My Nintendo

My Nintendo is a rewards program and the successor to Club Nintendo. The program launched in Japan on March 17, 2016, and in the Americas, Australia, and Europe on March 31, 2016. Just like Club Nintendo, players receive points to purchase items like games, themes, and more. Gold points are earned if they buy games from the Nintendo eShop, while Platinum points are earned for doing various missions.

An associated Android and iOS app was developed for My Nintendo called Miitomo.

Mario-related rewards
===Japan ===
 * Mario Outfit (for Miitomo) - 250 Platinum Points
 * 20% discount on Dr. Mario: Miracle Cure - 230 Platinum Points
 * 20% discount on Mario Kart 8 - 950 Platinum Points
 * 20% discount on New Super Mario Bros. 2 - 750 Platinum Points
 * 40% discount on New Super Mario Bros. U - 160 Gold Points
 * 40% discount on Ultimate NES Remix - 105 Gold Points
 * 50% discount on Mario and Donkey Kong: Minis on the Move - 50 Gold Points
 * 50% discount on Super Mario Galaxy (Wii U download) - 90 Gold Points
 * Donkey Kong Country Returns (Wii U download) - 320 Gold Points
 * New Super Luigi U - 240 Gold Points
 * Super Mario 64 (Wii U Virtual Console) - 120 Gold Points
 * Super Mario Land 2: 6 Golden Coins (Nintendo 3DS Virtual Console) - 50 Gold Points
 * WarioWare: Touched! (Nintendo 3DS download) - 1000 Platinum Points
 * My Nintendo Theme 1: Mario - 200 Platinum Points
 * My Nintendo Theme 2: Donkey Kong - 200 Platinum Points

North America

 * Mario Outfit (for Miitomo) - 250 Platinum Points
 * 15% discount on Yoshi's Woolly World - 750 Platinum Points
 * 15% discount on Super Mario 3D Land - 450 Platinum Points
 * 30% discount on Captain Toad: Treasure Tracker - 100 Gold Points
 * 30% discount on Ultimate NES Remix - 70 Gold Points
 * Super Mario 64 (Wii U Virtual Console) - 90 Gold Points
 * New Super Luigi U - 170 Gold Points
 * WarioWare: Touched! (Nintendo 3DS download) - 1000 Platinum Points
 * Super Mario Land 2: 6 Golden Coins (Nintendo 3DS Virtual Console) - 35 Gold Points
 * Donkey Kong Country Returns (Wii U download) - 230 Gold Points
 * My Nintendo Theme 1: Mario - 200 Platinum Points
 * My Nintendo Theme 2: Donkey Kong - 200 Platinum Points

Europe/Australia

 * Mario Outfit (for Miitomo) - 250 Platinum Points
 * 20% discount on Yoshi's Woolly World - 800 Platinum Points
 * 20% discount on Mario Kart 7 - 700 Platinum Points
 * 40% discount on Super Mario 3D Land - 110 Gold Points
 * 50% discount on Mario and Donkey Kong: Minis on the Move - 30 Gold Points
 * Super Mario 64 (Wii U Virtual Console) - 90 Gold Points
 * New Super Luigi U - 170 Gold Points
 * WarioWare: Touched! (Nintendo 3DS download) - 1000 Platinum Points
 * Super Mario Land 2: 6 Golden Coins (Nintendo 3DS Virtual Console) - 35 Gold Points
 * My Nintendo Theme 1: Mario - 200 Platinum Points
 * My Nintendo Theme 2: Donkey Kong - 200 Platinum Points