List of sponsors debuting in Mario Kart 8 and Mario Kart 8 Deluxe

This a list of sponsors that debuted in Mario Kart 8 and Mario Kart 8 Deluxe.

1-Up Fuel
1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Its logo consists of the company name in red Neue Aachen Pro Bold on either side of a 2D image of a blue and white capped mushroom that resembles a Mini Mushroom. The mushroom has a red outline and stalk and a flame effect on the top of its cap, and the whole logo has a white background. It is advertised by means of trackside banners, posters and is also included on a map.

1-Up Mushroom Car Insurance Group
The 1-Up Mushroom Car Insurance Group is an insurance company that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The posters advertising the company feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them, on a green background, with the company's name written above over three lines in green Rockwell Bold with a yellow outline, and a larger white outline surrounding all of the text. It is advertised using posters, signs and is also included on a map.

1 Up Racing
1 Up Racing is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The logo for the company consists of the word "1 UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. One variant of the logo does not show the full circle, while another one uses gray instead of green and bring the circle to a point at the bottom. It is the only sponsor in the game to be only advertised on vehicle bodies and not in any courses.

100% Organic Antifreeze
100% Organic Antifreeze is an antifreeze company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Another variant is simply a red version of the Ice Flower droplet, while a different one similar to the trackside banner also appears, which uses the same layout but with a plain blue background and white text. A different version of the logo has a large droplet in the idle on a plain white background, with "100%" on the left of it in a smaller font and "Organic Antifreeze" on the right, with antifreeze along the bottom. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.

BaNaNa Boy
BaNaNa Boy is a banana-based drink company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company has two different trackside banners which it uses to advertise, which only differ by the color of the background and speech bubble. One of the color schemes is red with a green speech bubble, while the other is green with a red speech bubble. They both feature a Banana saying the tagline "Let one slip!" alongside the company's name, which is in the same green, yellow and orange gradient as the Banana itself in a script font. It is advertised by means of trackside banners, cans in vending machines and is also mentioned on a map.

Bob-omb Plugs
Bob-omb Plugs are a type of spark plug which appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The plugs the company produces resemble Bob-ombs, but replace the fuse with the plug pin itself. Although the official logo is not seen within any of the courses, some graffiti can be seen in Super Bell Subway which shows what is presumably a stylised version of the logo. This graffiti depicts it with a plug on the right hand side, the word "Bob-omb" in all capitals and blue on the left with the word plugs, also stylized in all capitals, below the plug on the right in pink. A logo for the company appears in Mario Kart Tour, which features 2D artwork of a Bob-omb plug with a spark coming from it and a yellow key and feet above an oval which is white at the top and contains the word "Bob-omb" in red Neue Aachen Pro Bold with a black outline and black at the bottom with "Plugs" in yellow Gill Sans Bold. The whole logo is surrounded by a white outline and has a black background.

Boomerang Bros. International Airlines
Boomerang Bros. International Airlines (often abbreviated to BBIA) is an airline that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. It runs flights to some of the courses from the game. The logo consists of the name or initials in a navy blue sans-serif font, with the first "I" in "International" being replaced with a red-striped blue Boomerang. A different logo has the abbreviation "BBIA" on the left with a red shape on the left hand side, while another different logo is simply the abbreviation on a gray background. Another version has all of the text and the main part of the boomerang in white with a red stripe on a dark blue background with diagonal white stripes on either side. The version of the logo that appears exclusively on the buses only features the text in white on a dark blue background. It is advertised by means of posters, patches and trackside banners, appears on planes and departures boards, and is referenced on a map.

The announcer on the intercom in Sunshine Airport mentions a flight provided by Boomerang Bros. International Airlines, "This is the final boarding call for Boomerang Bros. International Airlines, Flight 117a to Sweet Sweet Canyon, departing from Gate 3", however this is inconsistent with the departures boards around the airport, which list the same flight as being number 4300.

Bowser Oil
Bowser Oil is an oil company which appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour and makes a cameo in Super Mario Odyssey. The company appears to be run by Bowser. The logo of the company uses the OnStage Serial Heavy typeface in black, with the "O" in "Oil" being replaced with a circle with Bowser's emblem. It appears on a yellow background, occasionally with a black and white checkered line underneath. A variant of this logo inverts the colors, with another one placing the word "Bowser" above the word "Oil". It is advertised by means of trackside banners, signs, flags and promotional tents, and is also referenced on a map and is the main sponsor on the black, purple and yellow varnish of the Circuit Special. Bowser Oil is also notably for being one of the very few times Bowser’s international name is used in Japan.

Bullet Bill Speed Trial
Bullet Bill Speed Trial is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit. It also makes a cameo appearance in Super Mario Odyssey and some of the promotional material for Nintendo's collaboration with Kansai International Airport. The logo of the company consists of the company's name written in slanted, beige-colored ＤＦ超極太ゴシック体 (DF Extra Bold Gothic) for "Bullet Bill" and Informal 011 for "Speedtrial" on a red background, below a simplified image of a Bullet Bill on a navy blue background, in the same beige color. These rectangles are separated by a beige line. However, on the trackside banner variant, all of the writing and imagery appears in the blue rectangle, with just a thin red one underneath. The sticker variant retains the design from the trackside banners, but without the beige dividing line, and a smaller red line at the bottom. There are another two logo variants which appear on the Sport Bike's blue varnish, one which has "Bullet Bill" on the top and "Speed Trial" below in yellow, slanting to the let with another yellow line above it and a blue background. The other one is closer in design to the trackside banner variant, but now has yellow lines and writing, and removes the Bullet Bill and red strip beneath it. It is advertised by means of trackside banners, signs, cans, stickers, posters, patches, appears on a varnish and is also referenced on a map.

Burning DK
Burning DK (also called Burning DK Sports Drink) is a sports drink that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. The drink appears to be endorsed by Donkey Kong, or the company that produces it is run by him. The company's logo features an edited version of his 2D artwork to show him holding the drink in orange, red and white on a yellow background with orange flames and bubbles. The name itself is written in black Belwe Std Medium, though appears red on the cans. A different logo variant simply features the company name in red on a white background. It is advertised by means of posters, trackside banners, cans, signs and is also referenced on a map.

Chain Chomp Racing Chains
Chain Chomp Racing Chains is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The trackside banners feature the Mario Party 8 artwork of a Chain Chomp, alongside the word "Chain Chomp" in red and "Racing Chains" underneath it in black. The chain at the top of the trackside banner is the same one from the Chain Chomp artwork, just rotated. A variation of this logo consists simply of the name in white on a dark blue background. The company is advertised by trackside banners, appears on a varnish and is also referenced on a map.

Daisy's Flower Market
Daisy's Flower Market is a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Dino Dino Outdoor & Camping Goods
Dino Dino Outdoor & Camping Goods is a gear store that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Dream Gliders
Dream Gliders is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. Presumably, the company creates the gliders for the vehicles to use during the races. The main logo of the company consists of its name in white using the typeface on top of a white line coming from a cloud, which leads to an image of Mario's Super Glider from above. The background has two variants, a daytime one with a light blue gradient, and an indigo gradient with yellow stars as a night time variant. It is advertised by means of trackside banners and signs, and is also referenced on a map.

Fire Flower Curry House
Fire Flower Curry House is a restaurant that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. Its key visual is a black logo in the typeface on a yellow field, with the "i" represented by a red chili pepper, and the eponymous flower engulfed in a red flame between the two words.

Fuzzy Battery
Fuzzy Battery is a type of battery that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit, and makes cameo appearances in Super Mario Odyssey and Yoshi's Crafted World. The logo consists of the company name in the Allegro typeface with a black and yellow gradient fill and a white outline surrounding a 2D image of a Fuzzy with the same color scheme. This appears on one of three backgrounds with a lightning bolt, one in which the bolt is yellow with a red outline on a black background, another in which the bolt is blue with a yellow outline and black background, and the other which is black with a yellow outline on a red background. It is advertised by means of trackside banners, promotional tents, signs, flags, patches and the batteries themselves.

Galaxy Air
Galaxy Air (often abbreviated to GXA) is an airline that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. It runs flights to some of the courses from the game. It is named after the Super Mario Galaxy and Super Mario Galaxy 2 games. The logo consists of a yellow Luma alongside three stripes, two being dark blue and the other being teal, somewhat resembling a comet tail. Beneath this is the company name in a geometric sans-serif dark blue font. There are many variations of the logo however. One variation puts the stripes behind the Luma and gives it an outline, and "Galaxy Air" appears on the right hand side instead. This variant has many different color schemes. The other main variant shortens the stripes and adds GXA above Galaxy Air on the right hand side, and also comes in two variations. Another version of this logo instead places the text on the left of the logo and extends the three stripes coming from the Luma. Another variation of the logo places the Luma on the left and the abbreviation over the full name on the right, while another simply has just the text in that arrangement. Another variant of this version of the logo has an orange background and white text, as well as removing the outline from the Luma and changing its eyes to orange, and the colors of the stripes to turquoise instead of dark blue and white instead of the original teal.

As well as the variations, Galaxy Air also advertises using posters which illustrate specific destinations. One of these is for Dry Dry Desert, and features an image of as the background with the Galaxy Air logo in the top left corner. In front of this is a green dune shape which says "Mysterious Sands." and "Dry Dry Desert" on it, and features Toad's Mario Party 8 artwork on it. There is also a rectangular version of it which shows a smaller section of the course and places Toad above the dune. Another one is for Sweet Sweet Canyon and is fairly similar in layout, but now has a pink ribbon with a magenta and white trim at the bottom instead of dunes. This now reads "The Sweetest Memories!" and "Sweet Sweet Canyon" instead, and features Princess Peach's New Super Mario Bros. Wii artwork behind the ribbon instead, whereas Toad is in front. The rectangular variant has the same changes as the Dry Dry Desert one. The other poster is for Water Park, and is completely different from the other two. It has the Galaxy Air logo in the top right hand corner in a yellow trapezium, which also says "Welcome to Water Park", with the "Welcome to" in orange and the rest in red. below this is an orange stripe which has "New attraction!" written on it in yellow, accompanied by another orange stripe at the bottom. In between these stripes is an image of Water Park, specifically focussed on the Sub Coaster ride, which is most likely the new attraction, and the New Super Mario Bros. artwork of Koopa Troopa.

Galaxy Air is advertised by means of posters, trackside banners, patches and signs, as well as appearing on planes, buses and departures boards, is mentioned by the airport intercom and appears on a varnish.

The announcer on the intercom in Sunshine Airport mentions two flights provided by Galaxy Air, "Passengers departing on Galaxy Airlines, Flight 2580, bound for Dolphin Shoals, should proceed to customs and immigration at this time." and "Paging Galaxy Airlines, Flight 2218, passenger Ms. Birdo, please proceed to the information counter on Floor 2.". The intercom does get the company's name wrong in both of these announcements. In an earlier build of the game at an E3 demo, the starting line for Toad Harbor featured a blue starting line with Galaxy Air logos, however this was replaced in the final game with a yellow and orange one with Flower Cup logos and different textures.

Ghost Clock
Ghost Clock is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo features the company name written in a crooked brown font, with the "L" in clock being made from two clock hands. It is advertised using trackside banners.

Golden Wheel
Golden Wheel is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo of the company consists of an image of a golden Wii Wheel, next to the company's name in gold writing on a black background. It is advertised by means of trackside banners and signs.

Green Service
Green Service is a gardening company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The logo consists of the company name in green Frankfurter above 2D artwork of several Munchers, on either a blue or white background. It is advertised by means of trackside banners and is also referenced on a map.

Green Shell Taxi
Green Shell Taxi is a taxi company that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. The company logo consists of the name in simple white writing with "Taxi" in capital letters, on a navy blue stripe, edged with another yellow stripe followed by another blue one on either side. At the end of the line is a 2D image of a Green Shell in monochrome green with a yellow outline. The other variant is seen on the roofs of the cabs, and consists of the words "Green Shell" in black on either side of the 2D artwork of the shell, on a yellow background. The company directly advertises by means of patches, is indirectly advertised by their cabs and is also referenced on a map.

Ice Cream
Ice Cream is a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Iggy's Glass
Iggy's Glass is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably the company, run by Iggy Koopa, creates windshields for the karts and bikes that use them. The logo is stylized to look like Iggy’s glasses, which appear in the middle, as the company name is written in white with a black outline, similar to the pupils, then have a line of white and then blue, followed by more white, like the rest of the eye and have a complete black outline, like the glasses frames. The slogan "Crystal Clear Windshields" appears underneath in purple writing with a white outline, and the background uses the same dark to light green gradient as his hair. It is advertised by means of trucks.

Kamek Book Store
Kamek Book Store is a book store company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour, depicting Kamek on its advertisements. Its name is likely a pun on "comic book store".

Kung Fu Lakitu
Kung Fu Lakitu is a film that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The film is a reference to the 2008 DreamWorks film Kung Fu Panda, as the poster uses a similar name and font, and the Lakitu is in the same pose as Po on the original poster. The poster also says "Dragon Driftway the Movie", which is a course from the other DLC pack that has a similar theme, and also features multiple statues of Lakitus practicing kung fu, similar to the image on the poster. The poster also says "Coming Spring 2015" referencing the release date of the second DLC pack in which it appeared. The main image on the poster depicts a Lakitu standing on its cloud performing a side kick, surrounded by flames in front of some mountains. The title is written in capital letters, using a red font with a gold outline at an angle, while the rest is written in a white font. It is advertised by means of posters. Coincidentally, Jack Black, who voiced Kung Fu Panda's main character Po, would eventually go on to voice Bowser in The Super Mario Bros. Movie.

A poster for a sequel, Kung Fu Master Lakitu, appears in Mario Kart Tour and the Mario Kart 8 Deluxe – Booster Course Pass in. It is subtitled as "Mario Kart the Movie", and its release date merely says it is "Coming Soon".

Larry Lights
Larry Lights is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably the company, run by Larry Koopa, creates the lights for the race tracks as well as the headlights for the vehicles. The logo consists of the company name in a curved font either side of a white version of Larry's Emblem, with a star off to the left. The logo is in a white oval, though parts of Larry's emblem stick out, on a black background. It is advertised by means of signs and logos.

Lemmy's Tire Service
Lemmy's Tire Service is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, Mario Kart Tour and Mario Kart Live: Home Circuit. Presumably, the company, run by Lemmy Koopa, provides and puts tires on the vehicles in the game. The main logo consists of the word "Lemmy's" in a sans-serif font, with a more angular "Y", in black with a white outline, and "Tire Service" in a different all-capitals font below, also in white. The logo also features a 2D image of Lemmy bouncing on a Tire with a white overall outline, on a pink or green background. The image of Lemmy originates from an artwork of the Koopalings, Bowser and Bowser Jr. on an Airship, but this version does not have shading and the whole image can be seen. As a consequence, this artwork depicts Lemmy with a lazy eye, a trait which he is missing in the game. The logo also has some variants, the main one being the bottom of the "Y"'s outline being extended to incorporate the rest of the sponsor's name on the same line. The rest is then rearranged to fit the trackside banner. The color also changes, with the rest of the writing being changed to green, or the word "Lemmy's" being changed to green. Another variant retains the main trackside banner text composition, but changes the color to red and puts it on a dark blue background. It is advertised by means of trackside banners and signs, appears on varnishes and is also referenced on a map.

Lord Bowser
Lord Bowser is Bowser's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of an orange version of Bowser's Kart emblem, with a yellow outline on a green shield with an orange outline with horns. The shield has a yellow banner running across it with an orange and brown, with the team name in all capitals in the same brown as the outermost trim. The logo also includes two brown and white checkered flags with an orange outline at the bottom. The team is represented using crowd banners, vans, logos and also appears on various standings boards.

Ludwig Painting
Ludwig Painting is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company's official logo is not seen in any of the courses, although what appears to be a stylized version of the logo appears among the graffiti in Super Bell Subway. The stylized version shows the company name in a pale yellow green font with a black outline and shadow on a blue shape resembling Ludwig's hair. It is advertised by means of graffiti, and is also referenced on a map.

Luigi Gusters
Luigi Gusters is Luigi's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of a white shield with Luigi's green "L" on it with a gold and blue border. On either side of the shield are blue hoses and nozzles with gold outlines, similar to the vacuum attachment of the Poltergust 5000 which the team is most likely partly named after. Underneath the shield is a blue and gold laurel wreath, and above it is a blue and gold banner with the team name written on it in white. The team is represented using crowd banners, trucks and hot air balloons, and also appears on various standings boards and in pit areas.

Mario Automobile Association
The Mario Automobile Association (often abbreviated to MAA) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The logo features a pair of Fishin' Lakitus using artwork from Mario Kart: Super Circuit lifting a black car with yellow details, which says "Road Service" on it in yellow and "MAA" on it in white. Beneath the vehicle the company's full name is written in black. The logo appears mainly on a blue background, but also appears on green and yellow variants. The company's logos also appear on Dash panel ramp trucks, which feature two different versions of the logo, one of which features the abbreviation in larger white font and "Road Service" above it and slightly off to the left in yellow, and another which simply consist of the company's full name written in an all-capitals white font. The company is advertised using trackside banners, signs, logos and promotional tents.

Mario Super Motor Team
The Mario Super Motor Team is Mario's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for all of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Mario's "M" Emblem surrounded by gold and blue rings, with "Mario" written in gold with a red outline at the top. The rest of the team's name is written in a rectangular banner that goes across the bottom of the circle. On top of the rings are five blue Warp Pipes, two of which have blue shading, and the middle one with a Super Star above it. Two shapes that resemble checkered flags or finish lines appear on either side of the logo, and a blue star also appears in all four corners of it. It is represented by means of trucks, logos, crowd banners, hot air balloons, gasoline pumps, and also appears in pit areas, on standings boards and is referenced on a map.

Mario Work Gear
Mario Work Gear is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. Presumably, the company is run by Mario and sells work gear such as gloves and overalls. The logo consists of the company name in a sans-serif simple black font, with the "M" replaced with Mario's emblem, in a white circle with a black outline. Alongside the circle is a pair of gloves and overalls like Mario's, in the main 2D style, appearing to be presenting the rest of the logo, all on a white background. There are also two variants, the trackside banner variant, which uses a light blue background and removes the white circle except around the "M", and the other poster, which has a red background. It is advertised by means of posters, signs, shops and trackside banners.

Mega Mushroom Super-Sized Clothing
Mega Mushroom Super-Sized Clothing is a clothing company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Moo Moo Meadows Milk
Moo Moo Meadows Milk is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Yoshi's Crafted World. Presumably, the company milks the Moo Moos in Moo Moo Meadows and sells the milk, as well as other dairy products such as cream and yogurt, similar to Moo Moo Dairy and Mario Kart Milk from Mario Kart Wii. The main logo features a picture of a Moo Moo from the stamp unlocked after beating a staff ghost on on a red background, with the company name on the right. "Moo Moo Meadows" is written in white, while "Milk" is written in the same red as the background with a white outline. The trackside banner variant is very similar, but uses larger text, and also has another Moo Moo on the right hand side. Another logo variant uses a blue and white Moo Moo on the right, with a blue background and white edges. The writing remains mostly the same, except the colors of "Milk" are reversed. The final variant appears on the cartons of milk themselves, and is a red and white Moo Moo on a white background with a red stripe, and the word "Milk" written in red underneath it. Two different variants of the logo appear on the cartons in Yoshi's Crafted World, both of which are similar to the other logos but have the text colored white with black and white outlines and a fully colored Moo Moo's head. One of the logos positions the head to the right of the text on a plain blue background, while the other positions the head over the text on a white stripe, with blue rectangles with white and black borders on either side. It is advertised by means of trackside banners, posters, cartons, menus, stickers, vending machines, logos and trucks.

Morton Construction
Morton Construction is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably the company, run by Morton Koopa Jr., builds the tracks for the racers. Their main logo consists of the company name in all-capital white sans-serif font and the first "O" in "Morton" replaced with a yellow Morton Emblem, on a black background with yellow danger stripes at the edges. On the right hand side of the logo is a 2D picture of Morton wearing a yellow builder's helmet. The main variant is the trackside banner one, with the only changes made is the placement of Morton in the middle and the rest of the logo either side. One of the other two variants simply consists of the text as usual on an orange background, while the other variant changes the color of the text and emblem to blue and puts it on a yellow background. It is advertised by means of signs, trackside banners, drills and containers, and is also referenced on a map. However, the map in Super Bell Subway incorrectly names the company, and is spelled as "Moton Construction".

Mushroom Piston
Mushroom Piston (also called Mushroom Piston Engines) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. Presumably, the company manufactures and distributes pistons and engines that are fitted in the Karts, Bikes and ATVs and resemble Mushrooms. The main logo consists of the company name in an all capitals sans-serif font, with "Mushroom" and "Engines" in solid black and "Piston" in red with a black outline. To the left of this is an angled piston in white and red stylized to look like a Mushroom. The entire logo appears in an orange and red striped gradient background, shaped around the logo. Most of the variants have a square or rectangular shape, one of which features Toad in his Tri-Speeder with Standard tires. The other significantly different variation is the trackside banner one, which uprights the piston and moves "Engines" to the right of the other text, but otherwise remains the same. Another set of variants has the company name written in a pale gray font either side of the engine parts of the Circuit Special, with a purple, orange, red or blue background depending on the varnish color. One variant simply has the piston upright on a green background, while a variation of the trackside banner logo uses a monochrome yellow logo on an orange background with no detailing. The other trackside banner variant resizes the word "Piston" and changes it to the same font as "Mushroom", and also moves the word "Engine" along towards it. It is advertised by means of stickers, posters, trackside banners, logos and signs, is referenced on a map and appears on varnishes.

No Limits
No Limits is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour.

Paratroopa Airlines
Paratroopa Airlines (often abbreviated to PAL) is an airline company that appears as a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company is named after Koopa Paratroopas. The main logo consists of the abbreviated form of the name in a red serif font beneath a stylized Red Shell and a pair of wings. A curved red stripe appears beneath the logo, which all appears on a red background. A variant of the logo consists of the abbreviation on the right of the logo, all in black, on an orange background. Another different version of the logo from the buses instead places the abbreviation to the upper right of the logo in brown on a yellow background from the bus, while the other one has the full company name on the left of the logo in brown, with a red stripe that curves at the edges underneath it. It is advertised by means of posters and buses, as well as appearing on departures boards and being referenced on a map.

Peach & Daisy Royal Patisserie
Peach & Daisy Royal Patisserie is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company is a patisserie run by Princess Peach and Princess Daisy. The main logo consists of the company name written in a gold serif font curved around the main logo in a gold circle on a burgundy background. The main logo itself consists of a stylized cream version of Peach and Daisy's crowns, but with an extra line at the bottom and five jewels shaped like Daisy's emblem visible, with two gold dots at the edge. The middle jewel is pink with a cream center, then a blue one with no center, and then a solid pink one. The logo also has two candles in between the peaks at the top of the crown. The logo has many variants, the main one being the trackside banner, version which removes the circle and places the name either side of the logo, while the other main trackside banner has a cream background and everything else in brown. Another variant retains the circle, but has a beige inner background and burgundy detailing, while one adds an extra rim in brown with the background, and beige detail. Two variants are partially circular, one with a burgundy background and gold detailing, while the other has a beige background and burgundy detailing. The patisserie also has a poster with the logo in burgundy at the top, in front of an image of Sweet Sweet Canyon with a gold and then pink border, which has rainbow colored spots on it. It is advertised by means of logos, cookies, cookie boxes, posters, stickers, trackside banners, bottles, menus and shops, and appears on varnishes.

Princess Orange
Princess Orange is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Yoshi's Crafted World. The company seems to produce and sell a fizzy orangeade drink, and is mainly run by Princess Daisy. The main logo consists of an orange with a green leaf and Daisy's flower emblem on it, with the company name in a green serif font in front of it. The logo is surrounded by a mint green shape with white and turquoise outline. The logo has some variants, the main one being the trackside banner one which changes the text to white and moves it to the left of the orange and removes the background shapes. This variant has a green background and encircles the logo in mint green and turquoise. Another variant changes the background to green and text to white, removes the turquoise shape and changes the outline color from white to mint green. The other variant uses the white text and an orange background, while encircling the logo in the same yellow and turquoise as the flower. There is also a different logo variation, which puts the main green text to the right of the orange, and surrounds it with a green bubble, with a white outline around the entire logo. The company is advertised by means of bottles, posters, shops, stickers, menus, logos and trackside banners, appears on varnishes and is also referenced on a map.

Princess Peach
Princess Peach is Princess Peach's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. Their logo consists of an image of Princess Peach like the one from the stained glass window on Peach's Castle in a pink shield with gold edging. The shield feature's Princess Peach's crown on the top, and a white sash across the bottom with a pink lower edge and the team name on it. The logo also features two curled designs in the top two corners, and the entire logo is outlined in blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Propeller Toad Transport
Propeller Toad Transport (often abbreviated to PTT) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company is an airline run by Propeller Toads which mainly specializes in cargo. The main logo consists of a blue stylized Propeller Toad's head, alongside the abbreviation in a sans-serif font, which has speed lines coming off of the "T". The logo also has a few variants, one of which uses blue for the background, yellow for the Toad and white for the text, while another is simply the Toad's head in blue on a yellow background. The other main variant is the logo all in black on an orange background. Another variant uses the main logo, but changes its color from blue to yellow and has a green background. There is also a logo which is mainly the blue Propeller Toad's head, with the full company name in blue in the top right corner on a white background. The writing from this logo also appears on its own as a logo. It is advertised by means of crates, planes, departures boards, trackside banners, signs, logos and trucks, and also appears on a varnish.

Rainbow Exploration Agency
The Rainbow Exploration Agency (often abbreviated to REXA) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. The name is a reference to, the Japan Aerospace Exploration Agency. Presumably, the company is a space agency run by Toads, which specifically explores Rainbow Roads. Their logo consists of a blue globe with red and yellow rings surrounding it, resembling. The abbreviation appears next to it in a navy blue serif font, and the entire logo is surrounded by a white outline. The full company name appears to the right of this, in a sans-serif font. This appears by itself on a white background in Super Mario Odyssey. The company also has a poster, which features the logo in the bottom right corner in front of the image of the Yellow Toad and Blue Toad from the Online Menu in space in front of a planet, along with a Mario Kart TV satellite. The company is advertised by means of posters, logos, trackside banners, space station elements, patches, holograms, and is also referenced on a map.

Red Shell Strike Equipment
Red Shell Strike Equipment is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Mario Odyssey. Presumably, the company distributes items that are thrown in races, mainly Red Shells. Their logo consists of a 2D image of a Red Shell, with "Red Shell" written in red next to it, and "Strike Equipment" in a smaller black font underneath. The background is light blue, with a yellow flame behind the writing and Shell. There is also a trackside banner variant of the logo, which uses a smaller Shell, puts the words "Red" and "Shell" next to each other, as opposed to on top of each other, and also stretches out the background slightly to fit. It is advertised by means of trackside banners, signs, patches and stickers. A Green Shell counterpart of the sponsor, called Green Shell Strike Equipment, appears in Mario Kart Tour.

Roy Smooth Sounds
Roy Smooth Sounds is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo in Super Smash Bros. Ultimate. Presumably, the company produces sound equipment such as speakers and stereos, and is run by Roy Koopa. The logo consists of a pair of Roy's sunglasses and a pair headphones, with "Roy" written in an all capital serif font, and "Smooth Sounds" written in pink underneath it, with the entire logo outlined in white and on a purple polka dot background. The logo also has a few variants, one of which has the only difference of having a yellow dotty background instead, and the other one has gray and white dot background and changes the pink to red. Another variant of the logo solely consists of the text in black on a white background. It is advertised by means of signs, bottles and logos.

Shy Guy Metals
Shy Guy Metals is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is a mining business run by Shy Guys and is responsible for the mining in Shy Guy Falls and. Their logo consists of a red Shy Guy holding a pickaxe and mining at a gemstone (similar to those seen in the aforementioned courses), alongside the company name, in an all capitals metal effect font. Beneath the company name is a line, and then "Since 1987", a reference to the release date of Yume Kōjō: Doki Doki Panic, the game in which Shy Guys first appeared. The entire logo appears on a gradient checkered background within a gray oval. It is advertised by means of posters.

Shy Guy Records
Shy Guy Records is a record label company that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Super Marine World
Super Marine World (also called Super Marine World Dive Shop) is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is run by Dolphins and sells diving equipment, including the goggles that they wear. The company name is a reference to Super Mario World, the game that Dolphins first appeared in. Their main logo consists of "Super Marine World" written in the main Super Mario font in blue, pink, orange and green with a white outline, and "Dive Shop" in a different pink font. The background of the logo features an image of a Dolphin on a blue background. The logo has one variant, which changes all of the writing to pink, and adds a splash behind the Dolphin, which has been slightly re-angled. It is advertised by means of trackside banners.

Toad City Sightseeing
Toad City Sightseeing is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. Presumably, the company is run by Toads and runs tours around the city in which the updated is situated, presumably Toad City. The company logo consists of the company name in orange writing with a yellow outline above a white skyline of the city on a red background, with a large tower extended upwards between "Toad City" and "Sightseeing". It is advertised by means of buses.

Toad Mushroom Powered
Toad Mushroom Powered is Toad's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Toad's emblem with a thick gold outlines, and a pair of gold laurel wreaths on either side. A red banner with a white outline covers the bottom of the emblem, and says "Mushroom Powered" in a curled yellow font. Four white circles appear across the top of the logo, each containing a single blue letter of the word "Toad", and the entire logo is outlined in dark blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Toad Polar Expedition 2014-2015
Toad Polar Expedition 2014-2015 is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the expedition is run by Toads and the expedition is to Ice Ice Outpost, where various pieces of their equipment can be seen, while the dates of the expedition reference the release dates of Mario Kart 8 and its DLC packs. The logo consists of an iceberg in front of a blue globe with white lines and laurel wreaths on it, in a yellow circle. The circle has the expedition name around the top in an all capitals, sans-serif dark blue font with a lighter blue star between each word, and the dates at the bottom, all on a mid blue background. The logo has several variants, three of which just use a white version of the logo on a red, blue and orange background respectively. The other variant is the trackside banner one, which changes the yellow circle to light blue and the stars and writing to white. This part of the logo appears on the right of the banner, which has a yellow background, while the expedition name is written again in the dark blue font, with "Toad" and "2014-2015" bordered by stars above the line and "Polar Expedition" below it. It is advertised by means of boats, cans, tents, tracks, containers, trackside banners and logos.

Toad Services
Toad Services is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The company appears to be a services chain run by Toads. The logo consists of the company name in an all capitals neon blue font, with "Toad" on the top line and "Services" on the bottom. It is advertised by means of services, signs and logos.

Toad Toy Store
Toad Toy Store is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company appears to be a toy store chain run by Toads, that both stocks toys and manufactures and sells their own. Their logo consists of the word "Toad" written in an all capitals white font, with sections of the letters overlaid with yellow shapes, and "Toy Store" written underneath in a yellow all capital font. The writing appears on a 3D effect blue dotted oval and red and green Empty Block-like shapes, which are seemingly bolted together. The logo's variant removes the shapes from the background, and replaces them with a plain mid blue background. It is advertised by means of logos, signs and shops.

Several large Toad Toy Store buildings appear in Toad Harbor, which collectively appear to be a superstore. The side walls of the building are mainly pink, with elements of blue and logos on it. The walls feature beige pillars, with red and gray circles, green tiling, as well as Anti-Gravity Panels and Ramps, with a green section with windows at the far end. The roofs are styled to look like 1-Up Mushrooms, green with white spots, and Super Mushrooms, red with white spots. In an earlier version of the game at the E3 demo, the green section with windows was absent, and in its place was another pink section with checkerboard windows.

Additionally, features Toad Toy Store logos, as well as its box, implying the course was manufactured by and bought from the store. The model Kart boxes also feature the logo, as well as some of the wrapping paper on various gifts around the room.

Undead Motors
Undead Motors is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Their logo consists of the company name in white and the Arnold Böcklin typeface either side of a Dry Bowser emblem on a red background. The logo also has a variant, which instead uses a black font and emblem on a pale gray background with darker gray stripes at the sides. It is advertised by means of trackside banners, cans and logos, and is referenced on a map.

Vanilla Lake Winter Sports Equipment
Vanilla Lake Winter Sports Equipment is a sports store that appears as a sponsor in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour. The billboards for the sponsor are a bright blue and white, and depict the namesake course's signature hills from its appearance in Mario Kart Tour.

W Wheel
W Wheel is a ride that appears as a sponsor in Mario Kart 8, Mario Kart 8 Deluxe, and Mario Kart Tour. The ride is the large ferris wheel that appears before the finish line, with its logos appearing in other places around the park. The ride appears to be owned by Wario, however the individual cars on the ride are both themed around Wario and Mario's shirts and dungarees. Their logo consists of Wario's signature W emblem in yellow with a blue outline in front of a matching blue version of his mustache. The entire logo is on a life ring, with "Wheel" curved around the bottom with the red stripes removed in a blue all capitals font, and the center of the life ring filled in with a paler blue. It is advertised by means of logos and the ride itself.

Waluigi Sea Bed
Waluigi Sea Bed is a ride that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The ride is the large white wooden rollercoaster which can be seen in the background of Water Park, to the left of the entrance to the Sub Coaster ride, and is named after Waluigi. Their logo consists of the name in a white and yellow gradient font with a dark blue outline next to Waluigi's upside down "L" emblem in the same font with a dark blue anchor around it. It is surrounded by two dark blue circles with a wave and light blue gradient background with contrasting blue bubbles. It is advertised by means of logos, stickers and the ride itself.

Wario Billionaires
Wario Billionaires is Wario's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the three only teams in the game which is not for a character that has appeared in every Mario Kart game, as Wario did not appear in the original Super Mario Kart, as well as the one of the only ones that does not appear in Mario Kart Stadium. Their logo consists of Wario's purple "W" emblem in a white circle with purple and yellow outlines with a yellow crown with the same outlines. "Wario" is written in a yellow outlined purple script font in front of the emblem, with "Billionaires" appearing in a blue all capital font in a purple and yellow outlined white oval underneath. A striped red version of Wario's mustache appears behind the logo with a thicker purple and yellow dotted outline and a thinner yellow one. A purple star appears behind the whole logo. It is advertised by means of hot air balloons, banners and crowd banners and is referenced on a map.

Wendy's Car Interiors
Wendy's Car Interiors is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. Presumably, the company, run by Wendy O. Koopa, creates the interiors of the karts used in the game. This sponsor is the only one in Mario Kart 8 which does not have any logos, as it is only referenced on the map in Super Bell Subway. The logo first appeared in Mario Kart Tour, and consists of the company's name and Wendy's bow, in front of a pink background with orange and cyan polka dots. The logo later appeared in Mario Kart 8 Deluxe in the Booster Course Pass.

Wendy's Homemade Donuts
Wendy's Homemade Donuts is a store that appears as one of the sponsors in the Booster Course Pass for Mario Kart 8 Deluxe. It returns in Mario Kart Tour.

Wild Yoshi Sanctuary
The Wild Yoshi Sanctuary is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The sanctuary appears to be located in, as a reserve for wild Yoshis. Their logo consists of Yoshi's Mario Party 9 artwork in an orange circle with gold edging and brown outlines, which says "Wild Yoshi" in an all capitals brown font. Another brown outlined gold banner appears at the bottom of the circle, which says "Sanctuary", and features four Yoshi Eggs around the banner. It is advertised by means of stickers, trackside banners and signs. In its Mario Kart Tour appearance, Yoshi's 3D artwork is replaced with a 2D artwork counterpart.

Women of Racing Organization
The Women of Racing Organization is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, it is an organization set up to support female racers (in a similar fashion to the Women in Motorsport programme of the, the governing body of motorsport). Its members include Princess Peach, Princess Daisy, Wendy O. Koopa, Rosalina, Toadette and Birdo. The main text for the logos consists of the name written with each word on a separate line in a purple all capitals font with a peach outline and a golden glow effect. All of the logos have a two-tone peach checkered background as well. The main trackside banner features Birdo's Mario Party 8 artwork on the left of the logo, and Princess Peach and the Mario Party 8 artwork of Princess Daisy on the right. The other trackside banner consists of Rosalina's Mario Kart Wii and Toadette's Mario Party 7 artworks on the left and Wendy O. Koopa's New Super Mario Bros. Wii artwork on the right. There is also a poster variant, which puts the images of Princess Peach and Princess Daisy at the bottom with the logo above them. It is advertised by means of trackside banners and posters.

Wuhu Island
Wuhu Island is a sponsor that appears in Mario Kart 8 Deluxe. Its logo features a stylized view of Wuhu Island surrounded by a palm tree and a wave, framed inside a circle. This logo is featured on trackside banners next to the sponsor name and another palm tree. The smaller variant of the banner puts the name of the sponsor below the logo on a five-pointed flag. It is advertised by means of trackside banners and lamp post flags.

Yoshi's Egg Market
Yoshi's Egg Market is a sponsor that appears in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. The company appears to be a chain of stores run by Yoshi which sells Yoshi Eggs. The main logo consists a white and green image of two Yoshi Eggs in a nest with "Yoshi's Egg" above it in a green all capitals font. "Market" appears underneath the nest in six green egg outlines with a letter in each, and the whole logo has a yellow background. The logo also has a trackside banner variant, which moves all of the text to the left and the nest to the right, as well as a poster variant, which places nest next to the word "Egg", and additionally has a white background. It is advertised by means of shops, signs, trackside banners, posters, bottles and is also referenced on a map.

Yoshi Ice Cream
Yoshi Ice Cream is a sponsor that appears in the Booster Course Pass for Mario Kart 8 Deluxe and Mario Kart Tour.

Yoshi Runners
Yoshi Runners is Yoshi's racing team and a sponsor in Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of monochrome green artwork of Yoshi running in a red shield with a gold outline and stars. The team name appears in a red all capitals font in a white banner with green edging at the bottom of the shield. A pair of green wings appear at the top of the shield, and the entire logo is outlined in green. The team is represented using crowd banners, vans, gasoline pumps and also appears on various standings boards.