List of sponsors debuting in Mario Kart Wii

This a list of the sponsors that have only appeared in Mario Kart Wii. For sponsors that have appeared in at least one other title, see the List of recurring sponsors in the Mario Kart series.

1-Up Coffee
1-Up Coffee is a sponsor that appears in Mario Kart Wii. Presumably, it is a coffee company that produces coffee from or using 1-Up Mushrooms that is named after them. The main company logo consists of the company name in an all capitals sans serif font with a gradient fill and both a white and brown outline, with "1-Up" having a green fill and "Coffee" having brown. In-between the two words is an artwork of a 1-Up Mushroom from New Super Mario Bros. with a brown outline. The background of the logo is a brown gradient made up of circles, and the whole logo has a brown curved outline. The other logo uses the same layout as the first, but instead uses white outlines and teal gradient text. The background of the logo is made up of teal stripes. It is advertised by means of trackside banners and shops.

Aquarium
Aquarium is a sponsor that appears in Mario Kart Wii. Presumably, it is the body of water seen around Chain Chomp Wheel containing Unagi and Cheep Cheeps. The logo consists of the word "Aquarium" written in an all capitals perspective font with a pink and white gradient fill and a teal glow effect. The Mario Party 8 artwork of a Chain Chomp appears behind the text on a blue background with pale blue horizontal stripes surrounding the Chain Chomp. It is advertised by means of posters.

Bullet Oil
Bullet Oil is a sponsor that appears in Mario Kart Wii. It seems to be an oil company with some relation to Bullet Bills and the tagline "King of Speed". The logo consists of the word "Bullet" in a green serif font and "Oil" in a matching white font, with a shadow effect behind both words. The sign features the tagline in a black font with a star shape integrated into each of the letters, with the logo on the bottom right underneath "Speed". A Bullet Bill artwork with a pink and green trail on a deeper pink background with occasional groups of three paler stars. It is advertised by means of signs.

Café de Mario
Café de Mario is a sponsor that appears in Mario Kart Wii. Presumably, it is a café run by Mario which sells Fruit-related products. Its name is French for "Mario's Café", although it literally translates to "Mario's Coffee". The logo consists of the name in a dark grey sans serif curved around the outside of a white circle, with images of some Bananas and a Pineapple from Super Mario Sunshine in the middle. It is advertised by means of cafés.

Coco Coffee
Coco Coffee is a sponsor that appears in Mario Kart Wii. Presumably, the sponsor is a brand of coffee which also has some of its own coffee shops. The main logo consists of the company name in a white script font with some of the letters joined up. A variation of this logo appears on the signs outside the stores, which feature pale swirls behind the writing and a small dot in the bottom left and top right corners with a green and turquoise gradient background. Another version appears on the poster for the coffee, which features the text in front of the body of a Mii wearing a red top and a brown glove holding a purple mug of coffee. The face of a random Mii on the player's system will be used for the model on the poster and will change every time the course is played. A jar of the coffee appears above the mug, which is roughly trapezium shaped with turquoise at the rims and beige on the rest. A green palm tree, three brown coffee beans and a brown version of the logo also appear on the jar. The background of the poster is made up of waves of various pinks purples and browns. It is advertised by means of shops and posters.

Coco Cute
Coco Cute is a sponsor that appears in Mario Kart Wii. The sponsor appears to be a chain of fashion stores, selling bags and dresses. The logo consists of the name written in an all capitals serif font with a dark purple outline and a paler violet color inside. The background is a violet gradient with a snakeskin pattern and a bright pink border. It is advertised by means of shops.

Coco Pet Foods
Coco Pet Foods is a sponsor that appears in Mario Kart Wii. Presumably, the company sells pet food, specifically tinned fish for cats. The logo consists of the company name written in a pink and peach gradient font with a grey outline across the top of the poster. A Mii wearing a ginger cat suit appears on the right hand side of the poster, whose face will randomly change each race with the face of one of the Miis from the players' console. The cat suit has a beige and brown outline, with a trio of cat food cans appearing on the right. The cans each feature a white picture of a fish and a pale stripe above and below the pictures in each of the cans' respective colors of pink, orange and blue. Three brown paw prints also appear on the poster which has a beige and white gradient background. It is advertised by means of posters.

Coconut Fruit
Coconut Fruit is a sponsor that appears in Mario Kart Wii. Presumably, the company sells Fruit and appears to be run by Piantas. The logo uses the same font and layout as the sign that appears on the outside of Coconut Mall, with a blue outlined yellow gradient font at the top for "Coconut" and a red outlined blue gradient font at the bottom for "Fruit" with a red hibiscus flower on either side of the word. An artwork of a blue Pianta holding a Durian from Super Mario Sunshine appears on the right hand side below the text, with artworks of a Banana, Pineapple and Papaya from the same game on the left. The logo has a woven effect beige and brown background. It is advertised by means of cargo trucks.

Daisy Candy
Daisy Candy is a sponsor that appears in Mario Kart Wii. Presumably, it is a brand of sweets which is run by Princess Daisy. The logo consists of the word "Daisy" with the different letters in various shades of red and orange with a green outline and one of Daisy's flower-shaped jewels in the middle of the "D", with "Candy underneath in different shades of pink and purple with a blue outline and a jewel that more closely resembles Daisy's Emblem in the "C". Daisy's Mario Party 6 artwork appears on the right hand side and the logo has an orange and red gradient background with yellow polka dots and an orange border. Stars, hearts and sweets are also scattered around the text. It is advertised by means of posters.

Faces
Faces is a sponsor that appears in Mario Kart Wii. Apparently, it is an optician's with the tagline "Start a new life". The logo consists of the company name written in an all capitals lilac font with the tagline in a smaller font underneath it on a plum background. A pair of glasses with silver frames and purple lenses appears beneath the logo on the left. On the right side of the image is a Mii wearing a purple top whose face is randomly alternated between those of Miis saved in the player's Mii channel in front of a purple gradient background. It is advertised by means of posters.

Factory
Factory is a sponsor that appears in Mario Kart Wii. Presumably, the sponsor is some sort of advertisement for Toad's Factory. The text shared by both logos consists of the name written in a yellow all capitals font with a differently colored outline and the "A" raised at an angle above the rest of the word. On the trackside banner variant the outline is maroon, matching the crane hook lifting the "A" and the to cogs behind the word, and has a red background. The outline is a gold color with curved corners and circles made to look like bolts in them too. The other logo has a black outline on the text and a Mushroom symbol seen on the outside of Toad's Factory above it, resembling Toad's Emblem but with a red cap and white face and spots. The background is white and pastel blue, yellow pink and green block-like shapes appear around it. It is advertised by means of trackside banners and Cargo trucks.

Fire Flower Oil
Fire Flower Oil is a sponsor that appears in Mario Kart Wii. Presumably, the company produces oil either from or using Fire Flowers. The logo consists of the word "Fire" in a curved bold red font with a semi-transparent 3D effect on the far left, followed by the word "Flower" in a white font with a transparent 3D effect. "Oil" appears on the far right of the logo in an all capitals yellow gradient font, again with a transparent 3D effect. The colors of the text match those of the petals of the flower, although not in the same order. The background is black with an image of a Fire Flower in the middle, and a curved grey border appears at the edge. It is advertised by means of trackside banners.