Continue

From the Super Mario Wiki, the Mario encyclopedia
The Continue screen in Super Smash Bros. Brawl
Queen Jaydes opens a portal to allow Mario and Luigi to "continue."

Continuing is a game mechanic featured in many video games, Mario games being only some of them. When players get a Game Over, they are sometimes given the option to continue, which restarts them in a certain place (usually the beginning of the world they were in) with a whole new set of lives as opposed to just one.

In games with the option of saving, players can restart from where they last saved, which works similarly to the Continue function.

In Super Paper Mario, Queen Jaydes shouts "CONTINUE" to summon the portal sending Mario and Luigi from The Underwhere back to Flipside.