Broque Monsieur

Brirock is a character in Mario & Luigi: Bowser's Inside Story. He appears to be made from ? Blocks. According to the Japanese official site, he is the Mushroom Kingdom's leading block collector. He has a dog, Blodog, and manages a store with Bowser's healing items. It also seems that Brirock speaks English. In a screenshot, he says "Oh my dog! What's happen![sic] " and in a trailer "Big! It's big! " in reference to Bowser, who has become huge. He is shown in a battle against Bowser. He explains the "vacuum" command to Bowser. He fights by using items he gets out of ? Blocks. Sometimes he uses a mushroom to recover 30 HP and sometimes he uses a Mega Mushroom and makes himself giant. To counter Brirock's giant move, the player has to make Bowser punch Brirock just as he's about to ram into him. Doing this will make Brirock's body be knocked far away from the battle field. While Brirock's body is trying to get to his head, Bowser can punch his head for extra coins. When being battled, he rotates his head to make himself look more fierce.

Brirock also runs a shop where he sell equipments for Mario, Luigi and Bowser, he also has some shops around the Mushroom Kingdom in a shape of a T.V. He owns two different shops. One for armor and one for items such as Syrup.

Trivia

 * Brirock is a portmanteau of "brick" and "block".