Pauline

"I like music that brings people together and gets them moving!"

- Pauline

Pauline (originally known as Lady or the Beautiful Girl ) is the damsel-in-distress in the arcade game Donkey Kong, the installment that marked her debut in both the Donkey Kong and Mario franchises, along with Mario and her titular kidnapper (confirmed in later games to be a younger Cranky Kong). She was Mario's first love interest.

Pauline reprises her damsel-in-distress role in the Mario vs. Donkey Kong series. In Super Mario Odyssey, she plays a prominent supporting role singing the theme song of the game, "Jump Up, Super Star!"

Pauline is stated by Game Over, a 1993 non-fiction book by David Sheff, to be named after Polly James, wife of Nintendo of America's warehouse manager,, a fact later confirmed by Don James himself at Nintendo's E3 2018 Treehouse Live event.

Donkey Kong
Lady makes her debut appearance in the 1981 arcade game Donkey Kong as one of the first damsels-in-distress in any video game made before that time.

Lady is kidnapped by Donkey Kong, a pet gorilla who was owned by her boyfriend Mario. She is taken up onto a building and loses various articles (such as her parasol, hat and bag, which can be collected for bonus Points) on the way. Mario then climbs up the building, avoiding all the hazards in the way, to rescue her. However, when Mario reaches the top of the building, Donkey Kong grabs Lady and takes her higher up, forcing Mario to do another level. After four levels, Donkey Kong is trapped as Mario removes the bolts from the platform, sending Donkey Kong plummeting. Lady is finally saved by Mario, and they share a special moment together.

She was originally intended to speak and two audio samples are buried in the arcade version's code. She was portrayed by actress Sally Klein in the 1982 commercial for the ColecoVision, Atari 2600, and Intellivision ports.

Donkey Kong (Game & Watch)
Lady also appears in the Game & Watch game Donkey Kong. Like in the arcade game, she was kidnapped by the titular ape and brought to a construction site, with the objective being to have Mario rescue her by cutting wires holding Donkey Kong's platform together.

Donkey Kong (Game Boy)
Eventually, Pauline is given a revised appearance and is featured in the Game Boy rendition of Donkey Kong. Mario pursues Donkey Kong (and his son Donkey Kong Jr.) as Pauline is carried across a variety of locales. Once more, Pauline is eventually rescued by Mario. The two are then shown in a Mushroom Kingdom setting where Pauline supplies Mario with a Super Mushroom. Donkey Kong then attempts to best Mario one last time, but the tables turn when the crushed Mario lifts Donkey Kong as Super Mario, alarming his son. Afterwards, they had their photo taken at one of the previous levels, Rocky-Valley.

Donkey Kong (activity books)
The earliest known appearance of the name Pauline in licensed print media comes from two series of activity books comprising of five books each released by Modern Promotions/Publishers in 1982 and 1983. One book from each series contain only activities while the other four has a plot. In the Donkey Kong series, Pauline is a singer at Video Land Amusement Park and is the subject of unrequited love from little Mario the carpenter and Donkey Kong, the new attraction. Donkey Kong breaks free and kidnaps her leading to Mario having to rescue her. In the sequel series Donkey Kong Strikes Again! she has become very successful and owns a club in which she also sings. Mario seeks out Pauline after Donkey Kong has escaped again because she is the only one he would listen to. This only leads to her being captured again.

This is the earliest depiction of her as a singer, predating the 1983 Japanese ads for the canceled Famicom game Donkey Kong no Ongaku Asobi, where Lady would presumably act as the second player using a hammer to play the piano, and as the lead singer in the Donkey Band group (which would have utilized the microphone option for the Famicom). She would not be seen as a singer again until Super Mario Odyssey.

Saturday Supercade
Pauline appears as a regular character in the Donkey Kong episodes within the Saturday Supercade show. Voiced by Judy Strangis, Pauline plays the role as Mario's assistant or partner and is often seen to be alongside him in the various episodes. The two work together to capture Donkey Kong throughout the series. Pauline can also be seen helping Stanley in the penultimate episode.

Pinball / VS. Pinball
Lady, also referred to as Pauline and generically as a lady or the lady, appears in the Bonus Stage of Pinball and VS. Pinball. Lady runs back and forth across the top of the screen. When the floor below her becomes too short for her to jump across, she falls down and must be caught by Mario before she hits the floor. If she reaches the exit, she reappears at the top of the screen. This is the first game depicting the character in her standard brunette appearance, rather than her blonde appearance.

Family BASIC
Lady is a usable sprite in the Family BASIC accessory for the Family Computer. The Family BASIC allows users to make their own programs. Her default appearance as seen on the Message Board is similar to Pinball but in Family BASIC V3, she appears in one of the mini-games sharing the same palette as Mario.

Super Mario-kun
In the recap chapter found in the 2nd volume of Super Mario-kun, Lady is shown in her usual damsel-in-distress role in the context of the arcade Donkey Kong plot, but when Mario comes to save her she says "Kong is still better."

Pauline appears in volume 11 of Super Mario-kun for the Game Boy Donkey Kong chapter. She is described as a person whose appearance is "brighter" and "more gorgeous" than Peach. She is a major character in the Donkey Kong history of this chapter: in this history, she runs a shop called "Pauline's Fashionable Store", that sells fire and frog suits for Mario. Donkey Kong later enters the store to buy a new tie. Mario is also in the store and recommends Donkey Kong to buy a collar. Donkey Kong get furious and takes a tie and Pauline to the top of a construction site, resembling Donkey Kong's (arcade) scenario.

Super Mario (Kodansha manga)
In the Super Mario manga anthology by Kazuki Motoyama, Lady appears in volume 15 where she is a mechanic that sells items and engine upgrades to Mario on credit so he can win a race in the Super Mario Kart arc. She also rides with him and later Yoshi in a couple of short scenes. After his victory, she is one of the creditors who seizes his cash earnings. She returns briefly in volume 16.

Volumes 29 and 30 are a self-contained two volume story arc which covers the Game Boy rendition of Donkey Kong. Pauline is the star acrobat at Peach's circus and regularly performs with Donkey Kong Jr., who was kidnapped by Peach from his island. When Donkey Kong frees his son, Junior convinces his father to take Pauline with them because he believes she is his mother. Mario, Luigi, Peach, and Toad attempt to rescue her but in the end, Pauline decides to stay to take care of Junior. A decade later, after Bowser has extorted all of the circus' money, they head back to the island to get Pauline to return. She turns them down as she has gained weight and is happy on the island. Peach's circus is forced out of business.

Donkey Kong Jungle Action Special


Pauline is featured in the Donkey Kong Jungle Action Special comic "A Blast From The Past". The comic starts with a reporter coming into Cranky Kong's cabin and asking if he recalls anything about Pauline. Cranky does, and proceed to tell about the last time he saw her.

A younger Cranky Kong has climbed to the top of a construction site, holding Pauline. She asks him why he likes to climb tall buildings, to which Donkey Kong replies it is something he saw in a movie. A man hears the commotion and climbs to the top of the construction site, fearing Pauline may be in danger. After the man manages to startle Donkey Kong by popping out of the barrel he is holding, Pauline admonishes the two and proceeds to kick Donkey Kong, claiming she is tired of his antics and is looking for a way to "get even".

In the present, Cranky Kong ends his telling but the reporter reveals to him Pauline wrote a successful book about the events, titled "The Girl and the Gorilla", and got a movie deal titled "The Adventures of Pauline". Furious at how he is depicted and with a promise from the reporter to be paid for telling his side of the story, Cranky Kong claims he'll tell the truth about Pauline, warning "it isn't pretty". He proceeds to tell talk about the first time he carried Pauline to the top of a building as the comic ends there.

Game & Watch Gallery series
In Game & Watch Gallery 2 and Game & Watch Gallery 4, Pauline herself does not appear in the Modern version of Donkey Kong (that role instead being taken over by Princess Peach), but she does appear in the game's Classic mode, re-enacting the same role as in the game.

Mario vs. Donkey Kong 2: March of the Minis
After twelve years of absence, Pauline makes her next reappearance in Mario vs. Donkey Kong 2: March of the Minis. The game starts with the grand opening of the Super Mini Mario World theme park, where Pauline is Mario's guest of honor. The game's manual suggests that Mario and Pauline are just friends at this time. Donkey Kong is an employee of the Mario Toy Company who attends the opening. When he sees Pauline, he becomes infatuated and presents her with a Mini Donkey Kong. When she chooses Mario's Mini Mario over his gift, however, Donkey Kong becomes enraged and kidnaps Pauline, escaping to the roof of Super Mini Mario World.

After Mario defeats Donkey Kong on the roof, he opens a door to find Pauline surrounded by presents, revealing that she is safe. Pauline makes peace between Mario and Donkey Kong by accepting Donkey Kong's Mini.

Mario vs. Donkey Kong: Minis March Again!
Pauline appears again in Mario vs. Donkey Kong: Minis March Again!. Once again, Pauline is assisting Mario in the opening of an expansion of Super Mini Mario World. However, Pauline is kidnapped by Donkey Kong after he is too late to receive a ticket to the expansion. Mario attempts to stop this, ripping Pauline's dress in the process, but Donkey Kong escapes to the roof with Pauline. Mario then sends the Mini Mario toys in pursuit of Donkey Kong to rescue Pauline.

Mario eventually reaches the top floor, where he opens a door to find Pauline by a window in a small room. However, Donkey Kong turns the lights off and escapes through the window with Pauline, and Mario once more gives chase through another round of floors. Once Mario makes it to the end of these floors, he finds Pauline in a similar room, but this time, she is holding a clipboard and standing happily next to Donkey Kong. She informs Mario that the Mini Mario toys have passed the test run, revealing that she was only kidnapped by Donkey Kong simply to test the performance of the toys.

Mario vs. Donkey Kong: Mini-Land Mayhem!
Pauline makes another appearance in Mario vs. Donkey Kong: Mini-Land Mayhem! Mario and Pauline are welcoming customers to the grand opening of Mini-Land by giving away Mini Pauline toys to the first 100 customers. Donkey Kong excitedly charges his way to the front wanting a Pauline Mini toy for himself, but when he arrives, Mario sternly tells him that they are out of stock. Donkey Kong becomes enraged and kidnaps Pauline instead, heading into the theme park. Mario once again gives chase immediately, with assistance from the Mini-Land toys.

After navigating the Minis though all the theme park's attractions, Mario locates Pauline standing just below a Ferris wheel. She welcomes Mario warmly before Donkey Kong surprises them both by jumping from the top of the Ferris wheel to scoop Pauline up once again, forcing Mario to pursue him through more of the theme park's attractions.

After chasing Donkey Kong through the theme park again, Mario finally finds Pauline once more under the Ferris wheel; this time, however, when Donkey Kong appears to confront him, Mario presents him with a Mini Pauline toy. Donkey Kong is overjoyed, and Pauline ultimately finds the whole thing very sweet. She makes her way to the Ferris wheel, where she, Donkey Kong, Mario, and the Minis enjoy a ride in celebration.

Mario and Donkey Kong: Minis on the Move
Pauline reappears in Mario and Donkey Kong: Minis on the Move. Pauline is not kidnapped by Donkey Kong in this game; instead, she teams up with Donkey Kong to run a game arcade called Mini Arcade, as part of the Mini Toy Carnival hosted by the Mario Toy Company. In the Mini Games mode, Pauline congratulates players on their score alongside Donkey Kong at the end of a minigame.

Pauline's face appears as an icon in the Mini Target Smash minigame. Smashing a Pauline target can cause the player to lose 100, 200, or 300 points, depending on how far away the target is.

Mario vs. Donkey Kong: Tipping Stars
Pauline briefly appears in Mario vs. Donkey Kong: Tipping Stars. In the game's intro cutscene, Pauline is kidnapped by Donkey Kong, although no motivation is given. Mario quickly gives chase with his Mini Mario toys, in hopes of rescuing Pauline.

In the game's ending cutscene, Pauline and Donkey Kong are revealed to have been giving Mario a surprise party.

Super Smash Bros. series
Pauline appears in the Masterpiece demo of the original Donkey Kong included in Super Smash Bros. Brawl and Super Smash Bros. for Wii U. In every installment as of Super Smash Bros. Brawl, one of Peach's alternate costumes depicts her with a red dress that is similar in colorization to Pauline's dress.

Super Smash Bros. Brawl
In Super Smash Bros. Brawl, Pauline appears as a sticker that increases Diddy Kong and Donkey Kong's attacks.

Super Smash Bros. for Nintendo 3DS / Wii U
A trophy of Pauline appears in both Super Smash Bros. for Nintendo 3DS and Super Smash Bros. for Wii U, while Pauline herself appears in the latter version in her original role in the Donkey Kong Masterpiece. Pauline is also alluded to in the Event match titled "1988": "DK and Diddy have gone back in time. Now Mario's angry at them for kidnapping Pauline...but he's got the wrong guys!" An additional inclusion is in Super Smash Bros. for Wii U where she is mentioned in one of the randomly generated tips that appear on loading screen or in the tips section in the Original Games / Settings category (shown with a blue border), and reads: "Mario's Ex-Girlfriend(?) The woman kidnapped by DK in the original Donkey Kong was Mario's first love, Pauline. Originally, she was just called "Lady." We've come a long way."

Super Smash Bros. Ultimate
Pauline along with the band appears in the background of New Donk City Hall in Super Smash Bros. Ultimate if "Jump Up, Super Star!" is selected as the stage's background music. The song's vocals are absent at first, and Pauline appears randomly on a propeller platform as the stage's main platform ascends the tower. If a fighter jumps past her, she starts to sing, and later appears in the plaza with the rest of the band.

Pauline also appears as two Legend-class spirits: one as a grab-type, primary spirit together with Donkey Kong (under the name "Donkey Kong & Lady") using their original artwork, which slightly increases the power of grabs and throws when equipped; and one as a support spirit by herself using her artwork from Super Mario Odyssey, which allows the user to recover health when an opponent attacks their shield. The latter can be obtained in the World of Light, where the player must defeat her puppet fighter, Peach, in 1 minute and 30 seconds while avoiding Mario with a Hammer (in his wedding outfit) and a giant Donkey Kong (in his red-furred alternate costume, resembling the original Donkey Kong) on 75 m.

Super Mario Odyssey
Marking her debut in the main Super Mario series, Pauline appears in Super Mario Odyssey as the mayor of New Donk City (addressed as Mayor Pauline).

She first appears shortly after Mario arrives at New Donk City, where she, alongside several New Donkers, observes Bowser's Airship in the sky and the city being hit by a rainstorm. She then explains to Mario she cannot talk with him at the moment because New Donk City is currently in a crisis: she explains that Bowser had arrived at the city and has been causing chaos, and admitted she was not impressed with his plastering posters advertising his planned wedding with Princess Peach, stating it was "tasteless". Afterward, she then thanks Mario for saving the city as it meant everything to her, and invited him to set up the city festival.

Prior to the upcoming city festival itself, Pauline asks Mario to help rebuild her band, for which she serves as the lead singer. After that, she then tasked Mario with checking out the underground power plant and restore power. Ultimately, by the time Mario arrived at the power plant, Pauline was present, as she decided to assess the situation herself and deduced Bowser was responsible for the sabotage. They then fixed the power together, and then she personally invited Mario for the New Donk City festival as the guest of honor to repay him for making the festival possible. She is the interpreter of "Jump Up, Super Star!", the theme song of the game. One of the dance moves she does during her performance mimics her sprite animation from the original Donkey Kong game. In addition, the reason she returns and acts as mayor of New Donk City is to avert the idea that the presence of a kingdom necessarily means that the people in charge are royalty.

She is later seen at the wedding between Bowser and Peach in the Wedding Hall, being among various characters forced by Bowser to attend. When Mario arrives, she tells him he is "just in time."

In the post-game, Pauline is able to quiz Mario on facts about herself. She says that her hat is her favorite possession, she loves eating cake, and that her capture in Donkey Kong was "traumatic", although it helped her grow as a person. She also indicated that she had already seen Seaside Kingdom by the time she met up with Mario, and desired to see Cloud Kingdom next, due to it having "clouds that go on forever."

She later appears at Darker Side alongside the band and various other characters to root for Mario as he undergoes the rigorous challenge. During this time, she replaces her hat with a hat similar to that of Mario's own hat.

When the harder version of the final boss is beaten, Pauline appears on the picture with the other major characters of the game at the Mushroom Kingdom that is rewarded to the player after the ending credits.

Her original design from the Donkey Kong's cabinet also makes a cameo in New Donk City as part of some graffiti art and, once the festival mission is completed, on various billboards. The graffiti was suggested to be a connection of New Donk City with the events of the original Donkey Kong game.

Mario Tennis Aces
Pauline reappears in Mario Tennis Aces in her Mario vs. Donkey Kong appearance as a playable character that was first available by participating in the March 2019 tournament. This marks her first fully playable appearance and her first appearance in a Mario sports title. She wears a sport outfit akin to that of Peach, Daisy, and Rosalina. She is classified as a Speedy type character, having the fastest movement in the game combined with low traction, but she is easily pushed back by returned shots. Her voice clips are reused from Super Mario Odyssey. Her Special Shot, named Showstopper, involves her dancing atop a building similar to the New Donk City Hall as it gets taller, with a crowd of New Donkers surrounding it; during this Special Shot, "Jump Up, Super Star!" plays. Her emblem resembles a pair of red lips stylized into a heart shape. Prior to version 3.0.0, Pauline's name was erroneously written entirely in capital letters in the English version.

Mario Kart Tour
Pauline makes her debut in the Mario Kart series in Mario Kart Tour as a High-End playable character. Although she was officially confirmed in the first episode of the Mario Kart Tour News video series on September 24, 2019 (one day prior to the game's release), her name was accidentally shown on the game's App Store story page on August 27, confirming that she would appear in some capacity, but was later removed. Her special item is the Lucky Seven. She was introduced in the New York Tour as a tour-exclusive character, but starting with the 2019 Holiday Tour, she became a regular character, while also gaining her own self-themed cup. Additionally, she has a High-End variant called Pauline (Party Time), who wears a silver party outfit representing the New Year and also debuted in the 2019 Holiday Tour, with her special item being the Coin Box. This makes her the first newcomer in Mario Kart Tour to receive a variant in the game. A second variant for Pauline themed around Valentine's Day called Pauline (Rose) was introduced in the Peach vs. Daisy Tour as a High-End character, with the Fire Flower as her special item. Pauline and her variants usually have the Yellow Taxi and/or its variants as their signature karts. Her association with New York Minute, New York Minute 2, New York Minute 3, and New York Minute 4 is most likely an indirect reference to her status as the mayor of New Donk City, which is based on New York City.

Mario Golf: Super Rush
Pauline appears in Mario Golf: Super Rush as a Control character with average stats, marking her first appearance in the Mario Golf series. She sports a new golfing outfit with a newsboy cap. Her Special Shot is known as the Songbird Stinger and her Special Dash is known as the Diva Dash.

Other appearances, references, and cameos
Pauline never makes an appearance in Donkey Kong Jr. itself, although the does reference Donkey Kong's earlier abduction of her, citing that Mario's motive for imprisoning Donkey Kong was namely to make sure Donkey Kong cannot abduct her or any other woman again. In addition, the arcade version's transition scene between the Jump Board Scene and Mario's Hideout has the titular son of Donkey Kong pursuing Mario's helicopter while riding a parasol resembling Pauline's parasol.

In the first issue of Blip, the damsel kidnapped by Donkey Kong in the Donkey Kong-inspired strip resembles Lady, although Mario claims to Vic Video that he does not know her.

Pauline appears briefly at the beginning of a commercial for Mario's Cement Factory.

Voice actor Jo Belle Yonely portrays Pauline for Ralston's Donkey Kong branded breakfast cereal in 1983.

She appears in and  advertisements for the Game & Watch in 1983.

She was given an indirect mention in the Nintendo Comics System story Cloud Burst, where Mario alluded to a past girlfriend who was comparable to Princess Toadstool as well as to some extent Luigi and Bowser.

Although Pauline herself does not make an appearance in Donkey Kong Country 2: Diddy's Kong Quest, she, and more specifically Cranky Kong's abduction of her in the original game was alluded to in the manual (intro in the GBA version) where Cranky, while lecturing Donkey Kong, said "Whisking off maidens and throwing barrels around the place seven days a week, I was."

Pauline, or more accurately her debut role, was given an indirect reference in , where the character Guillo sarcastically asks Gibari, "What are you, some monkey who's run off with a pretty wench?" after witnessing the latter take out several guards with a barrel.

She appears in Game & Watch Collection in a recreation of Donkey Kong, serving the same role.

Pauline makes small appearances in the Nintendo Monopoly and Donkey Kong Jenga board games.

Pauline also appears in both WarioWare: D.I.Y. Showcase and WarioWare Gold in the microgame Donkey Kong, where she plays her role from the original Donkey Kong arcade game. She appears in the same stance in another Donkey Kong-based microgame from WarioWare, Inc.: Mega Microgame$!.

She also makes a cameo in Nintendo Land, where she is seen in the background while playing the Donkey Kong's Crash Course attraction.

Pauline also appears in the Puzzle Swap panel "Nintendo Heroines/Starlets" in StreetPass Mii Plaza, alongside Peach, Rosalina, Zelda, and Toon Zelda.

In NES Remix, she appears in most of the challenges and remixes based on Donkey Kong and Pinball. She also has the same role in Ultimate NES Remix, which combined games from both NES Remix and NES Remix 2 for Nintendo 3DS.

Pauline appears as a statue in Super Mario Run during the Super Mario Odyssey event. Along with the three other main character statues of Mario, Peach, and Bowser (in their respective wedding outfits), the Pauline statue makes an appearance between November 14, 2017 and November 19, 2017. She also appears in Captain Toad: Treasure Tracker for the Nintendo Switch and Nintendo 3DS in a cameo on one of Uptown, Downtown's billboards.

Development
Pauline's original design for the Donkey Kong arcade release was based on Shigeru Miyamoto's artwork which graced the and appeared in Japanese marketing material such as  and. His Lady is a blonde or orange-haired woman with long puffy hair wearing a deep pink to red strap dress and ankle-strap pumps of the same color. In her sprite in Donkey Kong for Game & Watch, she was given short curly orange hair, and had on a pink blouse and purple pants (in the Game & Watch Gallery versions, she instead has blonde hair and either a red dress, or otherwise a red blouse and yellow skirt depending on the specific game version).

While Miyamoto's rendition defined the appearance of Lady in Japan, the North American market was heavily influenced by her look in. His Pauline has more of a wavy hairstyle and her cocktail dress is torn with her face expressing greater distress. Most Donkey Kong merchandise in North America from 1982 to 1984 was based on Cabarga's design. Some exceptions include Topps collectible stickers which depicted her with long orange-colored hair (she remains blonde in the packaging as it was designed by Cabarga). In 1983, the debut of Saturday Supercade revised Pauline's appearance to make her look more youthful. The last official use of Cabarga's flyer was for Ocean Software's ports for European home computers in 1986.

Since Donkey Kong for Game Boy, Pauline's appearance was updated closer to her more current appearance with only minor difference to her most recent look. This redesign was suggested in the American version of her Super Smash Bros. for Nintendo 3DS / Wii U trophy to be an attempt to differentiate herself from Princess Peach. Her original redesign gave her a ribbed-chest red halter neck dress, black Mary Jane high heels, dark brown hair, red lips and violet eye shadow. This appearance would be refined over the years to her final look.

In Super Mario Odyssey, her face is slightly refined even more; her eyes, her head and her earrings are somewhat smaller than in the Mario vs. Donkey Kong games and her face is more rounded, while her makeup is more vibrant. She is shown to be very tall compared to the other characters in the game (a feature shared with the New Donkers) and her waist is subtly wider. According to the developers, she was given a new design that reflected the current view of the world while handling the original features with great care. Subsequent games revert to the Mario vs. Donkey Kong appearance, with Mario Kart Tour keeping her earrings smaller.

Identity
In the west, the name Pauline first appeared in licensed media and merchandise after the original arcade release of Donkey Kong and was eventually used in the MS-DOS, Apple II, Coleco Adam, and NES ports; however, in Japan, she was still known as Lady in the Famicom version. Because the name Pauline was not used uniformly until her return in the Game Boy game where she was redesigned, the original version of the character and redesigned version were treated as separate characters in certain media in Japan, with the original version of the character being known as Lady and the new version being known as Pauline, although the two incarnations are never shown meeting together. This is likely due to the fact that Pauline was described as a "new heroine" when Donkey Kong for Game Boy was released in Japan, despite the fact that Shigeru Miyamoto and game director Masayuki Kameyama acknowledged in an interview that Pauline was previously used as the name of Lady outside Japan, as well as stating that the game was intended to be a prequel to Super Mario Bros. since Pauline was Mario's "old flame" (昔の彼女) before meeting Peach. Additionally, an early title screen uses the phrase "Save the Lady from Donkey Kong" from arcade materials, further indicating that Pauline was intended to be Lady. After the release of the Game Boy game, the name Lady retained usage to refer to the original version of the character in Japan; for example, during the Cat Mario show's coverage of some NES games, Cat Mario, when asked by Cat Peach about the woman's identity, simply identified her as Lady.

In the Perfect Edition of the Great Mario Character Encyclopedia, published in 1994 by Shogakukan, Lady and Pauline are given separate entries. Curiously, both of them have "New York" listed as their place of origin, but Lady's personality is described as "docile" (おとなしい) while Pauline's personality is "vigorous" (活発).

Kazuki Motoyama's Super Mario manga introduced Lady during the Super Mario Kart story arc as Mario's childhood girlfriend who established an automobile repair shop and volunteers to become Mario and Luigi's mechanic during the kart race. Later on, during the Donkey Kong story arc, Pauline was introduced as an acrobat hired by Peach for her circus alongside Donkey Kong Jr.

Volume 2 of Yukio Sawada's Super Mario-Kun featured a gag in which Lady leaves Mario for Donkey Kong. However, Volume 11 of the same manga would introduce Pauline as a clerk in a clothing store that Mario frequents with no mention of her having a prior romantic relationship with Mario (or Donkey Kong for that matter).

The Japanese versions of both Super Smash Bros. for Nintendo 3DS and Wii U would eventually confirm to Japanese players that Pauline and Lady are indeed one and the same on Pauline's trophy description. Similarly, in the Japanese version of Nintendo Badge Arcade, Arcade Bunny has dialog introducing the arcade character as Pauline instead of Lady.

Due to the initial name Lady sometimes being mistaken in translation as the generic word lady, Pauline has several naming discrepancies across media. In at least two print ads by UK distributor CGL for the Game & Watch version of Donkey Kong, Pauline was referred to as Louise. However, the instructions leave her unnamed. NES information packs, mailed as late as April 1986, referred to her as Paula instead.

Character description
Currently Pauline is depicted as having pale to dull blue eyes, long wavy burgundy-brown hair (although in Mario Golf: Super Rush, the hair appears to be dark brown/black), and pale skin. She has large slanted eyes with four long eyelashes at the top and three smaller lashes at the bottom (a total of seven), coupled with long defined arching eyebrows that thin out as they extend. Her nose is triangular in shape with an oval shaped face and pointed chin. She is typically shown wearing violet eye shadow, dark red lipstick and nail polish.

Pauline has a curvy hourglass figure, in comparison to other human female characters. She is most often shown as average height when compared to other adult human females in the Mario franchise, although some sources such as StreetPass Mii Plaza's "Nintendo Heroines/Starlets" 3D puzzle with Peach, Rosalina, and herself indicated that she was at least as tall as Rosalina (who is shown to be very tall), and is also shown in Super Mario Odyssey to be fairly tall among the New Donk City populace, especially in comparison to Mario. In Mario Tennis Aces, she is shown to be slightly shorter than Rosalina. On that note, in Mario Kart Tour, she, like Rosalina, occupies the large kart driver classification.

Clothing
Pauline wears a fitted red halter neck dress with a bow knot connecting the straps behind her neck, and a low cut back. The dress, when not ripped, finishes just above her ankles and loosens to flair out about a third of the way down her legs. Pauline's accessories include a gold bangle on her left arm and large gold bead and teardrop style earrings. She also wears black ankle strap high heel pumps. In Super Mario Odyssey, she wears a red-colored pantsuit as well as a purple hat while out in public, and her trademark dress during the festival, however with sparkly details.

In Mario Tennis Aces, she wears a red sundress derived from her trademark dress, and black and white sneakers resembling her heel pumps. Similarly to Peach, Daisy, and Rosalina, she wears a yellow and white sweatband on her right wrist that matches the color of her earrings. In addition, she appears to have a black sports bra barely visible under her dress, and she wears a red sun visor over her forehead with a golden heart on the left side of the brim.

In Mario Kart Tour, aside from her trademark dress, she also wore two additional outfits for her Pauline (Party Time) and Pauline (Rose) variants. The first, was composed of a knee-length red skirt, red heels, black opera gloves, a pear bangle on her right wrist, a mirror-patterned top, giant white spherical earrings, a blue-gem-encrusted belt, and various doo-dads on her hair composed of various colored gems, hearts, and stars. The second, had a similar dress to her trademark dress, only with a deeper shade of red, as well as a poofy red scarf around the chest that was reminiscent of a heart, a red beret, heart earrings, and had a rose bouquet on her hand.

Mario Golf: Super Rush introduces yet another new outfit: white cleats with black and red accents, and black leggings held up by a thin pink belt with a golden buckle. She also wears a sleeveless red polo shirt with a golden heart emblem near the collar, a red newsboy cap, and a matching golf glove on her left hand.

Personality
Until Super Mario Odyssey, Pauline did not have much character development. She is shown to be friendly, happy, kind, and even business minded, seen when she tests the quality of the Mario Toy Company’s Mini Mario toys in Mario vs. Donkey Kong: Minis March Again! She is also quick to forgive others, especially apparent when it comes to Donkey Kong’s numerous abductions of her. She is also implied to enjoy games, which is shown when she opens a gaming theme park called Mini-Land with Donkey Kong in Mario and Donkey Kong: Minis on the Move. Pauline also acts as a mediator between Mario and Donkey Kong. As mayor, she is apparently adept at city planning, as one of the residents of New Donk City mentioned that he was surprised at how fast she managed to get the city up and running again. In Super Mario Odyssey Pauline has been given more character (re)development overall. She enjoys peppy and jazz music because it brings people together, frequently practices singing to prepare for the next New Donk City Festival, has such a love for New Donk City that she often takes walks to admire it all, and also mentions she adores cake, stating that "It has to be 'good' cake and 'not that package stuff'". On another hand, however, she admits that she is not good at fixing machinery, and implies that she is also bad with flowers. She also goes on walks as a hobby due to her love for New Donk City and has indicated that she likes Fried Mushrooms and Flower Stew (the former due to being a massive Mushroom fan), but is not fond of Leaf Salad.

Relationships
While Mario and Pauline's relationship was implied to be romantic during the Donkey Kong arcade game and outright stated in most home port manuals, Pauline was soon dropped as Mario's love interest and replaced with Princess Peach. In the Mario vs. Donkey Kong series, it is stated that the two are friends, with her attending Mario's Mini Mario business and theme park events as a VIP, and his racing to her rescue when Donkey Kong kidnaps her at said events. Later, she takes a more active role in Mario's business ventures and helps run his Mini-Land theme park.

In these games, Donkey Kong has an unrequited crush on Pauline, flying into childish rages and kidnapping her when he feels rejected in favor of Mario or does not get what he wants. While Pauline is apprehensive of Donkey Kong when he kidnaps her, he never hurts her and she does not bear him ill-will for his impulsiveness (Donkey Kong Jungle Action Special contradicts this however, where Pauline kicks Donkey Kong and threatens him with vengeance for ruining her dress and dragging her to the top of buildings), being quick to forgive him once Mario curbs his behavior and he shows remorse. Aside from the kidnapping incidents, the two get along well, and while Pauline does not return Donkey Kong's affections, it is implied that she finds his gestures sweet. In two instances, Pauline also plots with Donkey Kong for the latter to "kidnap" her in order to test the abilities of the Mini Mario line and lure Mario to a surprise party.

She is shown to not be fond of Bowser, especially when his wedding plans resulted in New Donk City being attacked and him plastering billboards for his forced wedding to Peach all over the city (which she deemed tasteless, especially in light of the city's crisis). In addition, when Mario arrived at the Wedding Hall after Pauline and other characters were forced by Bowser to act as "guests" for the wedding, Pauline said that Mario was "just in time", implying she was not happy with Bowser forcing her to attend the wedding.

Super Smash Bros. for Nintendo 3DS / Wii U trophy
Blue indicates exclusive to the Wii U version.

Quotes

 * "Donkey Kong, those guys are criminals! That was a prison break, not a health class!" - Saturday Supercade episode "The Great Ape Escape"
 * "Mario, come back here! Donkey Kong's getting away!" - Saturday Supercade episode "How Much is That Gorilla in the Window?"
 * "Oh, uh, nice rhino...good rhino...bye, rhino! DONKEY KONG!" Saturday Supercade episode "Hairy Parent"
 * "Oh Mario, my hero!" - Mario vs. Donkey Kong: Mini-Land Mayhem!
 * "I'm sorry, but I really don't have time to chat right now. I need to figure out a way to save my city. Things have been in utter chaos since that brutish monster showed up. And he has the nerve to be advertising this wedding of his all over New Donk City?! A bit tasteless, if you ask me." - Super Mario Odyssey
 * "New Donk City really means the world to me... I just can't thank you enough for all of your help, Mario!" - Super Mario Odyssey
 * "Go Mario! Jump, man!" - Super Mario Odyssey
 * "I'm a 1-UP Girl!" - Mario Kart Tour
 * "Not too shabby!" - Mario Kart Tour

Trivia

 * "Lady" is Nintendo's third female video game character. She was preceded by Manholes "" released months earlier and another damsel-in-distress also called Lady in the 1979 arcade game '. While the bezel art for the upright cabinets called this brunette Betty, the Japanese flyer, magazine ads , and news articles used Lady instead. Miyamoto worked on the art design for both Sheriff and Donkey Kong. In Family BASIC V3, Lady's embrace of Mario in one of the minigames reproduces a cutscene from Sheriff between Betty and the Sheriff. Betty reappears in the Sheriff minigame in WarioWare, Inc.: Mega Microgame$!''.
 * Pauline currently holds the record for the most years between her original debut in Donkey Kong and her eventual first playable appearance in Mario Tennis Aces, with nearly 38 years apart between both games.