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Artwork of Hu-Bee from the official Hudson Soft logo.

Hachisuke, known as Hu-Bee in America, is the mascot of the video game developer company Hudson Soft, who also appears on the company's logo. Aside from being the logo, Hudson added in Hu-Bee as an item in Super Mario Bros. Special. When Mario finds this item in the game, he is awarded 8,000 points. The item can be found exclusively in World 1-1, hiding inside a ? Block. Hudson's mascot being a bee is a reference to a 1950s sedan called the Hudson Hornet.