Club Nintendo (rewards program)

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Club Nintendo logo
Club Nintendo's logo

Club Nintendo (stylized as club. nintendo) was a loyalty program that operated in Japan, North America, the United Kingdom, Ireland, Germany, France, Spain, Italy, Belgium, the Netherlands, Denmark, South Africa, Russia, and Australia. Members of the program received points for registering Nintendo products, which could then be redeemed for Nintendo-themed rewards and merchandise.

The service originally launched in Europe under the name Nintendo VIP 24:7 on May 3, 2002[1] (coinciding with the launch of the Nintendo GameCube), while the Club Nintendo service launched a year later in Japan on October 31, 2003.[citation needed] Nintendo VIP 24:7 was eventually renamed to Club Nintendo in Europe as well on December 8, 2006[citation needed] (coinciding with the launch of the Wii). The service launched in North America on October 2, 2008.[citation needed]

The ability to add physical game codes for points expired in North America on March 31, 2015, and the program was first discontinued in that region on June 30, 2015. On September 30, 2015, Club Nintendo was discontinued worldwide,[2] although the Stars Catalogue was extended for another week in Europe and Australia and closed on October 8. A new membership program, called My Nintendo, replaced Club Nintendo in March 2016. Members still take surveys, but unlike Club Nintendo, the program not only rewards buying games but awards play time as well, along with small tasks such as registering and logging in. Rewards include downloadable content, merchandise, and discounts. The program extends to Nintendo's smartphone games as well.[3]

Previous Super Mario–related rewards[edit]

North America[edit]