List of sponsors debuting in Mario Kart 8 and Mario Kart 8 Deluxe

This a list of sponsors that have only appeared in Mario Kart 8 and Mario Kart 8 Deluxe. For other sponsors that have appeared in these games, as well as at least one other title in the Mario Kart series, see List of Recurring Sponsors in the Mario Kart series.

1-Up Fuel


1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces fuel for the Karts, Bikes and ATVs in the game from or using 1-Up Mushrooms. Despite being named 1-Up Fuel, the Mushroom depicted in its logo more closely resembles the color scheme of a Mini Mushroom, as it is a mid-blue with white spots. It is advertised by means of trackside banners, posters and is also included on a map.

1-Up Mushroom Car Insurance Group


The 1-Up Mushroom Car Insurance Group is one of the sponsors that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably acts as an insurer for the Karts, Bikes and ATVs in the game, and probably uses 1-Up Mushrooms to regenerate any damaged or broken vehicles. The posters advertising the group feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them. It is advertised using posters, signs and is also included on a map.

1-Up Racing
1-Up Racing is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo for the company, which appears to be simply a racing sponsor, consists of the word "1-UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. It is the only sponsor in the game to be only advertised on a vehicle bodies and not in any courses.

100% Organic Antifreeze


100% Organic Antifreeze is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe that produces antifreeze for the various Karts, Bikes and ATVs in the game. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Presumably the company produces the antifreeze using or from Ice Flowers. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.