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'''Sega''' is the rival company of [[Nintendo]]. The mascot of Sega is [[Sonic the Hedgehog]]. Both companies have been making fun of their mascots-Sega has made fun of [[Mario]] and Mario games have made fun of Sonic.
{{company infobox
|logo=Sega Logo.svg
|width=220px
|founded=June 3, 1960
|first_release=''[[Mario & Sonic at the Olympic Games (Wii)|Mario & Sonic at the Olympic Games]]'' ([[List of games by date#2007|2007]])
|latest_release=''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'' ([[List of games by date#2019|2019]])
|president=Yukio Sugino
}}
'''{{wp|Sega|Sega Corporation}}''' (also referred to and stylized as '''SEGA''') is a Japanese video game developer and publisher, headquartered in Tokyo, Japan. Starting as an arcade-focused company, Sega moved into the game console market in the early 1980s with the {{wp|SG-1000}}, later releasing platforms such as the {{wp|Sega Genesis}} (known as the Mega Drive in Japan and European regions) and {{wp|Sega Saturn}}. After a string of primarily-western commercial failures and profit losses in the later half of the 1990s, Sega quit the home console business in 2001, moving on to become a software developer. Sega is most known for their mascot, [[Sonic|Sonic the Hedgehog]], who debuted in 1991. The company is currently a subsidiary of '''Sega Sammy Holdings'''.
==Rivalry==
During Sega's time in the console business, during the 8-bit and 16-bit eras, the company usually mocked Nintendo's properties in their games. In addition, marketing from the era usually portrayed Sega's platforms as superior to Nintendo's, even going as far to mention the company by name. An early mockery toward Nintendo can be found in the final game of the ''{{wp|Alex Kidd}}'' series, ''{{wp|Alex Kidd in Shinobi World}}'', where the first boss was originally going to be named Mari-Oh, a parody of [[Mario]]. However, it was later changed to Kabuto. In the British ''[[sonicretro:Sonic the Comic|Sonic The Comic]]'' series from [[sonicretro:Fleetway|Fleetway]], characters known as the "[[sonicretro:Marxio Brothers|Marxio Bro's]]" appeared, a trio of electricians who were parodies of both the Mario Bros. and the {{wp|Marx Brothers}}.


In the back of the box of ''Sonic the Hedgehog'' includes "Super", a mockery of ''[[Super Mario Bros.]]''. Also in Sonic the Comic (British comic) a reference to the Mario Bros. is made. There are characters called the "Marxio Brothers".
To counter these mockeries of Mario, [[Rare]] had Sonic make a "cameo appearance" in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]''. His shoes, as well as a weapon from a fellow platforming mascot rival, {{wp|Earthworm Jim}}'s blaster, are seen next to a trash can during [[Cranky Kong]]'s [[Cranky's Video Game Heroes|contest]] labeled "No Hopers".


Sonic made a "cameo apperance" in ''[[Donkey Kong Country 2]]''. Thought he joined [[Cranky Kong]]'s contest of collecting [[DK Coin]]s, Sonic did not suceed and did not get many coins. Sonic did not even rank third place, and angryly ran away from the [[Mushroom Planet]]. Sonic left his shoes behind when he left. In the game, the [[player]] can only see Sonic's shoes and the game doesn't tell any story of Sonic failing or running away. This was a Sonic mockery made by Nintendo.
==Move to third party game development==
The production of Sega's last console, the {{wp|Dreamcast}}, was discontinued in 2001 as part of a big restructuring strategy and also because of Sega not having enough resources to compete due to multiple system failures (Sega CD, 32X, and Sega Saturn).<ref>[https://web.archive.org/web/20150510200945/http://www.gamespot.com/articles/sega-announces-drastic-restructuring/1100-2680518/ "Sega announces drastic restructuring"]</ref>


Also [[Harry Hedgehog]]s from ''[[Super Mario World 2: Yoshi's Island]]'' may be a mockery of Sonic the Hedgehog.  
''{{wp|ChuChu Rocket!}}'' marked the first SEGA-published game on a Nintendo system, specifically the [[Game Boy Advance]]. Since then, both Sega and Nintendo have collaborated on several projects. Their first effort resulted in [[fzerowiki:F-Zero GX|''F-Zero GX'']] and [[fzerowiki:F-Zero AX|''AX'']]. The two companies later teamed up to create a crossover game featuring both Mario and Sonic, ''[[Mario & Sonic at the Olympic Games]]'', which generated the ''[[Mario & Sonic (series)|Mario & Sonic]]'' series. Sonic also appeared as a playable character in the ''[[Super Smash Bros. (series)|Super Smash Bros.]]'' series. He appeared with fellow Sega character [[Bayonetta]], who has appeared in ''[[Super Smash Bros. for Nintendo 3DS / Wii U]]'' and ''[[Super Smash Bros. Ultimate]]''. [[Joker]], a character from Sega subsidiary {{wp|Atlus}}, is also playable in ''Super Smash Bros. Ultimate'' as DLC. Aside from the ''Mario & Sonic'' series and the ''Super Smash Bros.'' series, Sonic has made cameo appearances in the ''Mario'' universe. By using a Sonic [[amiibo]], players can unlock an outfit based on Sonic in ''[[Yoshi's Woolly World]]'' and ''[[Mario Kart 8]]'' (and their [[Poochy & Yoshi's Woolly World|respective]] [[Mario Kart 8 Deluxe|ports]]), as well as in ''[[Super Mario Maker]]''. [[SonicRetro:Yoshi's Island Zone|Yoshi's Island Zone]] is a downloadable level in the Wii U version of ''[[SonicRetro:Sonic Lost World|Sonic Lost World]]'', which features Sonic in [[Yoshi's Island (location)|Yoshi's Island]].


== Team Up ==
As a third party developer, Sega currently makes games for a variety of devices, ranging from video game consoles to smartphones. On April 1, 2019, Sega took over technical support for [[Capcom]]'s arcade machines that were still actively getting support.<ref>[https://www.capcom.co.jp/arcade/news/operator/20190306.html "業務用アミューズメント機器のサービス業務移管スケジュールに関するお知らせ". Capcom.]</ref><ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20190401_CAPCOM_SERVICE_START.pdf "株式会社カプコン社の業務用AM機器サービス業務開始時期について". Sega.]</ref> This included their latest six ''Super Mario''-related machines, and Sega's support for them lasted until June 2023.<ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20230221_capcom_sega.pdf "弊社取扱い製品のサービス対応終了に関するご案内". Sega.]</ref><ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/20230221_capcom.pdf "カプコン社製品のサービス対応終了に関するご案内". Sega.]</ref> Sega's own maintenance service for ''Mario & Sonic at the Rio 2016 Olympic Games Arcade Edition'' ended on February 28, 2023.<ref>[https://www2.sls-net.co.jp/cms/sls/pdf/news/202205meintenance_end.pdf#page=2 "弊社製品保守対応の終了について". Sega.]</ref>
Thought these companies are rivals, Nintendo and Sega actually teamed up to create a crossover game featuring Mario and Sonic. Sega and Nintendo are both working on ''[[Mario & Sonic at the Olympic Games]]'' and many fans were amazed that two rival companies teamed up.


==''Super Mario'' games==
*[[Donkey Kong (franchise)#Canceled games|Canceled ''Donkey Kong'' parking attendant arcade game]]<ref>Hilliard, Kyle (December 29, 2016). [http://www.gameinformer.com/b/features/archive/2016/12/29/meet-the-man-who-put-mario-and-zelda-on-the-philips-cd_2d00_i.aspx Meet The Man Who Put Mario And Zelda On The Philips CD-i]. ''Game Informer''. Retrieved January 06, 2017.</ref>
*''[[Mario & Sonic at the Olympic Games]]'' - [[Wii]], 2007; [[Nintendo DS]], 2008
*''[[Mario & Sonic at the Olympic Winter Games]]'' - [[Wii]], 2009; [[Nintendo DS]], 2009
*''[[Mario & Sonic at the London 2012 Olympic Games]]'' — [[Wii]], 2011; [[Nintendo 3DS]], 2012
*''[[Mario & Sonic at the Sochi 2014 Olympic Winter Games]]'' - [[Wii U]], 2013
*''[[Mario & Sonic at the Rio 2016 Olympic Games]]'' - [[Wii U]], 2016; [[Nintendo 3DS]], 2016
*''[[Mario & Sonic at the Rio 2016 Olympic Games Arcade Edition]]'' - Arcade, 2016
*''[[Luigi's Mansion Arcade]]'' - Arcade, 2017 (outside Japan)
*''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'' - [[Nintendo Switch]], 2019
*''[[Mario & Sonic at the Olympic Games Tokyo 2020 - Arcade Edition]]'' - Arcade, 2020
==References==
<references/>
==External Links==
{{NIWA|HardDrop=1|NWiki=1|SmashWiki=1|StrategyWiki=Category:Sega}}
*[[sonicretro:Sega|Sega on Sega Retro]]
*[https://www.sega.com/ Official website]
{{Companies}}
[[Category:Developers]]
[[Category:Companies]]
[[Category:Companies]]
[[de:Sega]]
[[it:Sega]]

Latest revision as of 16:20, May 3, 2024

Sega
Sega Logo.svg
Founded June 3, 1960
First Super Mario game Mario & Sonic at the Olympic Games (2007)
Latest Super Mario game Mario & Sonic at the Olympic Games Tokyo 2020 (2019)
Current president Yukio Sugino

Sega Corporation (also referred to and stylized as SEGA) is a Japanese video game developer and publisher, headquartered in Tokyo, Japan. Starting as an arcade-focused company, Sega moved into the game console market in the early 1980s with the SG-1000, later releasing platforms such as the Sega Genesis (known as the Mega Drive in Japan and European regions) and Sega Saturn. After a string of primarily-western commercial failures and profit losses in the later half of the 1990s, Sega quit the home console business in 2001, moving on to become a software developer. Sega is most known for their mascot, Sonic the Hedgehog, who debuted in 1991. The company is currently a subsidiary of Sega Sammy Holdings.

Rivalry[edit]

During Sega's time in the console business, during the 8-bit and 16-bit eras, the company usually mocked Nintendo's properties in their games. In addition, marketing from the era usually portrayed Sega's platforms as superior to Nintendo's, even going as far to mention the company by name. An early mockery toward Nintendo can be found in the final game of the Alex Kidd series, Alex Kidd in Shinobi World, where the first boss was originally going to be named Mari-Oh, a parody of Mario. However, it was later changed to Kabuto. In the British Sonic The Comic series from Fleetway, characters known as the "Marxio Bro's" appeared, a trio of electricians who were parodies of both the Mario Bros. and the Marx Brothers.

To counter these mockeries of Mario, Rare had Sonic make a "cameo appearance" in Donkey Kong Country 2: Diddy's Kong Quest. His shoes, as well as a weapon from a fellow platforming mascot rival, Earthworm Jim's blaster, are seen next to a trash can during Cranky Kong's contest labeled "No Hopers".

Move to third party game development[edit]

The production of Sega's last console, the Dreamcast, was discontinued in 2001 as part of a big restructuring strategy and also because of Sega not having enough resources to compete due to multiple system failures (Sega CD, 32X, and Sega Saturn).[1]

ChuChu Rocket! marked the first SEGA-published game on a Nintendo system, specifically the Game Boy Advance. Since then, both Sega and Nintendo have collaborated on several projects. Their first effort resulted in F-Zero GX and AX. The two companies later teamed up to create a crossover game featuring both Mario and Sonic, Mario & Sonic at the Olympic Games, which generated the Mario & Sonic series. Sonic also appeared as a playable character in the Super Smash Bros. series. He appeared with fellow Sega character Bayonetta, who has appeared in Super Smash Bros. for Nintendo 3DS / Wii U and Super Smash Bros. Ultimate. Joker, a character from Sega subsidiary Atlus, is also playable in Super Smash Bros. Ultimate as DLC. Aside from the Mario & Sonic series and the Super Smash Bros. series, Sonic has made cameo appearances in the Mario universe. By using a Sonic amiibo, players can unlock an outfit based on Sonic in Yoshi's Woolly World and Mario Kart 8 (and their respective ports), as well as in Super Mario Maker. Yoshi's Island Zone is a downloadable level in the Wii U version of Sonic Lost World, which features Sonic in Yoshi's Island.

As a third party developer, Sega currently makes games for a variety of devices, ranging from video game consoles to smartphones. On April 1, 2019, Sega took over technical support for Capcom's arcade machines that were still actively getting support.[2][3] This included their latest six Super Mario-related machines, and Sega's support for them lasted until June 2023.[4][5] Sega's own maintenance service for Mario & Sonic at the Rio 2016 Olympic Games Arcade Edition ended on February 28, 2023.[6]

Super Mario games[edit]

References[edit]

External Links[edit]