Super Mario Bros. 35th Anniversary

The Super Mario Bros. 35th Anniversary is a celebration through September 2020 to March 2021 of thirty five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. The celebration was originally announced on September 3, 2020 with the Super Mario Bros. 35th Anniversary Direct, and is being commemorated with in-game events, tie-ins, merchandise, My Nintendo rewards, and the announcement of several new Mario series titles. The official celebration is expected to conclude by April 1, 2021.

Games and accessories

 * Game & Watch: Super Mario Bros.
 * Super Mario 3D World + Bowser's Fury
 * Super Mario Bros. 35
 * Mario Kart Live: Home Circuit
 * Super Mario All-Stars for the Super Nintendo Entertainment System - Nintendo Switch Online service
 * Super Mario 3D All-Stars
 * Cat Mario and Cat Peach amiibo to be released alongside Super Mario 3D World + Bowser's Fury

In-game events

 * The Super Mario Kart Tour for Mario Kart Tour, which adds the Super Mario Kart versions of Donkey Kong Jr. and Mario as racers.
 * A Super Mario Maker 2, 35th Anniversary themed Ninji Speedruns course.
 * A Mario-themed Super Smash Bros. Ultimate online tournament, only allowing the use of Mario series characters, stages, and items.
 * The Mario-themed Super Mushroom vs. Super Star Splatfest for Splatoon 2 in which players choose between the Super Mushroom or Super Star as their favorite power-up.
 * Super Mario-themed furniture will be introduced to Animal Crossing: New Horizons.

Merchandise

 * The Super Mario 64-themed PUMA RS-Dreamer Basketball Shoes. They are only available in one color; Flame Scarlet-Electric Blue.
 * A Super Mario-themed clothing line from BlackMilk.
 * Splatoon 2, Super Mushroom vs. Super Star Splatfest themed shirts and keychains
 * Nintendo TOKYO exclusive 35th Anniversary line of products. Some of these products include shirts, keychains, and stickers.

Available Pre-Super Mario Bros. 35th Direct

 * Hasbro's release of Jenga: Super Mario edition and their Super Mario Celebration edition of Monopoly.
 * JAKKS Pacific's, It’s-a-Me, Mario! action figure.
 * LEGO Super Mario and the ''LEGO Nintendo Entertainment System.
 * The Japan-exclusive Alba Super Mario Watch Collection.

Wave 1 rewards
'''Nintendo Switch system package (5 winners)''' '''Nintendo Switch Lite package (5 winners)'''
 * 35th Anniversary themed missions to win a limited set of Super Mario-themed pins.
 * My Nintendo Super Mario Sweepstakes for a chance to win one of two prize packages:
 * Nintendo Switch
 * 5 $20 Nintendo eShop gift cards
 * PowerA enhanced wireless controller for Nintendo Switch – Mario Silhouette
 * Monopoly Super Mario Bros. Celebration edition
 * Jenga: Super Mario edition
 * Nintendo Switch Lite
 * 5 $20 Nintendo eShop gift cards
 * Good Smile Super Mario: Mario Nendoroid action figure
 * Monopoly Super Mario Bros. Celebration edition
 * Jenga: Super Mario edition

Miscellaneous

 * Gen Hoshino; a well-known Japanese singer and song-writer, starred in a Japanese commercial to promote the Super Mario Bros. 35th Anniversary. In the commercial he also unveiled and performed his new song, Souzou / Create.