List of brands debuting in Mario Kart Wii
This is a list of the brands that debuted in Mario Kart Wii.
1-Up Coffee[edit]
1-Up Coffee is a brand that appears in Mario Kart Wii. The main company logo consists of the company name in an all-capitals sans serif font with a gradient fill and both a white and brown outline, with "1-Up" having a green fill and "Coffee" having brown. In between the two words is an artwork of a 1-Up Mushroom from New Super Mario Bros. with a brown outline. The background of the logo is a brown gradient made up of circles, and the whole logo has a brown curved outline. The other logo uses the same layout as the first, but instead uses white outlines and teal gradient text. The background of the logo is made up of teal stripes. It is advertised by means of trackside banners and shops.
| Course | Means of advertisement |
|---|---|
| Daisy Circuit | Trackside banners, shops |
Gallery[edit]
A 1-Up Coffee logo
Aquarium[edit]
Aquarium is a brand that appears in Mario Kart Wii. The logo consists of the company name written in an all capitals perspective font with a pink and white gradient fill and a teal glow effect. The Mario Party 8 artwork of a Chain Chomp appears above the text on a blue background with pale blue horizontal stripes surrounding it. It is advertised by means of posters.
| Battle course | Means of advertisement |
|---|---|
| Chain Chomp Wheel | Posters |
Beauty Maniac[edit]
Beauty Maniac is a brand that appears in Mario Kart Wii and Mario Kart 7. In Mario Kart Wii, the shop appears to be a clothing store that primarily sells various tops, but in the Mario Kart 7 version it appears to instead sell books, shirts, and trousers. The original logo consists of the company name in an all capitals teal font with a paler and then darker outline within a pale oval. The oval has a white, pale, and then white outline before leading into a darker background. The updated logo uses a similar composition and the same oval and background but instead uses a rounded teal gradient font with a white outline. It is advertised by means of shops.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Shops |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Shops |
Gallery[edit]
A Beauty Maniac sign from Mario Kart 7
Bullet Oil[edit]
Bullet Oil is a brand that appears in Mario Kart Wii. The logo consists of the word "Bullet" in a green serif font and "Oil" in a matching white font, with a shadow effect behind both words. The sign features the tagline "King of Speed" in a black font with a star shape integrated into each of the letters, with the logo on the bottom right underneath "Speed". A Bullet Bill artwork with a pink and green trail on a deeper pink background with occasional groups of three paler stars. It is advertised by means of signs.
The brand was originally intended to appear in Daisy Hills in Mario Kart 7, using a new design for a sign which featured the Bullet Bill on the left with a more oval-shaped flame with a blue outer ring and a white inner one. The background was white with the slogan written in the white center of the flame. In the final game, it was replaced with generic Princess Daisy signs.
| Course | Means of advertisement |
|---|---|
| Moonview Highway | Signs |
Gallery[edit]
The Mario Kart 7 pre-release screenshot with the Bullet Oil signs
Café de Mario[edit]
Café de Mario is a brand that appears in Mario Kart Wii. Its name is French for "Mario's Café", although it literally translates to "Mario's Coffee". The logo consists of the name in a dark gray sans serif curved around the outside of a white circle, with images of some Bananas and a Pineapple from Super Mario Sunshine in the middle with. It is advertised by means of cafés.
| Battle course | Means of advertisement |
|---|---|
| Delfino Pier | Cafés |
Coco Burger[edit]
Coco Burger is a brand that appears in Mario Kart Wii and Mario Kart 7. The brand appears to be a fast-food burger restaurant chain that mainly sells burgers and juice. According to the menu, it sells Mushroom Burgers and Juice, Flower Burgers and Juice, Star Burgers and Juice, Banana Burgers and Juice and Green Mushroom Burgers and Juice. In Mario Kart Wii, images of all five items appear on the menu, however instead of an updated image of a Banana a Mario Kart: Double Dash!! artwork is used instead, and in Mario Kart 7, despite all of the burgers and juices being listed, images only appear for the Mushroom, Flower, and Star. It also appears to sell Mushrooms, Bananas, Super Stars, ? Blocks, 1-Up Mushrooms, and Fire Flowers. The logo consists of the word "Coco" written in a curved red all capital font with a dark blue outline and 3D effect, with "Burger" in the same orange font, and a paler shadow of the lettering behind the blue. A stylized image of a burger appears on the right-hand side of the logo, with an orange polka dot shadow of it to the left, and a yellow background behind the whole thing. It is advertised by means of shops.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Shops |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Shops |
Gallery[edit]
A Coco Burger sign from Mario Kart 7
Coco Coffee[edit]
Coco Coffee is a brand that appears in Mario Kart Wii. The main logo consists of the company name in a white script font with some of the letters joined up. A variation of this logo appears on the signs outside the stores, which feature pale swirls behind the writing and a small dot in the bottom left and top right corners with a green and turquoise gradient background. The poster features the logo at the bottom of the poster in front of the body of a Mii wearing a red shirt and a brown glove while holding a purple mug of coffee, whose face will randomly change among the Miis from the player's system every time the course is played. Two waves of steam and a jar of coffee appear above the mug, which is roughly trapezium-shaped with turquoise at the rims and beige on the rest. A green palm tree, three brown coffee beans, and a brown version of the logo also appear on the jar. The background of the poster is made up of waves of various pinks, purples, and browns. It is advertised by means of shops and posters.
| Course | Means of advertisement |
|---|---|
| Coconut Mall | Shops, posters |
Gallery[edit]
A Coco Coffee sign
Coco Cute[edit]
Coco Cute is a brand that appears in Mario Kart Wii. The logo consists of the name written in an all capitals serif font with a dark purple outline and a paler lavender color inside. The background is a lavender gradient with a snakeskin pattern and a bright pink border. It is advertised by means of shops.
| Course | Means of advertisement |
|---|---|
| Coconut Mall | Shops |
Coco Mode[edit]
Coco Mode is a brand that appears in Mario Kart Wii and Mario Kart 7. The brand seems to be a clothes shop, selling various outfits for men, women, and children and also selling jackets. The logo consists of the company name written in a beige, all-capitals font with a small green clover-like symbol in a green circle to the left. The logo appears on various signs, one of which is simply the logo on a brown gradient background. The other sign uses the same text, but in burgundy and surrounded by a peach diamond, on a dusty pink rectangle with burgundy stripes on either side and without the symbol. The poster features the logo in the bottom left corner in front of an image of a Mii wearing a blue and white jacket, whose face is randomly chosen from the Miis the player has saved on their Wii system. The background is blue and gray gradient with a cityscape in front of it and a cloud in the sky. It is advertised by means of shops and posters.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Shops, posters |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Shops |
Gallery[edit]
A Coco Mode sign from Mario Kart Wii
A Coco Mode sign from Mario Kart Wii
A Coco Mode sign from Mario Kart 7
Coco Outfitters[edit]
Coco Outfitters is a brand that appears in Mario Kart Wii and Mario Kart 7. In Mario Kart Wii, the company appears as a fashion retailer selling various different shirts, however instead appears as a florist in Mario Kart 7. The logo uses a rounded all capitals peach font for the company's name with a cream glow effect around the outside. The background is pale brown with thin diagonal stripes and two rows of rainbow dots going across behind the text. It is advertised by means of shops.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Shops |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Shops |
Gallery[edit]
A Coco Outfitters sign from Mario Kart 7
Coco Pet Foods[edit]
Coco Pet Foods is a brand that appears in Mario Kart Wii. The logo consists of the company name written in a pink and peach gradient font with a gray outline across the top of the poster. A Mii wearing a ginger cat suit appears on the right-hand side of the poster, whose face will randomly change each race with the face of one of the Miis from the player's console. The cat suit has a beige and brown outline, with a trio of cat food cans appearing on the left. The cans each feature a white picture of a fish and a pale stripe above and below the pictures in each of the cans' respective colors of pink, orange and blue. Three brown paw prints also appear on the poster which has a beige and white gradient background. It is advertised by means of posters.
| Course | Means of advertisement |
|---|---|
| Coconut Mall | Posters |
Coconut Cafe[edit]
Coconut Cafe, originally written as Coconut Café, is a chain of cafés that appear as a brand in Mario Kart Wii, Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company's original logo from Mario Kart Wii featured the company name written in a white font, on a wooden board like background, spelled with an accented "e". The company's logo was updated in Mario Kart 8 to include a white image of a Pianta with a green skirt and leaves holding a coffee cup. The company name is still written in white, but now uses a different font and the name no longer has an accent on the "e", and has white zig-zag edging. It is advertised by its cafés alongside the courses and signs.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Cafés |
| Mario Kart 8 and Mario Kart 8 Deluxe | |
| Course | Means of advertisement |
| Toad Harbor | Cafés |
| N64 Toad's Turnpike | Signs |
| Super Bell Subway | Cafés |
| 3DS Wuhu Town | Signs |
| Wii Coconut Mall | Signs, trackside banners |
| Tour Tokyo Blur | Signs |
| DS Shroom Ridge | Signs |
| Sky-High Sundae | Signs |
| Tour London Loop | Signs |
| Tour Bangkok Rush | Signs |
| GCN Waluigi Stadium | Signs |
| Tour Los Angeles Laps | Signs (café) |
| Tour Rome Avanti | Signs |
| Mario Kart Tour | |
| Course | Means of advertisement |
| GCN Dino Dino Jungle | Signs |
| Tokyo Blur 1, 2, 3 and 4 | Signs |
| London Loop 1, 2 and 3 | Signs |
| Los Angeles Laps 3 | Signs (café) |
| Wii Coconut Mall | Signs, trackside banners |
| Sky-High Sundae | Signs |
| Bangkok Rush 2 and 3 | Signs |
| DS Shroom Ridge | Signs |
| GCN Waluigi Stadium | Signs |
| Rome Avanti 1, 2 and 3 | Signs |
| Other | Means of advertisement |
| Badge | Logo |
In an earlier build of the game at the E3 demo, the Coconut Cafe in Toad Harbor was present and in the same location as the final game, however rather than using the redesigned logo for Mario Kart 8, it still used the old design with the different name from Mario Kart Wii.
Gallery[edit]
A Coconut Café sign
A Coconut Cafe trackside banner from Mario Kart 8
The Mario Kart 8 pre-release screenshot, with the Mario Kart Wii logo for the Coconut Cafe
A Coconut Cafe trackside banner from Mario Kart 8 Deluxe
An alternate Coconut Cafe trackside banner from Mario Kart 8 Deluxe
A Coconut Cafe sign from Mario Kart 8 Deluxe
A Coconut Cafe sign in the style of a wafer
A Coconut Café badge in Mario Kart Tour
Coconut Fruit[edit]
Coconut Fruit is a brand that appears in Mario Kart Wii. The logo uses the same font and layout as the sign that appears on the outside of Coconut Mall, with a blue outlined yellow gradient font at the top for "Coconut" and a red outlined blue gradient font at the bottom for "Fruit" with a red hibiscus flower on either side of the word. An artwork of a blue Pianta holding a Durian from Super Mario Sunshine appears on the right hand side below the text, with artworks of a Banana, Pineapple and Papaya from the same game on the left. The logo has a woven effect beige and brown background. It is advertised by means of cargo trucks.
| Course | Means of advertisement |
|---|---|
| Moonview Highway | Cargo trucks |
Daisy Candy[edit]
Daisy Candy is a brand that appears in Mario Kart Wii, Mario Kart Tour and the Booster Course Pass for Mario Kart 8 Deluxe. The logo consists of the word "Daisy" with the different letters in various shades of red and orange with a green outline and one of Daisy's flower-shaped jewels in the middle of the "D", with "Candy" underneath in different shades of pink and purple with a blue outline (light blue for the "C") and a jewel that more closely resembles Daisy's Emblem in the "C". Daisy's Mario Party 6 artwork appears on the left hand side and the poster has an orange and red gradient background with yellow polka dots and a border surrounding the entire poster. Four yellow stars, four pink hearts, and three sweets (colored in green, pink, and blue) are also scattered around the text. In Mario Kart Tour, Daisy's artwork is now 2D and the Heart and Star items appear among the sweets. The outline of both of the texts was also changed to white. It is advertised by means of posters.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Daisy Circuit | Posters |
| Mario Kart Tour | |
| Course | Means of advertisement |
| Wii Daisy Circuit | Posters |
| Mario Kart 8 Deluxe | |
| Course | Means of advertisement |
| Wii Daisy Circuit | Posters |
Gallery[edit]
A Daisy Candy poster from Mario Kart Wii
A Daisy Candy poster from Mario Kart Tour
Delfino Dream[edit]
Delfino Dream is a brand that appears in Mario Kart Wii and Mario Kart 7. The brand is a shop named after Isle Delfino which mainly sells different items of clothing but also appears to sell Mushrooms, Bananas, Super Stars, ? Blocks, 1-Up Mushrooms and Fire Flowers and is run by Piantas. Most notably, one of these shops is the one that the shortcut in Coconut Mall passes through. The logo consists of the company name in an all capitals brown font within a beige oval on a darker brown wooden background. It is advertised by means of shops.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Shops |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Shops |
Gallery[edit]
A Delfino Dream sign from Mario Kart Wii
A Delfino Dream sign from Mario Kart 7
Faces[edit]
Faces is a brand that appears in Mario Kart Wii. The logo consists of the company name written in an all capitals lilac font with the tagline "Start a new life" in a smaller all capitals font underneath it on a plum background on the left side. A pair of glasses with silver frames and purple lenses appears beneath the logo on the left. On the right side of the poster is a Mii (the right half is visible) wearing a purple shirt whose face is randomly alternated each time between those of the Miis saved in the player's console in front of a purple gradient background. It is advertised by means of posters.
| Course | Means of advertisement |
|---|---|
| Coconut Mall | Posters |
Factory[edit]
Factory is a brand that appears in Mario Kart Wii. The text shared by both logos consists of the name written in a yellow all capitals font with a differently colored outline and the "A" raised at an angle above the rest of the word. On the trackside banner variant the outline is maroon, matching the crane hook lifting the "A" and the to cogs behind the word, and has a red background. The outline is a gold color with curved corners and circles made to look like bolts in them too. The other logo has a black outline on the text and a Mushroom symbol seen on the outside of Toad's Factory above it, resembling Toad's Emblem but with a red cap and white face and spots. The background is white and pastel blue, yellow, pink, and green block-like shapes appear around it. It is advertised by means of trackside banners and cargo trucks.
| Course | Means of advertisement |
|---|---|
| Toad's Factory | Trackside banners |
| Moonview Highway | Cargo trucks |
Gallery[edit]
A Factory logo
Fire Flower Oil Company[edit]
Fire Flower Oil Company,[1]:1:32
In Mario Kart World, the company is commonly merely referred to as Fire Flower, and its logo has been completely redesigned to be more simplistic, using a simplified graphic of a Fire Flower.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Daisy Circuit | Trackside banners |
| Mario Kart World | |
| Course | Means of advertisement |
| Mario Bros. Circuit | Signs[2] |
| Peach Stadium | Signs[1]:1:41 |
| Vehicle | Means of advertisement |
| Rally Kart | Back[1]:0:33 |
| Hot Rod | Front, side, tires[3] |
| Mach Rocket | Side[4] |
Gallery[edit]
A Fire Flower Oil Company sign in Mario Kart World
Sticker of logo Mario Kart World
Sticker of logo
Sticker of logo
Sticker of logo without text
Sticker of logo without text
Fountain Cafe[edit]
Fountain Cafe (originally spelled as Fountain Café) is a chain of cafés that appears as a brand in Mario Kart Wii, Mario Kart 7, Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour and makes a cameo appearance in Yoshi's Crafted World. It is advertised by the signs, posters, bottles, and shops alongside the courses. The original logo consists of the original name in a script font with an orange spiral on the left, on a green gradient background.
The updated Mario Kart 8 logo consists of the word "Fountain" written in white inside a blue banner with a yellow outline, and the word "Cafe" underneath in yellow, with two coffee beans either side of the word. The logo also has variants, one of which removes the banner but adds a semi-circular outline to the words. A white cup of coffee is added, containing a similar swirl to the original logo, and the coffee beans are moved downward. This version of the logo additionally appears in Yoshi's Crafted World. The same design but with a green background also appears in Mario Kart 8. Another variant consists of the two words next to each other to the right of the coffee cup, with one yellow line above it and two below. The other variant is just the coffee cup from the logo on an orange background instead.
In Mario Kart Tour, another adjusted version of the logo appears, which is now circular and has a blue background with yellow and blue lines at the edge and the text curved around at the top and the bottom. It features three coffee beans on either side, and the mug is contains a white image of a Mushroom with a swirl on a brown background.
| Mario Kart Wii | |
|---|---|
| Course | Means of advertisement |
| Coconut Mall | Cafés |
| Mario Kart 7 | |
| Course | Means of advertisement |
| Wii Coconut Mall | Cafés |
| Mario Kart 8 and Mario Kart 8 Deluxe | |
| Course | Means of advertisement |
| Toad Harbor | Cafés |
| GCN Yoshi Circuit | Cafés, signs |
| Super Bell Subway | Bottles, posters |
| 3DS Wuhu Town | Sign, trackside banners |
| Wii Coconut Mall | Signs, trackside banners |
| Tour Tokyo Blur | Signs |
| Tour New York Minute | Signs |
| Sky-High Sundae | Signs |
| Tour London Loop | Signs |
| Tour Bangkok Rush | Signs |
| GCN Waluigi Stadium | Signs |
| Tour Los Angeles Laps | Signs |
| Tour Rome Avanti | Signs |
| Wii Daisy Circuit | Signs |
| Yoshi's Crafted World | |
| Level | Means of advertisement |
| Go-Go Yoshi | Signs |
| Mario Kart Tour | |
| Course | Means of advertisement |
| New York Minute 1, 2, 3, 4 and B | Signs |
| Tokyo Blur 1, 2, 3 and 4 | Signs |
| London Loop 1, 2 and 3 | Signs |
| Los Angeles Laps | Signs |
| Wii Coconut Mall | Signs, trackside banners |
| Sky-High Sundae | Signs |
| Bangkok Rush 2 and 3 | Signs |
| Wii Daisy Circuit | Signs |
| GCN Waluigi Stadium | Signs |
| Rome Avanti 2 and 3 | Signs |
| Other | Means of advertisement |
| Badge | Logo |
Gallery[edit]
A Mario Kart Wii Fountain Café sign
A Mario Kart 7 Fountain Café sign
A Mario Kart 8 Fountain Cafe sign
A Mario Kart 8 Fountain Cafe logo
A Mario Kart 8 Fountain Cafe logo
A Mario Kart 8 Deluxe Fountain Cafe trackside banner
A Mario Kart 8 Deluxe Fountain Cafe sign
A Mario Kart 8 Deluxe Fountain Cafe sign
A Mario Kart 8 Deluxe Fountain Cafe sign
A Mario Kart 8 Deluxe Fountain Cafe sign in the style of a wafer
A Mario Kart Tour Fountain Café badge
