List of sponsors debuting in Mario Kart 8 and Mario Kart 8 Deluxe

This a list of sponsors that have only appeared in Mario Kart 8 and Mario Kart 8 Deluxe. For other sponsors that have appeared in these games, as well as at least one other title, see List of recurring sponsors in the Mario Kart series.

1-Up Fuel


1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces fuel for the Karts, Bikes and ATVs in the game from or using 1-Up Mushrooms. Despite being named 1-Up Fuel, the Mushroom depicted in its logo more closely resembles the color scheme of a Mini Mushroom, as it is a mid-blue with white spots. It is advertised by means of trackside banners, posters and is also included on a map.

1-Up Mushroom Car Insurance Group


The 1-Up Mushroom Car Insurance Group is one of the sponsors that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably acts as an insurer for the Karts, Bikes and ATVs in the game, and probably uses 1-Up Mushrooms to regenerate any damaged or broken vehicles. The posters advertising the group feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them. It is advertised using posters, signs and is also included on a map.

1-Up Racing
1-Up Racing is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo for the company, which appears to be simply a racing sponsor, consists of the word "1-UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. It is the only sponsor in the game to be only advertised on a vehicle bodies and not in any courses.

100% Organic Antifreeze


100% Organic Antifreeze is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe that produces antifreeze for the various Karts, Bikes and ATVs in the game. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Presumably the company produces the antifreeze using or from Ice Flowers. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.

BaNaNa Boy


BaNaNa Boy is a banana-based drink company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company has two different trackside banners which it uses to advertise, which only differ by the color of the background and speech bubble. One of the color schemes is red with a green speech bubble, while the other is green with a red speech bubble. They both feature a Banana saying the tagline "Let one slip!" alongside the company's name, which is in the same green, yellow and orange gradient as the Banana itself in a script font. It is advertised by means of trackside banners, cans in vending machines and is also mentioned on a map.

Bob-omb Plugs


Bob-omb Plugs are a type of plug which appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company produces plugs which resemble Bob-ombs, but replace the fuse with the plug pin itself. Although the official logo is not seen within any of the courses, some graffiti can be seen in Super Bell Subway which shows what is presumably a stylised version of the logo. This graffiti depicts it with a plug on the right hand side, the word "Bob-omb" in all capitals and blue on the left with the word plugs, also stylised in all capitals, below the plug on the right in pink.

Boomerang Bros. International Airlines


Boomerang Bros. International Airlines (Often abbreviated to BBIA) is an airline that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It runs flights to some of the courses from the game, so presumably transports the racers to these locations for the races. It appears to be run by Boomerang Bros. The logo consists of the name or initials in a navy blue sans-serif font, with the first "I" in "International" being replaced with a red-striped blue Boomerang. It is advertised by means of posters and trackside banners, appears on planes and departures boards, and is referenced on a map.

The announcer on the intercom in Sunshine Airport mentions a flight provided by Boomerang Bros. International Airlines, "This is the final boarding call for Boomerang Bros. International Airlines, Flight 117a to Sweet Sweet Canyon, departing from Gate 3", however this is inconsistent with the departures boards around the airport, which list the same flight as being number 4300.

Bowser Oil


Bowser Oil is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe that presumably supplies oil for the Karts, Bikes and ATVs used in the game, run by Bowser. The logo of the company is the name written in a simple, black font, with the centre of the "O" in "Oil" being replaced with a Bowser symbol. It appears on a yellow background, occasionally with a black and white checkered line underneath. It is advertised by means of trackside banners, signs, flags and promotional tents, and is also referenced on a map and is the main sponsor on the black, purple and yellow varnish of the Circuit Special.

Chain Chomp Racing Chains


Chain Chomp Racing Chains is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces racing chains from the chains on the back of Chain Chomps for the racers to use. The trackside banners feature the Mario Party 8 artwork of a Chain Chomp, alongside the word "Chain Chomp" in red and "Racing Chains" underneath it in black. The chain at the top of the trackside banner is the same one from the Chain Chomp artwork, just rotated. The company is advertised by trackside banners, appears on a varnish and is also referenced on a map.

Fuzzy Battery


Fuzzy Battery is a type of battery that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The logo consists of the company name in a curled font, with a black and yellow gradient fill and a white outline surrounding a 2D image of a Fuzzy with the same color scheme. This appears on one of two backgrounds with a lightning bolt, one in which the bolt is yellow with a red outline on a black background, and the other which is black with a yellow outline on a red background. It is advertised by means of trackside banners, promotional tents, signs, flags and the batteries themselves.

Galaxy Air


Galaxy Air (Often abbreviated to GXA) is an airline that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It runs flights to some of the courses from the game, so presumably transports the racers to these locations for the races. It appears to be run by Lumas, and is named after Galaxies from Super Mario Galaxy and Super Mario Galaxy 2. The logo consists of a simplified image of a yellow Luma alongside three stripes, two being dark blue and the other being turquoise. Beneath this is the company name in a simple dark blue font. There are many variations of the logo however. One variation puts the stripes behind the Luma and gives it an outline, and "Galaxy Air" appears on the right hand side instead. This variant has many different color schemes. The other main variant shortens the stripes and adds GXA above Galaxy Air on the right hand side, and also comes in two variations.

As well as the variations, Galaxy Air also advertises using posters which illustrate specific destinations. One of these is for Dry Dry Desert, and features an image of GCN Dry Dry Desert as the background with the Galaxy Air logo in the top left corner. In front of this is a green dune shape which says "Mysterious Sands." and "Dry Dry Desert" on it, and features Toad's Mario Party 8 artwork on it. There is also a rectangular version of it which shows a smaller section of the course and places Toad above the dune. Another one is for Sweet Sweet Canyon and is fairly similar in layout, but now has a pink ribbon with a magenta and white trim at the bottom instead of dunes. This now reads "The Sweetest Memories!" and "Sweet Sweet Canyon" instead, and features Princess Peach's New Super Mario Bros. Wii artwork behind the ribbon instead, whereas Toad is in front. The rectangular variant has the same changes as the Dry Dry Desert one. The other poster is for Water Park, and is completely different from the other two. It has the Galaxy Air logo in the top right hand corner in a yellow trapezium, which also says "Welcome to Water Park", with the "Welcome to" in orange and the rest in red. below this is an orange stripe which has "New attraction!" written on it in yellow, accompanied by another orange stripe at the bottom. in between these stripes is an image of Water Park, specifically focussed on the Sub Coaster ride, which is most likely the new attraction, and the New Super Mario Bros. artwork of Koopa Troopa.

Galaxy Air is advertised by means of posters, trackside banners, and signs, as well as appearing on planes, buses and departures boards, is mentioned by the airport intercom and appears on a varnish.

The announcer on the intercom in Sunshine Airport mentions two flights provided by Galaxy Air, "Passengers departing on Galaxy Airlines, Flight 2580, bound for Dolphin Shoals, should proceed to customs and immigration at this time." and "Paging Galaxy Airlines, Flight 2218, passenger Ms. Birdo, please proceed to the information counter on Floor 2.". The intercom does get the company's name wrong in both of these announcements. In an earlier build of the game at an E3 demo, the starting line for Toad Harbor featured a blue starting line with Galaxy Air logos, however this was replaced in the final game with a yellow and orange one with Flower Cup logos and different textures.

Ghost Clock


Ghost Clock is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo features the company name written in a crooked brown font, with the "L" in clock being made from two clock hands. It is advertised using trackside banners.

Golden Wheel


Golden Wheel is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company provides the steering wheels and equipment for the various vehicles in the game. The logo of the company consists of an image of a golden Wii Wheel, next to the company's name in gold writing on a black background. It is advertised by means of trackside banners and signs.

Green Service


Green Service is a gardening company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company manages the plants around the courses, specifically the lawns, and appears to use Munchers to do it. The logo consists of the company name in a curved green font above several Munchers, on either a blue or white background. It is advertised by means of trackside banners and is also referenced on a map.

Green Shell Taxi
Green Shell Taxi is a taxi company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company logo consists of the name in simple white writing with "Taxi" in capital letters, on a black stripe, edged with another yellow stripe followed by another black one on either side. At the end of the line is a 2D image of a Green Shell. The other variant is seen on the roofs of the cabs, and consists of the words "Green Shell" on either side of the 2D artwork of the shell, on a yellow background. The company does not directly advertise anywhere, but is indirectly advertised by their cabs and is also referenced on a map.

Iggy's Glass


Iggy's Glass is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company, which is run by Iggy Koopa, produces glass, specifically windshields, and has the slogan "Crystal Clear Windshields". The logo is stylised to look like Iggy's glasses, which appear in the middle, as the company name is written in white with a black outline, similar to the pupils, then have a line of white and then blue, followed by more white, like the rest of the eye and have a complete black outline, like the glasses frames. The slogan appears underneath in purple writing with a white outline, and the background uses the same dark to light green gradient as his hair. It is advertised by means of trucks.

Kung Fu Lakitu


Kung Fu Lakitu is a film that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The film is a reference to the 2008 DreamWorks film Kung Fu Panda, as the poster uses a similar font and the Lakitu is in the same pose as Po on the original poster, as well as the two films' titles. The poster also says "Dragon Driftway the Movie", which is a course from the other DLC pack that has a similar theme, and also features multiple statues of Lakitus practising kung fu, similar to the image on the poster. The poster also says "Coming Spring 2015" referencing the release date of the second DLC pack in which it appeared. The main image on the poster depicts a Lakitu stood on his cloud performing a side kick, surrounded by flames in front of some mountains. The title is written in capital letters, using a red font with a gold outline at an angle, while the rest is written in a white font. It is advertised by means of posters.

Larry Lights


Larry Lights is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company produces lights and is run by Larry Koopa. The logo consists of the company name in a curved font either side of a white version of Larry's kart emblem, with a star off to the left. The logo is in a white oval, though parts of Larry's emblem stick out, on a black background. It is advertised by means of signs and logos.

Lemmy's Tire Service


Lemmy's Tire Service is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company, run by Lemmy Koopa, provides and puts Tires on the vehicles in the game. The main logo consists of the word "Lemmy's" in a sans-serif font, with a more angular "Y", in black with a white outline, and "Tire Service" in a different all-capitals font below, also in white. The logo also features a 2D image of Lemmy bouncing on a Tire with a white overall outline, on a pink or green background. The image of Lemmy originates from an artwork of the Koopalings, Bowser and Bowser Jr. on an Airship, but this version does not have shading and the whole image can be seen. This artwork also depicts Lemmy with a lazy eye, a trait which he is missing in the game. The logo also has some variants, the main one being the bottom of the "Y"'s outline being extended to incorporate the rest of the sponsor's name on the same line. The rest is then rearranged to fit the trackside banner. The color also changes, with the rest of the writing being changed to green, or the word "Lemmy's" being changed to green. It is advertised by means of trackside banners and signs, appears on varnishes and is also referenced on a map.

Lord Bowser


Lord Bowser is Bowser's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of an orange version of Bowser's Kart emblem, with a yellow outline on a green shield with an orange outline with horns. The shield has a yellow banner running across it with an orange and brown, with the team name in in all capitals in the same brown as the outermost trim. The logo also includes two brown and white chequered flags with an orange outline at the bottom. The team is represented using crowd banners, vans and also appears on various standings boards.

Ludwig Painting


Ludwig Painting is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is presumably a painting company run by Ludwig von Koopa, which is most likely responsible for the graffiti in Super Bell Subway. The company's official logo is not seen in any of the courses, a stylised version of the logo appears among the graffiti in Super Bell Subway. The stylised version shows the company name in a pale yellow green font with a black outline and shadow on a blue shape resembling Ludwig's hair. It is advertised by means of graffiti, and is also referenced on a map.

Luigi Gusters


Luigi Gusters is Luigi's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of a white shield with Luigi's green "L" on it with a gold and blue border. On either side of the shield are blue hoses and nozzles with gold outlines, similar to the vacuum attachment of the Poltergust 5000 which the team is most likely partly named after. Underneath the shield is a blue and gold laurel wreath, and above it is a blue and gold banner with the team name written on it in white. The team is represented using crowd banners, trucks and hot air balloons, and also appears on various standings boards and in pit areas.

Mario Automobile Association


The Mario Automobile Association (Often abbreviated to MAA) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is an insurer for the vehicles used in the game, and uses Fishin' Lakitus to recover the Karts, Bikes and ATVs. The logo features a pair of Lakitus lifting a black car with yellow details, which says "Road Service" on it in yellow and "MAA" on it in white. Beneath the vehicle the company's full name is written in black. The logo appears mainly on a blue background, but also appears on green and yellow variants. The artwork of the Lakitus is based on one from Mario Kart Super Circuit. The company is advertised using trackside banners, signs and promotional tents.