San-ei Co., Ltd.

San-ei Co., Ltd. (Japanese: 三英) is a Japanese company that specializes in manufacturing plush toys. They primarily produce stuffed animal plushies, but also create products from licensed series such as Kirby, The Legend of Zelda, Professor Layton, Pikmin, Animal Crossing, and others. Their most extensive licensed merchandise, however, comes from making products of characters and items from the Mario franchise.