From the Super Mario Wiki
The + Clock (or Plus Clock) is an item that appears in many Mario platformers, where collecting it gives the player more time to complete a task. It first appears in Super Mario Bros. Special as "Clock", where it adds 100 units to the timer.
+ Clocks reappear in Super Mario Galaxy 2, as a green clock with a knob on top, with the minute hand pointed at it. These appear in several Speedy Comet missions and add ten seconds to the player's time limit, which starts at either twenty or thirty seconds. The player must collect these in order to complete the level. They appear only in the Speedy Comet missions for Sky Station Galaxy, Bowser's Lava Lair, Bowser's Gravity Gauntlet, Bowser's Galaxy Generator, and Stone Cyclone Galaxy.
+ Clocks reappear in Super Mario 3D Land with a similar purpose. They appear in two different colors: blue and green. Blue clocks refill 10 seconds of the time limit, and green clocks refill 100 seconds. This concept of blue ones adding 10 seconds and green ones adding 100 seconds returns in this game's direct sequel.
Both green and blue + Clocks also appear in the Nintendo 3DS game New Super Mario Bros. 2. Unlike in the previous games, the green clocks add 50 seconds to the time limit when collected. The blue clocks add 10 seconds. The + Clocks appear only in Coin Rush mode.
Green and blue + Clocks have been shown to be reappearing in Super Mario 3D World, where they add the same number of seconds to the timer as in Super Mario 3D Land. They once again appear to be somewhat rare in the gameplay. They first appear in the first level of the game, Super Bell Hill, in the area where the player catches the Big Rabbit.
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