Kraft Macaroni & Cheese Presents...
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| "Kraft Macaroni & Cheese Presents..." | |
|---|---|
| |
| Composed by: Unknown | |
| Appears in | Kraft Teddy Bears & Dinomac commercial (1991)[1] Kraft Super Mario Bros. commercial (1994, Mario franchise) |
"Kraft Macaroni & Cheese Presents..." is a commercial jingle used in various 1990s and early 2000s[2] commercials for Kraft Macaroni & Cheese Dinner. It would have lyrics and motifs changed to reflect different licensed characters such as The Flintstones[3], Rugrats[4], and Animaniacs[5], alongside original animation of those characters interacting with the brand's mascot Cheesasaurus Rex, with a repeated pattern of lyrics utlising rhymes ending with "-oni". A commercial for Super Mario Bros. macaroni & cheese was created by Curious Pictures, combining the jingle with "Ground BGM" from Super Mario World. The song has one singer, who is pitched up and down, and duets with himself for the final line, as well as a stock yodel sound effect. A behind the scenes video of the commercial, titled "Super Mario Bros Kraft Diner Commercial(1994)"[sic] was uploaded by YouTube channel Slugontharug.[6]
Lyrics[edit]
It's bop 'em, stomp 'em, oni!
On land, or under the sea-oni,
Up or down the drain pipe-oni!
There's always adventure-oni:
It's Kraft cheesy macaroni!
It's a super Spin Jump-oni,or a sub-terranian cave-oni! (Yodele-he-he!)
It's enough to boggle your mind-oni,
'cuz it's Kraft Super Mario macaroni!
