Kellogg's

 is an American food manufacturing company. Their various products have hosted several promotions and giveaways involving the Mario franchise.

1993 giveaway


Starting in 1993, Kellogg's Canada was giving away six thousand copies of several Nintendo games. Customers would have to collect eight game letters (which spelled out "Nintendo" when completed) from Kellogg's cereal boxes and correctly answer a math equation in order to win. The giveaway's deadline was November 30, 1994.

Information about the giveaway on the packaging listed the games being offered, such as Super Mario Land 2: 6 Golden Coins, Yoshi, Yoshi's Cookie, and Yoshi's Safari. Another game listed on the packaging was Mario & Wario with the claim that it was going to be released in 1994, but Mario & Wario was never released outside of Japan.

1996 giveaway


Starting in 1996, Kellogg's was offering customers various Nintendo 64 related prizes through specially marked cereal boxes, including over two thousand Nintendo 64 consoles. The offer ended on November 30, 1997. Kellogg's also distributed lenticular Super Mario 64 trading cards at the time.



In 1993, Cinnamon Mini Buns had a mail-in offer of a free Nintendo poster to customers with two proofs of purchase. The poster featured various Mario characters and Power-Ups.



In 1992, Corn Flakes printed board games on the back of cereal boxes. They were centered around several Nintendo games, including Super Mario World and Yoshi. Players would glide three coins across the board and whoever had the highest score won.



Another Nintendo promotion from 1992 was when Corn Flakes had a mail-in offer of a Game Boy themed watch. It costed $1.80 and customers required proof of purchase. Mario is featured in a televised commercial for the watch, where he examines one and jumps into it, forming his face on the strap.

In 1993, specially marked Corn Pops boxes contained label stickers with different Mario characters on them. A televised commercial featured clay animations of Larry Koopa, Ludwig von Koopa, and Yoshi showing off their own label stickers.



In 1993, specially marked Frosties boxes contained one out of 24 collector cards and one out of twelve stickers, the latter having a scratch card on the back. Customers with a winning card could win a Game Boy and Mario merchandise.

Super Mario Cereal
Super Mario Cereal was first released by Kellogg's on December 11, 2017. It was created to promote Super Mario Odyssey and boxes initially featured an NFC tag compatable with the game.