Nintendo

 is a video game company with its origins in Japan. Nintendo is the creator of many popular franchises, including the Super Mario franchise, and the company's mascot is Mario himself. Nintendo is often credited with reviving the North American video game industry after the.

Currently, Nintendo's highest-selling home and handheld consoles are the Nintendo Switch and Nintendo DS, respectively.

History
Nintendo was originally founded on September 23, 1889, by to produce handmade  cards for use in Japanese card games. Eventually, in 1929, the company was passed on to Yamauchi's son-in-law,. He took up the Yamauchi name when he married Fusajiro's daughter, Tei Yamauchi. Kaneda would run Nintendo until 1949—he passed Nintendo down to his grandson, Hiroshi Yamauchi, before he retired. Under Hiroshi's leadership, Nintendo would dabble in a number of different businesses before sticking primarily to games. Nintendo entered the arcade industry in the 1970s, and it began to license some of its games to other companies for distribution outside Japan. Nintendo eventually set up its own headquarters in the United States headed by, and the first game that would be distributed by the American division would be . Radar Scope did not sell well in the United States, and a number of unsold cabinets remained in warehouses.

Arakawa asked Hiroshi if a new game could be developed and inserted into the unsold Radar Scope cabinets. Hiroshi went through Nintendo's entire talent pool to see who could head the designing of a potential Radar Scope replacement, and the result was Shigeru Miyamoto designing Donkey Kong. When Donkey Kong was released, it became a bestseller. Around this time, Nintendo assigned Gunpei Yokoi to make a handheld console for enjoyment while traveling. Thus, Yokoi made the Game & Watch, which became popular in both Japan and the United States. Nintendo then made the Nintendo Entertainment System; its success resulted in Nintendo becoming a dominant player in the video game industry and the revival of the industry in North America, which had been negatively affected by a crash in 1983. The most successful game for the NES, Super Mario Bros., further cemented Nintendo's dominance in the industry. Aside from video games, Nintendo was also the majority owner of the Seattle Mariners, a Major League Baseball team from 1992 to 2016. In 2002, Hiroshi Yamauchi stepped down from office, giving the position to Satoru Iwata, who later became CEO of Nintendo's American branch and held both posts until his death in July 2015. Afterwards, Tatsumi Kimishima was appointed Iwata's successor in September 2015, until he stepped down on June 28, 2018, and was succeeded by Shuntaro Furukawa.

Results of Nintendo's work
Nintendo is the longest-running company in the history of the video game console market, and it is one of the most influential and best known console manufacturers. However, Nintendo does have business rivalry with, , and formerly its biggest rival, Sega (which is now a third-party company). Nintendo, as a video game company, began in the Japanese market in 1983, the American market in 1985, and the European market in 1986. Over time, Nintendo has manufactured seven TV consoles and nine handheld consoles. It has also developed and published over 300 games and has sold over two billion games worldwide, having the stated goal of "Putting Smiles on the Faces of Everyone It Touches."

Nintendo has sold very well among other consoles, such as with the Wii, which sold over 100 million units. Yamauchi, when he announced the Nintendo GameCube, stated that consoles should not cost much, as people play with the software, not the console. He also believed that the ideas for Nintendo and Microsoft are completely different, due to the fact that Microsoft focuses on performance and Nintendo focuses on software. These are the reasons Nintendo's consoles are usually priced lower in comparison to other consoles.

Conversely, Nintendo has also seen quite a few, such as the Virtual Boy and the Nintendo 64DD, both of which sold fewer than a million units each.

All recent official Nintendo merchandise are marked with the Official Nintendo Seal. Originally, the seal was applied only to video games.

Some games sold well enough for Nintendo to make more prints of them under the labels Player's Choice and Nintendo Selects, which have reduced prices compared to normal games.

Appearances in the Super Mario universe

 * The WarioWare character 9-Volt calls himself "Nintendo's biggest fanboy," and his microgames are based on or around various Nintendo games and systems such as Dr. Mario and Donkey Kong.
 * Diddy Kong's red cap has the Nintendo logo on it.
 * Nintendo sponsors can be seen in the background of various Mario Kart courses and battle arenas.
 * In the Mario Party series, the Nintendo logo, along with the Hudson Soft logo, appears on banners in various minigames.
 * In Donkey Kong 64, Nintendo, along with Rareware, sponsors the boxing match between the Kongs and King K. Rool as mentioned by the Microphone.
 * In Mario Power Tennis, the Nintendo logo appears on the Peach Dome court.
 * In Mario Golf: Toadstool Tour and Mario Power Tennis, Wario holds up the Nintendo sign when the game boots up while stating the company's name, laughing.
 * In Mario Hoops 3-on-3, the Nintendo logo, along with the Square Enix logo, appears on the arch next to the basket at Peach Field and on the banner and a large screen on the Mario Stadium court.
 * In the Mario Baseball series, the Nintendo logo appears on some signs in Mario Stadium.
 * In Mario Sports Mix, the Nintendo logo appears next to the sports equipment on the banners in Mario Stadium.
 * In Mario Tennis Open, the Nintendo logo can be seen on the scoreboards in various courts.

Home consoles

 * series (1977–1982)
 * Family Computer (1983–2003) / Nintendo Entertainment System (1985–1995)
 * Super Famicom (1990–2003) / Super Nintendo Entertainment System (1991–1999)
 * Nintendo 64 (1996–2003)
 * Nintendo GameCube (2001–2009)
 * Wii (2006–2013)
 * Wii U (2012–2017)
 * Nintendo Switch (2017–present)

Attachments and remodels
These consoles may have different names in different markets. The NES is known as Famicom in Japan; the SNES, subsequently as Super Famicom. In China, the Nintendo 64 was released under the name iQue Player.
 * Family Computer Disk System (1986–1994)
 * Satellaview (1995–2000)
 * Nintendo 64DD (1999–2001)
 * Wii Family Edition (2011–2013)
 * Wii mini (2012–2017)

Handheld consoles

 * Game & Watch (1980–1991)
 * Game Boy (1989–2003)
 * Virtual Boy (1995–1996)
 * Game Boy Color (1998–2003)
 * Game Boy Advance (2001–2009)
 * Nintendo DS (2004–2013)
 * Nintendo 3DS (2011–2019)

Remodels
Releases of these consoles in China usually replace "Nintendo" in the name with "iQue." Examples are the iQue DS and the iQue 3DS XL.
 * Game Boy Play it Loud (1996)
 * Game Boy Pocket (1996–1998)
 * Game Boy Light (1997–2003)
 * Game Boy Advance SP (2003–2009)
 * Game Boy Micro (2005–2009)
 * Nintendo DS Lite (2006–2011)
 * Nintendo DSi (2008–2013)
 * Nintendo DSi XL (2009–2013)
 * Nintendo 3DS XL (2012–2015)
 * Nintendo 2DS (2013–2020)
 * New Nintendo 3DS (2014–2017)
 * New Nintendo 3DS XL (2014–2019)
 * New Nintendo 2DS XL (2017–2020)
 * Nintendo Switch Lite (2019–present)

Trivia

 * Nintendo licensed Laral Group LLC to make a joystick controller for personal computers called the NJS-3D1. It was released in July of 1997, and it was one of only two Nintendo-licensed products by Laral, the other being the Nintendo wireless infrared stereo headphone system.