Super Mario Bros. 25th Anniversary

The Super Mario Bros. 25th Anniversary was an event taking place throughout the last few months of 2010, celebrating twenty-five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. There were hints of an anniversary event revealed in early September, 2010 with the announcement of Super Mario All-Stars Limited Edition during a retailer briefing in Japan. A logo for the anniversary was trademarked only a few days later, further indicating there was an upcoming anniversary event. The anniversary was commemorated with promotional websites, Club Nintendo rewards, merchandise, several new Mario-themed hardware and software, with one of them being the release of Super Mario All-Stars Limited Edition. The official celebration was concluded sometime in late 2010. The celebration was preceded by the 20th anniversary celebration in 2005 and succeeded by the 30th anniversary in 2015.

Games and accessories

 * Super Mario All-Stars Limited Edition
 * 25th Anniversary SUPER MARIO BROS. (Virtual Console)
 * Nintendo Wii 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
 * New Super Mario Bros. Wii - North America
 * New Super Mario Bros. Wii + Donkey Kong (Virtual Console) - Europe
 * New Super Mario Bros. Wii + 25th Anniversary SUPER MARIO BROS. - Australia
 * 25th Anniversary SUPER MARIO BROS. - Japan
 * Red Wii Remote Plus and Nunchuk that came bundled with all Red Edition Wii's
 * The European and Australian-exclusive 25th Anniversary Nintendo Wii "Mario Kart Wii Pack", which came bundled with the following depending on the region:
 * White Nintendo Wii, White Wii Remote Plus, Mario Kart Wii, White Wii Wheel, and 25th Anniversary SUPER MARIO BROS. - Australia
 * Black Nintendo Wii, Black Wii Remote Plus, Mario Kart Wii, Black Wii Wheel, and Donkey Kong - Europe
 * Nintendo DSi XL 25th Anniversary Red Edition, which came bundled with the following Mario-series games depending on region:
 * Mario Kart DS - North America

In-game events

 * A "Make Your Own Mario Flipnote" contest for Flipnote Studio which required participants to create Mario-series themed flipnotes. Chosen winners would then have their submissions commented on by either Shigeru Miyamoto, Takashi Tezuka, or Yoshiaki Koizumi ; all of whom worked on and helped create the original Super Mario Bros.

Miscellaneous

 * A Japanese commercial was created to promote the Super Mario Bros. 25th Anniversary celebration campaign.