was its publisher until February 2019, where due to financial problems of the editorial, its publication was immediately stopped for those Latin American countries where it was still published (Venezuela, Colombia, Peru, Ecuador, Argentina, and Chile in monthly physical format), adding to its digital version.

In December 2011, the magazine celebrated its 20th anniversary and in December 2014 they published their last issue in monthly physical format in Mexico.[1]

Club Nintendo is the longest-running discontinued official Nintendo-related magazine and the third longest-running magazine overall, after the still active Nintendo DREAM and Famitsu.

Development and history[edit]

The front of the first issue of El Mundo de Nintendo, the newsletter that preceded the Mexican Club Nintendo magazine.
First issue of El Mundo de Nintendo, the newsletter that preceded the magazine
Gus Rodríguez (co-founder of the Mexican magazine Club Nintendo) interviewing Gunpei Yokoi with Teruhide Kikuchi (promoter of the aforementioned magazine) as Gus's interpreter.
Gus Rodríguez (right; magazine's co-founder) interviewing Gunpei Yokoi (left) with Teruhide Kikuchi (middle; magazine's promoter) as Gus's interpreter

In 1987, two advertising executives and gamers, Gus Rodríguez and Pepe Sierra, formed an agency called Network Publicidad. In 1988, they acquired an NES along with Super Mario Bros. and The Legend of Zelda, when these were not very well-known in Mexico, and thus began their love for Nintendo and its works.[2]

In 1989, Jorge Nogami, about to open an official Nintendo store in Mexico City, called Gus and Pepe to do some advertising for him. Instead of making ads for radio and newspapers, they decided to publish a bi-weekly newsletter called El Mundo de Nintendo (The World of Nintendo), which contained information about the best-selling titles, tips and tricks. The newsletter started with four pages and two inks, was letter-sized, folded in three and included almost no photos or images since most had to be done by hand.[3]

The newsletter became so popular in the store that it grew to six pages and three inks by the eight issue, and special editions of some games such as Super Mario Bros. and Super Mario Bros. 3 were also made. Some time later, two new members nicknamed Axy and Spot joined the team (contributing with a section called Warp Zones), as were Jesús Medina "Chucho" and Adrián Carbajal "Carqui".

In July 1991, Teruhide Kikuchi, a Japanese executive from Itochu (formerly C. Itoh & Co.), called Network Publicidad and Ediciones Continentales to create a magazine to inform about and promote Nintendo products. As additional support, Itochu subcontracted the company Gamela for the official distribution of Nintendo's products and that by itself gave to the company a certain public perception as Nintendo's Latin American HQ. [4]

Gamela began to work on a prototype to show to Kikuchi, choosing the one made by Network Publicidad since Ediciones Continentales was planning to make a hobby magazine. Thus, the meetings for the magazine's creation began, where some names were proposed for it such as Universo Nintendo, Nintendo Juegos, Nintendomanía (this one used later for a Saturday-only TV program on 1995 presented by Gus Rodríguez), Mariolandia and El Club de Nintendo[5], which was Kikuchi's final choice. Thus, on December 8, 1991, the first issue of the magazine came out under the name Club Nintendo.

During the first years the magazines were stapled together, covers were airbrushed on cardboard four times the original size, pictures of the games were taken with a camera directly from the monitor with the Game Boy's games were photocopied from the screen, other images were hand-drawn and maps were drawn on albaneno paper with a stylograph and colored with markers.

Over time, the magazine underwent several changes in style and format, it began to be bound, more pages were added, new sections began to appear and special editions began to be released. In addition, the magazine organized several parties, meetings, tournaments and attended many events such as the CES, the E3 and the EGS. They also usually give away consoles, games and other items related to Nintendo or the magazine during special events or promotionals posted in the magazine.

It was with the issue of December 2014 (Super Smash Bros. for Nintendo 3DS / Wii U on the cover) that the magazine stopped its monthly publishing for Mexico's market; meanwhile in countries like Chile or Peru continued this format of publishing until its cancellation in February 2019. An issue was planned for March 2019 with Yoshi's Crafted World as the main article, but it was canceled too.

With this, the magazine ended with a record of 263 issues and more than 13 special editions.

Nintendo staff such as Satoru Iwata, Shigeru Miyamoto, Charles Martinet, Masahiro Sakurai, Hideki Konno, Takashi Tezuka, Goro Abe, Eiji Aonuma, Yoshio Sakamoto, and Reggie Fils-Aimé have had direct contact with the magazine and its editors.[6][7][8] Charles Martinet has also made frequent appearances in the magazine, such as for the presentation event for New Super Mario Bros. Wii during the 2008 Nintendo Tour, a video game tour that took place in the three main Mexican cities: Mexico City, Monterrey, and Guadalajara.[9][10][11]

Content[edit]

The magazine had various sections that disappeared or returned with some regularity. Some examples are:

  • DR. MARIO: Column of questions sent by mail, traditional or electronic, with answers by Dr. Mario himself. This section began in the first issue, though instead of being a Q&A section, it was about the NES video game that lent its name to the section.[12]
  • CN Retos: A competitive section in which records, challenges or feats were set to be overcome by the magazine's staff, in addition to announcing those already accomplished (with screenshots as evidence) by readers of the magazine.
  • El Ojo del Cuervo: This section is more cinema-focused, and discusses popular films, historical or otherwise, that may have had an influence on or connection to video games, whether from Nintendo or third-party developers in general.
  • Canales Nintendo: Where the content of WiiWare's games is summarized.
  • CN Profile: A detailed summary of Nintendo-related characters.
  • Mariados: Where readers sent their questions regarding secrets or parts of video games that are difficult to overcome or discover.
  • Curso Nintensivo: Full and complete guides to beat games the best possible.
  • El Control de los Profesionales: Section that talked about video games at a deeper and more technical level, approaching them from a more ethical perspective.
  • Información Clasificada: Section with extra and unpublished information about video games in general, which was mostly provided by Nintendo Power.
  • S.O.S. - Servicio Organizado de Secretos: Several lists of video games with tricks to obtain unlockable content.
  • Un Vistazo a Japón: Section dedicated to the culture of Japan, things such as manga, anime, or video games that are popular there and/or that have never been released outside that market.
  • Los Años Maravillosos: Section dedicated to remembering Nintendo's consoles from the past and some of their most memorable games.
  • Galería CN: Where readers can send their fanarts by traditional mail.
  • Uno con el Control: Video game reviews and analysis, evaluating gameplay, graphics, story, and overall ratings.
  • Centro de Entrenamiento: Guides, tricks, and tips for overcoming difficult levels, finding secrets, or mastering specific game mechanics.
  • Cementerio de Videojuegos: A section dedicated to readers who are "retro" collectors and to lesser-known, old video games.
  • ¿Qué hay dentro de...?: Educational section whose purpose is to perform a virtual disassembly of a videogame, console, accessory, or peripheral to show its functionality and internal components and explain what each one is used for.
  • A Favor y En Contra: Analysis of the positive and negative aspects of a video game with brief opinions from several readers of the magazine.
  • Wario Awards: This section, presented by Wario, features video games released on Nintendo consoles that are considered poorly made or awful. Wario constantly boasts about himself and how well-made his games are, whether they are from his own franchise or those in which he appears as a guest.

List of Super Mario game reviews[edit]

Issue Game Pages
2/1991 Super Mario World 18
11/1991 Super Mario Kart and Mario Paint 3
8/1993 Super Mario All-Stars 6
11/1994 Donkey Kong Country 9
10/1995 Super Mario World 2: Yoshi's Island 7
12/1995 Donkey Kong Country 2: Diddy's Kong Quest 7
1/1997 Mario Kart 64 7
6/1997 Game & Watch Gallery 18
11/1997 Diddy Kong Racing 12
2/1998 Yoshi's Story 6
2/1999 Mario Party 43
4/1999 Super Smash Bros. 9
12/1999 Donkey Kong 64 10
1/2000 Mario Party 2 6
9/2000 Mario Tennis 4
1/2001 Paper Mario 3
5/2001 Mario Party 3 39
8/2001 Mario Kart: Super Circuit
(Part of E3 2001 event's report)
9
11/2001 Luigi's Mansion 8
12/2001 Super Smash Bros. Melee 16
3/2002 Super Mario World: Super Mario Advance 2 7
8/2002 Super Mario Sunshine 8
11/2002 Mario Party 4 8
11/2002 Game & Watch Gallery 4 8
5/2003 Wario World 8
11/2003 Mario Kart: Double Dash!! 8
12/2003 Mario & Luigi: Superstar Saga 7
8/2004 Donkey Konga 7
9/2005 Mario Superstar Baseball 54
10/2005 Mario Kart DS 26
11/2005 Super Mario Strikers 24
2/2006 Super Princess Peach 28
5/2006 New Super Mario Bros. 54
9/2006 Mario vs. Donkey Kong 2: March of the Minis 24
1/2007 WarioWare: Smooth Moves 58
2/2007 Diddy Kong Racing DS 44
7/2007 Mario Strikers Charged 46
11/2007 Super Mario Galaxy 36
12/2007 Mario Party DS 36
Special 2007 Art book of the Super Mario franchise
(Up to then latest game Super Paper Mario)
All
2/2008 Super Smash Bros. Brawl 54
5/2008 Mario Kart Wii 50
Special 2008 Super Smash Bros. series 8 (Super Smash Bros.)
32 (Super Smash Bros. Melee)
54 (Super Smash Bros. Brawl)
4/2010 WarioWare: D.I.Y. 42
5/2010 Super Mario Galaxy 2 42
12/2010 Donkey Kong Country Returns 42
1/2011 Super Mario All-Stars Limited Edition 40
11/2011 Mario & Sonic at the London 2012 Olympic Games 44
6/2012 Mario Tennis Open 36
11/2012 Nintendo Land 38
2/2013 Luigi's Mansion: Dark Moon 48
5/2013 Donkey Kong Country Returns 3D 52
12/2013 Super Mario 3D World 44
1/2014 Mario Party: Island Tour 50
3/2014 Donkey Kong Country: Tropical Freeze 48
4/2014 Yoshi's New Island 46
5/2014 Mario Kart 8 50
7/2014 Super Smash Bros. for Nintendo 3DS
(Part of E3 2014 event's report.)
46
11/2014 Special edition: Bowser
12/2014 Super Smash Bros. for Wii U
1/2015 Special edition: Donkey Kong
3/2015 Mario Party 10
4/2015 Super Mario Maker
6/2015 Special edition: amiibo
6/2016 (Digital) Super Mario Maker for Nintendo 3DS
1/2017 (Digital) Mario Sports Superstars
2/2017 (Digital) Mario Kart 8 Deluxe 6
4/2017 (Digital) Mario + Rabbids Kingdom Battle
5/2017 (Digital) Mario & Luigi: Superstar Saga + Bowser's Minions 6
3/2018 (Digital) Mario Tennis Aces
5/2018 (Digital) Luigi's Mansion (Nintendo 3DS)
6/2018 (Digital) Super Smash Bros. Ultimate

Gallery[edit]

Logos[edit]

Super Mario-related covers[edit]

1990s[edit]

2000s[edit]