Mario Toy Company

The Mario Toy Company is a company that sells Mini Mario toys in the game Mario vs. Donkey Kong. In the game, Donkey Kong tried to purchase a Mini Mario toy. However, all the stores were sold out. As a result, Donkey Kong traveled to the company's factory and stole all the Mini-Mario toys he could get his hands on, as well as kidnapping the factory's Toad employees. Eventually, Mario recovers all the toys and defeats Donkey Kong.

In the sequel, Mario vs. Donkey Kong 2: March of the Minis, Mini-Peach, Mini-Donkey Kong, and Mini-Toad toys are also produced by the Mario Toy Company. A theme park based on the toys is additionally made.

It is unknown if the company also created the Mini-Shy Guys, the Mini-Crabs, and other various toys in Mario vs. Donkey Kong and its sequel.