Nintendo New York

Nintendo New York (sometimes written Nintendo NY; previously known as Nintendo World and The Pokémon Center) is an official store of Nintendo located in New York City at Rockefeller Center. The store was opened on November 16, 2001 as The Pokémon Center and on May 14, 2005 as Nintendo World. Visitors can purchase Super Mario and Nintendo merchandise. Additionally, visitors can play Super Mario games on the Nintendo New York's Nintendo 3DS, Wii U, and Nintendo Switch systems. On February 19, 2016, the store was reopened after a one month renovation and had its name changed to "Nintendo New York".

Upstairs, there is a museum section, though the items on show often change. The second floor also contains a Pokémon section, where a lot of Pokémon plush toys are sold.

Nintendo New York often sells exclusive or rare Nintendo items, as it is the only official Nintendo store in the United States. They also give out special Nintendo shopping bags at checkout, with various character illustrations on them. The store often changes its décor, based on what games have recently been released. They also broadcast live presentations from Nintendo, primarily Nintendo Directs, for crowds of people to watch.

In June 2019, Nintendo opened their second retail store in Tel Aviv-Jaffa, Israel.

On June 1, 2020, the Nintendo New York store was one of the many places in New York City that was vandalized and damaged as a result of the. However, compared to many other stores, it was not ransacked and looted of everything inside. The store was put under police surveillance.

Activities
For some time around January 2010, visitors could go to the store from 12:00 PM to 2:00 PM and talk to Charles Martinet, the voice actor of Mario, Luigi, and other characters from the Super Mario franchise. On November 7, 2010, on the 25th Anniversary of Super Mario Bros., Shigeru Miyamoto was among the guest visitors.

Visitors can frequently take part in tournaments and can chat with a screen with Mario or Luigi on it.

Whenever a live Nintendo presentation is set for broadcast (such as a Nintendo Direct or Mr. Sakurai Presents), a big screen is always set with a crowd of fans watching together, though this had been paused due to the COVID-19 pandemic as well as Nintendo's lack of pre-announced live presentations during this time.