Super Mario Bros. 35th Anniversary

The Super Mario Bros. 35th Anniversary is an event taking place from September 2020 to March 2021, celebrating thirty five years since the start of the mainline Super Mario series with the release of Super Mario Bros. in 1985. The celebration was originally announced on September 3, 2020 with the Super Mario Bros. 35th Anniversary Direct, and is being commemorated with in-game events, tie-ins, merchandise, My Nintendo rewards, and the announcement of several new Mario-series titles. The official celebration is expected to conclude by April 1, 2021.

Games and accessories

 * Game & Watch: Super Mario Bros.
 * Super Mario 3D World + Bowser's Fury
 * Super Mario Bros. 35
 * Mario Kart Live: Home Circuit
 * Super Mario All-Stars for the Super Nintendo Entertainment System - Nintendo Switch Online service
 * Super Mario 3D All-Stars
 * Cat Mario and Cat Peach amiibo to be released alongside Super Mario 3D World + Bowser's Fury

In-game events

 * The Super Mario Kart Tour for Mario Kart Tour, which added the Super Mario Kart versions of Donkey Kong Jr. and Mario as racers
 * A 35th Anniversary-themed Ninji Speedruns course in Super Mario Maker 2 called 35th Anniversary Auto-Mario
 * The 18th Maximus Cup in  uses Super Mario All-Stars as the primary theme.
 * A Mario-themed Super Smash Bros. Ultimate online tournament called Super Star Showdown, only allowing the use of Mario-series characters, stages, and items
 * The Mario-themed Super Mushroom vs. Super Star Splatfest for Splatoon 2 taking place on January 16th. Players may choose between the Super Mushroom or Super Star as their favorite power-up
 * Super Mario-themed furniture to be introduced to Animal Crossing: New Horizons in March 2021

Merchandise

 * The Super Mario 64-themed PUMA RS-Dreamer Basketball Shoes. They are only available in one color: Flame Scarlet-Electric Blue. They release on November 27, 2020.
 * A Super Mario-themed clothing line from BlackMilk
 * Splatoon 2 Super Mushroom vs. Super Star Splatfest-themed shirts and keychains
 * 35th Anniversary line of products from Nintendo TOKYO. Some of these products include shirts, keychains, and stickers. These products are also coming to the Nintendo Official UK Store.
 * A collaboration with the ice cream parlor franchise Cold Stone Creamery called Super Mario Birthday Cake Batter Bash, with products including a Mario Kart-themed Ice Cream Cake called "Rainbow Rally", a shake called Mario's Super Star Shake, and a Cake/Ice Cream confectionary called Mario's Super Birthday Bash. In addition, ordering these products will supply a special Nintendo code that can be used on My Nintendo to gain 100 Nintendo tokens. Late into the promotion, three colored spoons were also issued that featured Mario-related materials, with the red spoon utilizing Mario with a Super Mushroom, the blue spoon utilizing Mario with a winged cap, and the yellow spoon featuring Cat Mario.
 * A downloadable ID card for Mario Kart Live: Home Circuit that can be created via player input. Creating the card is required as one of the missions.
 * A new edition of Super Mario Compact Disco featuring remastered tracks and five bonus tracks.
 * A collaboration with the sportswear clothing brand Champion, featuring a clothing line themed to the Super Mario Bros. game.

Available prior to the Nintendo Direct

 * Hasbro's release of Jenga: Super Mario edition and their Super Mario Celebration edition of Monopoly Both were released on August 1, 2020.
 * JAKKS Pacific's "It's-a-Me, Mario!" action figure
 * LEGO Super Mario and the LEGO Nintendo Entertainment System
 * The Japan-exclusive Alba Super Mario Watch Collection

My Nintendo missions

 * Wave 1 rewards
 * 35th Anniversary-themed missions to win a limited set of Super Mario-themed pins
 * My Nintendo Super Mario Sweepstakes for a chance to win one of two prize packages:
 * Nintendo Switch system package (5 winners)
 * Nintendo Switch
 * 5 $20 Nintendo eShop gift cards
 * PowerA enhanced wireless controller for Nintendo Switch – Mario Silhouette
 * Monopoly: Super Mario Bros. Celebration! edition
 * Jenga: Super Mario edition
 * Nintendo Switch Lite package (5 winners)
 * Nintendo Switch Lite
 * 5 $20 Nintendo eShop gift cards
 * Good Smile Super Mario: Mario Nendoroid action figure
 * Monopoly: Super Mario Celebration edition
 * Jenga: Super Mario edition

Prize Days

 * LEGO Super Mario 2020 full assortment and pins for the Super Mario games. (grand prize)
 * LEGO Super Mario Starter Course (day 1 prize)
 * Super Mario games '80s pin set (day 2 prize)
 * Super Mario-themed scarf and thermal flask (day 3 prize)
 * Super Mario-themed suits and blazers (day 4 prize)
 * Super Mario icon core stereo headphones (day 5 prize)
 * Super Mario Odyssey download code (day 6 prize)
 * 25GB microSDXC card for Nintendo Switch from Sandisk (day 7 prize)
 * Mario riding Goomba's Shoe, Cat Mario and Propeller Mario plushies, previously available exclusively from the Nintendo Tokyo store (day 8 prize)
 * Mario Kart 8 Deluxe download code (day 9 prize)
 * Super Mario games '90s pin set (day 10 prize)
 * Mario Kart Racing Wheel Pro Deluxe from HORI (day 11 prize)
 * Monopoly Super MarioCelebration edition from Hasbro (day 12 prize)
 * Mocchi-Mocchi Red Shell plushie from TOMY (day 13 prize)
 * Super Mario-themed notebook and Mario Hanafuda card set (day 14 prize)
 * Super Mario-themed doormat and mug (day 15 prize)
 * LEGO Super Mario Nintendo Entertainment System (day 16 prize)
 * Super Mario Party download code (day 17 prize)
 * Super Mario-themed Labyrinth boardgame from Ravensburger (day 18 prize)
 * Super Mario games '00s pin set (day 19 prize)
 * Mario and Yoshi Definitive Edition from First 4 Figures (day 20 prize)
 * Hot Wheels Mario Kart Circuit Track Set from Mattel (day 21 prize)
 * Super Mario Maker 2 download code (day 22 prize)
 * Super Mario games '10s pin set - Vol. 1 (day 23 prize)
 * Jenga: Super Mario edition from Hasbro (day 24 prize)
 * "It's a Me, Mario!" toy from Jakks Pacific (day 25 prize)
 * Super Mario Bros. 35th Anniversary mug, thermal flask and tote bag (day 26 prize)
 * Super Mario-themed hoodie from the Champion × Super Mario Bros. collaboration (day 27 prize)
 * Super Mario Bros. 35th Anniversary Cat Mario enamel mug and tote bag (day 28 prize)
 * New Super Mario Bros. U Deluxe download code (day 29 prize)

Japan

 * 35th Anniversary-themed missions to win a set of Super Mario-themed pins, including the Super Mario Bros. 35th Anniversary logo.

Miscellaneous

 * Gen Hoshino, a well-known Japanese singer and songwriter, starred in a Japanese commercial to promote the Super Mario Bros. 35th Anniversary. In the commercial, he also unveiled and performed his new song, "Souzou / Create".
 * Nintendo launched websites for Super Mario Bros. and Super Mario Bros.: The Lost Levels.
 * The Nintendo eShop for the Nintendo Switch had been redesigned for the Super Mario Bros. 35th Anniversary. A running Mario animation from Super Mario Bros or Super Mario 64 replaced the standard loading animation, and the eShop sidebar had a red background. Upon purchasing a game, either running animations is sped up and positioned at the top of the screen.
 * Distribution of Super Mario Maker 2, Splatoon 2, and Super Smash Bros. Ultimate medals to players who complete certain in-game challenges.
 * The Super Mario Maker 2 medal is awarded to top players (100 in Europe and Japan, 35 in North America, 10 in Australia and New Zealand) in the Ninji Speedrun level 35th Anniversary Auto-Mario.
 * The Super Smash Bros. Ultimate medal is awarded to top players (100 in Europe and Japan, 35 in North America, 10 in Australia and New Zealand) in the Super Star Showdown online challenge.
 * The Splatoon 2 medal is awarded to the top 100 players from both teams in the Super Mushroom vs. Super Star Splatfest.
 * New Mario-related user icons for the Nintendo Switch were added.
 * randomly delivers products on Mario-themed boxes even if the product has nothing to do with the series. They also launched a Mario-themed page to celebrate the anniversary.
 * During, the performed a medley of Mario themes at the  in celebration of the anniversary, conducted by . The medley consisted of the Ground Theme from Super Mario Bros., "Inside the Castle Walls" from Super Mario 64, Gusty Garden Galaxy's theme and the main theme from Super Mario Galaxy, and Fossil Falls' theme and "Jump Up, Super Star!" from Super Mario Odyssey.

Quiz
One of the web-based My Nintendo missions featured on the official Mario portal as part of this anniversary is completing a quiz available until March 31, 2021. To start the quiz, the user has to select a difficulty (Easy or Hard), each with different questions. After answering all questions on one difficulty, the user is shown how many answers they got right and can choose to take the quiz again on the same difficulty or try the other difficulty. The following are the questions and answers featured in the quiz for both difficulty levels.