List of sponsors debuting in Mario Kart 7

This a list of the sponsors that have only appeared in Mario Kart 7. For sponsors that have appeared in at least one other title, see the List of recurring sponsors in the Mario Kart series.

Bowling
Bowling is a sponsor that appears in Mario Kart 7. Presumably, the sponsor is advertisement for the bowling alley in Wuhu Town. One of the poster logos consists of the sponsor name in white all capitals writing on a red banner background above a brown silhouette of the bowling alley, with white details on the pins and windows and a red stripe on the centre pin. The background is a pale brown rectangle with curved edges and a beige border. The other poster is a white rectangle with curved corners and a black outline, with a black pin in the middle and a black circle surrounding it. The word "Bowling" is written on either side of the pin in the circle using white all capital letters. The other logo is an arc-shaped red sign with a striped gold border and the word "Bowling" curved around it in all capital gold lettering. It is advertised by means of signs and posters.

Bull's-eye
Bull's-eye is a sponsor that appears in Mario Kart 7. Presumably, the sponsor is some form of target manufacturer. The logo consists of the company name in a white sans-serif font with a black border. Behind the text is an image of a target, with a yellow centre, and then red, blue, black and pale grey going outwards, with a white background. It is advertised by means of trackside banners.

Cross Country Cycling
Cross Country Cycling is a sponsor that appears in Mario Kart 7. Presumably, it is some form of cycling company that organises cross country events. The logo consists of the words "Cross Country" on the left in a pale blue font with a dark blue outline in a wavy shape, and "Cycling" on the left with the same font in inverted colors. The background features a heavily stylised image of a grey path going through some green hills. It is advertised by means of trackside banners.

Daisy Kart
Daisy Kart is a sponsor that appears in Mario Kart 7. Although it is ambiguous what the company does, it appears to have some relation to Princess Daisy. The logo consists of the company name in an orange gradient font with a white outline with a white-outlined flower similar to that on Daisy's Emblem in between the two words, styled to look like her jewels. Daisy's Mario Party 6 artwork appears on the left side of the banner with a white outline, with an orange and yellow gradient background. It is advertised by means of trackside banners.

DK Snow Way
DK Snow Way is a sponsor that appears in Mario Kart 7. Although what the sponsor does is ambiguous, it appears to have something to do with Donkey Kong. The logo consists of company name in a red font with a white 3D effect and cracks in the red section of the lettering, with cracks in the red part of the lettering and "DK" on an angle. A 2D icon of Donkey Kong appears on the ride hand side of the logo, and the background is and orange and yellow gradient. It is advertised by means of trackside banners.

I ♥ Sports
I ♥ Sports is a sponsor that appears in Mario Kart 7. The main logo consists of the company name in an all capitals black serif font with a pink heart on a white background. Stripes of color appear at the top and bottom of the logo in dark blue, white, pink, orange and green going from left to right. The poster version is similar but has a lightly different arrangement, with the white bar with "I ♥ Sports" written in near the bottom and the colors instead making a rectangle with curved corners around it, with a white outline. It is advertised by means of posters and trackside banners.