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Early iterations

While the Virtual Boy was still known by its development name VR-32, it was already being hinted that Wario was to have a major game appearance on the system. A Nintendo Power volume in December 1994 revealed computer-generated screenshots showing Wario in a virtual-reality atmosphere, with a caption asking "How would you like to meet Wario in person, face-to-face, eye-to-eye?" It based on an artwork of Wario from Wario Land: Super Mario Land 3.

In early 1995 at the Winter Consumer Electronics Show in Las Vegas, a single level demo of VB Mario Land was shown, demonstrating a side-scrolling game whith three-dimensional aspects such as moving from the background to the foreground and areas with a top-down view. A Wario head figure was shown within the demo. Additionally, artwork of Mario and Wario holding a Virtual Boy was also shown at the Consumer Electronics Show.

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  Wario in a virtual reality atmosphere, as shown in early Virtual Boy concepts

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  VB Mario Land demo showing a Wario head as a villain

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  Artwork of Wario and Mario with a Virtual Boy

VB Mario Land was absent from E3 1995 in June and went unreleased. However, Virtual Boy Wario Land was first revealed at the E3 event under the tile Wario Cruise, and uses similar concepts to the VB Mario Land demo such as moving between the background and foreground of a level. The game was referred to as Wario Cruise very close to release, as shown in the upcoming game schedules of Nintendo Power issues up to a month before the United States release in November 1995.. The logo for Wario Cruise was also printed on the back of the standard Virtual Boy system packaging as a 'coming soon' promotion, and the "WC" abbreviation remained in the game's final serial code.

In an Electronics Boutique catalogue in late 1995, a prototype box art for the game gave it the title Wario's Treasure Hunt. This catalogue was also using images of the Virtual Boy packaging which contained the "Wario Cruise" title, which suggests that both pre-release titles were being used at the same time.

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  Wario Cruise logo

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  Wario's Treasure Hunt prototype boxart

Early builds

Four builds of the game are known to exist, which are most easily identified by the different designs of the heads-up displays (HUD) at the bottom of the screen.

The earliest build seen in footage at E3 1995 show that stages originally didn't feature keys, and the elevator at the end of stages were already open. Screenshots of a second build seen in magazines around September 1995 first showed a space for the key in the HUD, and the coin counter was changed to four digits. A third build had a different coin design in the HUD, and uses digits more resembling the in-game text.

In the November 1995 Famicom Spaceworld official guidebook, screenshots of both the third and final build were published together.