List of merchandise

Clothing (including accessories)

 * Mario Shirt
 * Mario Hat
 * Mario Watch
 * Mario Briefs

Food

 * Super Mario Bros. Ice Cream Bar
 * Nintendo Cereal System
 * Shasta Super Mario Cola
 * Mario Pez
 * Super Mario Bros. Fruit Snacks
 * Super Mario Lemonade
 * Gamecube Gummies
 * Super Mario Chocolates
 * Nintendo Klik Dispensers
 * Super Mario Yogurt
 * Super Mario Mac & Cheese
 * Super Mario Cookies

Books

 * Super Mario Bros.: Trapped in the Perilous Pit
 * Super Mario Bros. 3: Happy Birthday, Princess Toadstool!
 * Double Trouble (Nin. Adv. #1)
 * Leaping Lizards (Nin. Adv. #2)
 * Monster Mix-up (Nin. Adv. #3)
 * Koopa Capers (Nin. Adv. #4)
 * Pipe Down! (Nin. Adv. #5)
 * Doors to Doom (Nin. Adv. #6)
 * Dinosaur Dilemma(Nin. Adv. #7)
 * Flown the Koopa (Nin. Adv. #8)
 * Unjust Desserts (Nin. Adv. #11)
 * Brain Drain (Nin. Adv. #12)
 * Super Mario Advance
 * Warioland 4

2006

 * Donkey Kong Banana Chaser
 * Yoshi Tag and Run Meter
 * Yoshi Pop-Up and Catch
 * Mario Throw and Catch
 * Mario Swing and Hit
 * Donkey Kong Throw and Go

Year Unknown

 * Mario Beanies
 * Mario Key Chains
 * Mini Mario Character Figurines (From Super Mario Kart)
 * Super Mario World Cups
 * Original DK Arcade Game Figurines
 * Mario Golf Ball
 * Mario Antenna Topper
 * Car Deoderizer
 * Super Mario Bedding
 * Mario and Luigi Bowbiters
 * Mario Cakepan
 * Super Mario Bros. Chair
 * Super Mario-Legend of Zelda Curtains
 * Mario Cookie Cutters
 * Super Mario Ceiling Fan
 * Super Mario Glasses Case
 * Mcdonalds Collection of Super Mario Bros. 3 Toys
 * Mario Christmas Stocking
 * Mario Mask
 * Super Mario Shampoo
 * Mario Bros. Shower Sprayer
 * Mario Bros. TV Tray
 * Super Mario Bros. Mug
 * Super Mario Bros. 2 Wallet
 * Taco Bell Kid's Meals
 * Super Mario Athletic Wear
 * Nintendo Backpacks
 * Super Mario World Pepsi Bottle
 * Super Mario Bros. 2 Warp Pipe Telephone
 * Super Mario World Piano Songbook
 * Mario Pillow
 * Super Mario Bros. Placemat
 * Mario Rain Slicker
 * Mario Bros. Sleeping Bag
 * Super Mario Figurines
 * Mario Calculater
 * GameBoy Sponge
 * Mario Stress Doll
 * Super Mario Bros Band-Aids
 * Mario Bros. Suspenders
 * Mario Bros. Ties
 * Toad Cookie Jar
 * Super Mario Wendy's Toys
 * Super Mario Bros. Beach Towel
 * Super Mario Bros. Wastebasket
 * Super Mario Cards
 * Mario Head Light String
 * Plush Mario on Kart
 * Metal Mario Party 6 Keychain
 * Super Mario Pencil Toppers
 * SMRPG Geno Keychain
 * Super Mario World Plush Toy Set
 * Bendy Mario 64 Doll
 * Super Mario 64 Squeezie
 * Super Mario 64 Mini Trash Can
 * Super Mario Bros. Clocks
 * Super Mario Bros. Record
 * Mario Christmas Plush Set
 * Colorable Mario Plush
 * Mario & Yoshi Slide Puzzle Soda Can
 * Super Mario Bros. Wallpaper
 * Super Mario Bros. 3: Mario Coon-Cap Roller
 * Super Mario World: Luigi Spin-Jump
 * Super Mario World: Yoshi Egg-Toss

Promotional Pins

 * Coming very, very soon

Stationary

 * Mario Valentines

Toys

 * Super Mario World Barcode Battler Cards
 * Mario Plushies
 * Mario Alarm
 * Super Mario Bros. Board Game
 * Mario Camera
 * Mario Pincher
 * Mario Uno
 * Mario Bros. 3 Copter
 * Nintendo Yo-Yos
 * Mario 64 Gumball Machines
 * Japanese-Only RC Mario Kart
 * Mario and Yoshi Karaoke Machine
 * Mario Bros. Building Set
 * Mario Bros. AM Radio
 * Super Mario Bank
 * Mario Marionette
 * Nintendo Sticker Sheet
 * Super Mario Bros. Keychain Game
 * Super Mario Action Figures
 * Nintendo Monopoly
 * Mini Mario Bros. Pinball Machine
 * Plush Chair
 * Super Mario Sing-a-Long AM Radio
 * Super Mario Water Gun
 * Mario 64 Die-Cast Big Rig
 * Talking Mario Doll
 * Ladder Climbing Game
 * Mario Walkie Talkie

Other

 * Super Mario Ornaments
 * Super Mario Tattoos