Club Nintendo (rewards program)

Club Nintendo was a loyalty program that operated in Japan, North America, the United Kingdom, Ireland, Germany, France, Spain, Italy, Belgium, the Netherlands, South Africa, Russia, and Australia. From it, members receive points for registering Nintendo products, which can then be redeemed for Nintendo-themed rewards and merchandise.

The ability to add physical game codes for points expired in North America on March 31, 2015, and the program was first discontinued in that region on June 30, 2015. On September 30, 2015, Club Nintendo was discontinued worldwide, although the Stars Catalogue was extended for another week in Europe and Australia and closed on October 8. A new membership program, called My Nintendo, has been announced to replace Club Nintendo in the same year. Members will still take surveys, but unlike Club Nintendo, the program will not only reward buying games, but will award play time as well. Nintendo says that rewards include downloadable content, merchandise, and discounts. The program will extend to Nintendo's smartphone games as well.