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The Mario Toy Company is a company that sells Mini-Mario toys in the game Mario vs. Donkey Kong. In the game, Donkey Kong tried to purchase a Mini-Mario toy. However, all the stores were sold out. As a result, Donkey Kong travelled to the company's factory and stole all the Mini-Mario toys he could get his hands on. Eventually, Mario recovers all the toys and teaches Donkey Kong a lesson he won't soon forget.
In the Sequel, Mario vs. Donkey Kong 2: March of the Minis, Mini-Peach, Mini-Donkey Kong, and Mini-Toad toys are also made. It is unknown if the company also created the Mini-Shy Guy toys.