List of merchandise

Clothing (including accessories)

 * Mario Shirt
 * Mario Hat
 * Mario Watch
 * Mario Briefs

Food

 * Super Mario Bros. Ice Cream Bar
 * Nintendo Cereal System
 * Shasta Super Mario Cola
 * Super Mario Bros. Fruit Snacks
 * Super Mario Lemonade
 * Super Mario Yogurt
 * Super Mario Mac & Cheese
 * Super Mario Cookies

Books

 * Super Mario Bros.: Trapped in the Perilous Pit
 * Super Mario Bros. 3: Happy Birthday, Princess Toadstool!
 * Double Trouble (Nin. Adv. #1)
 * Leaping Lizards (Nin. Adv. #2)
 * Monster Mix-up (Nin. Adv. #3)
 * Koopa Capers (Nin. Adv. #4)
 * Pipe Down! (Nin. Adv. #5)
 * Doors to Doom (Nin. Adv. #6)
 * Dinosaur Dilemma(Nin. Adv. #7)
 * Flown the Koopa (Nin. Adv. #8)
 * Unjust Desserts (Nin. Adv. #11)
 * Brain Drain (Nin. Adv. #12)
 * Super Mario Advance
 * Warioland 4

2006

 * Donkey Kong Bannana Chaser
 * Yoshi Tag and Run Meter
 * Yoshi Pop-Up and Catch
 * Mario Throw and Catch
 * Mario Swing and Hit
 * Donkey Kong Throw and Go

Year Unknown

 * Mario Beanies
 * Mario Key Chains
 * Mini Mario Character Figurines (From Super Mario Kart)
 * Super Mario World Cups
 * Original DK Arcade Game Figurines
 * Mario Golf Ball
 * Super Mario Bros. 3: Mario Coon-Cap Roller
 * Super Mario World: Luigi Spin-Jump
 * Super Mario World: Yoshi Egg-Toss

Toys

 * Super Mario World Barcode Battler Cards
 * Mario Plushies
 * Mario Alarm
 * Super Mario Bros. Board Game
 * Mario Camera
 * Mario Pincher
 * Mario Bros. 3 Copter
 * Mario 64 Gumball Machines
 * Japanese-Only RC Mario Kart
 * Mario and Yoshi Karaoke Machine
 * Mario Bros. Building Set
 * Mario Bros. AM Radio
 * Super Mario Bank
 * Mario Marionette
 * Nintendo Sticker Sheet
 * Super Mario Bros. Keychain Game
 * Super Mario Action Figures
 * Nintendo Monopoly
 * Mini Mario Bros. Pinball Machine
 * Plush Chair
 * Super Mario Sing-a-Long AM Radio
 * Super Mario Water Gun
 * Mario 64 Die-Cast Big Rig
 * Talking Mario Doll
 * Ladder Climbing Game
 * Mario Bros. 3 Walkie-Talkies

Other

 * Super Mario Ornaments
 * Super Mario Tattoos