Mario Toy Company

The Mario Toy Company is a company that sells Mini Mario toys in the game Mario vs. Donkey Kong. In the game, Donkey Kong tries to purchase a Mini Mario toy after seeing a commercial for them on television. However, all the stores are sold out. As a result, Donkey Kong travels to the company's factory and steals all of the Mini Mario toys he can get his hands on, simultaneously kidnapping the factory's Toad employees. Eventually, Mario recovers all of the toys and defeats Donkey Kong. It is the first world in Mario vs. Donkey Kong.

This acts as the introductory level in the game and contains simple puzzles. During the Donkey Kong fight, Mario must throw garbage cans that appear depending on the buttons that Donkey Kong activates for a total 4 times.

In the sequel, Mario vs. Donkey Kong 2: March of the Minis, Mini Peach, Mini Donkey Kong, and Mini Toad toys are also produced by the Mario Toy Company. A theme park based on the toys is additionally made.

It is unknown if the company also created the Mini Shy Guys, the Mini Crabs, and other various toys that act as enemies in Mario vs. Donkey Kong and its sequels.