List of sponsors debuting in Mario Kart 8 and Mario Kart 8 Deluxe

This a list of sponsors that have only appeared in Mario Kart 8 and Mario Kart 8 Deluxe. For other sponsors that have appeared in these games, as well as at least one other title, see List of recurring sponsors in the Mario Kart series.

1-Up Fuel


1-Up Fuel is a fuel company that appears as one of the sponsors in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces fuel for the Karts, Bikes and ATVs in the game from or using 1-Up Mushrooms. Despite being named 1-Up Fuel, the Mushroom depicted in its logo more closely resembles the color scheme of a Mini Mushroom, as it is a mid-blue with white spots. It is advertised by means of trackside banners, posters and is also included on a map.

1-Up Mushroom Car Insurance Group


The 1-Up Mushroom Car Insurance Group is one of the sponsors that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably acts as an insurer for the Karts, Bikes and ATVs in the game, and probably uses 1-Up Mushrooms to regenerate any damaged or broken vehicles. The posters advertising the group feature Toad with six 1-Up Mushrooms, though the face can only be seen of one of them. It is advertised using posters, signs and is also included on a map.

1-Up Racing
1-Up Racing is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo for the company, which appears to be simply a racing sponsor, consists of the word "1-UP" in green pixelated writing, with the word "Racing" in a handwritten script font below. The logo is in green and white, the same colors as the cap of the 1-Up Mushroom, and is always on a circular backdrop, like the spots from the 1-Up Mushroom's cap. It is the only sponsor in the game to be only advertised on a vehicle bodies and not in any courses.

100% Organic Antifreeze


100% Organic Antifreeze is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe that produces antifreeze for the various Karts, Bikes and ATVs in the game. The posters and logo feature the head of an Ice Flower stylised to look like a droplet melting from the ice at the top of the poster into some antifreeze at the bottom of the poster, and the dot on the "I" in "Antifreeze" has been replaced with a leaf from the flower. Presumably the company produces the antifreeze using or from Ice Flowers. It is advertised by means of trackside banners, posters, varnishes and is also referenced on a map.

BaNaNa Boy


BaNaNa Boy is a banana-based drink company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company has two different trackside banners which it uses to advertise, which only differ by the color of the background and speech bubble. One of the color schemes is red with a green speech bubble, while the other is green with a red speech bubble. They both feature a Banana saying the tagline "Let one slip!" alongside the company's name, which is in the same green, yellow and orange gradient as the Banana itself in a script font. It is advertised by means of trackside banners, cans in vending machines and is also mentioned on a map.

Bob-omb Plugs


Bob-omb Plugs are a type of plug which appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company produces plugs which resemble Bob-ombs, but replace the fuse with the plug pin itself. Although the official logo is not seen within any of the courses, some graffiti can be seen in Super Bell Subway which shows what is presumably a stylised version of the logo. This graffiti depicts it with a plug on the right hand side, the word "Bob-omb" in all capitals and blue on the left with the word plugs, also stylised in all capitals, below the plug on the right in pink.

Boomerang Bros. International Airlines


Boomerang Bros. International Airlines (Often abbreviated to BBIA) is an airline that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It runs flights to some of the courses from the game, so presumably transports the racers to these locations for the races. It appears to be run by Boomerang Bros. The logo consists of the name or initials in a navy blue sans-serif font, with the first "I" in "International" being replaced with a red-striped blue Boomerang. It is advertised by means of posters and trackside banners, appears on planes and departures boards, and is referenced on a map.

The announcer on the intercom in Sunshine Airport mentions a flight provided by Boomerang Bros. International Airlines, "This is the final boarding call for Boomerang Bros. International Airlines, Flight 117a to Sweet Sweet Canyon, departing from Gate 3", however this is inconsistent with the departures boards around the airport, which list the same flight as being number 4300.

Bowser Oil


Bowser Oil is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe that presumably supplies oil for the Karts, Bikes and ATVs used in the game, run by Bowser. The logo of the company is the name written in a simple, black font, with the centre of the "O" in "Oil" being replaced with a Bowser symbol. It appears on a yellow background, occasionally with a black and white checkered line underneath. It is advertised by means of trackside banners, signs, flags and promotional tents, and is also referenced on a map and is the main sponsor on the black, purple and yellow varnish of the Circuit Special.

Chain Chomp Racing Chains


Chain Chomp Racing Chains is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company presumably produces racing chains from the chains on the back of Chain Chomps for the racers to use. The trackside banners feature the Mario Party 8 artwork of a Chain Chomp, alongside the word "Chain Chomp" in red and "Racing Chains" underneath it in black. The chain at the top of the trackside banner is the same one from the Chain Chomp artwork, just rotated. The company is advertised by trackside banners, appears on a varnish and is also referenced on a map.

Fuzzy Battery


Fuzzy Battery is a type of battery that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The logo consists of the company name in a curled font, with a black and yellow gradient fill and a white outline surrounding a 2D image of a Fuzzy with the same color scheme. This appears on one of two backgrounds with a lightning bolt, one in which the bolt is yellow with a red outline on a black background, and the other which is black with a yellow outline on a red background. It is advertised by means of trackside banners, promotional tents, signs, flags and the batteries themselves.

Galaxy Air


Galaxy Air (Often abbreviated to GXA) is an airline that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It runs flights to some of the courses from the game, so presumably transports the racers to these locations for the races. It appears to be run by Lumas, and is named after Galaxies from Super Mario Galaxy and Super Mario Galaxy 2. The logo consists of a simplified image of a yellow Luma alongside three stripes, two being dark blue and the other being turquoise. Beneath this is the company name in a simple dark blue font. There are many variations of the logo however. One variation puts the stripes behind the Luma and gives it an outline, and "Galaxy Air" appears on the right hand side instead. This variant has many different color schemes. The other main variant shortens the stripes and adds GXA above Galaxy Air on the right hand side, and also comes in two variations.

As well as the variations, Galaxy Air also advertises using posters which illustrate specific destinations. One of these is for Dry Dry Desert, and features an image of GCN Dry Dry Desert as the background with the Galaxy Air logo in the top left corner. In front of this is a green dune shape which says "Mysterious Sands." and "Dry Dry Desert" on it, and features Toad's Mario Party 8 artwork on it. There is also a rectangular version of it which shows a smaller section of the course and places Toad above the dune. Another one is for Sweet Sweet Canyon and is fairly similar in layout, but now has a pink ribbon with a magenta and white trim at the bottom instead of dunes. This now reads "The Sweetest Memories!" and "Sweet Sweet Canyon" instead, and features Princess Peach's New Super Mario Bros. Wii artwork behind the ribbon instead, whereas Toad is in front. The rectangular variant has the same changes as the Dry Dry Desert one. The other poster is for Water Park, and is completely different from the other two. It has the Galaxy Air logo in the top right hand corner in a yellow trapezium, which also says "Welcome to Water Park", with the "Welcome to" in orange and the rest in red. below this is an orange stripe which has "New attraction!" written on it in yellow, accompanied by another orange stripe at the bottom. in between these stripes is an image of Water Park, specifically focussed on the Sub Coaster ride, which is most likely the new attraction, and the New Super Mario Bros. artwork of Koopa Troopa.

Galaxy Air is advertised by means of posters, trackside banners, and signs, as well as appearing on planes, buses and departures boards, is mentioned by the airport intercom and appears on a varnish.

The announcer on the intercom in Sunshine Airport mentions two flights provided by Galaxy Air, "Passengers departing on Galaxy Airlines, Flight 2580, bound for Dolphin Shoals, should proceed to customs and immigration at this time." and "Paging Galaxy Airlines, Flight 2218, passenger Ms. Birdo, please proceed to the information counter on Floor 2.". The intercom does get the company's name wrong in both of these announcements. In an earlier build of the game at an E3 demo, the starting line for Toad Harbor featured a blue starting line with Galaxy Air logos, however this was replaced in the final game with a yellow and orange one with Flower Cup logos and different textures.

Ghost Clock


Ghost Clock is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The logo features the company name written in a crooked brown font, with the "L" in clock being made from two clock hands. It is advertised using trackside banners.

Golden Wheel


Golden Wheel is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company provides the steering wheels and equipment for the various vehicles in the game. The logo of the company consists of an image of a golden Wii Wheel, next to the company's name in gold writing on a black background. It is advertised by means of trackside banners and signs.

Green Service


Green Service is a gardening company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company manages the plants around the courses, specifically the lawns, and appears to use Munchers to do it. The logo consists of the company name in a curved green font above several Munchers, on either a blue or white background. It is advertised by means of trackside banners and is also referenced on a map.

Green Shell Taxi
Green Shell Taxi is a taxi company that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The company logo consists of the name in simple white writing with "Taxi" in capital letters, on a black stripe, edged with another yellow stripe followed by another black one on either side. At the end of the line is a 2D image of a Green Shell. The other variant is seen on the roofs of the cabs, and consists of the words "Green Shell" on either side of the 2D artwork of the shell, on a yellow background. The company does not directly advertise anywhere, but is indirectly advertised by their cabs and is also referenced on a map.

Iggy's Glass


Iggy's Glass is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company, which is run by Iggy Koopa, produces glass, specifically windshields, and has the slogan "Crystal Clear Windshields". The logo is stylised to look like Iggy's glasses, which appear in the middle, as the company name is written in white with a black outline, similar to the pupils, then have a line of white and then blue, followed by more white, like the rest of the eye and have a complete black outline, like the glasses frames. The slogan appears underneath in purple writing with a white outline, and the background uses the same dark to light green gradient as his hair. It is advertised by means of trucks.

Kung Fu Lakitu


Kung Fu Lakitu is a film that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The film is a reference to the 2008 DreamWorks film Kung Fu Panda, as the poster uses a similar font and the Lakitu is in the same pose as Po on the original poster, as well as the two films' titles. The poster also says "Dragon Driftway the Movie", which is a course from the other DLC pack that has a similar theme, and also features multiple statues of Lakitus practising kung fu, similar to the image on the poster. The poster also says "Coming Spring 2015" referencing the release date of the second DLC pack in which it appeared. The main image on the poster depicts a Lakitu stood on his cloud performing a side kick, surrounded by flames in front of some mountains. The title is written in capital letters, using a red font with a gold outline at an angle, while the rest is written in a white font. It is advertised by means of posters.

Larry Lights


Larry Lights is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company produces lights and is run by Larry Koopa. The logo consists of the company name in a curved font either side of a white version of Larry's kart emblem, with a star off to the left. The logo is in a white oval, though parts of Larry's emblem stick out, on a black background. It is advertised by means of signs and logos.

Lemmy's Tire Service


Lemmy's Tire Service is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company, run by Lemmy Koopa, provides and puts Tires on the vehicles in the game. The main logo consists of the word "Lemmy's" in a sans-serif font, with a more angular "Y", in black with a white outline, and "Tire Service" in a different all-capitals font below, also in white. The logo also features a 2D image of Lemmy bouncing on a Tire with a white overall outline, on a pink or green background. The image of Lemmy originates from an artwork of the Koopalings, Bowser and Bowser Jr. on an Airship, but this version does not have shading and the whole image can be seen. This artwork also depicts Lemmy with a lazy eye, a trait which he is missing in the game. The logo also has some variants, the main one being the bottom of the "Y"'s outline being extended to incorporate the rest of the sponsor's name on the same line. The rest is then rearranged to fit the trackside banner. The color also changes, with the rest of the writing being changed to green, or the word "Lemmy's" being changed to green. It is advertised by means of trackside banners and signs, appears on varnishes and is also referenced on a map.

Lord Bowser


Lord Bowser is Bowser's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of an orange version of Bowser's Kart emblem, with a yellow outline on a green shield with an orange outline with horns. The shield has a yellow banner running across it with an orange and brown, with the team name in in all capitals in the same brown as the outermost trim. The logo also includes two brown and white chequered flags with an orange outline at the bottom. The team is represented using crowd banners, vans and also appears on various standings boards.

Ludwig Painting


Ludwig Painting is a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is presumably a painting company run by Ludwig von Koopa, which is most likely responsible for the graffiti in Super Bell Subway. The company's official logo is not seen in any of the courses, a stylised version of the logo appears among the graffiti in Super Bell Subway. The stylised version shows the company name in a pale yellow green font with a black outline and shadow on a blue shape resembling Ludwig's hair. It is advertised by means of graffiti, and is also referenced on a map.

Luigi Gusters


Luigi Gusters is Luigi's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of a white shield with Luigi's green "L" on it with a gold and blue border. On either side of the shield are blue hoses and nozzles with gold outlines, similar to the vacuum attachment of the Poltergust 5000 which the team is most likely partly named after. Underneath the shield is a blue and gold laurel wreath, and above it is a blue and gold banner with the team name written on it in white. The team is represented using crowd banners, trucks and hot air balloons, and also appears on various standings boards and in pit areas.

Mario Automobile Association


The Mario Automobile Association (Often abbreviated to MAA) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is an insurer for the vehicles used in the game, and uses Fishin' Lakitus to recover the Karts, Bikes and ATVs. The logo features a pair of Lakitus lifting a black car with yellow details, which says "Road Service" on it in yellow and "MAA" on it in white. Beneath the vehicle the company's full name is written in black. The logo appears mainly on a blue background, but also appears on green and yellow variants. The artwork of the Lakitus is based on one from Mario Kart Super Circuit. The company is advertised using trackside banners, signs and promotional tents.

Mario Super Motor Team
The Mario Super Motor Team is Mario's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for all of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Mario's "M" emblem surrounded by gold and blue rings, with "Mario" written in gold with a red outline at the top. the rest of the team's name is written in a rectangular banner that goes across the bottom of the circle. On top of the rings are five blue Warp Pipes, two of which have blue shading, and the middle one with a Super Star above it. Two shapes that resemble chequered flags or finish lines appear on wither side of the logo, and a blue star also appears in all four corners of it. It is represented by means of trucks, logos, crowd banners, hot air balloons, petrol pumps, and also appears in pit areas, on standings boards and is also referenced on a map.

Mario Work Gear


Mario Work Gear is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company, run by Mario sells work gear such as gloves and overalls. The logo consists of the company name in a sans-serif simple black font, with the "M" replaced with Mario's emblem, in a white circle with a black outline. Alongside the circle is a pair of gloves and overalls like Mario's, in the main 2D style, appearing to be presenting the rest of the logo, all on a white background. There are also two variants, the trackside banner variant, which uses a light blue background and removes the white circle except around the "M", and the other poster, which has a red background. It is advertised by means of posters, signs, shops and trackside banners.

Morton Construction


Morton Construction is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company is presumably run by Morton Koopa Jr. and carries out construction work and provides construction equipment and tools. Their main logo consists of the company name in all-capital white sans-serif font and the first "O" in "Morton" replaced with a yellow Morton emblem, on a black background with yellow danger stripes at the edges. On the right hand side of the logo is a 2D picture of Morton wearing a yellow builder's helmet. The main variant is the trackside banner one, with the only changes made is the placement of Morton in the middle and the rest of the logo either side. One of the other two variants simply consists of the text as usual on an orange background, while the other variant changes the color of the text and emblem to blue and puts it on a yellow background. It is advertised by means of signs, trackside banners, drills and containers, and is also referenced on a map. However, the map in Super Bell Subway incorrectly names the company, and is spelt as "Moton Construction".

Paratroopa Airlines


Paratroopa Airlines (Often abbreviated to PAL) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company, presumably run by Koopa Paratroopas, appears to run flights to some of the courses in the game, so presumably transports the racers to these locations for the races.The main logo consists of the abbreviated form of the name in a red serif font beneath a stylised Red Shell and a pair of wings. A curved red stripe appears beneath the logo, which all appears on a red background. A variant of the logo consists of the abbreviation on the right of the logo, all in black, on an orange background. It is advertised by means of posters and buses, as well as appearing on departures boards and being referenced on a map.

Peach & Daisy Royal Patisserie
Peach & Daisy Royal Patisserie is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is a patisserie run by Princess Peach and Princess Daisy. The main logo consists of the company name written in a gold serif font curved around the main logo in a gold circle on a burgundy background. The main logo itself consists of a stylised cream version of Peach and Daisy's crowns, but with an extra line at the bottom and five jewels shaped like Daisy's emblem visible, with two gold dots at the edge. The middle jewel is pink with a cream centre, then a blue one with no centre, and then a solid pink one. The logo also has two candles in between the peaks at the top of the crown. The logo has many variants, the main one being the trackside banner, version which removes the circle and places the name either side of the logo, while the other main trackside banner has a cream background and everything else in brown. Another variant retains the circle, but has a beige inner background and burgundy detailing, while one adds an extra rim in brown with the background, and beige detail. Two variants are partially circular, one with a burgundy background and gold detailing, while the other has a beige background and burgundy detailing. The patisserie also has a poster with the logo in burgundy at the top, in front of an image of Sweet Sweet Canyon with a gold and then pink border, which has rainbow coloured spots on it. It is advertised by means of logos, cookies, cookie boxes, posters, stickers, trackside banners, bottles, menus and shops, and appears on varnishes.

Princess Peach
Princess Peach is Princess Peach's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. Their logo consists of an image of Princess Peach like the one from the stained glass window on Princess Peach's Castle in a pink shield with gold edging. The shield feature's Princess Peach's crown on the top, and a white sash across the bottom with a pink lower edge and the team name on it. The logo also features two curled designs in the top two corners, and the entire logo is outlined in blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Propeller Toad Transport
Propeller Toad Transport (Often abbreviated to PTT) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is an airline run by Propeller Toads which mainly specialises in cargo. The main logo consists of a blue stylised Propeller Toad's head, alongside the abbreviation in a sans-serif font, which has speed lines coming off of the "T". The logo also has a few variants, one of which uses blue for the background, yellow for the Toad and white for the text, while another is simply the Toad's head in blue on a yellow background. The other main variant is the logo all in black on an orange background. It is advertised by means of crates, planes, departures boards, trackside banners, signs, logos and trucks, and also appears on a varnish.

Rainbow Exploration Agency
The Rainbow Exploration Agency (Often abbreviated to REXA) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is a space agency run by Toads, which specifically explores Rainbow Roads, specifically the Wii U one. Their logo consists of a blue globe with red and yellow rings surrounding it. The abbreviation appears next to it in a navy blue serif font, and the entire logo is surrounded by a white outline. The full company name appears to the right of this, in a sans-serif font. The company also has a poster, which features the logo in the bottom right corner in front of the image of the Yellow Toad and Blue Toad from the Online Menu in space in front of a planet, along with a Mario Kart TV satellite. The company is advertised by means of posters, logos, trackside banners, space station elements and holograms, and is also referenced on a map.

Red Shell Strike Equipment


Red Shell Strike Equipment is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company distributes items that are thrown in races, mainly Red Shells. Their logo consists of a 2D image of a Red Shell, with "Red Shell" written in red next to it, and "Strike Equipment" in a smaller black font underneath. The background is light blue, with a yellow flame behind the writing and Shell. There is also a trackside banner variant of the logo, which uses a smaller Shell, puts the words "Red" and "Shell" next to each other, as opposed to on top of each other, and also stretches out the background slightly to fit. It is advertised by means of trackside banners, signs and stickers.

Roy Smooth Sounds


Roy Smooth Sounds is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company produces sound equipment such as speakers and stereos, and is run by Roy Koopa. The logo consists of a pair of Roy's sunglasses and a pair headphones, with "Roy" written in an all capital serif font, and "Smooth Sounds" written in pink underneath it, with the entire logo outlined in white and on a purple polka dot background. The logo also has a few variants, one of which has the only difference of having a yellow dotty background instead, and the other one has grey and white dot background and changes the pink to red. It is advertised by means of signs, bottles and logos.

Shy Guy Metals


Shy Guy Metals is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is a mining business run by Shy Guys. Their logo consists of a red Shy Guy holding a pickaxe and mining at a gemstone, alongside the company name, in an all capitals metal effect font. Beneath the company name is a line, and then "Since 1987", a reference to the release date of Yume Kōjō: Doki Doki Panic, the game in which Shy Guys first appeared. The entire logo appears on a gradient chequered background within a grey oval. It is advertised by means of posters.

Super Marine World
Super Marine World (Also called Super Marine World Dive Shop) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is run by Dolphins and sells diving equipment, including the goggles that they wear. The company name is a reference to Super Mario World, the game that Dolphins first appeared in. Their main logo consists of "Super Marine World" written in the main Mario font in blue, pink, orange and green with a white outline, and "Dive Shop" in a different pink font. The background of the logo features an image of a Dolphin on a blue background. The logo has one variant, which changes all of the writing to pink, and adds a splash behind the Dolphin, which has been slightly re-angled. It is advertised by means of trackside banners.

Toad City Sightseeing
Toad City Sightseeing is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is run by Toads and runs tours around the city in which the updated N64 Toad's Turnpike is situated, presumably Toad City. The company logo consist of the company name in orange writing with a yellow outline above a white skyline of the city on a red background, with a large tower extended upwards between "Toad City" and "Sightseeing". It is advertised by means of buses.

Toad Mushroom Powered
Toad Mushroom Powered is Toad's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is one of the six racing teams for each of the characters that have appeared in every Mario Kart game since Super Mario Kart. The logo consists of Toad's emblem with a thick gold outlines, and a pair of gold laurel wreaths on either side. A red banner with a white outline covers the bottom of the emblem, and says "Mushroom Powered" in a curled yellow font. Four white circles appear across the top of the logo, each containing a single blue letter of the word "Toad", and the entire logo is outlined in dark blue. The team is represented by means of crowd banners, trucks, standings boards and pit areas.

Toad Polar Expedition 2014-2015
Toad Polar Expedition 2014-2015 is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the expedition is run by Toads and the expedition is to Ice Ice Outpost, where various pieces of their equipment can be seen, while the dates of the expedition reference the release dates of the game and the DLC packs. The logo consists of an iceberg in front of a blue globe with white lines and laurel wreaths on it, in a yellow circle. The circle has the expedition name around the top in an all capitals, sans-serif dark blue font with a lighter blue star between each word, and the dates at the bottom, all on a mid blue background. The logo has several variants, three of which just use a white version of the logo on a red, blue and orange background respectively. The other variant is the trackside banner one, which changes the yellow circle to light blue and the stars and writing to white. This part of the logo appears on the right of the banner, which has a yellow background, while the expedition name is written again in the dark blue font, with "Toad" and "2014-2015" bordered by stars above the line and "Polar Expedition" below it. It is advertised by means of boats, cans, tents, tracks, containers, trackside banners and logos.

Toad Services
Toad Services is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company appears to be a services chain run by Toads. The logo consists of the company name in an all capitals neon blue font, with "Toad" on the top line and "Services" on the bottom. It is advertised by means of services, signs and logos.

Toad Toy Store
Toad Toy Store is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The company appears to be a toy store chain run by Toads, that both stocks toys and manufactures and sells their own. Their logo consists of the word "Toad" written in a all capitals white font, with sections of the letters overlaid with yellow shapes, and "Toy Store" written underneath in a yellow all capital font. The writing appears on a 3D effect blue dotted oval and red and green Empty Block-like shapes, which are seemingly bolted together. The logo's variant removes the shapes from the background, and replaces them with a plain mid blue background. It is advertised by means of logos, signs and shops.

Several large Toad Toy Store buildings appear in Toad Harbor, which collectively appear to be a superstore. The side walls of the building are mainly pink, with elements of blue and logos on it. The walls feature beige pillars, with red and grey circles, green tiling, as well as Anti-Gravity Panels and Ramps, with a green section with windows at the far end. The roofs are styled to look like 1-Up Mushrooms, green with white spots, and Super Mushrooms, red with white spots. In an earlier version of the game at the E3 demo, the green section with windows was absent, and in its place was another pink section with chequerboard windows.

Additionally, GBA Ribbon Road features Toad Toy Store logos, as well as its box, implying the course was manufactured by and bought from the store. The model Kart boxes also feature the logo, as well as some of the wrapping paper on various gifts around the room.

Undead Motors
Undead Motors is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company manufactures and distributes the motors for the Karts, Bikes and ATVs used in game, and is run by Dry Bowser. Their logo consists of the company name in a white gothic font either side of a Dry Bowser emblem on a red background. The logo also has a variant, which instead uses a black font and emblem on a pale grey background with darker grey stripes at the sides. It is advertised by means of trackside banners, cans and logos, and is referenced on a map.

W Wheel
W Wheel is a ride that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The ride is the large ferris wheel that appears before the finish line, with its logos appearing in other places around the park. The ride appears to be owned by Wario, however the individual cars on the ride are both themed around Wario and Mario's shirts and dungarees. Their logo consists of Wario's signature W emblem in yellow with a blue outline in front of a matching blue version of his moustache. The entire logo is on a life ring, with "Wheel" curved around the bottom with the red stripes removed in a blue all capitals font, and the centre of the life ring filled in with a paler blue. It is advertised by means of logos and the ride itself.

Waluigi Sea Bed
Waluigi Sea Bed is a ride that appears as a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. The ride is the large white wooden rollercoaster which can be seen in the background of Water Park, to the left of the entrance to the Sub Coaster ride, and is named after Waluigi. Their logo consists of the name in a white and yellow gradient font with a dark blue outline next to Waluigi's upside down "L" emblem in the same font with a dark blue anchor around it. It is surrounded by two dark blue circles with a wave and light blue gradient background with contrasting blue bubbles. It is advertised by means of logos, stickers and the ride itself.

Wario Billionaires
Wario Billionaires is Wario's racing team and a sponsor in Mario Kart 8 and Mario Kart 8 Deluxe. It is the only sponsor in the game which is not for a character that has appeared in every Mario Kart game, as Wario did not appear in the original Super Mario Kart. Their logo consists of Wario's purple "W" emblem in a white circle with purple and yellow outlines with a yellow crown with the same outlines. "Wario" is written in a yellow outlined purple script font in front of the emblem, with "Billionaires" appearing in a blue all capital font in a purple and yellow outlined white oval underneath. A striped red version of Wario's moustache appears behind the logo with a thicker purple and yellow dotted outline and a thinner yellow one. A purple star appears behind the whole logo. It is advertised by means of hot air balloons, banners and crowd banners and is referenced on a map.

Wendy's Car Interiors
Wendy's Car Interiors is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company, run by Wendy O. Koopa creates the interiors of the Karts, Bikes and ATVs used in the game. This sponsor is the only one in the game which does not have any logos, as it is only referenced on the map in Super Bell Subway.

Wild Yoshi Sanctuary
The Wild Yoshi Sanctuary is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. The sanctuary appears to be located in N64 Yoshi Valley, as a reserve for wild Yoshis. Their logo consists of Yoshi's Mario Party 9 artwork in an orange circle with gold edging and brown outlines, which says "Wild Yoshi" in an all capitals brown font. Another brown outlined gold banner appears at the bottom of the circle, which says "Sanctuary", and features four Yoshi Eggs around the banner. It is advertised by means of stickers, trackside banners and signs.