San-ei Co., Ltd.

San-ei Co., Ltd. (Japanese: 三英) is a Japanese company that specializes in manufacturing plush toys. It primarily produces stuffed animal plushies, but it also creates products from licensed series such as Kirby, The Legend of Zelda, Professor Layton, Pikmin, Animal Crossing, and others. Its most extensive licensed merchandise, however, comes from making products of characters and items from the Mario franchise.