Super Mario Bros. 25th Anniversary

The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating twenty-five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of the anniversary event as early as September 2nd, 2010 with an unofficial announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan. A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event. On September 13th, 2010, the Super Mario Bros. 25th Anniversary celebration was officially announced when Nintendo officially revealed Super Mario All-Stars Limited Edition. The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition.

The official celebration concluded sometime in late 2010. The celebration was preceded by the 20th anniversary celebration in 2005 and succeeded by the Year of Luigi in 2013.

Wii

 * Super Mario All-Stars Limited Edition
 * This came bundled with Super Mario History 1985-2010, which contained a booklet and soundtrack CD celebrating the Mario-series history.
 * 25th Anniversary SUPER MARIO BROS. (Virtual Console)

Wii

 * Nintendo Wii 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
 * New Super Mario Bros. Wii - North America
 * New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
 * New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia
 * 25th Anniversary SUPER MARIO BROS. - Japan
 * New Super Mario Bros. Wii - Korea
 * New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Hong Kong
 * Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wii's
 * The Europe and Australia-exclusive 25th Anniversary Nintendo Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
 * White Nintendo Wii, White Wii Remote Plus, Mario Kart Wii, White Wii Wheel, and 25th Anniversary SUPER MARIO BROS. - Australia
 * Black Nintendo Wii, Black Wii Remote Plus, Mario Kart Wii, Black Wii Wheel, and Donkey Kong - Europe

Nintendo DSi/DS

 * Nintendo DSi XL 25th Anniversary Red Edition, which came bundled with the following Mario-series game depending on region:
 * Mario Kart DS - North America
 * New Super Mario Bros. - Europe
 * Japan did not receive a Mario-themed game in it's bundle
 * The Japan-exclusive Nintendo DSi 25th Anniversary Red Edition, which was sold exclusively at convenience stores.
 * The China-exclusive iQue Nintendo DS Lite 25th Anniversary Red Edition

In-game events

 * A "Make Your Own Mario Flipnote" contest for Flipnote Studio which required participants to create Mario-series themed flipnotes. Chosen winners would then have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi ; all of whom worked on and helped create the original Super Mario Bros.
 * The Mario Drawing Song was created by Nintendo to promote the Super Mario Bros. 25th Anniversary-themed competition on the application. The song has since been referenced and used in other Mario-related media.

Nintendo World Store event
A Super Mario Bros. 25th Anniversary event was held on November 7th, 2010 at the Nintendo World Store and was attended by series creator Shigeru Miyamoto and former Nintendo of America president Reggie Fils-Aime. .
 * Shigeru Miyamoto created a 25th Anniversary-themed Mario drawing to be displayed at the event.
 * A Super Mario Bros.-themed cake was created for the event and was cut by Shigeru Miyamoto.
 * Super Mario Bros. Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.

Miscellaneous

 * A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.
 * A special Iwata Asks interview between Shigesato Itoi and Shigeru Miyamoto was done for the 25th Anniversary discussing the Super Mario series.
 * Various Mario-themed wallpapers were created and made available for download on official Super Mario Bros. 25th Anniversary websites.
 * A "Super Mario Bros. 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a Nintendo Wii 25th Anniversary Red Edition bundle.
 * Nintendo sponsored a special Super Mario Bros. 25th Anniversary edition of the UK trade magazine.
 * Japanese publisher released the "Super Mario 25th Anniversary Commemorative Book" which featured an interview with Shigeru Miyamoto and contained many other Mario-series related articles and content.
 * Japanese convenience stores sold exclusive Super Mario Bros. 25th Anniversary-themed Nintendo Points cards.
 * acquired reprinted stock of hard-to-find Nintendo DS Mario-series games at the time, Mario & Luigi: Partners in Time, Super Princess Peach, and Mario Hoops 3-on-3. They also sold Super Mario Bros. 25th Anniversary-themed Gift Cards.
 * A Super Mario Bros. 25th Anniversary promotional Drawstring Bag and Keychain were distributed through currently unknown means.

Club Nintendo Rewards
For the duration of the celebration event, Nintendo offered Super Mario Bros. 25th Anniversary-themed rewards and prizes on the now-defunct Club Nintendo rewards program. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.

North America

 * Super Mario Bros. Commemorative Pins
 * "Evolution of Mario" Screensaver

Europe

 * Super Mario Bros. 25th Anniversary Commemorative Coin and storage pouch

Japan

 * Super Mario Bros. 25th Anniversary Original Badge Collection.
 * Super Mario Bros. 25th Anniversary Original Handkerchief Set

Anniversary Campaign lottery
During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified Super Mario-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were Super Mario All-Stars Limited Edition, Super Mario Galaxy 2, New Super Mario Bros. Wii, New Super Mario Bros., Mario Kart Wii, Mario Kart DS, and Mario Party DS. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.
 * Super Mario Bros. 25th Anniversary Original Tote Bags (Mario and Luigi colors) - 2000 Winners
 * Super Mario Bros. 25th Anniversary Original T-Shirt - 3000 Winners
 * Super Mario Bros. 25th Anniversary Playing Cards - 5000 Winners

Region Unknown

 * Super Mario Bros. 25th Anniversary Keychain