Create

"Create"
Single cover
Composed by: Gen Hoshino
Vocals	Gen Hoshino

"Create" is a song composed by Japanese singer-songwriter Gen Hoshino that appeared as part of the Super Mario Bros. 35th Anniversary, where it was unveiled in a series of Japan-only commercials. Hoshino also provides vocals for the song, which primarily features Japanese lyrics with an opening English section. The song was later released as a single on February 17, 2021.

Overview

Gen Hoshino performing "Create" in a commercial

The song features many references to the history of Nintendo and the Super Mario franchise. The lyrics are themed after Nintendo's development philosophy, and Gunpei Yokoi's concept of "lateral thinking with withered technology" is referenced within the lyrics. The recurring concept of "yellow magic" refers to the Famicom's yellow cartridges. The Game Boy start-up chime and Nintendo GameCube start-up theme are also incorporated into the song.

Several themes from the Super Mario franchise can be heard throughout the song. "Underground BGM" and "Ground BGM" from Super Mario Bros. as well as "Player Down" and "Birabuto Kingdom BGM" from Super Mario Land are quoted during a breakdown section. "Rainbow Road" from Mario Kart Wii is quoted later in the song.

The commercials that used the song depict Hoshino performing the song. Clips from games in the Super Mario franchise that are playable on the Nintendo Switch are also shown.

Sound effects and iconography from Super Mario Bros. can be heard and seen throughout the music video for the song. The music video also contains several timestamps referring to dates relevant to Nintendo's history: a timestamp of "13.09.1985" refers to the Japanese release date of Super Mario Bros., and a timestamp of "2001 09 14" refers to the Japanese release date of the Nintendo GameCube. A timestamp of "2021 02 17" refers to the release date of the music video itself.

Hoshino with Koji Kondo at the Nintendo Museum, where they performed the song together

On December 31, 2025, a music video broadcast by NHK featured a new performance by Hoshino to celebrate New Year's Day 2026. The music video is set in the Nintendo Museum, where Hoshino visits several of the museum's exhibits. The Super Mario Bros. and Super Mario Land breakdown section now features an appearance from Koji Kondo, who plays "Ground BGM" and "Player Down" from Super Mario Bros. on a melodica. During this section, Hoshino briefly sings into a Famicom controller's microphone. Hoshino ultimately walks outside of the museum to visit the Super Mario Bros. 40th Anniversary special lighting displays and ends the song with fireworks.

Lyrics

Japanese lyrics	Romaji lyrics	English translation
Let's take Something out of nothing Out of the ordinary Breaking rules to create our own way Playing everyday Let's chase All the yellow magic Till we count to a hundred Running directly to you today Playing over again 何か創り出そうぜ　非常識の提案 誰もいない場所から　直接に 独を創り出そうぜ　そうさYELLOW MAGIC 色褪せぬ　遊びを繰り返して 僕は生まれ変わった　幾度目の始まりは 澱むこの世界で　遊ぶためにある 配られた花　手札を握り 変える　運命を あぶれては　はみ出した 世をずらせば真ん中 何か創り出そうぜ　非常識な提案 誰も見ない場所から　一筋の 未知を創り出そうぜ　そうさYELLOW MAGIC やめられない　遊びを繰り返した 進化を君に　外れ者に授ける 死の淵から帰った　生かされたこの意味は 命と共に　遊ぶことにある 僕らふざけた生き物　脆く ひしゃげた文明の 制約の屋内で 気をずらして外側 目下捻り出そうぜ　閃きの妙案 枯技咲いた場所から　手を振る普通と バタつく未来を　水平に見た考案 途方もない　学びを繰り返して 時の大海で　喧騒の波間で 驚いた笑顔見せて 目下走り出そうぜ　物作る冒険 あり得ないさ　全ては馬鹿げてた妄想 現れる様相　目の前の風景 襷抱いた　遊びを繰り返し 繰り返し 何か創り出そうぜ　非常識の提案 誰もいない場所から　直接に 独を創り出そうぜ　そうさYELLOW MAGIC 色褪せぬ　遊びを繰り返して	Let's take Something out of nothing Out of the ordinary Breaking rules to create our own way Playing everyday Let's chase All the yellow magic Till we count to a hundred Running directly to you today Playing over again Nanka tsukuridasō ze hijōshiki no teian Daremo inai basho kara chokusetsu ni Ichi o tsukuridasō ze sō sa YELLOW MAGIC Iroasenu asobi o kurikaeshite Boku wa umarekawatta ikudome no hajimari wa Yodomu kono sekai de asobu tame ni aru Kubarareta hana tefuda o nigiri Kaeru unmei o Aburete wa hamidashita Yo o zuraseba mannaka Nanka tsukuridasō ze hijōshiki na teian Daremo minai basho kara hitosuji no Michi o tsukuridasō ze sō sa YELLOW MAGIC Yamerarenai asobi o kurikaeshita Shinka o kimi ni hazure mono ni sazukeru Shi no fuchi kara kaetta ikasareta kono imi wa Inochi to tomo ni asobu koto ni aru Bokura fuzaketa ikimono moroku Hishageta bunmei no Seiyaku no okunai de Ki o zurashite sotogawa Mokka hineridasō ze hirameki no myōan Karegi saita basho kara te o furu futsū to Batatsuki mirai o suihei ni mita kōan Tohō mo nai manabi o kurikaeshite Toki no taikai de kensō no namima de Odoroita egao misete Mokka hashiridasō ze mono tsukuru bōken Arienai sa subete wa bakageteta mōsō Arawareru yōsō me no mae no fūkei Tasuki idaita asobi o kurikaeshi Kurikaeshi Nanka tsukuridasō ze hijōshiki no teian Daremo inai basho kara chokusetsu ni Ichi o tsukuridasō ze sō sa YELLOW MAGIC Iroasenu asobi o kurikaeshite	Let’s take Something out of nothing Out of the ordinary Breaking rules to create our own way Playing every day Let’s chase All the yellow magic Till we count to a hundred Running directly to you today Playing over again Let's create something — what an insane suggestion Directly from a place where nobody's around Let's create only one, yeah, that’s yellow magic Replaying this game that never grows old I was reborn — my billionth fresh restart Is to play in this dull world once more Hold the flowers and cards I've been dealt And I'll change destiny itself Left out and forced out If I shift the world to the side, I’ll be in the limelight Let's create something — what a crazy suggestion From a place where nobody cares Let’s create a beam of the unknown, yeah, that’s yellow magic And so I replayed this game without an end Progress for you — giving it to the outcasts I returned from the brink of death The meaning of life is to play with life itself We’re playful creatures In this fragile and crushed civilization Confined inside Change your mind and think outside the box Let's come up with a bright idea with some flair right now From the place where withered tech blossomed Watching laterally as the ordinary waves, the future stumbles on, and a new way of thinking emerges Repeating tremendous amounts of learning In the vast ocean of time, on the waves of hustle and bustle Show me your surprised smile Let’s run right now, our adventure of creation awaits That's impossible — even if everything was just a ridiculous delusion A new modality and landscape emerge in front of me I clutched my sash and hit replay All over again Let's create something — what an insane suggestion Directly from a place where nobody's around Let's create only one, yeah, that’s yellow magic Keep replaying this game that never grows old

Names in other languages

Language	Name	Meaning	Notes
Japanese	創造 Sōzō	Creation

External links

• Official music video
• New Year's Day 2026 music video