Sprixie Princesses

Sprixie Princess is a character from Super Mario 3D World. She acts as the princess of the Sprixies, who takes the major part of the story. Not much of her is revealed yet at this point.

Background
She first appears when Mario, Luigi, Princess Peach and Toad walk around the Clear Pipe. While they are investigating the Pipe, Sprixie Princess pops out from the Clear Pipe. As soon as she comes out, Bowser emerges from the pipe also, with purple smoke surrounding him. He then grabs the fairy princess and puts her into the bottle. The group enters the Clear Pipe to rescue her and her Sprixie companions.

Trivia

 * Bowser's way of capturing Sprixie Princess is similar to how Link does with the fairies in The Legend of Zelda series.