Super Mario Bros. 35th Anniversary

The Super Mario Bros. 35th Anniversary was an event taking place from September 2020 to March 2021, celebrating thirty five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. The celebration was originally announced on September 3, 2020 with the Super Mario Bros. 35th Anniversary Direct, and was commemorated with in-game events, tie-ins, merchandise, My Nintendo rewards, and the announcement of several new Mario-series titles. The official celebration was concluded on March 31, 2021. The celebration was preceded by the 30th anniversary celebration in 2015.

Games and accessories

 * Game & Watch: Super Mario Bros.
 * Super Mario 3D World + Bowser's Fury
 * Super Mario Bros. 35
 * Mario Kart Live: Home Circuit
 * Super Mario All-Stars for the Super Nintendo Entertainment System - Nintendo Switch Online service
 * Super Mario 3D All-Stars
 * Cat Mario and Cat Peach amiibo, released alongside Super Mario 3D World + Bowser's Fury
 * Nintendo Switch Mario Red & Blue Edition, released alongside Super Mario 3D World + Bowser's Fury

In-game events

 * The Super Mario Kart Tour for Mario Kart Tour, which added the Super Mario Kart versions of Donkey Kong Jr. and Mario as racers
 * A 35th Anniversary-themed Ninji Speedruns course in Super Mario Maker 2 called 35th Anniversary Auto-Mario
 * The 18th Maximus Cup in  used Super Mario All-Stars as the primary theme.
 * A Mario-themed Super Smash Bros. Ultimate online tournament called Super Star Showdown, only allowing the use of Mario-series characters, stages, and items
 * The Mario-themed Super Mushroom vs. Super Star Splatfest for Splatoon 2 taking place on January 16th, 2021. Players may choose between the Super Mushroom or Super Star as their favorite power-up
 * Super Mario-themed furniture and clothings added to Animal Crossing: New Horizons in an update on February 25th, 2021, the items available starting March 1st, 2021.
 * Visiting the official Nintendo Island ("Ninten") in the same game between March 9th and March 24th, 2021.
 * Mario's hat cushion added as a gift furniture in Animal Crossing: Pocket Camp between March 2 and March 24, 2021. In addition, reissues for both Super Mario event items were issued during the same time period, with related My Nintendo Super Mario 35th Anniversary missions to be issued at a later date.
 * The 20th Maximus Cup in Tetris 99 used Super Mario 3D World + Bowser's Fury as the primary theme.

Merchandise

 * The Super Mario 64-themed PUMA RS-Dreamer Basketball Shoes. They are only available in one color: Flame Scarlet-Electric Blue. They released on November 27, 2020.
 * A Super Mario-themed clothing line from BlackMilk
 * Splatoon 2 Super Mushroom vs. Super Star Splatfest-themed shirts and keychains
 * 35th Anniversary line of products from Nintendo TOKYO. Some of these products include shirts, keychains, and stickers. These products are also coming to the Nintendo Official UK Store.
 * A collaboration with the ice cream parlor franchise Cold Stone Creamery called Super Mario Birthday Cake Batter Bash, with products including a Mario Kart-themed Ice Cream Cake called "Rainbow Rally", a shake called Mario's Super Star Shake, and a Cake/Ice Cream confectionary called Mario's Super Birthday Bash. In addition, ordering these products will supply a special Nintendo code that can be used on My Nintendo to gain 100 Nintendo tokens. Late into the promotion, three colored spoons were also issued that featured Mario-related materials, with the red spoon utilizing Mario with a Super Mushroom, the blue spoon utilizing Mario with a winged cap, and the yellow spoon featuring Cat Mario.
 * A downloadable ID card for Mario Kart Live: Home Circuit that can be created via player input. Creating the card is required as one of the missions.
 * A new edition of Super Mario Compact Disco featuring remastered tracks and five bonus tracks.
 * A collaboration with the sportswear clothing brand Champion, featuring a clothing line themed to the Super Mario Bros. game.
 * A collaboration with the convenience store franchise 7-Eleven, featuring foods and merchandise themed after the Super Mario games, exclusive to Japan.
 * A special 35th Anniversary section was made available on the Nintendo Online Store, which included T-shirts/caps based on various Mario games that came with a plackard modeled after the game packaging; Penny Arcade series of pins specifically focusing on Mario and related games in the franchise; a tote bag, two T-shirts modeled after the Mushroom vs. Star event from Splatoon 2, and other apparel. Clicking on a prompt at the top of the page before April 1 was also required for one of the My Nintendo missions relating to the anniversary.

Available prior to the Nintendo Direct

 * Hasbro's release of Jenga: Super Mario edition and their Super Mario Celebration edition of Monopoly Both were released on August 1, 2020.
 * JAKKS Pacific's "It's-a-Me, Mario!" action figure
 * LEGO Super Mario and the LEGO Nintendo Entertainment System
 * The Japan-exclusive Alba Super Mario Watch Collection

My Nintendo missions

 * Wave 1 rewards
 * 35th Anniversary-themed missions to win a limited set of Super Mario-themed pins
 * My Nintendo Super Mario Sweepstakes for a chance to win one of two prize packages:
 * Nintendo Switch system package (5 winners)
 * Nintendo Switch
 * 5 $20 Nintendo eShop gift cards
 * PowerA enhanced wireless controller for Nintendo Switch – Mario Silhouette
 * Monopoly: Super Mario Bros. Celebration! edition
 * Jenga: Super Mario edition
 * Nintendo Switch Lite package (5 winners)
 * Nintendo Switch Lite
 * 5 $20 Nintendo eShop gift cards
 * Good Smile Super Mario: Mario Nendoroid action figure
 * Monopoly: Super Mario Celebration edition
 * Jenga: Super Mario edition
 * Wave 2 rewards
 * 35th Anniversary-themed missions to win a limited set of Super Mario-themed pins
 * My Nintendo Super Mario Sweepstakes for a chance to win one of four prize packages:
 * 1 Grand Prize (1 winner)
 * First 4 Figures Super Mario - Mario and Yoshi Definitive Edition statue
 * JAKKS Pacific It’s-A Me, Mario! 12” action figure
 * Super Mario Bros. 35th Anniversary Full Pin set
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros.
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros. 2
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros. 3
 * Nintendo Stores Limited Edition Shirt – Super Mario World
 * Nintendo Stores Limited Edition Shirt – Super Mario 64
 * Nintendo Stores Limited Edition Shirt – Super Mario Sunshine
 * Nintendo Stores Limited Edition Shirt – Super Mario Galaxy
 * Nintendo Stores Limited Edition Shirt – New Super Mario Bros. U
 * Nintendo Stores Limited Edition Shirt – Super Mario 3D World
 * Nintendo Stores Limited Edition Shirt – Super Mario Odyssey
 * First Prize (1 winner)
 * LEGO Nintendo Entertainment System
 * LEGO Super Mario: Adventures with Mario Starter Course
 * LEGO Super Mario: Master Your Adventure Maker Set
 * LEGO Super Mario: Chain Chomp Jungle Encounter Expansion Set
 * LEGO Super Mario: Piranha Plant Puzzling Challenge Expansion Set
 * LEGO Super Mario: Wiggler’s Poison Swamp Expansion Set
 * LEGO Super Mario: Penguin Mario Power-Up Pack
 * LEGO Super Mario: Tanooki Mario Power-Up Pack
 * 10 LEGO Super Mario: Character Packs - Series 2
 * JAKKS Pacific It’s-A Me, Mario! 12” action figure
 * Super Mario Bros. 35th Anniversary Full Pin set
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros.
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros. 2
 * Nintendo Stores Limited Edition Shirt – Super Mario Bros. 3
 * Nintendo Stores Limited Edition Shirt – Super Mario World
 * Nintendo Stores Limited Edition Shirt – Super Mario 64
 * Nintendo Stores Limited Edition Shirt – Super Mario Sunshine
 * Nintendo Stores Limited Edition Shirt – Super Mario Galaxy
 * Nintendo Stores Limited Edition Shirt – New Super Mario Bros. U
 * Nintendo Stores Limited Edition Shirt – Super Mario 3D World
 * Nintendo Stores Limited Edition Shirt – Super Mario Odyssey
 * Super Mario Prize Pack #1 (4 winners)
 * LEGO Super Mario: Adventures with Mario Starter Course
 * LEGO Super Mario: Master Your Adventure Maker Set
 * LEGO Super Mario: Chain Chomp Jungle Encounter Expansion Set
 * LEGO Super Mario: Piranha Plant Puzzling Challenge Expansion Set
 * LEGO Super Mario: Wiggler’s Poison Swamp Expansion Set
 * LEGO Super Mario: Penguin Mario Power-Up Pack
 * LEGO Super Mario: Tanooki Mario Power-Up Pack
 * 10 LEGO Super Mario: Character Packs - Series 2
 * JAKKS Pacific It’s-A Me, Mario! 12” action figure
 * Super Mario Bros. 35th Anniversary Full Pin set
 * Super Mario Bros. 35th Anniversary T-Shirt (black)
 * Super Mario Bros. 35th Anniversary gold-colored mug
 * Super Mario Prize Pack #2 (4 winners)
 * LEGO Nintendo Entertainment System
 * JAKKS Pacific It’s-A Me, Mario! 12” action figure
 * Super Mario Bros. 35th Anniversary Full Pin set
 * Super Mario Bros. 35th Anniversary T-Shirt (black)
 * Super Mario Bros. 35th Anniversary gold-colored mug

Prize Days

 * LEGO Super Mario 2020 full assortment and Super Mario games full pin set. (grand prize, November 17, 2020 to December 21, 2020)
 * LEGO Super Mario Starter Course (day 1 prize: November 17, 2020)
 * Super Mario games '80s pin set (day 2 prize: November 18, 2020)
 * Super Mario-themed scarf and thermal flask (day 3 prize: November 19, 2020)
 * Super Mario-themed suits and blazers (day 4 prize: November 20, 2020)
 * Super Mario icon core stereo headphones (day 5 prize: November 21, 2020)
 * Super Mario Odyssey download code (day 6 prize: November 22, 2020)
 * 25GB microSDXC card for Nintendo Switch from Sandisk (day 7 prize: November 23, 2020)
 * Mario riding Goomba's Shoe, Cat Mario and Propeller Mario plushies, previously available exclusively from the Nintendo Tokyo store (day 8 prize: November 24, 2020)
 * Mario Kart 8 Deluxe download code (day 9 prize: November 25, 2020)
 * Super Mario games '90s pin set (day 10 prize: November 26, 2020)
 * Mario Kart Racing Wheel Pro Deluxe from HORI (day 11 prize: November 27, 2020)
 * Monopoly Super MarioCelebration edition from Hasbro (day 12 prize: November 28, 2020)
 * Mocchi-Mocchi Red Shell plushie from TOMY (day 13 prize: November 29, 2020)
 * Super Mario-themed notebook and Mario Hanafuda card set (day 14 prize: November 30, 2020)
 * Super Mario-themed doormat and mug (day 15 prize: December 1, 2020)
 * LEGO Super Mario Nintendo Entertainment System (day 16 prize: December 2, 2020)
 * Super Mario Party download code (day 17 prize: December 3, 2020)
 * Super Mario-themed Labyrinth boardgame from Ravensburger (day 18 prize: December 4, 2020)
 * Super Mario games '00s pin set (day 19 prize: December 5, 2020)
 * Mario and Yoshi Definitive Edition from First 4 Figures (day 20 prize: December 6, 2020)
 * Hot Wheels Mario Kart Circuit Track Set from Mattel (day 21 prize: December 7, 2020)
 * Super Mario Maker 2 download code (day 22 prize: December 8, 2020)
 * Super Mario games '10s pin set - Vol. 1 (day 23 prize: December 9, 2020)
 * Jenga: Super Mario edition from Hasbro (day 24 prize: December 10, 2020)
 * "It's a Me, Mario!" toy from Jakks Pacific (day 25 prize: December 11, 2020)
 * Super Mario Bros. 35th Anniversary mug, thermal flask and tote bag (day 26 prize: December 12, 2020)
 * Super Mario-themed hoodie from the Champion × Super Mario Bros. collaboration (day 27 prize: December 13, 2020)
 * Super Mario Bros. 35th Anniversary Cat Mario enamel mug and tote bag (day 28 prize: December 14, 2020)
 * New Super Mario Bros. U Deluxe download code (day 29 prize: December 15, 2020)
 * Super Mario Bros.-themd badge set and coffee mug, and a Mario Kart 8 Deluxe-themed Nintendo Switch travel pouch (day 30 prize: December 16, 2020)
 * Super Mario-themed video rocker from Rocker (day 31 prize: December 17, 2020)
 * Super Mario games '10s pin set - Vol. 2 (day 32 prize: December 18, 2020)
 * Mario Kart Racing Wheel Pro Mini and Super Mario-themed PlayStand from HORI (day 33 prize: December 19, 2020)
 * Super Mario Blow Up! Shaky Tower from Epoch (day 34 prize: December 20, 2020)
 * Super Mario Bros. 35th Anniversary art print (day 35 prize: December 21, 2020)

Japan

 * 35th Anniversary-themed missions to win a set of Super Mario-themed pins, including the region exclusive Super Mario Bros.: The Lost Levels and Super Mario Bros. 35th Anniversary logo.

Miscellaneous

 * Gen Hoshino, a well-known Japanese singer and songwriter, starred in a Japanese commercial to promote the Super Mario Bros. 35th Anniversary. In the commercial, he also unveiled and performed his new song, "Souzou / Create".
 * Nintendo launched websites for Super Mario Bros. and Super Mario Bros.: The Lost Levels.
 * The Nintendo eShop for the Nintendo Switch had been redesigned for the Super Mario Bros. 35th Anniversary. A running Mario animation from Super Mario Bros or Super Mario 64 replaced the standard loading animation, and the eShop sidebar had a red background. Upon purchasing a game, either running animations is sped up and positioned at the top of the screen. From January 13, 2021, a running Cat Mario animation was added.
 * Distribution of Super Mario Maker 2, Splatoon 2, and Super Smash Bros. Ultimate medals to players who complete certain in-game challenges.
 * The Super Mario Maker 2 medal is awarded to top players (100 in Europe and Japan, 35 in North America, 10 in Australia and New Zealand) in the Ninji Speedrun level 35th Anniversary Auto-Mario.
 * The Super Smash Bros. Ultimate medal is awarded to top players (100 in Europe and Japan, 35 in North America, 10 in Australia and New Zealand) in the Super Star Showdown Online Challenge tournament.
 * The Splatoon 2 medal is awarded to top players from both teams (100 in Europe and Japan, 35 in North America, 10 in Australia and New Zealand) in the Super Mushroom vs. Super Star Splatfest.
 * New Mario-related user icons for the Nintendo Switch were added on November 30, 2020.
 * randomly delivers products on Mario-themed boxes even if the product has nothing to do with the series. They also launched a Mario-themed page to celebrate the anniversary.
 * During, the performed a medley of Mario themes at the  in celebration of the anniversary, conducted by . The medley consisted of the Ground Theme from Super Mario Bros., "Inside the Castle Walls" from Super Mario 64, Gusty Garden Galaxy's theme and the main theme from Super Mario Galaxy, and Fossil Falls' theme and "Jump Up, Super Star!" from Super Mario Odyssey.

Quiz
One of the web-based My Nintendo missions featured on the official Mario portal as part of this anniversary was completing a quiz about Mario games. To start the quiz, the user has to select a difficulty (Easy or Hard), each with different questions. After answering all questions on one difficulty, the user is shown how many answers they got right and can choose to take the quiz again on the same difficulty or try the other difficulty. The following are the questions and answers featured in the quiz for both difficulty levels. The quiz was originally scheduled to be removed on March 31, 2021, but it was not removed.

Trivia

 * This is the first anniversary to have games that are limited time. Those are: Super Mario 3D All-Stars, Super Mario Bros. 35, and Game & Watch: Super Mario Bros..