List of sponsors debuting in Mario Kart 7

This a list of the sponsors that have only appeared in Mario Kart 7. For sponsors that have appeared in at least one other title, see the list of recurring sponsors in the Mario Kart series.

Bowling
Bowling is a sponsor that appears in Mario Kart 7. Presumably, the sponsor is advertisement for the bowling alley in Wuhu Town. One of the poster logos consists of the sponsor name in white all capitals writing on a red banner background above a brown silhouette of the bowling alley, with white details on the pins and windows and a red stripe on the centre pin. The background is a pale brown rectangle with curved edges and a beige border. The other poster is a white rectangle with curved corners and a black outline, with a black pin in the middle and a white circle surrounding it. The word "Bowling" is written on either side of the pin in the circle using white all capital letters. The other logo is an arc-shaped red sign with a striped gold border and the word "Bowling" curved around it in all capital gold lettering. It is advertised by means of signs and posters.

Bull's-eye
Bull's-eye is a sponsor that appears in Mario Kart 7. Presumably, the sponsor is some form of target manufacturer. The logo consists of the company name in a white sans-serif font with a black border. Behind the text is an image of a target, with a yellow center, and then red, blue, black and pale gray going outwards, with a white background. It is advertised by means of trackside banners.

Cross Country Cycling
Cross Country Cycling is a sponsor that appears in Mario Kart 7. Presumably, it is some form of cycling company that organizes cross country events. The logo consists of the words "Cross Country" on the left in a pale blue font with a dark blue outline in a wavy shape, and "Cycling" on the left with the same font in inverted colors. The background features a heavily stylised image of a gray path going through some green hills. It is advertised by means of trackside banners.

Daisy Kart
Daisy Kart is a sponsor that appears in Mario Kart 7. Although it is ambiguous what the company does, it appears to have some relation to Princess Daisy. The logo consists of the company name in an orange gradient font with a white outline with a white-outlined flower similar to that on Daisy's Emblem in between the two words, styled to look like her jewels. Daisy's Mario Party 6 artwork appears on the left side of the banner with a white outline, with an orange and yellow gradient background. It is advertised by means of trackside banners.

DK Snow Way
DK Snow Way is a sponsor that appears in Mario Kart 7. Although what the sponsor does is ambiguous, it appears to have something to do with Donkey Kong. The logo consists of company name in a red font with a white 3D effect and cracks in the red section of the lettering, with cracks in the red part of the lettering and "DK" on an angle. A 2D icon of Donkey Kong appears on the right hand side of the logo, and the background is an orange and yellow gradient. It is advertised by means of trackside banners.

Go For It!
Go For It! is a sponsor that appears in Mario Kart 7. Although it is unclear what the sponsor does, it appears to have some relation to the bowling alley in Wuhu Town. The logo consists of the company name written in a white serif font at the top of a beige background. A square containing a dark blue bowling ball with white holes appears underneath, with orange and white stripes coming out from around it. It is advertised by means of posters.

I ♥ Sports
I ♥ Sports is a sponsor that appears in Mario Kart 7. The main logo consists of the company name in an all capitals black serif font with a pink heart on a white background. Stripes of color appear at the top and bottom of the logo in dark blue, white, pink, orange and green going from left to right. The poster version is similar but has a slightly different arrangement, with the white bar with "I ♥ Sports" written in near the bottom and the colors instead making a rectangle with curved corners around it, with a white outline. It is advertised by means of posters and trackside banners.

Mario Kart (Oil)
Mario Kart is a type of oil that appears as a sponsor in Mario Kart 7, Mario Kart 8, Mario Kart 8 Deluxe and Mario Kart Tour, and makes a cameo appearance in Super Smash Bros. for Wii U and Super Smash Bros. Ultimate. Their logo consists of the Mario Kart logo in red with a white outline below two checkered flags and a Mushroom, on a yellow and blue striped background. A black Nintendo logo can also be seen on the back of the cans above the blue stripes at the bottom. It is advertised by means of oil cans that appear alongside the courses.

Overtake
Overtake is a sponsor that appears in Mario Kart 7. Although it is unclear what the sponsor does, it appears to have some relation to Bullet Bills. The logo consists of a picture of a Bullet Bill to the left of the company's name, surrounded by a white rectangle which curves around the front of the Bullet Bill. The name itself is written in an all capitals font with an orange to grey gradient going from left to right and stars in certain parts of the letters, such as in the center of the "O" and the point of the "V". The logo has dark brown background with a white border. The logo also has two variants, both of which simplify the background to being either a solid white or orange fill. It is advertised by means of trackside banners and screen displays.

Peach Battle
Peach Battle is a sponsor that appears in Mario Kart 7. Although exactly what the sponsor does is unclear, it appears to have some relation to Princess Peach and battles. The logo consists of the company name written in a white all capitals font with a dark pink-purple outline and a pink heart between the two words. The background has a gradient going from top to bottom, which starts out as pink, then goes to white, orange, white and then blue, and pale yellow circles across it. It is advertised by means of posters.

Peach Sweet Cake
Peach Sweet Cake is a sponsor that appears in Mario Kart 7. The sponsor appears to be a brand of cake owned or endorsed by Princess Peach. The logo consists of Princess Peach's Mario Party 8 artwork on the left of the company name, which is written in a white all capitals font with a pink outline, with "Peach" in larger letters on top of "Sweet Cake". The background is pink with paler pink spots on it, with a white curved border and a deep pink border outside of that. There is a small pink heart within the border on each corner, and three stars spaced around the poster. It is advertised by means of posters.

Perfect Game!
Perfect Game is a sponsor that appears in Mario Kart 7. The logo consists of the company name in a white serif font below a white bowling ball and two white streaks. The number "300" appears in white above each of the streaks, and the logo has a green background with a curved white border. It is advertised by means of signs.

Spare!
Spare is a sponsor that appears in Mario Kart 7. Although it is ambiguous what the sponsor does, it appears to have some relation to the bowling alley in Wuhu Town. The logo consists of the company name in a white serif font on a pale blue background with a curved beige border. Five white bowling pins appear beneath the text on a yellow star shape, with red and blue stripes at the top and bottom of the middle pin. It is advertised by means of posters.

Strike!
Strike! is a sponsor that appears in Mario Kart 7. Although exactly what the sponsor does is unclear, it appears to have some relation to the bowling alley in Wuhu Town. The logo on the trackside banner consists of the company name written in a white font with four blue curves forming the background, getting lighter from left to right. The poster variant features the name in a different white font on a blue background with a curved dark beige border. A burgundy outline of a bowling pin with two pointed grey stripes on the neck appear behind the text, with a small yellow arrow pointing to the left in the bottom left corner. It is advertised by means of posters and trackside banners.

Super Mario
Super Mario is a sponsor that appears in Mario Kart 7. Although what the sponsor does is ambiguous, it appears to have some relation to Mario, presumably in his Super Mario form. The logo consists of the company name written in a black font, with "Super" in a smaller all lower case font above the larger "Mario". The background is white with a 2D icon of Mario on the right hand side. It is advertised by means of signs and trackside banners.

Water Sports
Water Sports is a sponsor that appears in Mario Kart 7. The logo consists of the company name written in all capitals blue font with a white outline curved around the shape of a life ring. The life ring is behind the text and is orange and white striped with grey ropes on a blue background. It is advertised by means of trackside banners.