Satoru Iwata

“On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

—Satoru Iwata

Satoru Iwata (岩田聡) is the fourth president of Nintendo, and the first Nintendo president not related to the previous presidents by blood or marriage. He has done a lot of work with the GameCube and is responsible for its success. He is also the executive producer of many games and a previous employee of HAL Laboratory. In April 2013, he replaced Tatsumi Kimishima as CEO of Nintendo of America.

Satoru's cameo in WarioWare, Inc.: Mega Microgame$!.

He makes cameos in a number of Nintendo games, but the most notable appearances were in WarioWare, Inc.: Mega Microgame$!, where he appeared on Wario's TV, and in WarioWare: Smooth Moves, where he (under the name Shop Manager Iwata) was the owner of a video game store and sold 18-Volt a Game & Watch for 9-Volt, whenever the player wins a microgame in 9-Volt and 18-Volt's set, he is happy, if the player loses a microgame, he becomes slightly frustrated and a customer leaves the store (which are the life counters).

Gallery

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  Satoru Iwata and Shigeru Miyamoto together, holding their Wii Remotes.

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  Satoru's cameo in WarioWare: Smooth Moves.

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  Satoru Iwata (left) along with Shigeru Miyamoto (right) running away from Bowser in the promotional trailer of the Nintendo 3DS at E3 2010.

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  Satoru Iwata holding the prototype of the Wii U GamePad.