Super Mario Bros. Watch
The Super Mario Bros. Watch is a line of LCD game watches released in 1990. They are McDonald's promotional items that received limited distribution and were not available for regular retail. As such, the packaging lacks barcodes, MSRP prices, and holes for pegboard hooks. The watches were distributed by Simon Marketing, a defunct firm that received most of its business from McDonald's and handled that restaurant chain's promotions such as Happy Meal toys. For the upcoming release of Super Mario World, McDonald's Japan held a promotion that started on September 28, 1990. For every 500 yen spent, customers would receive a scratch card that can win one of these game watches, a Big Mac, Famicom cartridges of Super Mario Bros. or Super Mario Bros. 3, or a copy of Super Mario World (the Super Famicom did not have a pack-in game).
The watches were manufactured by S.I.U. based in Torrance, California, but actual production occurred in China. They are of cruder construction compared to the Nelsonic Game Watch and Gamewatch Boy. Both the Japanese and American packaging show that they were licensed from Nintendo of America.
This is a list of game watches:
- Warranty sheet featuring return address: 
- Super Mario commercial collection
- McDonald's Mario Game commercials
|Nelsonic Game Watch||Super Mario Bros. (1989) • Super Mario Bros. 3 (1990) • Super Mario World (1991) • Donkey Kong (1994)|
|Super Mario Bros. Watch||Mario's Egg Catch (1990) • Luigi's Hammer Toss (1990) • Princess Toadstool's Castle Run (1990)|
|Gamewatch Boy||Super Mario Race (1992) • Dr. Mario (1993)|
|Video game consoles and add-ons|
|Nintendo home consoles||Nintendo Entertainment System/Family Computer (Family BASIC, Family Computer Disk System) • Super Nintendo Entertainment System/Super Famicom (Satellaview, Super Game Boy) • Nintendo 64 (Nintendo 64DD) • Nintendo GameCube (Game Boy Player) • Wii (Virtual Console, WiiWare) • Wii U (Virtual Console) • Nintendo Switch|
|Nintendo handhelds||Game & Watch • Game Boy • Virtual Boy • Game Boy Color • Game Boy Advance • Nintendo DS (Nintendo DSi, DSiWare) • Nintendo 3DS (Virtual Console)|
|Other||MS-DOS • VS. System • Nintendo PlayChoice-10 • Nelsonic Game Watch • Super Mario Bros. Watch • Gamewatch Boy • Philips CD-i • Mini Classics • Triforce • Visteon Dockable Entertainment System • Classics • LodgeNet|
|See here for a complete list of arcade titles and games ported to Atari 2600, Commodore, ColecoVision, Intellivision, etc.|