Mario Toy Company

The Mario Toy Company is a company that sells Mini-Mario toys in the game Mario vs. Donkey Kong. In the game, Donkey Kong tried to purchase a Mini-Mario toy. However, all the stores were sold out. As a result, Donkey Kong travelled to the company's factory and stole all the Mini-Mario toys he could get his hands on. Eventually, Mario recovers all the toys and defeats Donkey Kong.

In the sequel, Mario vs. Donkey Kong 2: March of the Minis, Mini-Peach, Mini-Donkey Kong, and Mini-Toad toys are also made. A park based on the toys is as well made.

It is unknown if the company also created the Mini-Shy Guy toys.