Nintendo Entertainment Analysis and Development

 (Nintendo EAD) was a division of Nintendo known for designing Mario games, although it has also worked on other series, such as The Legend of Zelda and Star Fox. The Chief Production Officer was Satoru Iwata, but the general managers are Shigeru Miyamoto and Takashi Tezuka. There is even a Nintendo character based on this department named Mr. EAD.

On September 14, 2015, Nintendo announced plans to merge EAD and the game development arm of Nintendo Software Planning & Development (Nintendo SPD) into a new division known as Nintendo Entertainment Planning and Development (Nintendo EPD), effective September 16, 2015.

General managers

 * Shigeru Miyamoto
 * Takashi Tezuka (Executive Officer)
 * Katsuya Eguchi (Department Manager)

Group managers

 * Hideki Konno – Group No.1
 * Hisashi Nogami – Group No.2
 * Eiji Aonuma – Group No.3
 * Hiroyuki Kimura – Group No.4
 * Tadashi Sugiyama – Group No.5
 * Takao Shimizu – EAD Tokyo Group No.1
 * Yoshiaki Koizumi – EAD Tokyo Group No.2

Composers

 * Koji Kondo
 * Kazumi Totaka
 * Kenta Nagata
 * Hajime Wakai
 * Toru Minegishi
 * Shinobu Nagata (née Tanaka, now for Nintendo SPD)
 * Asuka Hayazaki (née Ohta)
 * Ryo Nagamatsu
 * Shiho Fujii
 * Manaka Kataoka (née Tominaga)
 * Atsuko Asahi
 * Takeshi Hama (now as freelance)
 * Satomi Terui
 * Yasuaki Iwata
 * Naoto Kubo – EAD Tokyo
 * Mahito Yokota – EAD Tokyo

Other notable members (past and present)

 * Shigeyuki Asuke
 * Koichi Hayashida
 * Shigefumi Hino
 * Kenji Miki
 * Kenta Motokura
 * Kenta Usui
 * Kosuke Yabuki
 * Yasuhisa Yamamura