Club Nintendo (rewards program)

Club Nintendo was a loyalty program that operated in Japan, North America, the United Kingdom, Ireland, Germany, France, Spain, Italy, Belgium, the Netherlands, South Africa, Russia, and Australia. Members of the program received points for registering Nintendo products, which could then be redeemed for Nintendo-themed rewards and merchandise.

The ability to add physical game codes for points expired in North America on March 31, 2015, and the program was first discontinued in that region on June 30, 2015. On September 30, 2015, Club Nintendo was discontinued worldwide, although the Stars Catalogue was extended for another week in Europe and Australia and closed on October 8. A new membership program, called My Nintendo, replaced Club Nintendo in March 2016. Members still take surveys, but unlike Club Nintendo, the program rewards not only buying games, but awards play time as well, along with small tasks such as registering and logging in. Rewards include downloadable content, merchandise, and discounts. The program extends to Nintendo's smartphone games as well.