Mario Automobile Association



The Mario Automobile Association (Often abbreviated to MAA) is a sponsor that appears in Mario Kart 8 and Mario Kart 8 Deluxe. Presumably, the company is an insurer for the vehicles used in the game, and uses Fishin' Lakitus to recover the Karts, Bikes and ATVs. The logo features a pair of Lakitus lifting a black car with yellow details, which says "Road Service" on it in yellow and "MAA" on it in white. Beneath the vehicle the company's full name is written in black. The logo appears mainly on a blue background, but also appears on green and yellow variants. The artwork of the Lakitus is based on one from Mario Kart Super Circuit. The company is advertised using trackside banners, signs and promotional tents.

The Mario Automobile Association is advertised using promotional tents in Mario Kart Stadium, while uses trackside banners in GBA Mario Circuit. Further trackside banners appear in DS Cheep Cheep Beach, and more promotional tents and signs appear in Excitebike Arena. Mario Automobile Association trackside banners can also be seen in GBA Cheese Land. A monochrome version of the logo also appears on the game's loading screen.