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==Rivalry==
==Rivalry==
Nintendo and Sega were business rivals throughout the 1990s, though mostly during the competition of the [[Super Nintendo Entertainment System]] and the Sega Genesis. As such, Nintendo and Sega often attempted to put each other down in their games. Examples of Nintendo mocking Sega include the "No Hopers" sign in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]'', and possibly the [[Harry Hedgehog]]s of ''[[Super Mario World 2: Yoshi's Island]]'', while examples of ''Super Mario'' mockeries in the ''Sonic the Hedgehog'' series forms of media include the emphasis on "Super" on the back of ''Sonic The Hedgehog''{{'}}s box (a reference to ''[[Super Mario Bros.]]'' and other ''Super Mario'' franchise titles beginning with "Super") and the [[sonicretro:Marxio Brothers|Marxio Bro's]] of ''[[sonicretro:Sonic the Comic|Sonic The Comic]]'', a British comic book about Sonic and his friends. Sega's North American marketing also mocked ''Super Mario'' in television ads that negatively compared the speed of ''[[Super Mario World]]'' to the faster ''Sonic'' games on the Genesis.<ref>Power, Ed. (February 14, 2020). [https://www.independent.co.uk/arts-entertainment/games/sega-sonic-hedgehog-nintendo-sony-video-game-a9334771.html How Sega conquered the video games industry – and then threw it all away] ''The Independent''. Retrieved April 12, 2021.</ref>
Nintendo and Sega were business rivals throughout the 1990s, though mostly during the competition of the [[Super Nintendo Entertainment System]] and the Sega Genesis. As such, Nintendo and Sega often attempted to put each other down in their games. Examples of Nintendo mocking Sega include the "No Hopers" sign in ''[[Donkey Kong Country 2: Diddy's Kong Quest]]'', and possibly the [[Harry Hedgehog]]s of ''[[Super Mario World 2: Yoshi's Island]]'', while examples of ''Super Mario'' mockeries in the ''Sonic the Hedgehog'' series forms of media include the emphasis on "Super" on the back of ''Sonic The Hedgehog''{{'}}s box (a reference to ''[[Super Mario Bros.]]'' and other ''Super Mario'' franchise titles beginning with "Super") and the Marxio Bro's of ''[[sonicretro:Sonic the Comic|Sonic The Comic]]'', a British comic book about Sonic and his friends. Sega's North American marketing also mocked ''Super Mario'' in television ads that negatively compared the speed of ''[[Super Mario World]]'' to the faster ''Sonic'' games on the Genesis.<ref>Power, Ed. (February 14, 2020). [https://www.independent.co.uk/arts-entertainment/games/sega-sonic-hedgehog-nintendo-sony-video-game-a9334771.html How Sega conquered the video games industry – and then threw it all away] ''The Independent''. Retrieved April 12, 2021.</ref>


Their rivalry lasted until 2001 when Sega left the console manufacturing market with the discontinuation of their last console, the {{wp|Dreamcast}} (in America and Europe) and became a third-party game developer. The first ''Sonic'' games released on Nintendo consoles were ''[[sonicretro:Sonic Advance|Sonic Advance]]'' for the [[Game Boy Advance]] and an enhanced port of ''[[sonicretro:Sonic Adventure 2|Sonic Adventure 2]]'' for the [[Nintendo GameCube]], titled ''Sonic Adventure 2: Battle'', as both were released simultaneously in Japan. In 2007, Mario and Sonic appeared in a game together for the first time in ''[[Mario & Sonic at the Olympic Games]]'', which IGN called in an interview with Nintendo and Sega a "historic peace treaty."<ref>Burman, R. (March 30, 2007). [https://www.ign.com/articles/2007/03/29/mario-sonic-at-the-olympic-games-interview Mario & Sonic at the Olympic Games Interview]. ''IGN''. Retrieved February 13, 2021.</ref> The ''[[Mario & Sonic (series)|Mario & Sonic]]'' series proceeded to become a successful series of sporting games.
Their rivalry lasted until 2001 when Sega left the console manufacturing market with the discontinuation of their last console, the {{wp|Dreamcast}} (in America and Europe) and became a third-party game developer. The first ''Sonic'' games released on Nintendo consoles were ''[[sonicretro:Sonic Advance|Sonic Advance]]'' for the [[Game Boy Advance]] and an enhanced port of ''[[sonicretro:Sonic Adventure 2|Sonic Adventure 2]]'' for the [[Nintendo GameCube]], titled ''Sonic Adventure 2: Battle'', as both were released simultaneously in Japan. In 2007, Mario and Sonic appeared in a game together for the first time in ''[[Mario & Sonic at the Olympic Games]]'', which IGN called in an interview with Nintendo and Sega a "historic peace treaty."<ref>Burman, R. (March 30, 2007). [https://www.ign.com/articles/2007/03/29/mario-sonic-at-the-olympic-games-interview Mario & Sonic at the Olympic Games Interview]. ''IGN''. Retrieved February 13, 2021.</ref> The ''[[Mario & Sonic (series)|Mario & Sonic]]'' series proceeded to become a successful series of sporting games.

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