Taco Bell

 is an American international fast food chain. For the holiday season in 1997, the company ran a Nintendo 64 themed promotion which included selling Nintendo toys and a promotion titled "Score 64" to potentially win various prizes including a Nintendo 64, money or a. The kid's meal was packaged in a Nintendo themed box, designed similarly to the Happy Meal, and would have included a toy. The said toy could be purchased on its own separately for $0.99 USD, packaged discretely in a green box. This set of toys were called the "Nintendo Holiday Gifts".

The promotion came about after a $10 million  themed promotion fell through, due to a delay in the game.