Satoru Iwata

"On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer."

- Satoru Iwata

Satoru Iwata (岩田 聡; born December 6, 1959) is the fourth president of Nintendo, and the first Nintendo president not related to the previous presidents by blood or marriage. He has done a lot of work with the GameCube and is responsible for its success. He is also the executive producer of many games. He previously worked at HAL Laboratories.

He makes cameos in a number of Nintendo games, but the most notable appearances were in WarioWare, Inc.: Mega Microgame$! where he appeared on Wario's TV and in WarioWare: Smooth Moves, where he (under the name Shop Manager Iwata) was the owner of a video game store and sold 18-Volt a Game & Watch for 9-Volt.