From the Super Mario Wiki
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Big Shiny is a powerful sticker variation found in Paper Mario: Sticker Star, found almost exclusively in shops. They are the second strongest sticker variation, only surpassed by Megaflash stickers. Unlike weaker stickers, Big Shiny stickers are larger and take up more space in the Album; a maximum of six can be on a single Album page, as opposed to 15 small stickers; though, nearly all types of sorting involving a Big Shiny sticker result in a small amount of album space lost.
All Jump and Hammer stickers and the Big 1-UP sticker have Big Shiny variations. The Big Shiny Clone Jump is the most expensive sticker sold in shops, selling for 90 coins.